What Sumatra Software does

Sumatra Software b.v. is a Dutch Operational Intelligence software company founded in 1996 and headquartered in Nootdorp, Netherlands. It develops a real-time reporting and dashboard platform that connects directly to ERP and SQL databases — including Exact Globe, Exact Synergy, Microsoft Dynamics NAV, Business Central, KING ERP, AFAS, and 20+ other systems — and delivers interactive drill-down analytics without requiring a data warehouse or ETL layer. The core architecture issues small, efficient SQL queries and links them together, enabling high performance on operational databases exceeding 200 GB. Product surface includes Sumatra Builder (visual dashboard construction), Report Wizard for Excel, Data Model Editor, WebManager, WebClient, WebUren (time tracking), and Fusion/FusionXL (Excel embedding).

Sumatra sells to Dutch SMB and mid-market companies in wholesale, manufacturing, education, vocational training, and service sectors, serving personas such as controllers, budget holders, project managers, buyers, sellers, and back-office staff. The company reports a customer base of more than 1,000 organizations, with named references including TCK Sports Group, KoffiePartners, Illuxtron, Medz Europe, Hotraco Group, HOP, MTB, Empatec, ROM, Albeda, Van Gogh Museum, and others.

Commercial mechanics rely on a four-tier monthly subscription model (SumatraGo! at €125/month for 5 users, Business at €225/month for 10 users, Corporate at €450/month for 25+ users, and Global at custom pricing for 50+ users), supplemented by paid training (€590/person or €2,050/site). Distribution combines direct website-driven demo bookings with a network of channel and implementation partners — notably TCC The Computer Company/Perfection (Partner of the Year 2021), Van Zutphen Automatisering (KING ERP), Invantive (Exact Online Premium connector), and GCS. In October 2023, Nick Tol succeeded Mike Doyle as CEO; Eric Geene joined the new executive team. Sumatra 2025 (Feb 2025) and Sumatra 2026 (May 2026) are the most recent major releases, and the firm holds a Microsoft Certification Badge (2025) for compatibility with Business Central, Dynamics NAV, SQL Server, and Azure.

Name

Sumatra Software

Legal name

Sumatra Software b.v.

Website

https://sumatrasoftware.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Sumatra Software is a Dutch Operational Intelligence software company that delivers real-time reporting and dashboards directly on ERP and SQL databases (Exact, Dynamics NAV, Business Central, KING) without a data warehouse, serving 1,000+ SMB and mid-market companies across the Netherlands.

Ownership category

akta.pro rank

Product category

Operational Intelligence / ERP Business Intelligence Software

NAICS

Software Publishers (51321)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

Keywords

• Operational Intelligence
• ERP reporting software
• Real-time business intelligence
• Interactive dashboards
• ERP data integration

Headquarters

HQ city

South Holland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Subscription Licenses (Per User/Month): Sumatra generates revenue through tiered per-user monthly subscription licenses. Four tiers are offered: SumatraGo! (€125/month flat for up to 5 users, 1 data source, 6 reports), Business (€225/month for 10 users, 5 data sources, 15 reports), Corporate (€450/month for 25+ users, 10+ data sources, 200 reports), and Global (custom pricing for 50+ users, 25+ data sources, 600+ reports). The per-user price decreases at higher tiers (from €25/user in Go! to €14/user in Global), creating a natural land-and-expand motion as organizations grow usage.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Sumatra Software provides an Operational Intelligence platform that connects directly to ERP and CRM databases (Exact Globe, Exact Synergy, Microsoft Dynamics NAV, Business Central, KING ERP, AFAS, and others) and SQL databases to deliver real-time interactive dashboards, drill-down reports, and Excel-based reporting without requiring a data warehouse or ETL layer. The platform is sold as tiered per-user monthly subscriptions (SumatraGo!, Business, Corporate, Global) and serves controllers, buyers, project managers, budget holders, salespeople, and back-office staff across wholesale, manufacturing, education, vocational training, and service companies.

Product overview

Sumatra Software offers Sumatra Operational Intelligence, a unified reporting and dashboard platform delivered as four tiered packages — SumatraGo!, Business, Corporate, and Global — priced per user per month. The platform connects directly to ERP systems (Exact Globe, Exact Synergy, Microsoft Dynamics NAV, Business Central, King ERP, AFAS, and others) and SQL databases (Microsoft SQL Server, Azure SQL Database, PostgreSQL) without requiring a data warehouse. All packages include the Sumatra Builder for building interactive dashboards and the Report Wizard for Excel-based reporting. Add-on modules include the Data Model Editor, WebManager, WebClient for internet-based access, WebUren for time tracking, and Fusion/FusionXL for Excel embedding. The platform serves all organizational roles including controllers, budget holders, project managers, buyers, sellers, and back-office staff, and is used by over 1,000 companies primarily in the Netherlands.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Inventory reduction of hundreds of thousands to €1.5 million euros without compromising delivery reliability, through better purchasing decisions and stock turnover analysis
• +6 more outcomes

Named customers16 records

Segments11 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• TCC The Computer Company / PerfectioncoreChannel Partner/ Reseller/ Distributor · 1 January 2021TCC The Computer Company / Perfection is Sumatra's named Partner of the Year 2021. They market and implement Sumatra to their existing customer base, particularly Exact ERP users in the Dutch market.
• Van Zutphen AutomatiseringcoreChannel Partner/ Reseller/ DistributorVan Zutphen Automatisering developed a pre-built integration and plug-and-play dashboard set for KING (Bjorn Lunden) ERP users in the trade and manufacturing sectors. They serve as both technical partner and channel partner for the KING community.
• InvantivecoreTechnology or IntegrationInvantive developed the Sumatra connector for Exact Online Premium and other SaaS applications, enabling Sumatra to integrate with cloud-based ERP systems that would otherwise not support direct SQL database connections.
• GCSminorImplementation/ SI/ Consulting PartnerGCS is an implementation partner that deploys and customizes Sumatra for end customers, as demonstrated in the ROM (Raad van Overleg Metalektro) case study where consultant Paul Bart implemented the solution.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Jedox: Jedox is an enterprise EPM/BI platform with planning, budgeting, and operational reporting capabilities that integrates with ERP and SQL databases. Overlaps with Sumatra on operational dashboards and Excel-driven reporting workflows but addresses a broader, more enterprise-skewed customer base with a wider planning/analytics portfolio.
• Qlik: Qlik is a long-established BI and data integration platform with deep ERP connectivity, associative data engine, and operational dashboarding capabilities. Overlaps with Sumatra on direct-query operational reporting against ERP and SQL data sources, but at a much broader enterprise scale and with global sales reach.
• Tableau: Tableau (Salesforce) is a global BI and visual analytics leader used by enterprises for operational and strategic reporting across ERP, CRM, and operational data sources. While broader and more enterprise-focused than Sumatra, it competes for the same operational-dashboarding budget and is increasingly accessible to mid-market buyers.
• Board International: Board is an established BI and corporate performance management platform that combines reporting, planning, and analytics in a single environment with ERP integrations. Comparable in dashboarding and ERP-driven reporting, but operates at a broader enterprise scale with a wider product surface than Sumatra's focused operational intelligence niche.
• Microsoft Power BI: Power BI is Microsoft's flagship BI platform, bundled with Microsoft 365 and deeply integrated with Dynamics 365, Business Central, SQL Server, and Azure — the exact ERP stack Sumatra targets. It is the principal competitive incumbent, offering free or low-cost entry that pressures Sumatra's pricing and value proposition in the Dutch Dynamics install base.

Direct peers

• Solver: Solver offers a cloud BI and corporate performance management suite designed to sit on top of ERP systems (Dynamics, Acumatica, NetSuite, others), serving SMB and mid-market organizations with financial and operational reporting. Comparable target customer profile, ERP-centric positioning, and modular subscription pricing.
• Phocas Software: Phocas is a BI platform purpose-built for ERP users, connecting directly to ERP databases (including Exact, Dynamics, Sage, SYSPRO, and Infor) to deliver operational reporting and dashboards for SMB and mid-market customers. Closely mirrors Sumatra's model of no-data-warehouse, ERP-native operational intelligence targeting non-technical business users.
• insightsoftware: insightsoftware (which absorbed Jet Reports) is a leading vendor of ERP reporting, analytics, and performance management, with deep coverage of Microsoft, Oracle, SAP, and other ERP systems. Highly comparable to Sumatra in its ERP-database-direct reporting approach and focus on operational/financial close use cases.
• TARGIT: TARGIT provides BI and analytics software with deep ERP integrations (Dynamics, SAP, Infor, others) and a strong emphasis on operational dashboards for business users. Comparable to Sumatra in connecting directly to ERP systems and serving SMB/mid-market customers with pre-built content and rapid deployment.

Emerging players

• Pyramid Analytics: Pyramid Analytics is a decision intelligence platform combining BI, augmented analytics, and data science with direct query against operational databases. Comparable to Sumatra in no-data-warehouse philosophy and emphasis on governed, real-time access to operational data for business users.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sumatrasoftware
• Xx.com/sumatrasoftware
• Facebookfacebook.com/SumatraSoftware

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sumatra Software