Laundry by Shelli Segal

What Laundry by Shelli Segal does

Laundry by Shelli Segal is a contemporary women's fashion brand with more than 25 years of operating history, founded in 1988 and headquartered in Los Angeles. The brand targets fashion-conscious women seeking a feminine, colorful aesthetic that the company describes as a blend of red carpet glamour and West Coast chic, built around signature prints, embellishments, and versatile day-to-night styling. Its product portfolio spans seven categories: dresses, sportswear, activewear, accessories, legwear, eyewear, and a home collection, covering both apparel and adjacent lifestyle goods.

The brand operates as a wholly owned division of Perry Ellis International, Inc. (PEI), a publicly traded apparel conglomerate listed on NASDAQ under the ticker PERY, with corporate operations run from PEI's Miami headquarters. Laundry by Shelli Segal's own reported headcount is 1-10 employees, consistent with a lean brand team that depends on shared parent-company infrastructure for licensing, supply chain, and back-office functions. The brand's go-to-market is wholesale-driven, with products distributed through major US department stores (Macy's, Bloomingdale's, Saks Fifth Avenue, Belk, Von Maur), the Amazon marketplace, and a direct e-commerce storefront at laundrybyshellisegal.com.

Marketing is conducted primarily through owned social media channels (Instagram and Facebook) supplemented by email communications and a structured user-generated content program. Pricing follows standard retail MSRP conventions denominated in US dollars. There is no disclosed proprietary technology, AI/ML capability, or standalone revenue figure; brand-level financials are not separated from PEI's consolidated reporting. The operating geography is primarily the United States, with limited presence in select foreign markets.

Name

Laundry by Shelli Segal

Legal name

Perry Ellis International, Inc.

Website

https://laundrybyshellisegal.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Laundry by Shelli Segal is a 25-plus-year-old contemporary women's fashion brand and a wholly owned division of Perry Ellis International (NASDAQ: PERY). It sells dresses, sportswear, activewear, accessories, legwear, eyewear, and home goods through US department stores, Amazon, and its own e-commerce site.

Ownership category

akta.pro rank

Product category

Women's Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (4581)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Women’s Apparel Retail (CRAAABAB)

Keywords

• Women's apparel
• Designer dresses
• Contemporary fashion
• Women's sportswear
• Fashion accessories

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Apparel and Accessories Sales: The brand generates revenue through the sale of its clothing and accessory products across multiple categories including dresses, sportswear, activewear, accessories, legwear, eyewear, and home collection. Products are sold through department stores, online marketplaces, and direct e-commerce.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels4 records

Core offering

Laundry by Shelli Segal designs and sells contemporary women's fashion across Dresses, Sportswear, Activewear, Accessories, Legwear, Eyewear, and a Home Collection. The brand distributes these products to U.S. consumers through major department stores (Macy's, Bloomingdale's, Saks Fifth Avenue, Von Maur, Belk), the Amazon marketplace, and the brand's own e-commerce website. The offering is defined by a feminine, color-driven aesthetic that blends red-carpet glamour with West Coast chic through signature prints and embellishments.

Product overview

Laundry by Shelli Segal is a women's fashion brand under Perry Ellis International that has been setting trends for over 25 years. The brand offers a comprehensive fashion portfolio spanning Dresses, Sportswear, Activewear, Accessories, Legwear, Eyewear, and Home Collection. The products feature a distinctive feminine aesthetic characterized by vibrant colors, signature prints, and unique embellishments that blend red carpet glamour with West Coast chic. The brand targets stylish, modern women seeking contemporary apparel with universal appeal.

Differentiator

Problem solved

Functional benefit

Products and services

• Dresses Signature women's dress line featuring embellishments and signature prints that combine red-carpet glamour with West Coast chic, targeting fashion-conscious women for everyday and special-occasion wear.
• Sportswear Sport-inspired casual apparel within the Laundry by Shelli Segal collection for women seeking an everyday fashion look with a sporty influence.
• Activewear Athletic and performance wear designed to support an everyday active lifestyle, featuring training-focused apparel for women.
• Accessories Fashion accessories that elevate and complement the Laundry by Shelli Segal women's wear collection.
• Legwear Legwear basics and everyday essentials that complement the Laundry by Shelli Segal women's wear collection.
• Eyewear Eyewear collection complementing the brand's feminine and colorful aesthetic for women.
• Home Collection Home goods and decor items extending the Laundry by Shelli Segal brand into lifestyle living.

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Macy'scoreChannel Partner/ Reseller/ DistributorMacy's is a major department store retail partner for Laundry by Shelli Segal. The brand's products are available for purchase on Macy's website and in select Macy's stores across the United States.
• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon serves as an online marketplace partner selling Laundry by Shelli Segal products. Products are available through Amazon's platform with various search and storefront options.
• Bloomingdale'scoreChannel Partner/ Reseller/ DistributorBloomingdale's is a department store retail partner for Laundry by Shelli Segal. The brand's dresses and other products are available through Bloomingdale's website.
• Von MaurminorChannel Partner/ Reseller/ DistributorVon Maur is a regional department store retailer that carries Laundry by Shelli Segal products. Available through Von Maur's website search functionality.
• BelkminorChannel Partner/ Reseller/ DistributorBelk is a department store retail partner for Laundry by Shelli Segal. The brand's products are available through Belk's website search.
• Saks Fifth AvenuecoreChannel Partner/ Reseller/ DistributorSaks Fifth Avenue is a luxury department store retailer that carries Laundry by Shelli Segal products including dresses and jumpsuits.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Adrianna Papell: Adrianna Papell is a contemporary women's fashion brand specializing in dresses and special-occasion apparel, distributed through the same department store partners (Macy's, Bloomingdale's, Saks) with a similar target customer seeking red-carpet and event-ready styling.
• Tadashi Shoji: Tadashi Shoji is a contemporary women's dress and occasionwear designer with comparable department store distribution and a similarly feminine, embellishment-driven aesthetic aimed at modern women shopping for events and special occasions.
• Nicole Miller: Nicole Miller is a contemporary women's fashion brand offering dresses, sportswear, and accessories with a similarly bold print- and pattern-driven aesthetic distributed through department stores and direct e-commerce.
• BCBG Max Azria: BCBG Max Azria operates in the contemporary women's apparel space targeting fashionable women seeking versatile day-to-night looks through department stores and DTC, closely mirroring Laundry by Shelli Segal's positioning.
• Maggy London: Maggy London is a contemporary women's dress and sportswear brand distributed through department stores and specialty retailers, targeting similar fashion-conscious women seeking versatile, feminine apparel for work and occasions.
• Eliza J: Eliza J is a sister contemporary women's brand under Perry Ellis International targeting the same department store channel with a comparable feminine, event-ready dress and sportswear assortment.
• Kay Unger: Kay Unger (formerly Kay Celeste) is another Perry Ellis International contemporary women's label with overlapping department store distribution and a similar dress-led, occasionwear-focused assortment.

Broad incumbents

• Donna Karan: Donna Karan is a broad, established women's apparel house operating across dresses, sportswear, and accessories at higher price points through department stores and DTC, with overlapping customer base but a wider portfolio than Laundry's contemporary niche.
• Anne Klein: Anne Klein is a broadly distributed women's apparel and accessories brand carried by major department stores with comparable women's sportswear and dress categories, competing for similar contemporary dressers but across a much wider product portfolio.
• Vera Wang: Vera Wang is a designer women's fashion brand with a stronger occasionwear and bridal positioning, distributed through Saks Fifth Avenue and similar premium department stores, competing in the same dress and special-occasion category but at a higher price tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Laundry
• Instagraminstagram.com/laundrybyshelli
• Xx.com/LaundrybyShelli
• LinkedInlinkedin.com/company/lci-laundry-by-shelli-seg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laundry by Shelli Segal