Himalayan Natives
Himalayan Natives is a Bangalore-based direct-to-consumer brand selling 100% natural, preservative-free A2 ghee, Himalayan pink salt, raw honey, and jaggery powder to urban health-conscious Indian consumers via its owned e-commerce website.
- Company typePrivate
- Founded2015
- HeadquartersBangalore, India
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Himalayan Natives does
Himalayan Natives is a Bangalore-based direct-to-consumer brand operating under Khanal Foods Private Limited, selling 100% natural, preservative-free grocery products to urban Indian consumers through its owned e-commerce site himalayannatives.com. Founded in 2015 (legal entity) with the consumer brand launched around 2018, the company maintains a catalog of nine SKUs concentrated in premium A2 ghee variants (six offerings including Gir Cow, Badri Cow, Bilona, Organic, Pahadi, and standard Cow Ghee) plus Himalayan pink salt, multifloral raw honey, and jaggery powder. Production relies on traditional processing methods, most notably the Bilona hand-churning technique for ghee, and the company holds FSSAI, FDA, and HACCP certifications supporting its natural and unadulterated positioning.
The business runs on a pure DTC model with no marketplace or offline retail presence, shipping only within India via domestic couriers and offering cash-on-delivery. Unit pricing spans ₹99 (500 g pink salt) to ₹2,299 (1 L A2 Gir Cow Ghee), with volume-tiered discounts of 10-15% and free shipping above ₹200. Customer acquisition is content-driven via a substantial blog, social media (Instagram, Facebook, Twitter, YouTube), and a high-visibility partnership with Royal Challengers Bangalore (IPL); customer support is delivered through WhatsApp and email.
The company is founder-led by Bhupendra Khanal (founder and CEO, India Achievers Award recipient from Zee Digital in 2022) with Diwakar Yadav as COO. Headcount is 11-50 employees, no institutional funding rounds are disclosed, and the company appears bootstrapped. Geographic reach is restricted to India despite FDA certification suggesting latent export optionality. The founder- and content-led positioning differentiates the brand from mass-market dairy staples, but the single-channel DTC architecture and capital constraints cap near-term scale.
Himalayan Natives firmographics
Firmographics- Name
- Himalayan Natives
- Legal name
- Khanal Foods Private Limited
- Website
- https://himalayannatives.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Himalayan Natives is a Bangalore-based direct-to-consumer brand selling 100% natural, preservative-free A2 ghee, Himalayan pink salt, raw honey, and jaggery powder to urban health-conscious Indian consumers via its owned e-commerce website.
- Ownership category
- akta.pro rank
Himalayan Natives industry classification
Industry- Product category
- Natural Food Products
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Dairy Products (2020), Retail-Nonstore Retailers (5960)
- akta.pro primary industry
- Ghee Manufacturing (Clarified Butter) (AFAHACAG)
- akta.pro secondary industry
- Online Specialty Grocery (Organic/Health/Ethnic/Gourmet) (CRAHAIAE)
Keywords
Where Himalayan Natives is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Himalayan Natives business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Product Sales: Direct sale of natural grocery products including ghee, honey, pink salt, and jaggery powder through e-commerce platform. One-time purchase model with volume-based pricing tiers and discount offers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | A2 Gir Cow Ghee - Pure A2 desi cow ghee from Gir cows |
| Unit Pricing | Pay-as-you-go | A2 Gir Cow Bilona Ghee - Premium hand-churned ghee |
| Unit Pricing | Pay-as-you-go | A2 Badri Cow Ghee - From nutritious A2 milk of Badri cows |
| Unit Pricing | Pay-as-you-go | Organic Cow Bilona Ghee - 100% Organic traditionally hand-churned |
| Unit Pricing | Pay-as-you-go | Cow Ghee - Original cow ghee rich in essential vitamins |
| Unit Pricing | Pay-as-you-go | Pink Salt Powder - 100% natural unrefined Himalayan pink salt |
| Unit Pricing | Pay-as-you-go | Multifloral Raw Honey - 100% natural unprocessed honey |
| Unit Pricing | Pay-as-you-go | Jaggery Powder - Unrefined natural sweetener |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Himalayan Natives product offering
Product offeringCore offering
Himalayan Natives sells 100% natural, preservative-free, GMO-free grocery products directly to consumers through its own e-commerce website. The product portfolio centers on premium A2 cow ghees (including A2 Gir Cow Ghee, A2 Gir Cow Bilona Ghee, A2 Badri Cow Ghee, Organic Cow Bilona Ghee, Cow Ghee, and Pahadi Ghee), Himalayan Pink Salt Powder, Multifloral Raw Honey, and Jaggery Powder. Products are sourced ethically and sustainably from farmers across India and processed using traditional methods such as the Bilona technique for ghee.
Product overview
Himalayan Natives is an e-commerce platform for 100% natural grocery products, operating under Khanal Foods Private Limited. The product portfolio centers on four main categories: premium A2 ghees (including A2 Gir Cow Ghee, A2 Gir Cow Bilona Ghee, A2 Badri Cow Ghee, Organic Cow Bilona Ghee, Cow Ghee, and Pahadi Ghee), Himalayan Pink Salt, Multifloral Raw Honey, and Jaggery Powder. All products emphasize natural, preservative-free, GMO-free, and ethically sourced ingredients.
Differentiator
Problem solved
Functional benefit
Products and services
- A2 Gir Cow Ghee Pure A2 desi cow ghee made from the A2 milk of Gir cows, a purebred Indian cow breed. Available in 250 ML, 500 ML, and 1 L sizes for health-conscious urban consumers seeking natural dairy products.
- A2 Gir Cow Bilona Ghee Premium hand-churned A2 Gir Cow Bilona Ghee made using the traditional bilona method from curd and slow-cooked for authentic flavor and nutrition. Available in 250 ML and 500 ML sizes.
- A2 Badri Cow Ghee A2 Badri Cow Ghee made from the nutritious A2 milk of Badri cows raised in the Himalayan region. Available in 250 ML and 500 ML sizes for consumers seeking authentic Himalayan dairy.
- Organic Cow Bilona Ghee 100% Organic traditionally hand-churned Bilona Cow Ghee made from curd and slow-cooked for maximum nutrition. Available in 250 ML, 500 ML, and 1 L sizes.
- Cow Ghee Original cow ghee made from the milk of free-range cows feeding in mineral-rich areas across India, rich in essential vitamins and minerals. Available in 250 ML, 500 ML, and 1 L sizes.
- Pahadi Ghee 100% Natural Pahadi Ghee made from the milk of free-grazing Pahadi Cows raised on the grassy foothills of the Himalayas. Available in 1 L size.
- Pink Salt Powder (Pouch) 100% natural and unrefined Himalayan pink salt powder packed with trace minerals such as potassium, magnesium, calcium, and iron. Available in 500 G and 1 KG pouch sizes.
- Multifloral Raw Honey 100% natural and unprocessed multifloral raw honey sourced from the Himalayan region. Available in 350 G and 700 G sizes.
- Jaggery Powder Natural jaggery powder made from sugarcane juice, unrefined and free from artificial processing. Available in 500 G size as a natural sweetener alternative.
Quantifiable outcome
- 1,040+ product reviews across portfolio
- +2 more outcomes
Companies that use Himalayan Natives
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Himalayan Natives technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Himalayan Natives partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Royal Challengers Bangalore (RCB)coreHimalayan Natives became the official natural food partner of Royal Challengers Bangalore (RCB) cricket team, gaining visibility through IPL sponsorship and association with a major sports franchise.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Himalayan Natives competitors and assessment
Company assessmentBroad incumbents
- Patanjali Ayurveda: India's largest Ayurveda/natural FMCG player selling ghee, honey, and cow-based natural grocery products at scale across retail, online and its own chain of stores. Directly comparable on product range (ghee, honey) and 'natural/Ayurveda' positioning, but broader portfolio and incumbent scale put it in BROAD_INCUMBENT territory relative to Himalayan Natives.
- Dabur Honey: Large FMCG incumbent with a broad natural-foods portfolio including honey and chyawanprash sold across mass retail and online. Overlaps on honey and natural positioning, but operates at vastly larger scale across multiple categories; hence BROAD_INCUMBENT.
- Zandu (Emami): Established Ayurveda/FMCG brand with ghee, honey and natural health products distributed nationally via retail and online channels. Comparable on Ayurveda-aligned natural food range but much broader portfolio and distribution — BROAD_INCUMBENT relative to Himalayan Natives.
Direct peers
- Country Delight: India-based D2C subscription brand delivering farm-sourced natural dairy (including A2 cow ghee) and daily essentials direct to consumer homes via app/web. Closest direct peer — same geography, same D2C motion, overlapping premium-natural-dairy catalog and urban health-conscious target customer.
- Organic Tattva: India D2C and marketplace brand specializing in organic/natural grocery including honey, ghee, rock salt and jaggery. Comparable across product overlap (ghee, honey, salt, jaggery), price-point positioning, and online-to-consumer targeting of natural-food buyers.
- Kapiva: Funding-backed Ayurveda/natural foods and wellness D2C brand selling ghee (including A2 cow ghee), honey, and Ayurvedic supplements via its own website and marketplaces. Direct peer on natural-foods D2C plus A2 ghee positioning and target customer overlap.
- Two Brothers Organic Farms: Pune-based D2C natural grocery brand selling Bilona ghee, raw honey, Himalayan pink salt and jaggery — a near-exact overlap with Himalayan Natives' SKU set, traditional-processing story and urban premium-buyer target.
- Natural Tattva: India direct-to-consumer brand offering natural/A2 ghee, honey and Himalayan pink salt online. Comparable on traditional-processing narrative, premium natural foods positioning and online sales motion.
- Nutriorg: India D2C natural-foods brand selling A2 cow ghee, Bilona ghee, raw honey and Himalayan pink salt online. Strong product-line overlap (multiple ghee SKUs plus honey and salt) and similar D2C/owned-website motion targeting urban health-conscious consumers.
Emerging players
- Conscious Food: India-based natural and organic grocery brand offering ghee, honey, rock salt and jaggery through selective retail plus online channels. Comparable on natural-foods catalog but smaller online scale, warranting EMERGING_PLAYER categorization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Himalayan Natives social profiles
Digital presenceHimalayan Natives compliance and trust
Trust signalCompliance3 records
Himalayan Natives financial estimates
Financial estimateRevenue estimate
Valuation estimate
Himalayan Natives leadership team
Management profileNumber of profiles
Profiles2 records
Himalayan Natives funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Himalayan Natives M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Himalayan Natives
What does Himalayan Natives do?
Himalayan Natives sells 100% natural, preservative-free, GMO-free grocery products directly to consumers through its own e-commerce website. The product portfolio centers on premium A2 cow ghees (including A2 Gir Cow Ghee, A2 Gir Cow Bilona Ghee, A2 Badri Cow Ghee, Organic Cow Bilona Ghee, Cow Ghee, and Pahadi Ghee), Himalayan Pink Salt Powder, Multifloral Raw Honey, and Jaggery Powder. Products are sourced ethically and sustainably from farmers across India and processed using traditional methods such as the Bilona technique for ghee.
Is Himalayan Natives a public or private company?
Himalayan Natives is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Himalayan Natives founded?
Himalayan Natives was founded in 2015. It employs 11 to 50 people.
Where is Himalayan Natives based?
Himalayan Natives is headquartered in Bangalore, India, in the Asia region.
How does Himalayan Natives make money?
One revenue line is on record: product Sales.
Who are Himalayan Natives's main competitors?
Broad incumbents on record are Patanjali Ayurveda, Dabur Honey and Zandu (Emami). Direct peers are Country Delight, Organic Tattva, Kapiva, Two Brothers Organic Farms, Natural Tattva and Nutriorg. Conscious Food is listed as an emerging player.
Does Himalayan Natives have an API?
No public API is recorded for Himalayan Natives.
What industry is Himalayan Natives in?
Himalayan Natives's product category is Natural Food Products. Its primary akta.pro industry code is AFAHACAG, Ghee Manufacturing (Clarified Butter), with a secondary code of CRAHAIAE, Online Specialty Grocery (Organic/Health/Ethnic/Gourmet). Its NAICS code is 456191 and its SIC code is 2020.