Ignite Selling
Ignite Selling is a privately held, founder-owned sales simulation training firm designing customized modular sales training programs for Fortune 500 and mid-market enterprises, primarily in life sciences, medical devices, and healthcare, using its proprietary Snapshot System and Learning Maps methodologies delivered virtually and in classrooms.
- Company typePrivate
- Founded2010
- HeadquartersWeaverville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Ignite Selling does
Ignite Selling is a privately held, founder-owned sales simulation training company headquartered in Asheville, North Carolina, founded in 2010 by Steve Gielda and Kevin Jones. The company designs and delivers customized, modular sales training programs for mid-market to Fortune 500 enterprises, with a vertical concentration in life sciences, medical devices, and healthcare. Notable customers include Novartis, Boston Scientific, Olympus, Philips, Abbott, GSK, Sanofi, Cardinal Health, Thermo Fisher Scientific, Teleflex, L3Harris, iRhythm, Meridian Bioscience, and Fresenius Medical Care, complemented by financial services and enterprise technology logos such as Capital One, Mastercard, VMware, Samsung, and Siemens Healthineers. The company claims 1.5K+ customers with documented outcomes including 37% faster pipeline acceleration and 17% first-year revenue lift when sales teams are held accountable to the sales process.
The core product is a six-module simulation-based learning framework — Sales Strategy, Sales Process, Sales Value, Customer Conversations, Sales Manager Coaching, and a Sales Skills Capstone Simulation — built around three registered proprietary methodologies: Snapshot System™, Learning Maps™, and Value Snapshot® (launched 2023). Programs are customizable per client sales processes and delivered through virtual platforms (post-2020 COVID pivot) and in-person classroom formats, with post-training manager-led coaching reinforcement. The company also publishes two sales methodology books (Premeditated Selling, 2012; Ignite Your Sales Strategy, 2022 — Amazon bestseller) and integrates with leading enablement and CRM infrastructure including Allego, Highspot, Qstream, and Salesforce (via SalesPath+).
Ignite Selling generates revenue primarily through professional services engagements — customized simulation training programs scoped to client needs — priced via quote-based, multi-year contracts rather than published pricing. Distribution is direct enterprise field sales with consultative discovery (Calendly scheduling with co-founder Steve Gielda), augmented by a network of channel and reseller partners (Training Advantages, Springboard International, LPD, Revenue Partner) and strategic ecosystem partnerships (Sales Management Association, Allego, Qstream, Highspot). Book royalties from the two published titles provide a minor supplementary revenue stream. The company has been bootstrapped since inception with no disclosed external capital, founder ownership, and a lean ~17-person team spanning Principal Partners, Coaches, Facilitators, fractional C-Suite, and operational staff.
Ignite Selling firmographics
Firmographics- Name
- Ignite Selling
- Legal name
- Ignite Selling, Inc.
- Website
- https://igniteselling.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ignite Selling is a privately held, founder-owned sales simulation training firm designing customized modular sales training programs for Fortune 500 and mid-market enterprises, primarily in life sciences, medical devices, and healthcare, using its proprietary Snapshot System and Learning Maps methodologies delivered virtually and in classrooms.
- Ownership category
- akta.pro rank
Ignite Selling industry classification
Industry- Product category
- Sales Training and Enablement Services
- NAICS
- Professional and Management Development Training (61143)
- akta.pro primary industry
- Solution Selling & Value-Based Selling (EDABABAD)
- akta.pro secondary industries
- Sales Management & Coaching (Frontline Leadership) (EDABABAI), Industry & Role-Specific Sales Training (e.g., SaaS, Enterprise, Med Device) (EDABABAL)
Keywords
Where Ignite Selling is headquartered
LocationHeadquarters
- HQ city
- Weaverville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ignite Selling business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Sales Simulation Training Programs: Customized sales simulation training programs delivered to enterprise clients including modular learning experiences, coaching, and post-training reinforcement. Programs are customized to client-specific needs and sales processes.
- Training Packages: Customized sales enablement and sales performance improvement programs with flexible delivery options for sales teams of all sizes
- Book Sales: Sale of published books including 'Ignite Your Sales Strategy: A Field Guide to Accelerating Your Pipeline' and 'Premeditated Selling' - available in paperback, Kindle, and audiobook formats
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom training packages based on organizational needs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Ignite Selling product offering
Product offeringCore offering
Ignite Selling designs and delivers customized, simulation-based sales training programs for enterprise sales organizations. Using its proprietary Snapshot System, Learning Maps, and Value Snapshot methodologies, the company runs modular, interactive sales simulations (virtual and classroom) that develop strategic thinking, sharpen customer conversations, and drive on-the-job behavior change. The company also publishes sales methodology books and offers industry-specific programs for life sciences and medical device organizations.
Product overview
Ignite Selling is a sales simulation training company offering a modular, simulation-based learning approach through its core Snapshot System™ and Learning Maps™ methodologies. The portfolio consists of six core simulation modules (Sales Strategy, Sales Process, Sales Value, Customer Conversations, Sales Manager Coaching, and Sales Skills Capstone Simulation) plus the proprietary Value Snapshot® tool. Programs are delivered in both virtual and classroom environments with flexible delivery options scalable for teams of all sizes. The company also publishes sales methodology books including Premeditated Selling (2012) and Ignite Your Sales Strategy (2022, Amazon Best Seller). Founded in 2010 and headquartered in Asheville, NC, the company serves Fortune 500 clients across healthcare, medical devices, technology, and financial services industries.
Differentiator
Problem solved
Functional benefit
Brands
- Value Snapshot: A new strategy tool to help salespeople better quantify the value of their solutions
- Snapshot System
- Learning Maps
Products and services
- Custom Sales Simulation Training Programs Modular, simulation-based sales training programs delivered in virtual and classroom formats, customized to each client's sales process and performance gaps. Targeted at enterprise sales organizations across industries.
- Life Sciences Sales Training Specialized sales simulation training built for commercial teams in life sciences organizations (pharmaceutical, biotech, medical device), focused on complex, highly regulated buying environments and value-based conversations with HCPs and clinical stakeholders.
- Premeditated Selling Published book on sales strategy methodology, co-authored by Steve Gielda and Kevin Jones, available in paperback, Kindle, and audiobook formats.
- Ignite Your Sales Strategy: A Field Guide to Accelerating Your Pipeline Published book teaching how to think and act strategically, understand customer buying factors, manage key influencers, and outmaneuver competition. Co-authored by Steve Gielda and Kevin Jones, available in paperback, Kindle, and audiobook formats.
Quantifiable outcome
- 37% faster pipeline acceleration and 17% first-year revenue increase when sales teams are held accountable to the sales process
- +3 more outcomes
Companies that use Ignite Selling
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles2 records
Ignite Selling technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Ignite Selling partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Sales Management AssociationcoreThe Sales Management Association is the largest global, cross-industry professional association for managers focused on sales force effectiveness. Ignite Selling partners with SMA in developing original research and sharing thought leadership and best practices through virtual and in-person events.
- AllegocoreLeading sales enablement platform that accelerates team performance through modern learning, content management, and collaboration tools. Provides foundational and reinforcement learning opportunities that strengthen retention around Ignite's product solutions.
- QstreamcoreLeading enterprise microlearning and knowledge reinforcement solution proven by science to deliver high levels of knowledge retention, engagement, and efficiency along with analytics providing precision insights into job performance readiness.
- HighspotcoreIndustry's best sales enablement platform for increasing marketing effectiveness, sales efficiency, and revenue. Provides tools for managing and delivering Ignite's training content.
- USR (U.S. Sales Resources)coreCoaching & Training for Sales Leaders By Sales Leaders. Provides sales leaders with the coaching and training they need to drive sales results.
- Training AdvantagesminorPartner organization supporting client delivery and training implementation
- Springboard InternationalminorInternational partner supporting global client delivery and training implementation
- LPD (Learning Performance Development)minorPartner organization for learning and performance development initiatives
- Revenue PartnerminorRevenue-focused partner organization for sales enablement delivery
Scale indicators5 records
Recent moves9 records
Expansion highlights5 records
Ignite Selling competitors and assessment
Company assessmentDirect peers
- RAIN Group: Sales training and consulting company delivering customized sales training, coaching, and consulting to B2B sales organizations. Closely aligned with Ignite Selling in approach (custom programs, methodology-driven, enterprise focus) and target customer.
- Richardson Sales Performance: Large established sales training and consulting firm offering customized sales methodology, coaching, and performance improvement programs to enterprise clients. Directly comparable as a corporate sales training provider serving Fortune 500 in similar verticals.
- ValueSelling Associates: Sales training firm built around the ValueSelling framework, focused on value-based selling and consultative sales training for B2B organizations. Strong direct overlap with Ignite Selling's value-based selling emphasis.
- Force Management: B2B sales training and revenue enablement firm specializing in value-based selling methodology for complex enterprise sales. Direct overlap with Ignite Selling's Value Snapshot and solution/value-based selling focus.
- Sales Readiness Group (SRG): B2B sales training and coaching firm delivering customized workshops and skill development for sales organizations. Directly comparable on custom-engagement model and enterprise buyer focus.
- Corporate Visions: Sales enablement and messaging company providing training, coaching, and consulting for B2B sales teams in complex industries. Comparable in delivering customized sales training with measurable pipeline outcomes.
Emerging players
- JBarrows Sales Training: B2B sales training and coaching provider offering customized sales training, consulting, and sales process improvement for mid-market and enterprise clients. Smaller and more niche than Ignite Selling but comparable on buyer segment and methodology-led approach.
- Sales Hacker (saleshacker.com): Sales training, community, and content platform for B2B sales professionals offering training programs and educational content. Comparable as an emerging sales training/education provider with content-led demand generation, though more community/media-driven.
Broad incumbents
- Sandler Training: Large, globally distributed sales training franchise offering a well-known sales methodology, coaching, and ongoing reinforcement. Comparable in selling customized sales training to enterprise/sMB clients, but broader portfolio and franchise-driven model.
Others
- Allego: Sales enablement and learning platform partner of Ignite Selling, providing foundational/reinforcement learning, content management, and collaboration tools. Adjacent ecosystem player rather than direct competitor; included because of explicit partnership and overlap in the sales enablement space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ignite Selling social profiles
Digital presenceIgnite Selling financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ignite Selling leadership team
Management profileNumber of profiles
Profiles7 records
Ignite Selling funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ignite Selling M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ignite Selling
What does Ignite Selling do?
Ignite Selling designs and delivers customized, simulation-based sales training programs for enterprise sales organizations. Using its proprietary Snapshot System, Learning Maps, and Value Snapshot methodologies, the company runs modular, interactive sales simulations (virtual and classroom) that develop strategic thinking, sharpen customer conversations, and drive on-the-job behavior change. The company also publishes sales methodology books and offers industry-specific programs for life sciences and medical device organizations.
Is Ignite Selling a public or private company?
Ignite Selling is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ignite Selling founded?
Ignite Selling was founded in 2010. It employs 11 to 50 people.
Where is Ignite Selling based?
Ignite Selling is headquartered in Weaverville, United States, in the North America region.
How does Ignite Selling make money?
Three revenue lines are on record. Sales Simulation Training Programs are the primary driver. The others are training Packages and book Sales.
Who are Ignite Selling's main competitors?
Direct peers on record are RAIN Group, Richardson Sales Performance, ValueSelling Associates, Force Management, Sales Readiness Group (SRG) and Corporate Visions. Emerging players are JBarrows Sales Training and Sales Hacker (saleshacker.com). Sandler Training is listed as a broad incumbent. Allego is listed as an others.
Does Ignite Selling have an API?
No public API is recorded for Ignite Selling.
What industry is Ignite Selling in?
Ignite Selling's product category is Sales Training and Enablement Services. Its primary akta.pro industry code is EDABABAD, Solution Selling & Value-Based Selling, with a secondary code of EDABABAI, Sales Management & Coaching (Frontline Leadership). Its NAICS code is 61143.