What Feelworld does

Feelworld (legal entity: Zhangzhou SEETEC Optoelectronics Technology Co., Ltd.) is a Chinese manufacturer of professional video monitoring, live-streaming, and broadcast equipment, publicly listed on China's New Third Board (NEEQ) under ticker SEETEC (stock code 839187). Founded in 2011 and headquartered in Zhangzhou, Fujian, the company operates through three brands — FEELWORLD (small-format field monitors and creator gear), SEETEC (large-format broadcast and industrial monitors), and LAIZESKE (additional consumer reach) — and serves film/TV production crews, live streamers, content creators, and industrial/commercial display integrators in more than 100 countries via four wholly-owned subsidiaries (Shenzhen R&D, US sales in California, Zhangzhou operations, Xiamen software).

The product portfolio spans camera-top field monitors (3.5" to 32"), broadcast-grade monitors with 12G-SDI single-link transmission at 12Gbps, CALMAN-calibrated color (88%-100% DCI-P3), 3D LUT loading (up to 32 custom LUTs), waveform/vectorscope/histogram monitoring, and high-brightness displays (up to 2200 nits). The portfolio has expanded into a full workflow ecosystem: wireless video transmitters (WT1S/WT1H with 4K30Hz, 0.08s latency, 300m range), multi-channel video switchers (LIVEPRO L1/L1 PLUS/L2 PLUS/L3 PRO/L4), PTZ cameras with AI tracking (NDI10X, 4K10X, 4K12X, POE12X/20X), PTZ controllers (KBC10/KBC20/KBC20N), USB streaming webcams, and microphones (PM1 dynamic, VM1 condenser, LM1 wireless lavalier). Recent product launches at NAB 2025 and IBC 2025 specifically target the vertical-video and short-drama creator segment with OLED and switchable-orientation displays.

The business model is hardware-led with three revenue streams: one-time hardware product sales across consumer and professional tiers, OEM/ODM design and manufacturing services for industrial customers, and customized live broadcast room solutions for enterprise and educational clients. Go-to-market combines direct e-commerce (official Feelworld store with global shipping via Fedex, DHL, EMS, TNT, UPS and air/sea logistics), B2B direct sales through the SEETEC US LTD. subsidiary, and event-driven customer acquisition at four major international exhibitions annually (NAB Las Vegas, IBC Amsterdam, BIRTV Beijing, HKTDC Hong Kong). Pricing is positioned at accessible levels — for example, the SC6 6-inch camera monitor at $227.99 — substantially undercutting Western broadcast-monitor incumbents on comparable specifications.

Name

Feelworld

Legal name

Zhangzhou SEETEC Optoelectronics Technology Co., Ltd.

Website

https://feelworld.cn

Company type

Public

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Feelworld (Zhangzhou SEETEC Optoelectronics Technology Co., Ltd., NEEQ: SEETEC, 839187) is a Chinese manufacturer of professional field monitors, broadcast monitors, wireless video transmission, video switchers, PTZ cameras, and live-streaming equipment, selling under the FEELWORLD, SEETEC, and LAIZESKE brands to film/TV production crews, live streamers, content creators, and industrial integrators across 100+ countries.

Ownership category

akta.pro rank

Product category

Professional Video & Broadcast Equipment

NAICS

Audio and Video Equipment Manufacturing (33431), Audio and Video Equipment Manufacturing (334310)

SIC

Photographic Equipment & Supplies (3861)

akta.pro primary industry

Monitors & Displays Retail (CRACABAF)

akta.pro secondary industry

Monitor Accessories & Mounting (Arms, Stands, Calibration) (HDACADAO)

Keywords

• Professional camera monitors
• Broadcast monitors
• Wireless video transmission
• Live streaming equipment
• Video switchers

Headquarters

HQ city

Zhangzhou

HQ country

China

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: Sale of professional camera monitors, broadcast monitors, wireless transmission systems, video switchers, cameras, microphones, and accessories. Includes both standard products and custom/OEM solutions.
2. OEM/ODM Services: Customized product design, mold development, and manufacturing services for industrial monitors and embedded systems per customer specifications
3. Live Broadcast Solutions: Customized live broadcast room solutions, high-definition video live broadcast, and live broadcast interaction services for enterprise and educational institutions

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Feelworld designs, manufactures, and sells professional camera field monitors, broadcast-grade LCD monitors, wireless video transmission systems, multi-channel video switchers, PTZ cameras with AI tracking, USB streaming webcams, and live-streaming microphones under the FEELWORLD, SEETEC, and LAIZESKE brands. The company also provides OEM/ODM custom design, mold development, and embedded system manufacturing services for industrial monitor and live broadcasting applications. Products serve digital cinema, broadcast, live streaming, content creation, and industrial/commercial display segments across more than 100 countries.

Product overview

FEELWORLD (Feelworld Series) and SEETEC (Seetec Series) are the two main brands of Zhangzhou SEETEC Optoelectronics Technology Co., Ltd., a national high-tech enterprise established in 2011 (stock code: 839187) that integrates R&D, manufacture, and sales of broadcast/film monitors, touchscreen LCD monitors, and live streaming devices. The Feelworld series focuses on small-size field monitors, FPV monitors, USB/touch/open frame industrial monitors, and live streaming devices including wireless transmitters, video switchers, PTZ cameras, microphones, video lights, and teleprompters. The Seetec series focuses on large-size broadcast-grade monitors (desktop LCD, production, carry-on, rack mount, 4K/UHD, quad-split, 12G-SDI), industrial-grade monitors (SKD LCD modules, open frame, touch screen, sunlight readable), broadcast converters, USB capture, and wireless transmission systems. Products are organized by type (Field Monitor, Rack Mount Monitor, Broadcast Monitor, FPV Monitor, Industrial & Business Monitor, Portable Monitor, Wireless Transmission, Live Stream Device), by interface (12G-SDI, 3G-SDI, HDMI, YPbPr, AV, VGA&DVI, Type-C, USB), and by size (3.5" to 32").

Differentiator

Problem solved

Functional benefit

Products and services

• FEELWORLD H5 12G-SDI Camera Field Monitor A portable 5.5-inch 12G-SDI camera field monitor with 1200nit brightness, 1920x1080 IPS panel, CALMAN-calibrated 88% DCI-P3 color, and broadcast monitoring tools (waveform, vector scope, histogram, HDR HLG, SDI time code). Designed for digital cinema, broadcast, and live production professionals.
• FEELWORLD PS6 OLED Vertical/Horizontal Camera Field Monitor FEELWORLD PS6 is a 5.5-inch OLED vertical/horizontal camera field monitor with 100% DCI-P3 color gamut, million:1 contrast ratio, 9:16 switchable menu system, 148g ultra-lightweight body, 4K HDMI 60Hz input/output, and 3D LUT support for solo creators in cinematic workflows, vlogging, and outdoor shoots.
• FEELWORLD SC6 6-inch Camera Monitor FEELWORLD SC6 is a 6-inch camera monitor with full aluminum touchscreen, 1500nit brightness, timecode embedding and display for 3G-SDI signals, priced at $227.99. Targeted at independent filmmakers, cinematographers on a budget, and movie-level camera users.
• FEELWORLD C207 7-inch Camera Control Monitor FEELWORLD C207 is a 7-inch camera control monitor with 2200nit brightness and auto-dimming, 1920x1200 resolution, 3G-SDI and 4K HDMI in/out, wireless camera control tested with Sony A7M4, HDR monitoring, and custom 3D LUT support.
• FEELWORLD M101S 10.1-inch Multi-View Monitor FEELWORLD M101S is a 10.1-inch multi-view camera monitor with 1200nit brightness, 3G-SDI and 4K HDMI in/out, HDR support, custom 3D LUT loading, TALLY indicators, and multi-camera production workflow features.
• FEELWORLD P6XL Built-in Battery Camera Monitor FEELWORLD P6XL is a 6-inch aluminum touchscreen camera monitor with 1200nit brightness and built-in battery lasting up to 2 hours, supporting screenshot and image overlay functions, HDR monitoring, and custom 3D LUTs for compact mirrorless cameras.
• FEELWORLD LIVEPRO L1 Multi-Format Video Switcher FEELWORLD LIVEPRO L1 is a multi-format video mixer switcher with 4x HDMI inputs, 2-inch TFT preview display, USB3.0 webcam-style live streaming, 14 T-Bar transition effects, PIP support, and LAN/network control via PC or smartphone app. Compatible with OBS, Tencent Conference, Yealink, Zoom, YouTube, Facebook, TikTok.
• FEELWORLD L3 PRO 4K Video Switcher FEELWORLD L3 PRO is an 8-channel video switcher supporting 4xSDI and 4xHDMI inputs, 4K60Hz processing, USB2.0 real-time recording, and USB-C/RTMP(S) streaming for live streamers and studio producers seeking 4K mixing, recording, and broadcasting.
• FEELWORLD WT1S Wireless Video Transmitter FEELWORLD WT1S is a wireless video transmitter with dual HDMI+SDI interface, 4K30Hz transmission, 0.08s latency, up to 300m range, OLED display, full-duplex two-way intercom, and iOS/Android app remote monitoring.
• FEELWORLD WT1H Wireless Video Transmitter FEELWORLD WT1H is a wireless video transmitter with dual HDMI setup, 4K30Hz transmission, 0.08s latency, up to 300m range, OLED display, and full-duplex two-way intercom with iOS/Android app remote monitoring.
• FEELWORLD NDI10X 4K PTZ Camera FEELWORLD NDI10X is an NDI 4K PTZ camera with 10X optical zoom, AI tracking, simultaneous USB/3G-SDI/HDMI/NDI/IP live streaming output, 1080p@60fps, IP remote control, and PoE support.
• FEELWORLD WV207 USB Streaming Webcam FEELWORLD WV207 is a USB streaming webcam supporting full HD 1920x1080@30fps with vertical screen live streaming capability, distortion-less lens, 85° wide viewing angle, built-in stereo audio pickup, and EPTZ (virtual PTZ) via third-party apps (MrCamera, ECOM). Compatible with OBS and social platforms including Instagram, TikTok, and Facebook.
• FEELWORLD PM1 Dynamic Microphone FEELWORLD PM1 is an XLR/USB dynamic microphone with cardioid polar pattern, 50Hz-14kHz frequency response, RGB lighting effects, one-key mute, real-time monitoring via 3.5mm headphone jack, and plug-and-play USB-C output for podcasting, recording, gaming, and live streaming.
• OEM/ODM Custom Design and Manufacturing Services Customized product design, mold development, and manufacturing services for industrial monitors and embedded systems per customer specifications. Includes both standard products and custom/OEM solutions.
• Live Broadcast Room Solutions and Services Customized live broadcast room solutions, high-definition video live broadcast, and live broadcast interaction services for enterprise and educational institutions.
• FEELWORLD L4 Multi-Camera Video Mixer Switcher FEELWORLD L4 is a multi-camera video mixer switcher with 10.1-inch touch screen, 4x HDMI and 1x SDI inputs, HDMI output, and USB3.0 fast streaming for professional multi-camera live production.
• FEELWORLD POE12X PTZ Camera FEELWORLD POE12X is a smart PTZ camera with 12X optical zoom, supporting USB, SDI, HDMI, and IP live streaming at 1080P@60fps. Features RS232/RS485 control, audio input, and PoE power support.
• FEELWORLD KBC20 PTZ Camera Controller FEELWORLD KBC20 is a PTZ camera controller/joystick keyboard with multiple control protocol support and PoE power for PTZ camera operation.
• FEELWORLD VM1 USB Condenser Microphone FEELWORLD VM1 is a USB condenser gaming microphone with noise cancellation, mute function, RGB lighting, and boom arm stand (available in black, pink, and white color variants).

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability4 records

Feature7 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Blackmagic Design: Blackmagic Design offers a broad portfolio spanning broadcast monitors, video switchers (ATEM), capture cards, and cameras. It directly competes with Feelworld's Seetec broadcast monitors, L3 PRO video switcher, and broader live production ecosystem.
• Hollyland Technology: Hollyland is a Chinese manufacturer specializing in wireless video transmission systems (MARS, COSMO series), wireless intercoms, and live streaming gear. It is a direct competitor to Feelworld's WT1S/WT1H wireless transmitters and WTRS/WTRH wireless systems.
• Marshall Electronics: Marshall Electronics manufactures professional broadcast and field monitors widely used in live production, sports, and house of worship applications. It is a direct competitor to Feelworld's SEETEC broadcast-grade monitor series and field monitors.
• Atomos: Atomos is a leading manufacturer of professional monitor/recorders for filmmakers and broadcasters (e.g., Ninja, Shogun series). It is a direct peer to Feelworld's on-camera field monitor line and broadcast monitors, competing on similar workflows for video professionals.
• SmallHD: SmallHD specializes in high-brightness on-camera field monitors used by cinematographers and videographers. It is a direct competitor to Feelworld's H5, SC6, and C207 product lines, targeting the same professional and prosumer filmmaking segments.
• Datavideo: Datavideo manufactures end-to-end live production equipment including video switchers, PTZ cameras, and broadcast monitors. It is a direct peer across multiple Feelworld product categories, especially the video switcher and broadcast monitor lines.
• PTZOptics: PTZOptics designs and sells PTZ cameras and live streaming equipment targeting houses of worship, education, and corporate AV markets. It directly competes with Feelworld's NDI10X, 4K10X, and POE12X/POE20X PTZ camera lineup.

Broad incumbents

• Aver Information: AVer is a Taiwan-based manufacturer of PTZ cameras, auto-tracking cameras, and conferencing solutions for education and enterprise. It overlaps with Feelworld's PTZ camera portfolio and live streaming devices for the education and corporate markets.
• Teradek: Teradek (part of Videndum) is a long-established leader in professional wireless video transmission (BOLT series) for film and broadcast. It competes with Feelworld's wireless transmission products but at significantly higher price points in the high-end production segment.

Emerging players

• Accsoon: Accsoon produces affordable wireless video transmitters (CineEye series) for filmmakers and content creators. It is an emerging competitor to Feelworld's WT1S/WT1H wireless transmission systems, particularly in the indie/prosumer price tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Customer concentration

• Xx.com/feelworldhd
• YouTubeyoutube.com/channel/UCpoUyPKhMpr6_DssNG3RoAQ
• Facebookfacebook.com/Feelworldhd
• LinkedInlinkedin.com/company/shenzhen-feelworld-technology-co-ltd
• Instagraminstagram.com/seetec_monitor
• Pinterestpinterest.com/seetecmonitor

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feelworld