Reesink Turfcare
Reesink Turfcare is the exclusive UK distributor of Toro professional turfcare machinery, serving golf courses, sports venues, and groundscare operators through a dealer network with integrated parts, ReeAssure servicing, and FCA-regulated finance offerings.
- Company typePrivate
- Founded1968
- HeadquartersSaint Neots, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Reesink Turfcare does
Reesink Turfcare is the UK professional turfcare equipment division of Reesink UK LTD, itself part of the Dutch Royal Reesink conglomerate. Operating from its St Neots headquarters with a UK-wide dealer network and three regional service centres (Scotland, South East England, East Anglia), the business holds exclusive UK distribution rights for The Toro Company's professional turfcare range, serving golf courses, professional sports venues, and groundscare contractors. Its FCA-regulated finance arm allows it to underwrite machinery purchases directly, a structural advantage over pure dealer competitors.
The product portfolio spans the Toro Workman utility vehicle family (including lithium-electric HyperCell variants), the ProCore pedestrian and wide-area aerator range, Greensmaster and eTriFlex ride-on mowers, the Sand Pro bunker management line, the electric Vista passenger vehicle, and the autonomous Toro Turf Pro 500 fairway mower. Adjacent represented brands include AgriMetal, Nordic Plow, and ATT (ThatchMaster). Underpinning this is a parts infrastructure holding 15,000 Toro SKUs for 24-hour UK delivery, backed by a Belgian distribution centre (12,000 fast-moving lines, 48-hour availability) and 72-hour trans-Atlantic airfreight from Toro's Minneapolis base.
Reesink generates revenue across five streams: new and used (ReeOwn) machinery sales, genuine parts supply, subscription servicing through ReeAssure plans, finance and leasing including BNPL and five-year rolling lease products, and technical training delivered through dealer and customer programmes. Customer segmentation is vertical-led, with golf as the primary segment evidenced by named enterprise accounts such as Fife Golf Trust, St Andrews Links Trust, Maidenhead, Stratford Oaks, St Ives Hunts, and Golf It!. Secondary exposure is to professional sports venues and groundscare operators served through the dealer channel. Recent strategic emphasis has been on autonomous and electric product introductions, sustainable fleet positioning, parts-pricing repositioning against aftermarket alternatives, and infrastructure investment including a new training school under construction in St Neots.
Reesink Turfcare firmographics
Firmographics- Name
- Reesink Turfcare
- Legal name
- Reesink UK LTD
- Website
- https://reesinkturfcare.co.uk
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Reesink Turfcare is the exclusive UK distributor of Toro professional turfcare machinery, serving golf courses, sports venues, and groundscare operators through a dealer network with integrated parts, ReeAssure servicing, and FCA-regulated finance offerings.
- Ownership category
- akta.pro rank
Reesink Turfcare industry classification
Industry- Product category
- Professional Turfcare Machinery Distribution
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112), Outdoor Power Equipment Retailers (444230)
- SIC
- Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Turf Management (Sports Fields, Golf Courses) (BPABADAC)
- akta.pro secondary industries
- Athletic Field & Golf Course Groundskeeping (IMAIAIAH), Lawn Aeration & Overseeding (Core Aeration, Seeding) (HSAIAAAE)
Keywords
Where Reesink Turfcare is headquartered
LocationHeadquarters
- HQ city
- Saint Neots
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Reesink Turfcare business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Professional Turfcare Machinery Sales: Sale of professional turfcare machinery including mowers, aerators, vehicles, sprayers, and topdressers primarily under the Toro brand through dealer network.
- Genuine Parts Supply: Supply of genuine Toro parts and components for maintenance and repair of turfcare equipment.
- Servicing and Aftermarket: ReeAssure servicing plans providing expert servicing with fixed costs, warranty support, and maintenance programmes through service centres and authorised locations.
- Finance and Leasing: Finance options including buy now pay later agreements, five-year rolling lease programmes, and Toro Total Solutions Agreements.
- Training Services: Technical training courses for dealer partners and end customers covering Toro machinery maintenance and emerging technologies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Machine sales - quote-based pricing |
| Subscription | Annual | ReeAssure Servicing Plans |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Reesink Turfcare product offering
Product offeringCore offering
Reesink Turfcare distributes professional turfcare machinery and equipment in the UK, including Toro mowers, aerators, utility vehicles, autonomous mowers, sprayers, topdressers and genuine parts. It also provides aftersales servicing, fixed-cost service plans, finance options and training for golf, sports and groundscare customers.
Product overview
Reesink Turfcare is the exclusive UK distributor for The Toro Company's professional turfcare machinery and equipment. The product portfolio includes: pedestrian and riding mowers (Greensmaster eTriFlex, LT-F3000, eProStripe, GrandStand), utility vehicles (Workman MDX/MDX-D/MDX Lithium/HDX-D/LTX/LTX Lithium/UTX series), autonomous mowers (Toro Turf Pro 500), aerators (ProCore 648s, 1298, SR54, SR54-S, SR70, SR70-S, SR72, 864 with TransPro trailer), sand management equipment (Sand Pro 2040Z, 3040, 5040), passenger vehicles (Vista), precision technology (GeoLink satellite navigation), and genuine parts. Supporting services include ReeAssure servicing programs, flexible finance options (including BNPL), product demonstrations, and training. Products serve golf courses, sports venues, groundscare contractors, and councils across the UK.
Differentiator
Problem solved
Functional benefit
Brands
- ReeAssure: Servicing plans offering expert servicing, fixed costs and total peace of mind for machinery maintenance.
- ReeOwn
Products and services
- Toro Greensmaster eTriFlex 3370
- Toro LT-F3000 Triple Flail
- Toro Workman MDX
- Toro Workman MDX-D
- Toro Workman MDX Lithium
- Toro Workman HDX-D
- Toro Workman LTX
- Toro Workman LTX Lithium
- Toro Workman UTX
- Toro Sand Pro 2040Z
- Toro Sand Pro 3040
- Toro Sand Pro 5040
- Toro Vista
- Toro ProCore 648s
- Toro ProCore 1298
- Toro ProCore SR54
- Toro ProCore SR54-S
- Toro ProCore SR70
- Toro ProCore SR70-S
- Toro ProCore SR72
- Toro ProCore 864
- Toro TransPro 648
- Nordic Plow Core Solution
- Toro GreensPro e1700
- Toro GeoLink
- Toro Turf Pro 500
- Toro eProStripe
- Toro GrandStand
- Sports Metals Pedestrian Mower Extracut Brush
- ATT ThatchMaster
- Genuine Toro Parts
- ReeAssure Servicing
- Finance Options
- Training Services
- ReeOwn Used Machines
Quantifiable outcome
- 24-hour parts delivery anywhere in the UK
- +3 more outcomes
Companies that use Reesink Turfcare
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles4 records
Reesink Turfcare technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature3 records
Reesink Turfcare partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- Grounds Management Association (GMA)coreProud sponsor of GMA NextGen (Young Board of Directors) and supporter of 'Get Into Grounds' strategy to engage young people in grounds management careers. Hosted Schools Into Stadia events at venues like Lincoln Football Club and Ashton Gate Stadium.
- The Toro CompanyflagshipExclusive UK distributor of Toro professional turfcare machinery and equipment. The partnership includes distribution rights, co-marketing (Toro Student Awards, product launches), service support, and training programmes. Reesink has been recognised by Toro for outstanding performance in Parts, Service and Technical Training.
- British & International Golf Greenkeepers Association (BIGGA)coreCo-organiser of the Toro Student Greenkeeper of the Year Awards since 1989, recognising and celebrating achievements of student greenkeepers. BIGGA manages the awards process including applications, regional selection, national finals, and ceremony.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Reesink Turfcare competitors and assessment
Company assessmentDirect peers
- Ransomes Jacobsen: Ransomes Jacobsen is a UK distributor of Jacobsen turf maintenance equipment, directly competing with Reesink Turfcare for golf course and sports venue fleet contracts in the same British geography. It offers a parallel premium OEM franchise targeting the same course managers and groundskeepers.
- Sisis Equipment: Sisis is a UK-based manufacturer and supplier of turf maintenance equipment (aerators, scarifiers, topdressers) used by golf clubs, sports venues, and groundscare contractors. It overlaps with Reesink's aerator and turf maintenance categories and shares the same UK customer base.
- Dennis (S&S): Dennis manufactures professional turfcare equipment including mowers and groundscare machinery serving UK golf, sports, and amenity markets. It is a direct alternative OEM/supplier competing with Reesink's Toro franchise for similar end customers.
Broad incumbents
- John Deere (UK & Ireland): John Deere operates a UK dealer network that sells golf, sports turf, and groundscare equipment alongside its broader agriculture and construction portfolio. It competes with Reesink for the same fleet tenders while offering a much larger OEM with multi-segment reach.
- Husqvarna Group: Husqvarna Group is a large outdoor power equipment manufacturer and distributor with professional turfcare and autonomous mowing products (including CEORA and Automower lines) competing across golf, sports, and groundscare segments.
- Kubota UK:
Regional players
- Wiedenmann UK: Wiedenmann is a German manufacturer of turf maintenance machinery with a UK presence, offering aerators, sweepers, and mowers. It competes with Reesink's portfolio in the sports turf and groundscare categories from a different home geography.
Emerging players
- Schiller Grounds Care: Schiller Grounds Care manufactures professional turf maintenance equipment (aerators, dethatchers, sod cutters) and has been expanding its presence in UK golf and sports markets, offering competing products to several categories Reesink distributes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Reesink Turfcare social profiles
Digital presenceReesink Turfcare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reesink Turfcare leadership team
Management profileNumber of profiles
Profiles8 records
Reesink Turfcare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reesink Turfcare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reesink Turfcare
What does Reesink Turfcare do?
Reesink Turfcare distributes professional turfcare machinery and equipment in the UK, including Toro mowers, aerators, utility vehicles, autonomous mowers, sprayers, topdressers and genuine parts. It also provides aftersales servicing, fixed-cost service plans, finance options and training for golf, sports and groundscare customers.
Is Reesink Turfcare a public or private company?
Reesink Turfcare is a private company. It is classified as corporate owned and is currently operating.
When was Reesink Turfcare founded?
Reesink Turfcare was founded in 1968. It employs 101 to 250 people.
Where is Reesink Turfcare based?
Reesink Turfcare is headquartered in Saint Neots, United Kingdom, in the Europe region.
How does Reesink Turfcare make money?
Five revenue lines are on record. Professional Turfcare Machinery Sales are the primary driver. The others are genuine Parts Supply, servicing and Aftermarket, finance and Leasing and training Services.
Who are Reesink Turfcare's main competitors?
Direct peers on record are Ransomes Jacobsen, Sisis Equipment and Dennis (S&S). Broad incumbents are John Deere (UK & Ireland), Husqvarna Group and Kubota UK. Wiedenmann UK is listed as a regional player. Schiller Grounds Care is listed as an emerging player.
Does Reesink Turfcare have an API?
No public API is recorded for Reesink Turfcare.
What industry is Reesink Turfcare in?
Reesink Turfcare's product category is Professional Turfcare Machinery Distribution. Its primary akta.pro industry code is BPABADAC, Turf Management (Sports Fields, Golf Courses), with a secondary code of IMAIAIAH, Athletic Field & Golf Course Groundskeeping. Its NAICS code is 42382 and its SIC code is 3524.