Pizzola Insurance Associates

Name

Pizzola Insurance Associates

Legal name

Pizzola Insurance Associates

Website

https://pizzolainsurance.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Independent Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Individual Health Insurance Brokerage & Distribution (FSAIAEAL)

akta.pro secondary industries

Whole Life Insurance (FSAIABAA), Group Term Life Insurance (FSAIAAAJ)

Keywords

• Independent insurance agency
• Personal insurance brokerage
• Commercial insurance brokerage
• Multi-carrier insurance agent
• California insurance services

Headquarters

HQ city

Westlake Village

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: As a 100% independent insurance agency, Pizzola Insurance Associates is compensated directly by insurance carriers for policies sold and serviced. The agency states 'It doesn't cost you a penny more to use us' - meaning customers pay the same premium whether using their agency or going direct, while receiving the benefit of carrier comparison and advisory services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Pizzola Insurance Associates is a 100% independent insurance agency that sells and services personal and commercial insurance policies on behalf of multiple carriers. The agency compares coverage and pricing across insurers such as Mercury, Travelers, CHUBB, Liberty Mutual, Nationwide, and The Hartford to match customers with appropriate policies including auto, home, umbrella, life, health, flood, earthquake, business, cyber liability, workers comp, and specialty coverages.

Product overview

Pizzola Insurance Associates is an independent insurance agency offering a comprehensive portfolio of both personal and commercial insurance products. The agency operates as a 100% independent agency, meaning they are not captive to any single insurance company and can shop multiple carriers on behalf of clients. Personal insurance products include auto, homeowners, umbrella, condo, flood, earthquake, life, health, boat, motorcycle, RV, pet health, renters, specialty dwelling, ATV/powersports, travel, collector car, and high net worth insurance. Commercial insurance offerings include business package policies, commercial property, general liability, professional liability (E&O), cyber liability, workers compensation, D&O, EPLI, commercial umbrella, business interruption, contractors, restaurant, group benefits, risk management, bonds, and commercial auto insurance. The agency functions as an insurance broker/shop, not as a technology product company, and does not offer software products or APIs.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Personal auto insurance covering vehicles, liability, collision, comprehensive, and uninsured/underinsured motorist protection for California residents.
• Homeowners Insurance Homeowners insurance protecting the structure, personal property, liability, and loss of use for primary residences in California.
• Umbrella Insurance Stand-alone liability policy providing additional coverage limits above homeowners and auto insurance to protect assets from lawsuits, typically starting around $150-$300 per year for $1 million in coverage.
• High Net Worth Insurance Specialized insurance for high-value homes, collectibles, jewelry, artwork, and high-value automobiles with concierge-level service and customizable coverage.
• Collector Car Insurance Specialized classic and collector car insurance with provisions and coverages designed specifically for vintage vehicles.
• Condo Insurance HO-6 policy covering condo units from the interior walls inward, supplementing what the condo association insurance covers.
• Flood Insurance Stand-alone flood insurance policy covering water damage from flooding events, required in certain FEMA flood zones.
• Earthquake Insurance Stand-alone earthquake insurance covering home structure and personal property damage from seismic events.
• Life Insurance Term and whole life insurance products to protect families financially in case of premature death.
• Health Insurance Individual and group health insurance plans with various deductible options and coverage levels.
• Boat Insurance Comprehensive watercraft insurance covering boats, personal watercraft, liability, medical payments, and physical damage.
• Motorcycle Insurance Motorcycle insurance covering street cycles, Harley Davidsons, cruisers, touring bikes, dirt bikes, and ATVs.
• Recreational Vehicle Insurance Insurance for motorhomes, travel trailers, campers, and horse trailers with various coverage options including agreed value and replacement cost.
• Pet Health Insurance Pet insurance covering veterinary expenses for unexpected illness and injury for dogs and cats.
• Renters Insurance HO-4 policy covering personal property, liability, and medical payments for renters.
• Specialty Dwelling Insurance Insurance for rental properties, vacant homes, seasonal properties, older homes, and homes under construction.
• ATV & Powersports Insurance All-terrain vehicle insurance covering three, four, or six-wheeled buggies used off-road.
• Travel Insurance Travel insurance covering trip cancellations, medical emergencies, evacuation, and travel supplier default.
• Commercial Insurance / Business Package Comprehensive business insurance including BOP, commercial property, general liability, and industry-specific coverage.
• Commercial Property Insurance Insurance covering business buildings, contents, computers, lost income, and business interruption.
• General Liability Insurance CGL commercial general liability insurance covering bodily injury, property damage, and advertising claims.
• Professional Liability Insurance Errors and Omissions coverage for professionals including lawyers, doctors, architects, IT professionals, and engineers.
• Cyber Liability Insurance Data breach and cyber insurance covering liability, legal fees, identity restoration, and notification costs.
• Workers Compensation Insurance State-mandated workers comp coverage for employee injuries and illnesses with industry-specific pricing.
• Directors & Officers Insurance D&O liability insurance protecting directors and officers from personal losses due to lawsuits.
• EPLI Insurance Employment Practices Liability Insurance covering claims of harassment, discrimination, wrongful termination, and other employment-related lawsuits.
• Commercial Umbrella Insurance Business umbrella coverage providing up to $10 million in additional liability protection above basic business coverage.
• Business Interruption Insurance Coverage for lost income and operating expenses when business premises are temporarily unable to operate due to covered disasters.
• Contractors Insurance Insurance for independent contractors including general liability, completed operations, and professional liability coverage.
• Restaurant Insurance Comprehensive restaurant coverage including general liability, workers comp, loss of income, and crime/vandalism coverage.
• Group Insurance Benefits Group health, dental, and disability insurance for businesses with employee benefit plan options.
• Risk Management Risk identification, analysis, and mitigation services including risk assumption, retention, transfer, and avoidance strategies.
• Bonds Surety bonds including lost title bonds, contract surety bonds for contractors, and license/permit bonds.
• Commercial Auto Insurance Commercial vehicle insurance for company cars, cargo vans, limos, taxis, buses, SUVs, and pickup trucks.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record.

• Mercury InsuranceOthersMercury Insurance is one of the insurance carriers represented by Pizzola Insurance Associates. The agency offers Mercury billing, account management, and claims services through Mercury's online portal for existing policyholders.
• Hanover InsuranceOthersHanover Insurance is an insurance carrier represented by the agency. Policyholders can access Hanover billing, account management, and claims through Hanover's online portal.
• Travelers InsuranceOthersTravelers Insurance is a carrier partner offering personal and commercial insurance products through the agency. Customers can access Travelers billing and account management through their online portal.
• Palomar InsuranceOthersPalomar Specialty is a carrier partner providing specialty insurance products. The agency offers Palomar billing and account management services.
• CHUBB InsuranceOthersCHUBB is a major insurance carrier represented by the agency, serving high net worth individuals and commercial clients with comprehensive coverage options.
• MAPFRE InsuranceOthersMAPFRE Insurance is a carrier partner offering personal and commercial insurance products through the agency with online billing and account management.
• Berkshire Hathaway HomestateOthersBerkshire Hathaway Homestate Insurance is a carrier partner available through the agency. Policyholders can access billing through Guard Insurance online portals.
• Liberty Mutual InsuranceOthersLiberty Mutual Insurance is a national carrier represented by the agency offering a wide range of personal and commercial insurance products.
• NatGen Premier InsuranceOthersNatGen Premier Insurance is a carrier partner available through the agency for specialized insurance coverage.
• Hartford InsuranceOthersThe Hartford is a carrier partner mentioned in customer testimonials for paying business claims fully and promptly. The agency offers Hartford billing and claims services.
• Nationwide InsuranceOthersNationwide Insurance is a national carrier partner offering personal and commercial insurance through the agency with online account management.
• AIG InsuranceOthersAIG is a major global insurance carrier represented by the agency for various personal and commercial insurance needs.
• Safeco InsuranceOthersSafeco Insurance is a carrier partner offering personal insurance products through the agency with online account management capabilities.

Scale indicators2 records

Direct peers

• Woodruff Sawyer: Independent insurance brokerage focused on commercial and high-net-worth personal lines; comparable to Pizzola's commercial and HNW specialty offerings with a multi-carrier, advisory-led model.
• Leavitt Group: National network of independent insurance agencies offering personal, commercial, and life/health products across multiple carrier appointments; comparable to Pizzola as an independent agency with similar multi-line, multi-carrier distribution model.
• Insurance Office of America: Large independent insurance agency offering commercial and personal lines through numerous carrier partnerships; comparable as a multi-carrier independent agency serving SMB and individual clients.
• Higginbotham: Independent insurance brokerage providing commercial and personal lines through multiple carrier partners, with strong regional presence; directly comparable independent agency model to Pizzola's.

Broad incumbents

• Hub International: Large North American insurance brokerage offering commercial, personal, and employee benefits through multi-carrier distribution; a scaled incumbent in the same channel as Pizzola.
• Marsh McLennan: Global professional services firm with Marsh brokerage offering commercial insurance and risk advisory; a broad incumbent in the same insurance intermediary category as Pizzola, though at vastly larger scale.
• Brown & Brown Insurance: Large national insurance brokerage with retail and wholesale operations across personal, commercial, and specialty lines; a scaled incumbent operating in the same independent-agency distribution channel as Pizzola.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm offering retail and wholesale brokerage across commercial and personal lines; broad incumbent operating in the same agency/brokerage channel as Pizzola.

Emerging players

• Policygenius: Online insurance marketplace aggregating life, home, auto, and disability coverage from multiple carriers; an emerging digital competitor to traditional independent agencies for personal insurance distribution.
• SmartFinancial: Digital insurance agency platform comparing quotes across multiple carriers for personal and commercial lines; competes with independent agencies like Pizzola by offering similar multi-carrier comparison via an online-first experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pizzolainsurance
• Xx.com/PIAINSURANCE

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pizzola Insurance Associates