Massachusetts Bankers Association

What Massachusetts Bankers Association does

The Massachusetts Bankers Association (MBA), also doing business as 'Mass Bankers', is a private nonprofit banking trade association founded in 1905 and headquartered at 200 State Street, Suite 701, Boston, Massachusetts. The association represents approximately 124 commercial, savings, cooperative, and federal savings banks across Massachusetts and New England, collectively holding roughly $380 billion in local assets, employing 72,000 people across 2,000+ banking locations and 4,500+ ATMs. MBA delivers value through three core service pillars: (1) Education and Training Programs including seminars, conferences, ABA Training, MBA Webinars, OnCourse Learning Webinars, and professional development schools; (2) Advocacy Services encompassing legislative representation, position statements, testimony, advocacy committees, and the Mass Bankers PAC; and (3) Group Insurance Trust programs offering medical, dental, vision, life and disability, pet insurance, and legal/ID protection through partners including Blue Cross Blue Shield of Massachusetts, Teladoc Health, and Hinge Health.

The association's technology infrastructure centers on a web-based member portal and online learning management system, with the website redesigned and rebranded in January 2024. MBA distributes services through direct member engagement with bank leadership, supplemented by digital channels (Twitter, Facebook, LinkedIn, YouTube), email newsletters, monthly HR Discussion Group meetings, and the annual Connect Conference. Additional member benefits include the MBA Scholarship Foundation (five $10,000 annual awards) and the MBA Charitable Foundation ($2,500-$5,000 community grants).

Revenue is generated through five streams: recurring membership dues from bank members, fees for education and training programs, group insurance trust economics, event sponsorships and registrations, and associate membership/preferred vendor fees. Pricing is not publicly disclosed. The organization is led by President and CEO Kathleen M. Murphy, supported by a 20-30 person professional staff, and governed by an elected Board of Directors composed of executives from member banks, with Anne Tangen (BankFive) serving as Chair for the 2026-2027 term.

Name

Massachusetts Bankers Association

Legal name

Massachusetts Bankers Association

Website

https://massbankers.org

Company type

Private

Founded year

1905

Operating status

Operating

Headcount range

11–50 employees

Short description

The Massachusetts Bankers Association is a nonprofit banking trade association founded in 1905, representing approximately 124 commercial, savings, cooperative, and federal savings banks across Massachusetts and New England with $380 billion in local assets. It delivers advocacy, education, training, and group insurance trust services.

Ownership category

akta.pro rank

Product category

Banking Trade Association

NAICS

Finance and Insurance (52)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Affinity, Membership & Association Referral Programs (FSAEAMAL)

Keywords

• Banking trade association
• Legislative advocacy
• Banking education training
• Group insurance trust
• Preferred vendor network

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership dues from bank members (commercial, savings, cooperative, and federal savings banks) across Massachusetts and New England. Membership provides access to advocacy, education, group insurance, career center, and preferred vendor programs.
2. Education and Training Programs: Revenue from seminars, conferences, ABA training, MBA webinars, OnCourse Learning webinars, and professional development schools for banking professionals.
3. Group Insurance Trust: MBA offers group insurance programs including medical, dental, vision, life & disability, pet insurance, legal & ID protection through the Group Insurance Trust for member banks.
4. Event Sponsorships and Registration: Revenue from events including the annual Connect Conference, HR Discussion Group meetings, and other industry conferences. Includes sponsorship opportunities for preferred vendors and associate members.
5. Associate Membership and Preferred Vendor Programs: Fees from associate members and preferred vendor listings, including sponsorship opportunities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

The Massachusetts Bankers Association is a statewide trade association founded in 1905 that represents commercial, savings, and cooperative banks across Massachusetts and New England. It sells membership, education and training programs, group insurance trust products, advocacy services, and preferred-vendor benefits to its member banks.

Product overview

Massachusetts Bankers Association offers a unified membership-based service portfolio consisting of Education & Training Programs (Seminars, Conferences, ABA Training, MBA Webinars, OnCourse Learning Webinars, Schools), Advocacy Services (Legislative Program, Positions, Testimony, PAC), Resources (Career Center, Economic Dashboard, Financial Literacy, Elder Financial Abuse), Membership Services (Bank Members, Associate Members, Preferred Vendors), and Group Insurance Trust (Medical, Dental, Vision, Life & Disability, Pet Insurance, Legal & ID Protection). Additional member benefits include the MBA Scholarship Foundation and MBA Charitable Foundation. The association primarily serves as a trade organization providing member value through education, advocacy, and group purchasing power rather than a technology product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• MBA Membership Institutional membership sold to commercial, savings, and cooperative banks in Massachusetts and New England, granting access to advocacy, training, group insurance trust, and networking.
• Education and Training Programs

Quantifiable outcome

• 124 banks represented with $380 billion in local assets and 72,000 employees
• +2 more outcomes

Named customers19 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and supporting.

• BankTalentHQcoreStrategic or Co-development PartnerPartnership to provide premier talent management site for financial industry careers. MBA directs members to BankTalentHQ for career center services.
• Teladoc HealthcoreTechnology or IntegrationFeatured provider in MBA Group Insurance Trust Medical Insurance program, offering telehealth services to member bank employees.
• Hinge HealthsupportingTechnology or IntegrationDigital health benefit offered through MBA Group Insurance Trust Medical Insurance program for member banks.
• ABA (American Bankers Association)coreStrategic or Co-development PartnerABA Training programs offered through MBA education and training division. Collaboration on professional development for banking professionals.
• OnCourse LearningsupportingTechnology or IntegrationWebinar content provider for MBA professional development and continuing education programs.
• Blue Cross Blue Shield of MassachusettscoreTechnology or IntegrationPrimary health insurance provider through MBA Group Insurance Trust. Offers Banking on Wellness program and aHealthyMe wellness initiatives.
• Morgan, Brown & Joy, LLPsupportingStrategic or Co-development PartnerEmployment law firm partnership for HR updates, Massachusetts Pay Transparency Law guidance, and professional development presentations.
• Pearl MeyersupportingTechnology or IntegrationCompensation consulting firm used by member banks for executive compensation reviews and analyses.
• Posh (AI in Banking)supportingTechnology or IntegrationAI-powered banking solutions provider featured in HR Discussion Group presentations on AI in banking for customer service transformation.
• ABA Insurance ServicessupportingTechnology or IntegrationPreferred vendor offering insurance services to MBA member banks.
• VerafinsupportingTechnology or IntegrationPreferred vendor for fraud detection and compliance solutions for member banks.
• ICBA (Independent Community Bankers of America)supportingStrategic or Co-development PartnerNational trade association partnership for securities, payments, and CRA solutions through preferred vendor program.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• New York Bankers Association: State-level banking trade association serving commercial, savings, and cooperative banks in New York. Direct structural analog to MBA with overlapping advocacy, education, and group-benefit programs for a similar membership base.
• California Bankers Association: State banking trade group representing California banks. Closely comparable structure — advocacy, education, and member services — with a larger regional footprint but identical trade-association operating model.
• Texas Bankers Association: One of the largest state banking trade associations in the U.S., representing Texas banks through advocacy, compliance education, and member services. Directly comparable scope and revenue model to MBA.
• Connecticut Bankers Association: New England neighbor and direct state-level banking trade group. Highly comparable membership base (community banks), regulatory environment (Northeast U.S.), and service portfolio, making it MBA's closest geographic peer.
• Pennsylvania Bankers Association: State banking trade association with parallel advocacy, education, and member-benefit offerings. Comparable membership composition (mix of community and mid-size banks) and similar size bracket to MBA.
• Illinois Bankers Association: Midwestern state banking trade group offering legislative advocacy, compliance education, and member services to Illinois banks. Same trade-association business model as MBA, with similar mid-size scale.
• Ohio Bankers League: State-level banking trade association serving Ohio banks through advocacy, education, and member programs. Directly comparable operating model and member composition to MBA.
• Florida Bankers Association: Large state banking trade association providing advocacy, education, and compliance services to Florida banks. Same trade-association charter and member service structure as MBA.

Broad incumbents

• American Bankers Association: National banking trade association providing advocacy, training, and insurance services across all U.S. banks. Already partners with MBA on ABA Training — broader scope and national reach make it an incumbent peer, not a direct competitor at the state level.
• Independent Community Bankers of America: National trade association for community banks offering advocacy, education, and preferred-vendor programs. Already partners with MBA on securities, payments, and CRA solutions — operates as an incumbent peer at the federal level rather than competing for state membership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mabankersassoc
• YouTubeyoutube.com/user/MassBankersAssoc/videos
• Facebookfacebook.com/massbankers
• LinkedInlinkedin.com/company/3255994

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Massachusetts Bankers Association