Playa Vista

What Playa Vista does

Playa Vista is a 460-acre master-planned mixed-use community located on the Westside of Los Angeles, California, developed by Brookfield Residential beginning in 1998 on the former Howard Hughes Aircraft site. The community combines over 6,000 residential units (single-family homes, townhomes, condominiums, apartments and lofts housing 15,000+ residents), approximately 3 million square feet of creative office space branded as "The Campus" within the Silicon Beach cluster, and over 200,000 square feet of retail including the Runway lifestyle center and the Shops at Concert Park and Fountain Park. Notable built-environment features include LEED-certified homes and offices, a $6.5 million LEED-certified LAFD Fire Station, a 51-acre Freshwater Wetlands stormwater treatment system, combined heat and power (CHP) cogeneration, photovoltaic solar arrays, passive-cooling building design, and 29 parks across 165+ acres of open space. Resident amenities include two member clubs (The Resort and the 26,000 sq. ft. CenterPointe Club), a K-5 STEM elementary school operated with Loyola Marymount University and LAUSD, a Los Angeles Public Library branch, and the PlayaLink resident portal.

The business and operating model is structurally that of a community association rather than a conventional revenue-generating company. The legal entity is the Playa Vista Parks & Landscape Corporation (PVPAL), a private non-profit master homeowners association managed by Seabreeze Management Company, which handles ongoing amenities, parks, and services. Primary monetization paths are HOA assessments against residential units, with home sales conducted by Brookfield Residential and rental operations distributed across multiple operators (Irvine Company, Lincoln Property Company, Essex Property Trust). The Campus office space is leased directly to enterprise technology and creative tenants including Google, Yahoo, YouTube Space LA, Fox Sports, The Honest Company, and 72andSunny. Revenue is not publicly disclosed, and the entity has no venture funding, no external fundraising, and no traditional sales motion; it is sustained through assessments, fees, and parent/developer support where applicable.

Name

Playa Vista

Legal name

Playa Vista Parks & Landscape Corporation

Website

https://playavista.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Playa Vista is a 460-acre master-planned mixed-use community on LA's Westside, comprising 6,000+ homes for 15,000+ residents, ~3 million sq. ft. of creative office space, retail centers, 29 parks, and a 51-acre wetlands system, managed post-development by the PVPAL homeowners association.

Ownership category

akta.pro rank

Product category

Master-Planned Mixed-Use Real Estate Community

SIC

Services-Facilities Support Management Services (8744), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Master-Planned Community & POA Management (BPAJAHAD)

akta.pro secondary industry

Mixed-Use Community Association Management (BPAJAHAF)

Keywords

• Master-planned community
• Mixed-use development
• Residential real estate
• Creative office leasing
• Urban infill development

Headquarters

HQ city

Playa Vista

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Others

Distribution channels3 records

Marketing channels4 records

Core offering

Playa Vista is a 460-acre master-planned mixed-use community on Los Angeles' Westside encompassing more than 6,000 residential units, approximately 3 million sq. ft. of creative office space (The Campus), and over 200,000 sq. ft. of retail, supported by two resident club facilities (The Resort, The CenterPointe Club), 29 urban parks, a 51-acre Freshwater Wetlands system, and community facilities including an elementary school, library, and fire station. It sells/manages new homes, rentals, office leasing, and resident amenities for individual residents and commercial tenants, anchored by sustainability features such as LEED-certified construction and EPA ENERGY STAR recognition.

Product overview

Playa Vista is a master-planned urban residential community on Los Angeles' Westside, developed by Brookfield Residential, encompassing approximately 460 acres with over 6,000 homes, approximately 3 million sq. ft. of creative office space (The Campus/Silicon Beach), and over 200,000 sq. ft. of retail. The community offers a portfolio of residential housing options, recreational amenities (The Resort, The CenterPointe Club with pools and fitness facilities), 29 urban parks, the 51-acre Freshwater Wetlands system, and community facilities including a library, fire station, and elementary school. The commercial components include The Campus creative offices, Runway lifestyle destination with shopping and dining, and The Shops at Concert Park and Fountain Park retail areas. Residents access community services through the PlayaLink platform.

Differentiator

Problem solved

Functional benefit

Brands

• Runway: A lifestyle destination hub in the heart of Playa Vista featuring shopping, dining, and entertainment.
• The Campus
• The Resort
• The CenterPointe Club

Products and services

• Playa Vista Living (Residential Community) A 460-acre walkable mixed-use community on LA's Westside offering single-family homes, townhomes, condominiums, apartments, and lofts across more than 6,000 residential units, sold through Brookfield Residential and rented through Irvine Company, Lincoln Property Company, and Essex Property Trust.
• The Campus (Creative Office Space / Silicon Beach) Approximately 3 million sq. ft. of creative office space leased to technology, media, and creative companies within the walkable Silicon Beach ecosystem of Playa Vista.
• Runway Retail Center A lifestyle retail and dining destination in the heart of Playa Vista featuring Whole Foods, Cinemark, restaurants, fitness studios, retail boutiques, and pop-up activations.
• The Shops at Concert Park A mixed live-above-the-shop retail cluster around Concert Park featuring Bank of America, dental care, a medical center, restaurants, and The Coffee Bean & Tea Leaf.
• The Shops at Fountain Park A community-oriented retail center at the northwestern edge across from Fountain Park, featuring Playa Physical Therapy, Playa Vista Medical Plaza, and Mom Please.
• The Resort (Resident Club) A resident-only resort-style activity club featuring a two-level fitness center, expansive pool with cabanas, outdoor fireplace, catering kitchen, demonstration kitchen, and events programming for community residents.
• The CenterPointe Club A 26,000 sq. ft. resident social and recreational gathering place featuring pools, cabana deck, fitness center, screening room, lounge with outdoor patio, business center, conference room, and The Great Room for parties and community events.
• 51-Acre Freshwater Wetlands System An environmentally engineered 51-acre freshwater wetlands system comprising a 25-acre Riparian Corridor and 26-acre Freshwater Marsh that naturally treats stormwater runoff from 1,056 contributing acres before discharge into the Ballona Wetlands and Santa Monica Bay.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Lincoln Property Company: National multifamily operator that manages rental apartment communities within Playa Vista (Runway North & South, etc.). Comparable as an operating peer for the residential rental component of the development.

Direct peers

• The Howard Hughes Corporation: Develops and manages master-planned communities such as The Woodlands (TX), Summerlin (NV), and Ward Village (HI). Comparable in scale, mixed-use design, and the long-duration value creation model Playa Vista follows.
• Irvine Company: Develops and operates the Irvine Ranch master-planned community in Orange County, CA — a comparable large-scale mixed-use residential, office, and retail community with sustainability and amenity portfolios similar to Playa Vista.
• Shea Homes: Major California-based homebuilder with multiple master-planned community developments (e.g., Portola Springs, Esencia). Comparable product, geographic focus, and master-planned delivery model.
• Seabreeze Management Company: Third-party HOA and community management firm that actually operates Playa Vista. Directly comparable peer for the HOA management function PVPAL performs for residents.
• Five Point Holdings: Public master-planned community developer operating large California mixed-use projects (e.g., Great Park Neighborhoods, Valencia). Directly comparable to Playa Vista in business model, product type, and Brookfield-style master planning.
• Newland Communities: National developer of master-planned communities (e.g., Cinco Ranch, Meridiana), often in partnership with institutional capital. Operates on a similar mixed-use residential + amenity model as Playa Vista.

Broad incumbents

• Associa: Major national HOA and community association management firm. Comparable as a peer to the function PVPAL (with Seabreeze) performs for residents.
• Brookfield Residential: Parent developer of Playa Vista and one of North America's largest land developers and homebuilders. Operates comparable master-planned communities across California and other high-growth U.S. markets.
• FirstService Residential: Largest residential property management company in North America, managing thousands of HOAs and master-planned communities. Comparable as the incumbent professional manager for large-scale planned communities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/playavistaca
• Xx.com/playavistaca
• LinkedInlinkedin.com/company/playa-vista-llc

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Playa Vista