Reveals

What Reveals does

Revela is an Omaha, Nebraska-based leadership development and organizational culture consulting firm founded in 1989 and owned by the Fredrickson family. It serves mid-sized privately held companies and family-owned businesses, particularly organizations in seasons of change, growth, or transition, with a behavior-first methodology that treats culture, leadership, and strategy as one connected system. The firm is led by Andrea Fredrickson (thought leader, consultant, and author of 'Insight Unseen' and 'Built by Behavior') and Michelle Hill (master facilitator and coach), with a team sized at 11–50 employees.

The core offering is a portfolio of tiered, multi-session leadership programs (Effective Leadership Development at 11 sessions starting at $2,850 per person, Intentional Leader and HR Think Tank at 9 sessions starting at $2,150 per person, Level-Up, Crucial Coaching & Conversations, Skills for Emerging Leaders, Personal Leadership Development, Pathways to Leadership, High Performance Teams) plus individual and group executive coaching, custom strategic planning, speaking engagements, and custom workshops. Technology under the hood consists of licensed third-party behavioral assessments integrated into programs — Wiley's Everything DiSC suite and PXT Select for hiring and position fit — combined with Revela's proprietary REV organizational survey and three-step culture alignment process (see, design, repair). The HR Think Tank is co-delivered with HRAM and carries SHRM-CP/SHRM-SCP PDC credits and HRCI recertification hours.

Revela runs a sales-led, consultative go-to-market: direct contact and assessment request forms drive custom program design, delivered on-site at client locations, at the Omaha headquarters, or via video conferencing. Top-of-funnel demand is generated through the Leadership Hustle podcast, blog, and vlog content hub, with speaking engagements and SHRM/HRCI credentialed programs serving as mid-funnel channels. Revenue is generated per person for group training, plus quote-based pricing for custom strategic planning, executive coaching, and speaking. The firm is privately held with no disclosed external funding, operates primarily in the Midwest region of the United States, and has no disclosed subsidiaries, M&A activity, or international footprint.

Name

Reveals

Legal name

Revela

Website

https://revelagroup.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Revela is a family-owned Omaha, Nebraska leadership development and culture consulting firm that serves mid-sized privately held and family-owned businesses with tiered multi-session leadership programs, executive coaching, strategic planning, and behavioral assessments.

Ownership category

akta.pro rank

Product category

Leadership Development & Culture Consulting

NAICS

Management Consulting Services (54161), Professional and Management Development Training (61143), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYEDABAAAD

Change Management & Transformation Leadership

Education/Corporate Training & Professional Development/Leadership & Management Development

SECONDARYEDABANAG

Organizational Change & Transformation Coaching

Education/Corporate Training & Professional Development/Executive Coaching Services

Keywords

• Leadership development
• Culture alignment
• Executive coaching
• Family business consulting
• Behavioral assessments

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Leadership Development Programs: Multi-session training programs delivered in-person or virtually, with per-person pricing. Programs include Basic, Intermediate, and Advanced tiers targeting different leadership levels from emerging leaders to executives.
2. Executive & Individual Coaching: One-on-one coaching services for top-level leadership and decision makers, with customized scheduling (bi-weekly, monthly, or quarterly) and success-oriented tactics including pre-reading and facilitated discussions.
3. Assessment Services: Behavioral, hiring, organizational, succession, and development assessments using Everything DiSC and PXT Select tools, with various report types for hiring, coaching, team building, and succession planning.
4. Speaking & Workshop Engagements: Custom keynote speeches and workshop facilitation for corporate events, conferences, and organizational meetings, with topics spanning leadership, communication, innovation, and culture.
5. Strategic Planning Services: Strategic planning engagements for top-level leadership including custom schedules, quarterly updates, and integration with leadership development for teams.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Revela provides leadership development programs, executive and group coaching, strategic planning services, and culture alignment consulting for mid-sized privately held organizations and family businesses. The firm delivers multi-session training programs (Level-Up, Intentional Leader, Effective Leadership Development, etc.), one-on-one executive coaching, and proprietary culture diagnostics including the REV organizational survey. Services are delivered on-site, at the Omaha headquarters, or virtually via video conferencing.

Product overview

Revela is a leadership development and organizational culture consulting firm offering a comprehensive portfolio of training programs, coaching services, and assessment tools. The core offerings include multiple leadership development programs (Level-Up, Intentional Leader, Personal Leadership Development, Skills for Emerging Leaders, Effective Leadership Development), coaching services (Executive Coaching, Individual & Group Coaching), strategic planning, and speaking engagements. The company deploys Everything DiSC® and PXT Select™ assessments as diagnostic tools within their programs. Additional offerings include the REV organizational survey for culture alignment, High Performance Teams training, Pathways to Leadership, HR Think Tank, Custom Workshops, and the Leadership Hustle Podcast. Revela specializes in privately held and family businesses, focusing on culture alignment, leadership behavior, and strategic planning.

Differentiator

Problem solved

Functional benefit

Brands

• Leadership Hustle Podcast: The company's podcast focused on leadership development, culture alignment, and business strategy topics.

Products and services

• Level-Up Program A leadership training program for new managers, supervisors, and team leaders transitioning from individual contributor roles, designed to identify individualized leadership style, build credibility, and inspire team performance.
• Intentional Leader Program A nine-session leadership development program for high-potential employees and key individual contributors to discover and adopt an influential leadership style.
• Effective Leadership Development An eleven-session comprehensive leadership training program for managers, executives, and leadership team members covering leadership attributes and skills.
• HR Think Tank A nine-session leadership development series for HR professionals using the Intentional Leader program, delivered in partnership with HRAM and offering SHRM-CP/SHRM-SCP PDC credits and HRCI recertification credits.
• Crucial Coaching & Conversations An eight-session leadership training program for managers, supervisors, and team leaders focused on creating a culture of communication, collaboration, and coaching through difficult conversations.
• Personal Leadership Development Leadership training for all employee levels focusing on communication improvement, trust building, and understanding different communication styles.
• Skills for Emerging Leaders Leadership training for team leads, lead workers, and high-potential employees focusing on practical communication and leading without supervising.
• Pathways to Leadership Leadership training for non-supervisory employees focusing on earning co-worker respect, taking initiative, and demonstrating empathy.
• High Performance Teams Training program for entire teams focusing on communication, expectations, and positive forward-thinking habits for greater team success.
• Individual & Group Coaching Executive and senior leadership coaching services providing an outsider perspective to challenge the status quo and support discovery and achievement of possibilities.
• Planning & Strategic Planning Strategic planning services that help organizations create and maintain a clear path for success, from culture to operational processes for continued growth.
• REV Organizational Survey A proprietary comprehensive employee engagement survey that measures culture alignment, job satisfaction, relationships at work, benefits, and knowledge of company goals, going beyond standard engagement metrics to identify culture alignment or misalignment.
• Everything DiSC Assessment A personality assessment tool for self-awareness and team building that helps individuals understand different personality styles to build better working relationships.
• PXT Select Assessment A hiring and position fit assessment that measures thinking style, behaviors, and interests to help organizations interview better and hire smarter.
• Organizational Surveys & Focus Groups Custom survey creation and focus group facilitation to understand employee perspectives on current practices and organizational health.
• Speaking Engagements Custom keynote speaking services for organizations and conferences covering topics on habits of thought, innovation, and the human element of leadership.
• Custom Workshops & Programs Customized training sessions aligned to fit specific audiences and goals, covering executive topics, communication, interviewing, coaching, and more.

Quantifiable outcome

• Organizations develop specific, observable, reinforced culture standards that become the norm
• +2 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• HRAM (HR Association Management)coreStrategic or Co-development PartnerStrategic partnership with HRAM for the HR Think Tank program. HRAM is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP and SHRM-SCP certifications. This partnership provides professional development credits and recertification opportunities for HR professionals participating in Revela's HR Think Tank program.
• SHRM (Society for Human Resource Management)minorOthersSHRM recognition allows HRAM to offer Professional Development Credits for the HR Think Tank program. SHRM-CP and SHRM-SCP holders can earn 20 PDCs through this program.
• HRCI (HR Certification Institute)minorOthersHRCI pre-approval allows the HR Think Tank program to offer 20.0 HR (General) recertification credit hours toward aPHR, aPHRi, PHR, PHRca, SPHR, GPHR, PHRi, and SPHRi certifications through HR Certification Institute.
• WileycoreTechnology or IntegrationWiley is the publisher and licensor of Everything DiSC assessment tools. Revela integrates Everything DiSC personality assessments into their leadership development programs, including the Catalyst platform for workplace, agile eq, management, and productive conflict applications.
• PXT SelectcoreTechnology or IntegrationPXT Select is a comprehensive hiring and position fit assessment measuring thinking style, behaviors, and interests. Revela serves as a certified provider using PXT Select to help organizations fill gaps between resume and interview with actionable objective data.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• FranklinCovey: FranklinCovey is a global leadership and organizational performance consultancy offering training, coaching, and execution tools. It competes with Revela in leadership development but at much larger scale and broader enterprise audience.
• Dale Carnegie Training: Dale Carnegie is an established global training provider focused on leadership, communication, and professional development. It overlaps with Revela's leadership and communication training but serves a much broader audience.
• Korn Ferry: Korn Ferry is a global organizational consulting firm offering leadership development, executive coaching, and talent solutions. It is comparable to Revela's coaching and leadership services but operates at significantly larger scale and enterprise tier.

Direct peers

• The Ken Blanchard Companies: Blanchard delivers leadership development, management training, and coaching programs to organizations worldwide. It is closely comparable to Revela's leadership development offerings, including situational leadership and custom workshops.
• DDI (Development Dimensions International): DDI is a leadership development and talent management consultancy offering assessments, training, and coaching for managers and executives. It is directly comparable to Revela's mid-market and enterprise leadership development focus.
• Crucial Learning (formerly VitalSmarts): Crucial Learning offers training in communication, leadership, and performance, including Crucial Conversations and Crucial Influence curricula. It overlaps with Revela's Crucial Coaching & Conversations and leadership development programs.
• Center for Creative Leadership: CCL is a research-based leadership development provider offering programs, assessments, and coaching. It is comparable to Revela in delivering multi-session leadership programs and executive coaching services.
• Family Business Consulting (Family Business Advisors): Family Business Consulting specializes in advising family-owned enterprises on succession, governance, and family dynamics. It is a direct comparable to Revela's family business succession and culture alignment offerings.
• The Humphrey Group: The Humphrey Group provides leadership communication and executive presence training. It is comparable to Revela's Intentional Leader and Effective Leadership Development programs targeting senior leaders and high potentials.

Emerging players

• GiANT Worldwide: GiANT Worldwide is a leadership development firm offering assessments, coaching, and team programs. It overlaps with Revela's leadership development and DiSC-style assessment offerings but emphasizes global scaling and platform-based delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeopen.spotify.com/show/5WrI3HCfOdUugPaVsF5M3F
• Xx.com/revelagroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reveals