What Chrisal does

Chrisal (legally HeiQ Chrisal) is a Belgian industrial biotechnology company founded in 1989 in Lommel, Belgium, that develops probiotic and synbiotic formulations for cleaning, laundry, hygiene, personal care, animal care, and industrial water treatment applications. The company was acquired by Swiss materials innovator HeiQ Group in March 2021 and operates as HeiQ's dedicated industrial biotechnology subsidiary, led by Dr. Robin Temmerman as EVP Life Sciences and Managing Director of HeiQ Belgium. Chrisal's core technology combines beneficial microorganisms (probiotics) with prebiotics (synbiotics) to create biological cleaning action that persists on surfaces for up to five days after application, a mechanism that differentiates it from conventional chemical cleaners acting only at the moment of use. The technology is validated by independent laboratory testing (AITEX, 2026) and peer-reviewed research published in The Lancet by Charité University Hospital Berlin in May 2023.

The product portfolio is marketed under two brands — HeiQ Synbio (synbiotic formulations) and HeiQ VivoTech (probiotic formulations) — across consumer trigger sprays, professional concentrates, fogging/misting systems, laundry detergents, and specialty cleaners (sanitary, floor, toilet, degreaser, allergen spray). Selected SKUs carry EU Ecolabel certification and the platform is aligned with Cradle to Cradle standards. The Lommel facility handles fermentation, formulation development, quality control, bulk production, and OEM/white-label filling.

Revenue is generated through three channels: (1) sale of branded and OEM biotechnology products, (2) white-label and private-label manufacturing services that enable partners to launch their own synbiotic product lines, and (3) technology licensing to major industry players such as Ecolab for incorporation into institutional cleaning portfolios. The go-to-market is sales-led enterprise B2B, targeting professional cleaning companies, healthcare institutions, industrial facilities, and consumer brands across Europe, Asia, Africa, and the Americas. Distribution combines direct enterprise partnerships, regional channel partners (e.g., BIG SUNSHINE in Taiwan, TOMENA ECO in Croatia), and co-branded retail launches (e.g., Kai Corporation in Japan), with documented partner outcomes including 3,800% sales growth at Kai Corporation within two years.

Name

Chrisal

Legal name

HeiQ Chrisal

Website

https://chrisal.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Chrisal (HeiQ Chrisal) is a Belgian industrial biotechnology subsidiary of HeiQ Group that develops probiotic and synbiotic formulations for cleaning, laundry, personal care, and industrial water treatment, serving B2B enterprise customers and consumer brands globally.

Ownership category

akta.pro rank

Product category

Industrial Cleaning & Hygiene Products

NAICS

Soap and Cleaning Compound Manufacturing (32561), Toilet Preparation Manufacturing (325620)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Laundry Detergents & Boosters (Liquid/Powder/PODS, Enzymes, Bleach Alternatives) (CRADAKAA)

Keywords

• Probiotic cleaning products
• Synbiotic laundry detergents
• Industrial biotechnology formulations
• White-label cleaning manufacturing
• Microbial surface treatment

Headquarters

HQ city

Lommel

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Biotechnology Products: Sale of probiotic and synbiotic cleaning products, laundry detergents, and surface care solutions for professional and consumer applications
2. White-label and Private Label Manufacturing: OEM manufacturing services for partners to develop their own branded synbiotic cleaning and personal care products
3. Technology Licensing: Licensing of synbiotic technology platform to partners such as Ecolab for incorporation into their product lines

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Chrisal (HeiQ Chrisal) develops, manufactures and sells probiotic and synbiotic cleaning and laundry products that combine beneficial microorganisms with prebiotics to provide continuous microbial cleaning action lasting days after application. Its portfolio spans surface cleaners, laundry detergents, fogging/misting concentrates, allergen sprays, sanitary and floor cleaners, and degreasers, sold under the HeiQ Synbio and HeiQ VivoTech brands. The company also offers white-label, private-label and OEM manufacturing services from its Belgian facility, alongside technology licensing to industrial partners such as Ecolab.

Product overview

Chrisal (HeiQ Chrisal) is a Belgian industrial biotechnology company founded in 1989 in Lommel, Belgium, acquired by HeiQ Group in March 2021. The company specializes in microbiology-based technologies for cleaning, hygiene, and environmental applications, developing probiotic and synbiotic products. Chrisal offers a comprehensive portfolio of synbiotic cleaning and laundry products under the HeiQ Synbio brand, including surface cleaners, fogging/misting solutions, allergen sprays, laundry detergents, and specialty products (sanitary, floor, toilet gel, degreaser). The product line also includes the HeiQ VivoTech probiotic brand. Key product formats include ready-to-use sprays, concentrates for commercial/industrial formulation, and white-label/private-label solutions. Products are available with EU Ecolabel certification for environmentally conscious formulations. The company serves applications across home care, professional cleaning, healthcare, animal care, and water treatment sectors.

Differentiator

Problem solved

Functional benefit

Brands

• HeiQ Synbio: Technology platform for synbiotic systems in cleaning, personal care, water, and textile applications.
• HeiQ VivoTech

Products and services

• HeiQ Synbio Cleaning Detergents Synbiotic cleaning products combining probiotics and prebiotics for continuous microbial cleaning action on surfaces, available as concentrates, ready-to-use products, and white-label solutions for professional and consumer applications.
• HeiQ Synbio Fogging and Misting Synbiotic fogging and misting solutions for even coverage of surfaces and continuous breakdown of organic dirt, odors, and allergens, available as concentrates for fogging or mist systems in professional environments.
• HeiQ Synbio Allergen Spray (Textile) Synbiotic textile allergen spray that applies active probiotics to textile surfaces to break down organic residues associated with common allergens such as dust mites, pollen, and pet dander, for professional and consumer textile care.
• HeiQ Synbio Laundry Detergent Synbiotic laundry products combining probiotics and prebiotics for deep fiber cleaning and continuous breakdown of organic residues, with probiotic activity lasting up to 5 days after the wash cycle for professional and consumer laundry use.
• HeiQ Synbio + Biosurfactants Laundry Liquid Next-generation palm oil-free synbiotic laundry liquid combining biological surfactants (biosurfactants) with synbiotics for mild laundry treatment and whiteness preservation.
• HeiQ Synbio Interior EU Ecolabel certified synbiotic cleaning concentrate for professional use in residential and work spaces, available in 1L, 5L, 20L, 200L and 1000L packaging.
• HeiQ Synbio Sanitary EU Ecolabel certified synbiotic cleaning concentrate for professional use in bathrooms and toilets, available in 1L, 5L, 20L, 200L and 1000L packaging.
• HeiQ Synbio Floor Light-foaming EU Ecolabel certified probiotic floor cleaner for manual cleaning of all water-resistant floors, available in 1L, 5L, 20L, 200L and 1000L packaging.
• HeiQ Synbio Degreaser Pro Concentrated synbiotic cleaning agent that removes stubborn dirt, oils, fats and food residues while permanently eliminating unpleasant odors, available in 5L, 20L, 200L and 1000L packaging.
• HeiQ VivoTech Cleaning Detergent Probiotic cleaning detergent sub-brand that breaks down organic residues and ensures surfaces stay cleaner longer for consumer and professional cleaning use.
• HeiQ VivoTech Laundry Detergent Probiotic laundry blend sub-brand ensuring long-lasting fabric freshness and helping reduce odor buildup, available in 1L, 1.5L, 5L, 20L, 200L and 1000L packaging.
• White-label and Private-label OEM Manufacturing Services Full-service white-label and private-label OEM manufacturing from the Belgian facility in Lommel, including formulation development, quality control, and bulk production for partners developing their own branded synbiotic cleaning, laundry, personal care, animal care, and water treatment products.
• HeiQ Synbio Technology Licensing Licensing of the proprietary HeiQ Synbio technology platform to industry partners such as Ecolab, allowing them to incorporate synbiotic cleaning and personal care technology into their own product lines and geographies.

Quantifiable outcome

• Up to 5x better soil removal after five days of daily use compared to non-synbiotic cleaning detergents (AITEX, 2026)
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• ArchromacoreStrategic or Co-development Partner · 14 January 2026Partnership to bring revolutionary antimicrobial and odor-control solutions to the textile industry, combining Archroma's textile expertise with HeiQ's synbiotic technology platform.
• BIG SUNSHINE CO., LTD. (Taiwan)coreChannel Partner/ Reseller/ Distributor · 6 March 2025Key partner for HeiQ expansion in Asia, strengthening HeiQ's presence in the Taiwanese and broader Asian market.
• EcolabcoreStrategic or Co-development Partner · 13 May 2024Ecolab, a global leader in water, hygiene, and infection prevention solutions, partnered with HeiQ Chrisal to introduce the Maxx Synbiotic product range to the European professional cleaning market at Interclean 2024 in Amsterdam. The partnership leverages 50 billion probiotics per liter for immediate, continuous cleaning at microscopic level.
• Kai Corporation (Japan)coreOEM/ Whitelabel/ Licensing PartnerKai Corporation, a leading distributor of synbiotic cleaning solutions in Japan, partnered with HeiQ to bring innovative probiotic cleaning products to consumers through Japanese TV shopping channels. First broadcast immediately generated interest with sales growing over 300% in eight months.
• Le Beaumont LTD (Thailand)minorOEM/ Whitelabel/ Licensing PartnerThai personal care company using HeiQ's white-label product options to launch multiple validated personal care products including shampoo, shower gel, and face cream enriched with synbiotics from HeiQ Belgium.
• Woellner GmbH (Germany)coreTechnology or IntegrationGerman specialty chemicals company (130+ years experience) uses HeiQ microorganisms in their Waropure brand for probiotic industrial water treatment of cooling towers, achieving clean fins since 2021 with no chemical replacements needed.
• TOMENA ECO (Croatia)minorChannel Partner/ Reseller/ DistributorCroatian professional and institutional cleaning company specializing in demanding environments like healthcare facilities, using probiotic cleaning technology as foundation for over five years.
• Probilife Pty Ltd (South Africa)minorChannel Partner/ Reseller/ DistributorSouth African company working with Pruex Africa to supply HeiQ probiotic solutions for hygiene and water treatment to Corran Farming's innovative crocodile farm.
• Altri GroupcoreStrategic or Co-development PartnerAeoniQ joint venture between Altri Group and HeiQ, a key initiative to improve textile sustainability by developing climate-positive textile yarn through industrial biotechnology.
• Charité University Hospital BerlinminorStrategic or Co-development PartnerRenowned German university hospital that published groundbreaking research in The Lancet (May 2023) validating HeiQ's synbiotic cleaning technology.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Ecolab: Global leader in water, hygiene, and infection prevention solutions for institutional and industrial customers. Directly comparable to HeiQ Chrisal as a broad incumbent in professional cleaning and as Chrisal's distribution partner in Europe for the Maxx Synbiotic range.
• Kao Corporation: Japan-based global CPG and chemicals company with major laundry and cleaning brands (Attack, Biz). Comparable to Chrisal both as a broad incumbent in cleaning and as a relevant Asian market peer given Chrisal's Japanese customer traction (Kai Corporation).
• Procter & Gamble: Global CPG leader with major laundry and home care franchises (Tide, Ariel, Mr. Clean). Comparable to Chrisal as a broad incumbent whose scale, R&D, and distribution shape competitive dynamics in laundry and household cleaning.
• Church & Dwight: US-listed household products company behind Arm & Hammer, OxiClean, and Xtra laundry and cleaning brands. Comparable to Chrisal as a broad incumbent in laundry and home care with overlapping retail channels.
• SC Johnson: Family-owned global manufacturer of household cleaning products including Mrs. Meyer's and Method. Comparable to Chrisal as a broad incumbent supplying consumer cleaning brands and as a potential competitor with sustainability-focused product lines.
• Diversey: Global professional cleaning and hygiene solutions provider serving institutional and foodservice customers (now part of Solenis). Comparable to Chrisal as a broad incumbent in the professional cleaning channel where Ecolab partnership places Chrisal's products.
• Unilever: Global CPG company with cleaning and laundry brands (Persil, OMO, Seventh Generation). Comparable to Chrisal as a broad incumbent with sustainability-positioned cleaning brands that could compete directly with Chrisal's synbiotic positioning.
• Reckitt Benckiser: Global consumer health and hygiene company owning Finish, Lysol, Dettol, and Cillit Bang cleaning brands. Comparable to Chrisal as a broad incumbent in cleaning and disinfection where Chrisal's probiotic approach is positioned as an alternative.
• Henkel: Global consumer and industrial products company with major laundry and home care brands (Persil, all). Comparable to Chrisal as a broad incumbent in laundry detergents and home care where Chrisal competes with synbiotic alternatives.

Emerging players

• Greenspeed: Netherlands-based specialist in probiotic and eco-friendly professional cleaning products. Most directly comparable to HeiQ Chrisal on the synbiotic/probiotic cleaning technology axis, with overlapping customer base in European institutional cleaning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/chrisal

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chrisal