Royal Oaks Golf Club

What Royal Oaks Golf Club does

Royal Oaks Golf Club is a privately held, championship-caliber golf and hospitality business operating a single 18-hole, par 72 links-style course in Moncton, New Brunswick. The course, opened in July 2000, measures 7,103 yards from the championship tees and was the first Canadian design by US Open architect Rees Jones, built to US Open specifications. Beyond golf, the property includes a 24,000 sq ft two-level clubhouse housing The Burrow - Gastro Pub (full-service year-round restaurant and bar with live entertainment), 4,000 sq ft of corporate meeting space, event facilities for weddings and private parties, six TrackMan VG3 indoor golf simulators offering 300+ virtual courses, a Royal Oaks Academy for instruction, and a Pro Shop stocked with major brands.

The business operates a diversified multi-vertical revenue model combining transactional green fees ($50-$85 per round, plus 9-hole and twilight rates), recurring annual memberships (Adult $1,925, Couple $3,325, Intermediate 18-39 $1,600, Student $975, Junior $375, with optional cart add-ons), usage-based simulator and lesson fees, F&B sales from The Burrow, event-hosting professional services, and one-time pro shop merchandise sales. Distribution is regional across New Brunswick and the Maritimes, executed primarily direct-to-consumer via the club's website, Tee-On online booking platform, social media (Facebook, Instagram), and on-site engagement, with word-of-mouth and tournament programming (Men's Night, Senior/Junior Club Championships, Canada Day events) as primary acquisition channels.

The company is led by General Manager Marc Robichaud and reports a seasonal workforce of 11-50 employees spanning pro shop, grounds crew, F&B, and maintenance. A new ownership group assumed control prior to 2019 and has invested in facility and course improvements. Royal Oaks competes as a premium regional destination rather than a national chain, with brand equity anchored in its Rees Jones pedigree, year-round simulator capacity, and event-hosting infrastructure.

Name

Royal Oaks Golf Club

Legal name

Royal Oaks Golf Club

Website

https://royaloaks.ca

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Royal Oaks Golf Club operates an 18-hole, par 72 Rees Jones-designed championship golf course in Moncton, New Brunswick, serving public golfers, members, corporate clients, and wedding/event customers. It generates revenue across green fees, memberships, F&B, simulators, and event hosting.

Ownership category

akta.pro rank

Product category

Golf & Country Club

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Athletic Field & Golf Course Groundskeeping (IMAIAIAH)

Keywords

• Golf course operations
• Golf instruction services
• Golf simulator rentals
• Event venue hosting
• Hospitality dining

Headquarters

HQ city

Moncton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Green Fees & Tee Times: Revenue from daily green fees for public play at the 18-hole, par 72 links style golf course measuring 7,103 yards. Weekend rates from $65-85, twilight rates from $45-60, and 9-hole fees at $50.
2. Membership Subscriptions: Annual memberships including Adult ($1,925), Couple ($3,325), Intermediate 18-39 ($1,600), Student ($975), Junior under 17 ($375), plus add-ons for unlimited golf carts ($650-1,200 individual/couple) and cart path fees ($450).
3. Food & Beverage (The Burrow - Gastro Pub): Full-service restaurant and bar open year-round from 11:30am-10pm. Seasonal gastro-pub style menus, weekly live music entertainment, private event bookings. Revenue from dining, beverages, and catering services.
4. Golf Simulators & Lessons: Revenue from six TrackMan golf simulators for indoor play, golf lessons from teaching professionals, and simulator booking fees.
5. Pro Shop Merchandise: Full pro shop offering golf equipment and apparel from major brands including TaylorMade, Callaway, Srixon, Cleveland, Ping, Nike, Under Armour, Adidas, FootJoy, and Titleist.
6. Event Hosting: Corporate functions (4,000 sq ft meeting space), private parties, and wedding celebrations (24,000 sq ft two-level clubhouse). Revenue from venue rental, catering, and event coordination services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Royal Oaks Golf Club operates an 18-hole championship golf course in Moncton, New Brunswick, complemented by six TrackMan Golf Simulators, a pro shop, the Royal Oaks Academy for instruction, and on-site food and beverage outlets (The Burrow Gastro Pub and Crosswinds Restaurant). The club also hosts weddings, corporate functions, and tournaments, offering memberships, public play, lessons, and event packages under one integrated hospitality umbrella.

Product overview

Royal Oaks Golf Club operates as a single golf course facility with integrated hospitality services. The core product is the 18-hole, par 72 links-style golf course (7,103 yards) designed by Rees Jones. Supporting services include TrackMan golf simulators (6 units with VG3 technology), The Burrow Gastro Pub restaurant, Pro Shop, Royal Oaks Academy for instruction, and comprehensive event hosting for weddings and corporate functions. The clubhouse (24,000 sq ft) houses the restaurant and event spaces. The facility is located 10 minutes from Moncton International Airport.

Differentiator

Problem solved

Functional benefit

Brands

• The Burrow: Gastro pub restaurant and bar located in the clubhouse, featuring seasonal gastro-pub style menus, live music, and event space.
• TrackMan Golf Simulators

Products and services

• Royal Oaks Golf Course An 18-hole, par 72, 7,103-yard championship golf course available to members and the public for tee times and tournament play.
• TrackMan Golf Simulators Six TrackMan indoor golf simulators offering year-round virtual play, practice, and club-fitting for golfers of all skill levels.
• Royal Oaks Academy Golf instruction program run by Royal Oaks teaching professionals offering private lessons, group clinics, and junior development for members and public golfers.
• The Burrow Gastro Pub On-site gastro pub serving lunch and dinner with a focus on casual upscale dining for golfers, members, and walk-in guests.
• Crosswinds Restaurant Subsidiary on-site restaurant offering additional dining service, banquets, and club member hospitality.
• Pro Shop On-site retail pro shop selling golf equipment, apparel, accessories, and rental clubs to members and public players.
• Wedding & Event Services Full-service wedding and social event hosting, including ceremony and reception space, catering, and event coordination managed by the club's events team.
• Corporate Function Hosting Banquet and meeting packages for corporate clients, including team-building golf events, meetings, and private dining in the clubhouse.
• Golf Membership Packages Annual membership programs offering priority tee times, course access, simulator use, member pricing on F&B and pro shop, and club privileges.

Quantifiable outcome

• 24,000 sq ft clubhouse venue capable of hosting large-scale events
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• TrackMancoreTechnology or IntegrationTrackMan provides VG3 (Virtual Golf 3) simulator technology for Royal Oaks' six indoor golf simulators, enabling over 300 virtual courses and year-round play capability.
• Tee-OncoreTechnology or IntegrationTee-On provides the online tee time booking and reservation system used by Royal Oaks Golf Club for managing course reservations and online sales.
• TaylorMademinorChannel Partner/ Reseller/ DistributorTaylorMade is one of the major golf equipment brands sold in the Royal Oaks Pro Shop.
• CallawayminorChannel Partner/ Reseller/ DistributorCallaway is one of the major golf equipment brands sold in the Royal Oaks Pro Shop.
• TitleistminorChannel Partner/ Reseller/ DistributorTitleist is one of the major golf equipment brands sold in the Royal Oaks Pro Shop, including balls, clubs, and apparel.
• PingminorChannel Partner/ Reseller/ DistributorPing is one of the major golf equipment brands sold in the Royal Oaks Pro Shop.
• Cleveland GolfminorChannel Partner/ Reseller/ DistributorCleveland Golf is one of the major golf equipment brands sold in the Royal Oaks Pro Shop.
• SrixonminorChannel Partner/ Reseller/ DistributorSrixon is one of the major golf equipment brands sold in the Royal Oaks Pro Shop.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ClubLink: Canada's largest golf course operator managing dozens of public, private, and resort courses nationwide. Peer relevance is direct: comparable member-fee/green-fee model, similar F&B and event revenue stack, and operationally analogous Canadian competitive landscape to Royal Oaks.
• Fairmont Banff Springs: Iconic Canadian luxury resort including a championship golf course. Comparable integrated golf + F&B + events + weddings revenue model at a larger scale and broader hospitality footprint.

Direct peers

• Angus Glen Golf Club: Premium Canadian championship public/private golf club hosting major championships. Comparable to Royal Oaks in premium positioning, championship design pedigree, and a robust event/membership model in Canada.
• Hamilton Golf and Country Club: Historic, elite Canadian golf and country club. Highly comparable in operating a championship layout, tiered memberships, clubhouse F&B, and significant tournament/event hosting revenue.
• Glen Abbey Golf Club: Iconic Canadian championship course (operated within ClubLink portfolio). Comparable championship-design positioning, public/member access, simulator integration, and tournament hosting as core revenue drivers.
• National Golf Club of Canada: Top-ranked Canadian private golf club. Comparable elite positioning, member-driven revenue model, clubhouse F&B, and tournament/event hosting of comparable scope.
• Coppinwood: Top Canadian private golf and country club. Highly comparable in championship-caliber experience, member subscription model, clubhouse hospitality, and tournament operations.

Regional players

• Taboo Resort Golf & Spa: Canadian golf-focused resort with F&B, events, and stay-and-play packages. Comparable mix of golf, hospitality, weddings, and corporate events inside a single Canadian campus, somewhat upscale but smaller and resort-branded.
• Cabot (Cape Breton): Premium Canadian destination golf property (Cliffs + Links). Comparable Canadian geography, championship design ethos, and integrated F&B/event business model — though more destination/luxury-positioned than Royal Oaks.
• Deerhurst Resort: Multi-activity Ontario resort offering golf, weddings, corporate events, and dining. Comparable integrated golf + events + hospitality business model in a Canadian seasonal market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/royaloaksgolfclub
• Instagraminstagram.com/royaloaksgolfclub
• Xx.com/royaloaksgolfnb
• LinkedInlinkedin.com/company/royal-oaks-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Royal Oaks Golf Club