At Your Side Home Care

What At Your Side Home Care does

At Your Side Home Care, founded in 1996 and operated as a subsidiary of Best Life Brands, LLC through ComForCare Franchise Systems, LLC, is a U.S. franchise network delivering non-medical in-home care services to seniors and other adults who need support to remain independent at home. The company serves individuals age 65 and over as its primary segment, with use-case segments for persons living with dementia or Alzheimer's, individuals with Parkinson's disease, adults with disabilities, and veterans eligible for VA home care benefits. Services include personal care (bathing, dressing, grooming), medication reminders, meal preparation, light housekeeping, transportation, companionship, 24-hour care, respite care, transitions of care, and private-duty nursing, delivered on schedules ranging from two hours per day to 24/7 care.

The company's underlying technology consists of a franchised service delivery model supported by branded care methodologies — DementiaWise®, Gaitway Fall Prevention, Care Kitchen, Joyful Memories, Parkinson's Pathway, Meaningful Activities, Reducing Hospital Readmissions, and LGBTQ+ Inclusive Ally — each with defined caregiver training protocols and operational playbooks. Distribution is via the On-Site Model, embedded in 70+ independent living facilities, paired with a professional education layer (ComForConnections podcast and free CEU webinars) and digital channels (location finder, SEO, content marketing, direct phone intake at 800-886-4044).

At Your Side monetizes through per-service hourly billing at the franchise level (pricing not publicly disclosed) under a hybrid GTM that combines direct-to-consumer family acquisition with B2B channel partnerships through senior living operators and hospital/referral networks. The franchise system comprises 250-300+ independently owned and operated locations across 38 states, with corporate-level employment of 251-500 staff. At Your Side is one of several franchise brands under parent Best Life Brands, LLC, alongside CarePatrol, Boost Franchise Systems, Blue Moon Franchise Systems, and Next Day Access.

Name

At Your Side Home Care

Legal name

ComForCare Franchise Systems, LLC

Website

https://atyoursidehomecare.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

251–500 employees

Short description

At Your Side Home Care is a U.S. franchise network, founded in 1996, delivering non-medical in-home care to seniors, dementia and Alzheimer's clients, and other adults needing support to age in place across 250+ locations in 38 states.

Ownership category

akta.pro rank

Product category

Senior Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG)

Keywords

• Home care services
• Senior care
• Dementia care
• Personal care assistance
• Respite care

Headquarters

HQ city

Bloomfield Hills

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Non-Medical In-Home Care Services: Recurring revenue from non-medical home care services including personal care, companionship, medication reminders, meal preparation, light housekeeping, transportation, and specialized condition care. Services provided on flexible scheduling from 2 hours per day to 24/7 care.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

At Your Side Home Care delivers non-medical in-home care services to seniors and other adults needing daily living support, including personal care (bathing, dressing, grooming), companionship, meal preparation, light housekeeping, medication reminders, transportation, and respite for family caregivers. Services are offered on flexible schedules ranging from 2 hours per day to 24/7 care, with specialized branded programs for dementia, Alzheimer's, Parkinson's, fall prevention, nutrition, and hospital-readmission reduction. Care is delivered through a franchise network of 250+ independently owned locations operating across 38 U.S. states.

Product overview

At Your Side Home Care provides complete in-home care services for every stage of life, helping older adults stay safe, supported, and independent in their own homes. The company operates as a franchise network under the ComForCare brand with over 250 locations across the United States. The core service offering is Personal Home Care supplemented by specialized care programs including DementiaWise (specialized dementia care), Gaitway Fall Prevention (fall risk management), Care Kitchen (senior nutrition), Joyful Memories (music therapy), Meaningful Activities (social engagement), Parkinson's Pathway, and Reducing Hospital Readmissions. Additional services include 24-Hour Care, Alzheimer's Care, Disability Management, Patient-Centered Care, Senior Care Management, Respite Care, Transitions of Care, Light Housekeeping, Long-Term Care Insurance support, Private Duty Nursing, and Veterans care. The company also provides professional development resources through the ComForConnections educational podcast and Masterclass CEU webinar series for healthcare professionals.

Differentiator

Problem solved

Functional benefit

Brands

• DementiaWise®: Specialized dementia care program with proven practices and advanced staff training for clients living with dementia.
• Gaitway Fall Prevention
• Care Kitchen
• Joyful Memories
• ComForConnections
• Masterclass

Products and services

• Personal In-Home Care Non-medical in-home assistance including companionship, transportation, meal planning and preparation, light housekeeping, family respite, medication reminders, and safety supervision for older adults and individuals needing daily living support.
• In-Home Dementia Care Memory care programs designed to help clients living with dementia remain comfortable at home and receive care that supports quality of life.
• In-Home Alzheimer's Care Professional, compassionate in-home care tailored to the unique demands of individuals living with Alzheimer's disease.
• 24-Hour Home Care Continuous around-the-clock in-home care ensuring loved ones are always safe and comfortable with 24/7 at-home support.
• Disability Management Customized care plans addressing the physical, emotional, and social needs of individuals living with disabilities.
• Patient-Centered Care Personalized approach that takes time to understand each patient and enhance quality of life while promoting independence.
• Senior and Elder Care Management In-home assistance enabling seniors to age in a peaceful, calming environment while granting families peace of mind.
• Respite and Short-Term Care Temporary in-home care services offering breaks for dedicated family caregivers.
• Transitions of Care Individualized in-home care ensuring smooth and safe transitions for patients during changes in care setting, particularly after hospitalization.
• Light Housekeeping Housekeeping services including dishwashing, vacuuming, dusting, and laundry to maintain a clean and tidy living environment for clients.
• Private Duty Nursing Private-duty nursing services delivered in the home for clients requiring more skilled, nurse-led support.
• Long-Term Care Insurance Support In-home personal care services billed through clients' Long-Term Care Insurance policies.
• In-Home Care for Veterans In-home care services for veterans eligible for VA home care benefits, including the Homemaker and Home Health Aide Care Benefit.
• DementiaWise® Specialized Dementia Care Program Proprietary dementia care program featuring proven practices and advanced staff training, providing specialized care, health services, social engagement, condition monitoring, and compassionate companionship for clients living with dementia.
• Gaitway Fall Prevention Program Fall risk management program partnering clients, caregivers, and healthcare providers to reduce the chance of falls through assessment and prevention strategies.
• Care Kitchen Senior Nutrition Program Senior nutrition program in which caregivers handle meal planning, grocery shopping, and cooking to ensure meals align with clients' dietary restrictions and nutritional needs.
• Joyful Memories Music Program Music therapy program that stimulates cognitive function, improves mood, and alleviates pain through meaningful engagement with brain regions activated by listening to music.
• Parkinson's Pathway Program Person-centered care program providing specialized care and support for individuals living with Parkinson's disease.
• Meaningful Activities Program Activity program beginning with a comprehensive social history assessment to learn what sparks joy, challenges, and motivates each individual client.
• Reducing Hospital Readmissions Program Transitional care program designed to reduce rehospitalization through proper discharge planning, medication management, follow-up appointment assistance, and continuous in-home support.
• LGBTQ+ Inclusive Care Program Inclusive care program ensuring LGBTQ+ individuals receive welcoming and appropriate senior care services.

Named customers4 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Best Life Brands, LLC (Parent Company)coreOthersAt Your Side Home Care operates as a subsidiary of Best Life Brands, LLC, which also owns ComForCare Franchise Systems, LLC, CarePatrol, Boost Franchise Systems, Blue Moon Franchise Systems, Next Day Access, and other home care and franchise brands. Parent company is headquartered in Troy, MI.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Home Instead (BrightSpring Health Services): Home Instead is the largest non-medical home care franchise network globally with 1,000+ locations, directly comparable to At Your Side in service mix (personal care, dementia care, respite) and franchise-based delivery. Its Alzheimer's CARE training program parallels At Your Side's DementiaWise.
• Comfort Keepers: Comfort Keepers is a global franchise network providing personal care, companionship, and specialized dementia/in-home care. Its service mix, franchise model, and 65+ target demographic closely mirror At Your Side's offerings including Alzheimer's/dementia support and Interactive Caregiving.
• BrightStar Care: BrightStar Care is a franchise network offering both medical skilled home health and non-medical personal care — overlapping with At Your Side's private duty nursing and personal care services. Its franchise structure and senior care focus make it a close comparable, especially in markets where At Your Side offers private duty nursing.
• Visiting Angels: Visiting Angels is a large non-medical home care franchise with 600+ US locations offering personal care, dementia care, respite, and companion services. Its franchise model, target segments (seniors aging in place), and service catalog are nearly identical to At Your Side's offering.
• Senior Helpers: Senior Helpers is a national franchise specializing in in-home senior care, with proprietary dementia (Senior Gems) and Parkinson's programs — directly parallel to At Your Side's DementiaWise and Parkinson's Pathway offerings. Comparable franchise structure and target clientele.
• Right at Home: Right at Home is an international in-home care franchise offering personal care, companionship, and specialized dementia and disability support. Its service catalog, franchise model, and senior care focus align directly with At Your Side.
• ComForCare (sister brand under Best Life Brands): ComForCare is a sibling franchise brand within Best Life Brands/ComForCare Franchise Systems, offering near-identical services (personal care, dementia care, respite, 24-hour care) under the same franchisor. Operates as a closely parallel brand sharing back-office and training infrastructure with At Your Side.

Broad incumbents

• Bayada Home Health Care: Bayada is a large, multi-service home health provider with skilled nursing, therapy, and personal care divisions serving seniors and disabled clients. While broader and more clinically focused, it overlaps with At Your Side in private duty nursing, dementia care, and senior personal care service lines.
• Aveanna Healthcare: Aveanna is a large publicly traded home health and personal care provider with private duty nursing and adult home care divisions. It overlaps with At Your Side's private duty nursing and senior personal care offerings but operates at broader scale across medically complex and pediatric populations.

Others

• CarePatrol (sister brand under Best Life Brands): CarePatrol is a sister franchise brand under Best Life Brands that provides senior living placement advisory services. It is a referral feeder for At Your Side's home care services and shares the same parent/franchisor infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about At Your Side Home Care