MyThemeShop
MyThemeShop is a Singapore-based WordPress themes and plugins provider founded in 2012, serving bloggers, small businesses, and content creators. It sells 8 premium themes and 14 plugins via self-serve annual membership and individual purchases.
- Company typePrivate
- Founded2012
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What MyThemeShop does
MyThemeShop, founded in 2012, is a direct-to-consumer provider of premium WordPress themes and plugins, operating a self-serve e-commerce storefront at mythemeshop.com. The company's product portfolio comprises 8 premium themes (including Schema, SociallyViral, Ad-Sense, Coupon, Corporate, and Crypto) and 14 plugins (including WP Review Pro, WP Quiz Pro, WP Notification Bar Pro, WP Subscribe Pro, WP Shortcode Pro, and the free Rank Math SEO plugin). The underlying technology centers on speed-optimized, SEO-ready WordPress code with proprietary features such as built-in rich snippet/Schema markup, a custom options panel for no-code customization, an integrated ad management system with ad-blocker detection, social sharing optimization, and live cryptocurrency API integration. Themes are built for compatibility with WooCommerce, Elementor, WPML, Google Fonts, and Font Awesome, and the company has spun out a freemium SEO plugin (Rank Math) into a separate product line.
The business model is a hybrid of one-time product licenses ($19–$77 per theme/plugin) and recurring annual membership ($199/year for access to the full library of premium products plus PSD files and priority support). Additional revenue comes from an affiliate referral program and a low-touch $9/year support plan for free-product users. GTM is product-led and community-led: customers browse, purchase, and instantly download products without sales intervention, supported by an active community forum (57,092 answered questions), free product tiers as top-of-funnel acquisition, influencer endorsements, and content marketing through a WordPress tutorial blog. The company transitioned from third-party marketplace sales (ThemeForest) to an exclusive direct-to-consumer model. Primary customer segments are bloggers, small-to-medium businesses, eCommerce site operators, cryptocurrency bloggers, and coupon/deal site operators, with a self-reported installed base of 741,199+ users accumulated since founding.
MyThemeShop firmographics
Firmographics- Name
- MyThemeShop
- Legal name
- MyThemeShop
- Website
- https://mythemeshop.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MyThemeShop is a Singapore-based WordPress themes and plugins provider founded in 2012, serving bloggers, small businesses, and content creators. It sells 8 premium themes and 14 plugins via self-serve annual membership and individual purchases.
- Ownership category
- akta.pro rank
MyThemeShop industry classification
Industry- Product category
- WordPress Themes and Plugins
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Content Asset Libraries & Template Marketplaces (stock, characters, themes) (EDAFAHAI)
Keywords
Where MyThemeShop is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Markets served
MyThemeShop business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Annual Membership Subscription: Yearly subscription plan providing access to entire collection of premium themes and plugins. Includes all new releases, priority support, HD video tutorials, and copyright removal. Priced at $199/year after discount.
- Single Theme Purchase: One-time purchase of individual themes. Prices range from $19-49 per theme depending on license type (single site vs unlimited sites). Includes 1 year of updates and support.
- Single Plugin Purchase: One-time purchase of individual plugins. Prices range from $19-77 per plugin. Includes 1 year of updates and support.
- Affiliate Program: Partners can earn commissions by referring customers to MyThemeShop through affiliate program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Annual | Single Product - Individual theme or plugin purchase |
| Subscription | Annual | Extended Membership - Full access for developers & agencies |
| Subscription | Annual | Support Plan - Basic support for free products |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels6 records
MyThemeShop product offering
Product offeringCore offering
MyThemeShop develops and sells premium and free WordPress themes and plugins through a membership-based platform. The catalog includes ready-made, performance-optimized website templates (e.g., Corporate, Coupon, Crypto, Ad-Sense) and functionality plugins covering SEO/schema markup (Schema, Rank Math), shortcodes (WP Shortcode Pro), quizzes (WP Quiz), reviews (WP Review), notification bars (WP Notification Bar), email subscriptions (WP Subscribe), URL shortening, and menu/navigation (WP Mega Menu).
Product overview
MyThemeShop offers a portfolio of 8 premium WordPress themes and 14 plugins (including 7 free offerings), primarily sold through annual membership plans. The theme lineup includes Schema (fastest SEO-optimized theme), SociallyViral (viral content/marketing theme), Ad-Sense (ad monetization theme), Coupon (coupon/deals theme), Corporate (business theme), and Crypto (cryptocurrency theme), alongside free versions like Schema Lite, SociallyViral Free, and Point. The plugin suite spans SEO (Rank Math), shortcodes (WP Shortcode Pro), email subscriptions (WP Subscribe Pro), quizzes (WP Quiz Pro), notifications (WP Notification Bar Pro), URL shortening (URL Shortener Pro), reviews (WP Review Pro), and menus (WP Mega Menu). Products emphasize speed optimization, SEO-readiness, responsive design, and 24/7 support, with themes and plugins designed to work together as an integrated website building solution.
Differentiator
Problem solved
Functional benefit
Products and services
- Schema
- SociallyViral
- Rank Math
- WP Shortcode Pro
- URL Shortener
- WP Quiz
- WP Notification Bar
- WP Subscribe
- WP Mega Menu
- WP Review
- Point
- MyThemeShop Theme & Plugin Updater
- Ad-Sense
- Coupon
- Corporate
- Crypto
- MyThemeShop Membership
Quantifiable outcome
- ViralNova.com, built with SociallyViral theme, was sold for $100 million
- +1 more outcomes
Companies that use MyThemeShop
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles2 records
MyThemeShop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature6 records
MyThemeShop partnerships and signals
Strategic signalScale indicators4 records
MyThemeShop competitors and assessment
Company assessmentDirect peers
- CSSIgniter: CSSIgniter sells premium WordPress themes on a similar membership-plus-single-license model, targeting the same prosumer blogger and small-business market.
- Astra (Brainstorm Force): Astra is one of the most-installed free/premium WordPress themes with strong WooCommerce and SEO positioning, directly competing for the same blogger and SMB niche that MyThemeShop targets.
- Elegant Themes: Elegant Themes sells premium WordPress themes and the Divi builder via annual memberships and single licenses, directly competing with MyThemeShop in the SEO- and speed-focused premium theme niche.
- GeneratePress: GeneratePress is a lightweight, performance- and SEO-focused WordPress theme sold via annual and lifetime licenses, competing head-to-head with MyThemeShop's Schema theme on speed and developer friendliness.
- WPZOOM: WPZOOM offers premium WordPress themes and plugins aimed at bloggers and small businesses with comparable pricing and feature sets.
- ThemeIsle: ThemeIsle offers a comparable catalog of premium and free WordPress themes and plugins (e.g., Optimole, WP Product Review) marketed to bloggers and SMBs, overlapping customer segments and pricing.
- StudioPress: StudioPress (owned by WP Engine) sells premium Genesis-framework WordPress themes to bloggers and SMBs, mirroring MyThemeShop's value proposition of clean, optimized code and SEO features.
Broad incumbents
- ThemeForest (Envato): ThemeForest is the largest third-party WordPress theme marketplace; MyThemeShop has explicitly moved off ThemeForest to sell direct, making it both former channel and primary marketplace competitor.
- TemplateMonster: TemplateMonster operates a large multi-vendor marketplace of website templates (including WordPress themes), competing with MyThemeShop across price tiers and verticals with vastly broader SKU depth.
Emerging players
- Rank Math: Rank Math is a WordPress SEO plugin that originated as a MyThemeShop product and was spun out into its own standalone brand, now competing more broadly in the SEO software category.
Market position
Strengths5 records
Weaknesses5 records
Key risks7 records
Key highlights7 records
Customer concentration
MyThemeShop social profiles
Digital presenceMyThemeShop financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyThemeShop leadership team
Management profileNumber of profiles
Profiles3 records
MyThemeShop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyThemeShop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyThemeShop
What does MyThemeShop do?
MyThemeShop develops and sells premium and free WordPress themes and plugins through a membership-based platform. The catalog includes ready-made, performance-optimized website templates (e.g., Corporate, Coupon, Crypto, Ad-Sense) and functionality plugins covering SEO/schema markup (Schema, Rank Math), shortcodes (WP Shortcode Pro), quizzes (WP Quiz), reviews (WP Review), notification bars (WP Notification Bar), email subscriptions (WP Subscribe), URL shortening, and menu/navigation (WP Mega Menu).
Is MyThemeShop a public or private company?
MyThemeShop is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MyThemeShop founded?
MyThemeShop was founded in 2012. It employs 11 to 50 people.
Where is MyThemeShop based?
MyThemeShop is headquartered in Singapore, Singapore, in the Asia region.
How does MyThemeShop make money?
Four revenue lines are on record. Annual Membership Subscription is the primary driver. The others are single Theme Purchase, single Plugin Purchase and affiliate Program.
Who are MyThemeShop's main competitors?
Direct peers on record are CSSIgniter, Astra (Brainstorm Force), Elegant Themes, GeneratePress, WPZOOM, ThemeIsle and StudioPress. Broad incumbents are ThemeForest (Envato) and TemplateMonster. Rank Math is listed as an emerging player.
Does MyThemeShop have an API?
No public API is recorded for MyThemeShop.
What industry is MyThemeShop in?
MyThemeShop's product category is WordPress Themes and Plugins. Its primary akta.pro industry code is EDAFAHAI, Content Asset Libraries & Template Marketplaces (stock, characters, themes). Its NAICS code is 5132 and its SIC code is 7372.