Kentucky Speedway

What Kentucky Speedway does

Kentucky Speedway is a privately held motorsports entertainment venue located on a 1,000-acre site in Sparta, Kentucky, approximately 35 miles south of Cincinnati. The facility features a 1.5-mile tri-oval asphalt racing surface with 17-degree banking in Turns 1 and 2, 14-degree banking in Turns 3 and 4, and Musco reflective lighting for nighttime events. It opened in 2000 and has hosted NASCAR national series events since 2011, including the Cup Series (Quaker State 400 presented by Walmart), Xfinity Series (Alsco 300), and Gander Trucks (Buckle Up In Your Truck 225). The venue is owned by Speedway Motorsports, Inc. (NYSE: TRK), which operates eight premier speedways across the United States.

The company operates as an event-driven venue anchored by an annual NASCAR tripleheader race weekend in July. Infrastructure includes 66,000 grandstand seats, 32 luxury suites, 3,308 campsites (803 with power), and parking capacity for over 30,000 vehicles, plus a 140-acre gravel lot accommodating an additional 20,000 vehicles. Hospitality assets for rent include the 160-capacity Crosley Club, Bluegrass Hall (3,800 sq.ft.), Media Center (2,100 sq.ft.), and Bluegrass Club (4,300 sq.ft.), along with a 108-stall garage complex and 1,000+ acres of campgrounds across six areas.

Kentucky Speedway generates revenue from four primary streams: (1) ticket sales for NASCAR races, (2) facility rentals for corporate events, product demonstrations, concerts, and commercial shoots, (3) naming rights and sponsorship deals with brands including Quaker State, Alsco, Crosley, Toyota, and Walmart, and (4) premium hospitality experiences such as the M&M's Glampground luxury camping package ($500 per two guests). Customer segments include NASCAR race fans from the Kentucky/Ohio/Indiana Tri-State area, corporate event organizers, automotive manufacturers, and entertainment promoters. Go-to-market is direct sales — online/phone ticket sales to consumers, with corporate partnerships managed by VP of Corporate Sales Matt Alexander and facility rentals handled through Karen Bannick.

Name

Kentucky Speedway

Legal name

Kentucky Speedway

Website

https://kentuckyspeedway.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Kentucky Speedway is a privately held 1.5-mile tri-oval motorsports venue in Sparta, Kentucky, hosting annual NASCAR Cup, Xfinity, and Truck Series races, owned by Speedway Motorsports, Inc. and serving race fans, corporate event clients, and automotive manufacturers across the Kentucky/Ohio/Indiana Tri-State region.

Ownership category

akta.pro rank

Product category

Motorsports Venue Operations

NAICS

Racetracks (711212), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Tracks & Racing Facilities (MPAKAEAC)

akta.pro secondary industries

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE), Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD)

Keywords

• Motorsports racing venue
• NASCAR event hosting
• Facility rental services
• Hospitality venue rentals
• Corporate event spaces

Headquarters

HQ city

Sparta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Race Event Ticket Sales: Revenue from ticket sales for NASCAR Cup Series, Xfinity Series, and Gander Trucks events held during annual July tripleheader weekend.
2. Facility Rental: Rental of track, hospitality suites, campgrounds, parking lots, and event spaces for corporate events, concerts, commercial shoots, and ride-and-drive programs.
3. Naming Rights & Sponsorship: Title sponsorship deals (Quaker State 400, Alsco 300, Buckle Up In Your Truck 225), naming rights to hospitality spaces (Crosley Club), and official partner designations (Toyota Official Vehicle, Prosource Official Technology Provider).
4. Premium Hospitality Experiences: VIP experiences including M&M's Glampground luxury camping packages, suite-level clubs, and pre-race access passes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Kentucky Speedway owns and operates a 1.5-mile tri-oval motorsports racing facility on 1,000 acres in Sparta, Kentucky. Its primary business is hosting the annual NASCAR tripleheader weekend (Cup Series, Xfinity Series, and Gander Trucks) plus secondary revenue from renting the track, grandstands, hospitality suites (Crosley Club, Bluegrass Club), event spaces (Bluegrass Hall, Media Center), campgrounds (3,308 sites), garage complex, and parking lots to corporate clients, promoters, and automotive manufacturers.

Product overview

Kentucky Speedway is a 1.5-mile tri-oval motorsports racing venue located in Sparta, Kentucky, owned by Speedway Motorsports, Inc. The facility offers a portfolio of hospitality venues and event spaces for rent, including the Crosley Club luxury hospitality suite, Bluegrass Hall flexible event space, Media Center for meetings and seminars, Bluegrass Club open-air space, and campgrounds with over 3,000 sites. The speedway also provides facility rental options including garages, parking lots, and full track rentals for motorsports events, corporate events, concerts, and commercial shoots. The venue hosts an annual NASCAR tripleheader weekend featuring Cup Series, Xfinity Series, and Truck Series races.

Differentiator

Problem solved

Functional benefit

Products and services

• NASCAR Tripleheader Race Weekend Annual July race weekend hosting NASCAR Cup Series, Xfinity Series, and Gander Outdoors Truck Series races, sold to motorsports fans via direct ticket sales.
• Crosley Club

Quantifiable outcome

• Track hosted first NASCAR national series race in 2000 with 20+ years of continuous operation
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Big Ass FansminorGTM or Marketing Partner · 21 June 2019Designated 'Official Comfort Provider' providing enhanced patron comfort solutions throughout the facility. Big Ass Fans is headquartered in Lexington, Kentucky. Partnership includes VIP Check-In areas and key venue locations.
• ProsourcecoreTechnology or Integration · 30 April 2019Long-term partnership extension through 2024. Prosource has been Official Technology Provider since 2011. Provides copiers, printers, scanners, and multifunction devices throughout administration, operations, media center, press box, command center, and ticketing during race weekends.
• AlscocoreGTM or Marketing Partner · 23 January 2019Multi-year extension of Xfinity Series race entitlement (Alsco 300) at Kentucky Speedway. Alsco is the only company with multiple Xfinity Series race sponsorships on the 2019 schedule. Extended to include Bristol and Charlotte Motor Speedway as part of three-race entitlement portfolio.
• Crosley BrandscoreGTM or Marketing Partner · 6 February 2018Three-year naming-rights deal for luxury corporate suite renamed 'The Crosley Club.' Crosley provides patio furniture for the suite and signature jukebox for each race winner. Suite accommodates up to 160 guests with luxury hospitality, private restrooms, flat screen televisions, and charging stations.
• Quaker StatecoreGTM or Marketing PartnerTitle sponsor of Monster Energy NASCAR Cup Series race (Quaker State 400 presented by Walmart). Partnership extended multiple years. Grand Marshal for 2019 was Larry McReynolds representing Quaker State.
• Kentucky Transportation Cabinet (KYTC)coreGTM or Marketing PartnerTitle sponsor of NASCAR Gander Outdoors Truck Series race through 'Buckle Up in Your Truck' campaign promoting seatbelt use in pickup trucks. Partnership focused on highway safety awareness, with seatbelt usage rate campaign reaching Kentucky drivers.
• ToyotacoreGTM or Marketing PartnerOfficial Vehicle of Kentucky Speedway partnership announced in May 2017. Toyota provides vehicles for pace car duties and official track transportation. Featured in dedicated Toyota parking lot areas.
• WalmartcoreGTM or Marketing PartnerPresenting sponsor of Quaker State 400 (Quaker State 400 presented by Walmart). Enhanced visibility through race entitlement with presenting designation.
• KrogerminorGTM or Marketing PartnerPresented High Valley's pre-race concert during 2018 Quaker State 400 weekend. Country music entertainment partnership.
• Speedway Motorsports, Inc. (Parent Company)coreStrategic or Co-development PartnerOwned by Speedway Motorsports Inc. which operates eight premier speedways across the U.S. Parent company provides cross-promotional opportunities, shared broadcast partnerships with NBC Sports and FOX Sports, and integrated sponsorship network.
• Speedway Children's CharitiesminorOthersKentucky Chapter awards grants to local non-profits. Awarded $81,000 in 2017 and $97,000 in 2019 in grant funding. Hosts Night of Giving fundraising event and various charitable initiatives.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sonoma Raceway: SMI-owned road course hosting NASCAR Cup and IndyCar events with similar facility rental, hospitality, and campground monetization models applied at Kentucky.
• Texas Motor Speedway: SMI-owned 1.5-mile quad-oval in Fort Worth hosting the same NASCAR Cup/Xfinity/Truck slate with comparable 66,000+ grandstand capacity and similar corporate hospitality and rental offerings to Kentucky.
• Bristol Motor Speedway: Direct sister track under Speedway Motorsports, Inc. with identical NASCAR Cup/Xfinity/Truck programming, comparable 1-mile configuration, premium hospitality suites, and shared broadcast and sponsorship packaging via SMI's eight-track network.
• Dover Motor Speedway: SMI-owned concrete-mile oval hosting NASCAR Cup and Xfinity events, sharing naming rights, hospitality, and campground monetization playbook with Kentucky.
• New Hampshire Motor Speedway: SMI-owned 1.058-mile oval with NASCAR Cup/Xfinity weekend programming and comparable New England Tri-State fan base, mirroring Kentucky's regional catchment economics.
• EchoPark Speedway: SMI-owned intermediate track (formerly Atlanta Motor Speedway) repositioned as a sister property to Kentucky for NASCAR Cup weekend programming and shared SMI sponsorship platform.
• Las Vegas Motor Speedway: SMI-owned 1.5-mile tri-oval in the Las Vegas metro with identical NASCAR national series programming, comparable suite and camping inventory, and similar event-driven GTM to Kentucky.
• Charlotte Motor Speedway: SMI sister track hosting NASCAR national series weekends with comparable premium hospitality products (Coca-Cola 600, Drive for the Cure 300). Operates under the same parent with shared sponsorship and broadcast partnerships as Kentucky.
• Nashville Superspeedway: SMI-owned 1.33-mile concrete oval reactivated in 2021, competing with Kentucky for Cup date allocation and corporate sponsorship dollars within the same SMI network.

Broad incumbents

• Indianapolis Motor Speedway: Historic 2.5-mile oval operated by Penske Entertainment, hosting the Indianapolis 500 and NASCAR Cup race as the benchmark motorsports venue in North America, anchoring the broader competitive context for Kentucky's NASCAR scheduling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/KySpeedway
• YouTubeyoutube.com/user/kyspeedway
• Facebookfacebook.com/kentuckyspeedway
• Instagraminstagram.com/kyspeedway
• LinkedInlinkedin.com/company/kentucky-speedway

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kentucky Speedway