Nashville Superspeedway

What Nashville Superspeedway does

Nashville Superspeedway is a 1.33-mile D-shaped concrete motorsports oval located in Lebanon, Tennessee, owned and operated by Speedway Motorsports, LLC since its December 2021 acquisition from Dover Motorsports. It is NASCAR's largest all-concrete venue, featuring 14-degree banking in the turns and permanent seating for 25,000 fans expandable to 100,000 for marquee events. The facility sits on 126 acres and includes a multi-configuration 1.4-mile, 12-turn road course within the oval, a 32,000 sq ft Cup Series Garage with 60 bays, a 6,454 sq ft Media Center, premium hospitality suites (Pit Road Club presented by W Nashville, Tower Suites, Pit Road Suites, Turn 4 Overlook), Victory Lane, paddock areas, and event camping infrastructure.

The venue's core product is live motorsports — NASCAR Cup Series (Cracker Barrel 400), NASCAR O'Reilly Auto Parts Series (Sports Illustrated Resorts 250), NASCAR Craftsman Truck Series (Allegiance 200 / Rackley Roofing 200), and the NTT INDYCAR SERIES Borchetta Bourbon Music City Grand Prix. It layers experiential add-ons around these events: NASCAR Racing Experience and Xtreme Xperience driving programs, the Infield Honky Tonk fan zone (launched 2026), Track Tours, corporate group packages (10–100+ attendees), group fundraising via Speedway Children's Charities, venue and track rentals for film/auto/consumer events, and year-round community programming (Cars & Coffee, Foodieland, Triple Crown of Rodding, C10 Nationals).

Nashville Superspeedway monetizes through a diversified, transaction-heavy revenue model: ticket sales via Ticketmaster and the venue's mobile app (one-time), premium hospitality and corporate suites (one-time and multi-year contracts), corporate sponsorships and entitlement deals (recurring), venue and track rentals (one-time), merchandise (unit pricing), event camping (one-time), and charitable group fundraising (affiliate/referral). Go-to-market is direct-to-consumer with substantial group and enterprise sales overlay (dedicated corporate partnerships team); promotion leverages social, email, SMS, national broadcast partnerships with Amazon Prime Video and NBC, and cross-promotion across the Speedway Motorsports venue portfolio.

Name

Nashville Superspeedway

Legal name

Nashville Superspeedway (operated by Speedway Motorsports, LLC)

Website

https://nashvillesuperspeedway.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Motorsports Venue & Live Event Entertainment

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Tracks & Racing Facilities (MPAKAEAC)

akta.pro secondary industries

Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD), Motorsports & Racing Experiences (THAJAFAF)

Keywords

• Motorsports venue operations
• Live event entertainment
• NASCAR race hosting
• Corporate hospitality services
• Venue rental services

Headquarters

HQ city

Lebanon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Primary revenue stream from selling tickets to NASCAR Cup Series, Xfinity Series, Truck Series races, INDYCAR events, and other motorsports/entertainment events. Tickets sold via Ticketmaster, phone (866-RACE-TIX), mobile app, and group sales.
2. Corporate Hospitality & Premium Experiences: Revenue from premium hospitality offerings including Pit Road Club presented by W Nashville, Tower Suites, Pit Road Suites, Turn 4 Overlook, and Pit Road Premium Hospitality. These include shared suites, all-inclusive food and beverage, garage/pit passes, driver meetings, race scanners, and premium parking.
3. Corporate Partnerships & Sponsorships: Revenue from corporate partners for event entitlement, naming rights, suite leases, display and expo space in fan zone, promotional partnerships, and custom-designed partnership programs.
4. Venue Rentals: Revenue from renting venue spaces including Tower Suites, Premium Plus Level, Cup Series Garage, Media Center, Victory Lane, Concourse, and vehicle/trailer storage for non-race events, corporate conferences, concerts, film productions, and auto shows.
5. Track Rentals: Revenue from renting oval track, road course, paddock areas, and pit road for car shows, club track days, high-performance testing, corporate driving experiences, commercials, music videos, product launches, and vehicle demonstrations.
6. Merchandise Sales: Revenue from merchandise including track merchandise (t-shirts, hats) available through Speedway Motorsports store and on-site during events.
7. Camping & RV Accommodations: Revenue from event camping facilities with various campsite options available for race weekend attendees.
8. Group Fundraising Programs: Charitable groups and organizations raise funds by selling discounted tickets and keeping proceeds. Speedway Children's Charities also distributes grants to local organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels9 records

Marketing channels13 records

Core offering

Nashville Superspeedway operates a 1.33-mile D-shaped all-concrete motorsports oval in Lebanon, Tennessee, hosting NASCAR Cup Series (Cracker Barrel 400), NASCAR O'Reilly Auto Parts/Xfinity Series, NASCAR Craftsman Truck Series, and NTT INDYCAR SERIES races. The venue sells race-day tickets, premium hospitality suites, event camping, group packages, track and venue rentals, branded merchandise, and driving experiences through Ticketmaster, direct sales, and a mobile app.

Product overview

Nashville Superspeedway is a motorsports venue offering a platform-plus-modules architecture centered on live racing events. Core offerings include NASCAR Cup Series (Cracker Barrel 400), NASCAR O'Reilly Auto Parts Series (Sports Illustrated 250), NASCAR Craftsman Truck Series (Allegiance 200), and NTT INDYCAR SERIES events (Borchetta Bourbon Music City Grand Prix). The venue pairs these with experiential add-ons including NASCAR Racing Experience and Xtreme Xperience driving programs, premium hospitality suites (Pit Road Club, Tower Suites, Pit Road Suites, Turn 4 Overlook), comprehensive venue and track rental services for events and productions, and digital tools like the mobile app and FEVO-powered group ticketing. Additional revenue streams include camping, merchandise, track tours, and charitable programs through Speedway Children's Charities.

Differentiator

Problem solved

Functional benefit

Products and services

• NASCAR Cup Series Racing Events (Cracker Barrel 400)

Quantifiable outcome

• Fourth consecutive sold-out Cracker Barrel 400; fifth time in six years since NASCAR Cup Series return in 2021
• +4 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

36 partnerships are on record, tiered flagship, core and minor.

• Cracker BarrelflagshipGTM or Marketing PartnerCracker Barrel is the title sponsor of the NASCAR Cup Series race at Nashville Superspeedway, now named the Cracker Barrel 400. This is a premier entitlement partnership that provides naming rights, extensive brand visibility during race weekend, and strong association with NASCAR racing. The partnership has been in place since at least 2024.
• Sports Illustrated ResortscoreGTM or Marketing PartnerSports Illustrated Resorts is the entitlement partner for the NASCAR O'Reilly Auto Parts Series race, titled Sports Illustrated Resorts 250. The partnership provides naming rights and marketing visibility for the resort brand at Nashville Superspeedway.
• Ford RacingcoreTechnology or IntegrationOfficial car and truck partner for NASCAR race weekends at Speedway Motorsports venues including Nashville Superspeedway. Provides manufacturer presence, technical partnership, and racing equipment support.
• GibsonflagshipGTM or Marketing PartnerGibson is the exclusive guitar partner providing custom guitars to race winners in Victory Lane. The Nashville-themed prizes create unique brand association with Music City's guitar-making heritage.
• W NashvillecoreGTM or Marketing PartnerOfficial Premium Hotel Partner and presenter of the Pit Road Club hospitality experience. W Nashville provides luxury accommodations and partners on premium shared suite experiences.
• TicketmasterflagshipChannel Partner/ Reseller/ DistributorPrimary official ticketing partner for all Nashville Superspeedway events, handling ticket sales, distribution, and verified resale through their platform.
• Suburban PropanecoreGTM or Marketing PartnerOfficial propane of NASCAR and Speedway Motorsports. Provides support services to speedway operations and campers during NASCAR event weekends, including branded track dryers and propane refill stations near campgrounds.
• Xfinity (Comcast)coreGTM or Marketing PartnerXfinity is title sponsor of NASCAR's secondary racing series (Xfinity Series). Partnership provides marketing visibility and brand association with NASCAR racing at Nashville Superspeedway.
• Busch LightcoreGTM or Marketing PartnerBeer brand partner providing marketing presence and brand visibility during NASCAR events at Nashville Superspeedway.
• Coca-ColacoreGTM or Marketing PartnerOfficial beverage partner providing soft drinks and beverages for events at Nashville Superspeedway.
• Dollar TreeminorGTM or Marketing PartnerRetail partner with presence at Nashville Superspeedway events.
• EchoPark AutomotivecoreGTM or Marketing PartnerOfficial automotive partner and sponsor of NASCAR Xfinity Series qualifying at Nashville Superspeedway.
• Middle Tennessee State UniversitycoreStrategic or Co-development PartnerAcademic partner with Daniels Center that has received support from Nashville Superspeedway and Rackley Roofing. Partnership honors veterans and supports student programs.
• Vanderbilt HealthcoreGTM or Marketing PartnerOfficial health partner providing medical center facilities and healthcare support at Nashville Superspeedway.
• Tennessee Army National GuardcoreGTM or Marketing PartnerPresenting sponsor of Nashville Superspeedway Fan Zone for Cracker Barrel 400 race weekend. Military partnership providing veteran recognition and community engagement.
• SRM ConcreteminorGTM or Marketing PartnerConcrete supplier partner for Nashville Superspeedway construction and facility needs.
• TriGreen EquipmentminorGTM or Marketing PartnerEquipment partner providing support for Nashville Superspeedway operations.
• Hunt Brothers PizzaminorGTM or Marketing PartnerPizza partner providing food concessions at Nashville Superspeedway events.
• On LocationcoreChannel Partner/ Reseller/ DistributorOfficial hospitality and travel package partner offering premium experiences, travel packages, and accommodations for Nashville Superspeedway events.
• Blues HogminorGTM or Marketing PartnerBBQ sauce partner providing food concessions at Nashville Superspeedway events.
• JLabminorGTM or Marketing PartnerAudio technology partner with presence at Nashville Superspeedway events.
• WillscotminorGTM or Marketing PartnerEquipment rental partner providing temporary structures for Nashville Superspeedway events.
• THORminorGTM or Marketing PartnerRV and recreational vehicle manufacturer partner with presence at Nashville Superspeedway camping facilities.
• Desnuda TequilaminorGTM or Marketing PartnerOfficial tequila partner providing spirits for hospitality experiences at Nashville Superspeedway.
• Freeway InsuranceminorGTM or Marketing PartnerInsurance partner with marketing presence at Nashville Superspeedway events.
• Visit WilcocoreGTM or Marketing PartnerWilson County Convention and Visitors Bureau sponsor of NASCAR Cup and Xfinity qualifying at Nashville Superspeedway.
• Tennessee Sounds PerfectminorGTM or Marketing PartnerLocal partner providing music and entertainment connections for Nashville Superspeedway events.
• Oakland Power WashingminorGTM or Marketing PartnerPower washing service partner for Nashville Superspeedway facility maintenance.
• Amazon Prime VideoflagshipGTM or Marketing PartnerBroadcast partner for live coverage of Cracker Barrel 400 NASCAR Cup Series race. New NASCAR broadcast partner providing national streaming coverage with pre-race show and green flag coverage.
• Omaha Productions (Peyton Manning)coreStrategic or Co-development PartnerPartnership with Peyton Manning's Omaha Productions to produce 'Racin' With The Boys' - a new weekly NASCAR show featuring drivers and personalities. Premiered May 28 on Bussin' With The Boys YouTube channel.
• Speedway MotorsportsflagshipStrategic or Co-development PartnerParent company and owner of Nashville Superspeedway since December 2021. Leading motorsports venue owner and operator with elite venues including Charlotte Motor Speedway, Bristol Motor Speedway, Las Vegas Motor Speedway, and others.
• Penske Entertainment CorpflagshipStrategic or Co-development PartnerINDYCAR promoter that assumed responsibility for promotion of Big Machine Music City Grand Prix at Nashville Superspeedway. Partnership with Big Machine as continued entitlement partner.
• Big Machine RecordsflagshipGTM or Marketing PartnerEvent entitlement partner for INDYCAR SERIES Big Machine Music City Grand Prix. Scott Borchetta serves as liaison to Nashville entertainment community. Provides musical programming and downtown Nashville street festival including Battle on Broadway.
• ASM GlobalcoreChannel Partner/ Reseller/ DistributorVenue management partner bringing concerts and festivals to Nashville Superspeedway for Middle Tennessee community events.
• NASCARflagshipStrategic or Co-development PartnerGoverning body for NASCAR racing series hosted at Nashville Superspeedway. Partnership for Cup Series, Xfinity Series, and Truck Series races.
• Nashville SoundscoreStrategic or Co-development PartnerMinor league baseball team partnership for Racing Night events and community engagement bringing motorsports culture to baseball games and vice versa.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Las Vegas Motor Speedway: Sister SMI 1.5-mile oval in Las Vegas, Nevada; NASCAR Cup Series host with similar premium hospitality, sponsorship and venue rental model targeting destination-market fans.
• Bristol Motor Speedway: Sister Speedway Motorsports NASCAR venue in Bristol, Tennessee; comparable oval track hosting NASCAR Cup, Xfinity and Truck Series races with similar ticket, hospitality, and sponsorship model.
• Atlanta Motor Speedway: Sister SMI 1.54-mile oval in Hampton, Georgia; NASCAR Cup Series venue with comparable seating, hospitality and revenue model that competes for regional fan demand within the SMI network.
• Charlotte Motor Speedway: Sister SMI 1.5-mile oval in Concord, North Carolina; hosts NASCAR Cup Series and major events, and competes with Nashville for premium race dates and corporate sponsorships within the SMI portfolio.
• Texas Motor Speedway: 1.5-mile NASCAR-owned oval in Fort Worth, Texas; hosts NASCAR Cup, Xfinity and Truck Series events with a comparable ticket, hospitality and corporate partnership structure serving a large regional fan base.
• Homestead-Miami Speedway: 1.5-mile oval in Homestead, Florida; NASCAR-owned track that previously hosted championship rounds and offers comparable ticketing, hospitality and event-rental infrastructure.
• Talladega Superspeedway: 2.66-mile NASCAR-owned superspeedway in Talladega, Alabama; major NASCAR Cup Series venue with similar large temporary seating, premium hospitality and sponsorship model.
• Kansas Speedway: 1.5-mile intermediate oval in Kansas City, Kansas; NASCAR Cup, Xfinity and Truck Series venue with a similar seat-capacity profile, premium hospitality offerings and revenue mix.

Broad incumbents

• Daytona International Speedway: Iconic NASCAR-owned 2.5-mile superspeedway hosting the Daytona 500 and Coke Zero Sugar 400; broader incumbent venue with overlapping motorsports event, hospitality and broadcast ecosystem.
• Indianapolis Motor Speedway: Iconic 2.5-mile superspeedway owned by Penske Entertainment that hosts the Indy 500 and NASCAR events; a broader motorsports incumbent with overlapping hospitality, ticketing and sponsorship dynamics on a much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NashvilleSuperS
• YouTubeyoutube.com/@nashville.superspeedway
• Facebookfacebook.com/NashvilleSuperspeedway
• Instagraminstagram.com/NashvilleSuperspeedway
• TikToktiktok.com/@nashvilless

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nashville Superspeedway