JGS Insurance
JGS Insurance, now part of The Baldwin Group, is a U.S. insurance distribution holding company serving businesses (commercial insurance, employee benefits, retirement, MGA, reinsurance) and individuals/families (personal insurance, private risk, wealth management) across all 50 states with international capabilities.
- Company typePrivate
- Founded1919
- HeadquartersHolmdel, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What JGS Insurance does
JGS Insurance, now operating under The Baldwin Group brand following a 2024 rebrand, is a U.S. insurance distribution holding company headquartered at 4211 W Boy Scout Blvd, Tampa, FL, with an additional Holmdel, NJ office and operating reach across all 50 states plus selected international commercial risk and employee benefits capabilities. Founded in 1919, the firm serves both businesses (business insurance, employee benefits, retirement consulting, M&A advisory, specialty MGA, reinsurance) and individuals and families (personal insurance, private risk for high-net-worth clients, wealth management) through wholly-owned subsidiaries AURA and Preferred Property Program.
The technology stack centers on the Preferred Property Program digital platform, which supports automated application submission, online binding, and automated policy issuance for smaller commercial property accounts (community associations, commercial lessors, hotels, apartments), alongside client portals at baldwin.com for enterprise policy management. The firm has deployed AI-powered chat bots to enhance customer self-service, but disclosed AI capabilities are limited to customer-facing chat; no proprietary underwriting or risk-modeling AI is described.
The business model is a multi-stream insurance brokerage revenue structure: percentage-based retail commissions on premiums, negotiated client fees, contingent and supplemental commissions tied to volume/profitability/retention thresholds with carrier partners, consulting compensation for data analytics and product work, claims handling and adjusting fees, reinsurance brokerage commissions, MGA/wholesaler compensation, specialized placement fees, and referral income from premium finance and tax consulting partners. GTM is sales-led with direct enterprise field sales for large clients, inside sales for mid-market, and self-serve digital for SMB; multi-channel marketing includes content, social (Facebook, Instagram, LinkedIn), email, webinars and referral programs.
JGS Insurance firmographics
Firmographics- Name
- JGS Insurance
- Legal name
- The Baldwin Insurance Group Holdings, LLC
- Website
- https://jgsinsurance.com
- Company type
- Private
- Founded year
- 1919
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- JGS Insurance, now part of The Baldwin Group, is a U.S. insurance distribution holding company serving businesses (commercial insurance, employee benefits, retirement, MGA, reinsurance) and individuals/families (personal insurance, private risk, wealth management) across all 50 states with international capabilities.
- Ownership category
- akta.pro rank
JGS Insurance industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Commercial Lines Insurance Brokerage (FSAEADAB)
- akta.pro secondary industries
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA), Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ), Product Liability (FSAJADAC), Professional Liability (Errors & Omissions) (FSAJADAB), Product Liability & Recall (FSAJAGAG)
Keywords
Where JGS Insurance is headquartered
LocationHeadquarters
- HQ city
- Holmdel
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
JGS Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Commissions: Percentage-based commissions paid by insurance company partners on premiums charged to insureds. Commission rates vary based on insurance product type, selected insurance company partner, and approved rates.
- Client Fees: Fees paid by clients for services in lieu of or in addition to retail commissions. Can be negotiated and collected through commission crediting arrangements.
- Insurance Company Partner Consulting Compensation: Compensation for consulting, data analytics, and other services to insurance company partners unrelated to individual policy placement. Services designed to improve product offerings and operational efficiency.
- Contingent Commissions: Commissions paid when certain goals are met (volume, profitability, retention, growth thresholds) with insurance company partners during a given period.
- Supplemental Commissions: Additional commissions from insurance markets and intermediaries based on profitability, volume, or retention/growth thresholds, paid separately from regular policy issuance commissions.
- Insurance Company Partner Administration Services: Compensation for administering panels, facilities, quota shares, and other placement arrangements with insurance company partners.
- Reinsurance Brokerage Services: Reinsurance brokerage services provided to insurance carrier clients through subsidiary and affiliate reinsurance brokers.
- Claims Handling and Adjusting Services: Compensation from insurance company partners for claims handling and adjusting services.
- Wholesaler and MGA Services: Compensation as wholesalers, underwriting managers, program administrators, or managing general agents providing insurance products and services.
- Specialized Placement Services: Commissions for specialized placement services utilizing intellectual property, insurance partner relationships, and centers of excellence to create market solutions.
- Referral Fees: Fees from other insurance producers or ancillary service providers including premium finance companies and tax consulting companies for referrals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Retail commissions and client fees vary by transaction and client agreement |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
JGS Insurance product offering
Product offeringCore offering
JGS Insurance is a retail insurance brokerage that places business insurance, employee benefits, personal insurance, and private client coverage with carrier partners on behalf of its clients. The firm also provides wealth management advisory services and operates specialty programs such as AURA and the Preferred Property Program for niche segments. Its customers range from small and mid-sized businesses to high-net-worth individuals, served across the United States and select international markets.
Product overview
JGS Insurance, now part of The Baldwin Group, operates as an insurance distribution holding company offering a comprehensive portfolio of insurance and risk management solutions. The company consists of two main subsidiary programs: AURA and Preferred Property Program (PPP). PPP provides specialized property and casualty insurance including commercial real estate umbrella, D&O liability, environmental impairment liability, cyber, workers' compensation, and coverage for community associations, hotels, and commercial lessors. Under The Baldwin Group umbrella, the offerings are organized into Business Insurance (tailored coverage for various industries and risks), Employee Benefits (health, retirement, and wellness programs), Personal Insurance (home, auto, health, Medicare, life), Private Client (high-value personal risk including luxury assets and umbrella coverage), and Wealth Management (asset management and retirement planning). The company emphasizes innovative technology including automated application submission, online binding, and automated policy issuance systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Insurance
Companies that use JGS Insurance
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
JGS Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
JGS Insurance partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Insurance Company PartnerscoreMultiple insurance company partners compensate The Baldwin Group through retail commissions, contingent commissions, supplemental commissions, and administrative fees. Partners include wholesale brokers and other intermediaries. The company maintains contractual arrangements for captive management, claims administration, MGA/MGU services, and insurance brokerage.
- Premium Finance CompaniesminorPremium finance companies provide referral fees to The Baldwin Group for referring clients to their financing services.
- Tax Consulting CompaniesminorTax consulting companies provide referral compensation to The Baldwin Group for client referrals.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
JGS Insurance competitors and assessment
Company assessmentDirect peers
- Brown & Brown: Large publicly traded U.S. insurance brokerage distributing commercial P&C, personal lines, employee benefits, and specialty programs nationally. Highly comparable to JGS/Baldwin across product mix, distribution channels, and SMB-to-enterprise client segmentation.
- Hub International: North American insurance brokerage focused on commercial P&C, employee benefits, and personal lines for mid-market and SMB clients. Closely comparable scale and segment focus to JGS/Baldwin, also privately held and PE-backed.
- Lockton: Largest privately held global insurance brokerage offering commercial, employee benefits, and personal risk solutions. Comparable private competitor to Baldwin, particularly in mid-market enterprise and specialty practices.
- USI Insurance Services: Privately held U.S. brokerage serving mid-market and large commercial clients with property/casualty, employee benefits, and personal lines. Comparable service mix, mid-market concentration, and private ownership profile to JGS/Baldwin.
- Alliant Insurance Services: Privately held specialty insurance brokerage distributing commercial P&C, employee benefits, surety, and specialty programs nationwide. Closely comparable mid-market commercial and specialty positioning to JGS/Baldwin.
- Acrisure: Tech-enabled, rapidly consolidating insurance brokerage offering commercial, personal, and employee benefits distribution nationally. Directly competitive for producer recruiting and book acquisitions, with a heavier technology and roll-up orientation.
- Risk Strategies: National specialty insurance brokerage providing commercial, personal, and employee benefits solutions to mid-market and enterprise clients. Closely comparable specialty focus and privately held roll-up profile to JGS/Baldwin.
Broad incumbents
- Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm offering commercial P&C, employee benefits, and risk consulting across all 50 states and internationally. Overlaps directly with Baldwin's commercial brokerage, employee benefits, and international capabilities, though at significantly larger scale.
- Marsh McLennan: Largest global insurance broker and risk advisor with deep commercial, reinsurance, and consulting practices. Comparable to Baldwin's commercial brokerage and reinsurance brokerage service lines, with much broader international scale.
- Aon: Global professional services firm providing commercial risk, reinsurance, health/benefits, and wealth solutions. Overlaps directly with Baldwin's commercial risk, employee benefits, retirement consulting, and wealth management offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
JGS Insurance social profiles
Digital presenceJGS Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
JGS Insurance leadership team
Management profileNumber of profiles
Profiles1 record
JGS Insurance subsidiaries and ownership
Company hierarchySubsidiaries2 records
JGS Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JGS Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JGS Insurance
What does JGS Insurance do?
JGS Insurance is a retail insurance brokerage that places business insurance, employee benefits, personal insurance, and private client coverage with carrier partners on behalf of its clients. The firm also provides wealth management advisory services and operates specialty programs such as AURA and the Preferred Property Program for niche segments. Its customers range from small and mid-sized businesses to high-net-worth individuals, served across the United States and select international markets.
Is JGS Insurance a public or private company?
JGS Insurance is a private company. It is classified as unknown and is currently operating.
When was JGS Insurance founded?
JGS Insurance was founded in 1919. It employs 101 to 250 people.
Where is JGS Insurance based?
JGS Insurance is headquartered in Holmdel, United States, in the North America region.
How does JGS Insurance make money?
Eleven revenue lines are on record. Retail Commissions are the primary driver. The others are client Fees, insurance Company Partner Consulting Compensation, contingent Commissions, supplemental Commissions, insurance Company Partner Administration Services, reinsurance Brokerage Services, claims Handling and Adjusting Services, wholesaler and MGA Services, specialized Placement Services and referral Fees.
Who are JGS Insurance's main competitors?
Direct peers on record are Brown & Brown, Hub International, Lockton, USI Insurance Services, Alliant Insurance Services, Acrisure and Risk Strategies. Broad incumbents are Arthur J. Gallagher & Co., Marsh McLennan and Aon.
Does JGS Insurance have an API?
No public API is recorded for JGS Insurance.
What industry is JGS Insurance in?
JGS Insurance's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAB, Commercial Lines Insurance Brokerage, with a secondary code of FSAEADAA, Retail (Personal Lines) Insurance Brokerage. Its NAICS code is 524210 and its SIC code is 6411.