Emco Group

What Emco Group does

EMCO Group (legal entity: Erwin Müller GmbH) is a German family-run international holding company headquartered in Lingen (Ems), founded in 1945. The company operates two primary business areas: Architecture, encompassing emco Bath bathroom accessories, emco Bau entrance mats and building solutions (including the circular emco Refit service), and Fraas Spiegel/Zierath mirrors; and Worklife, anchored by the Novus Dahle brand which supplies staplers, hole punchers, and professional and DIY tools. The Group additionally operates a contract manufacturing division (emco Technical Services) offering wood processing, plastics technology, metal processing, sheet metal work, surface treatment, punching technology, toolmaking, assembly, and measuring and testing services.\n\nThe company runs five production facilities across Germany (Lingen, Gräfenhainichen, Rödental), China (Chuzhou), France (Dampierre), and the Czech Republic (Nové Město), supported by an R&D center opened at the Lingen headquarters in 2012. Core technology is rooted in physical manufacturing and materials engineering: ECONYL regenerated nylon for carpet mats, post-consumer recycled plastics for the Novus re+new stapler line, and proprietary ISO 9001 and ISO 14001 certified quality and environmental management systems. Multi-year facility expansions at Gräfenhainichen (carpet mat production, 2022), Dampierre (2022), a new logistics hub in Rödental (2021), and a consolidated Chuzhou plant (2023) illustrate continued capital deployment into the physical production base.\n\nEMCO employs 1,300+ staff across 17 locations and serves customers in 100+ countries, generating revenue from three streams: product sales in Architecture, product sales in Worklife, and contract manufacturing services. Go-to-market is sales-led through direct sales forces; the company re-internalized Novus Tools distribution in 2023, switching from a partner channel to its own sales team. No public pricing is disclosed. Strategic priorities include voluntary CSRD/ESRS sustainability reporting from FY2025, ISO 50001 energy management implementation, and circular-economy services (ECONYL carpet mats, emco Refit, Novus re+new) backed by partnership with Osapiens for LkSG supply-chain compliance.

Name

Emco Group

Legal name

Erwin Müller GmbH

Website

https://emco-group.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

51–100 employees

Short description

EMCO Group is a German family-owned international holding company operating in Architecture (bathroom accessories, entrance mats) and Worklife (office supplies, tools). With 1,300+ employees across 17 locations and 5 production sites, it distributes products to 100+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Lingen

HQ country

Germany

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Product Sales - Architecture Division: Sale of bathroom accessories (emco Bath), entrance mats, carpet mats, swimming pool grates, and related products. Includes emco Refit service for renovation and renewal.
2. Product Sales - Worklife Division: Sale of Novus Dahle office products including staplers, hole punchers, and tools. The re+new line uses recycled materials. Products sold through own sales force following 2023 internalization of tools distribution.
3. Contract Manufacturing Services: Technical services including wood processing, plastics technology, measuring and testing, metal processing, assembly, surface treatment, punching technology, and toolmaking

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

EMCO Group is an international family-run holding company that manufactures and sells building products (bathroom accessories, entrance matting systems, swimming pool grates) under the emco Bath and emco Bau brands, and office supplies (staplers, hole punchers, tools) under the Novus Dahle brand. The company also operates emco Technical Services, providing contract manufacturing in toolmaking, sheet metal processing, plastics technology, stamping, wood processing, assembly, and surface treatment across five production facilities worldwide.

Product overview

Emco Group is an international holding company headquartered in Lingen, Germany, operating two main business areas: Architecture and Worklife. The Architecture division encompasses EMCO Bath (bathroom accessories), EMCO Bau (entrance mats and building solutions including emco Refit circular services), and Fraas Spiegel/Zierath (mirror products). The Worklife division centers on Novus Dahle, offering staplers, hole punchers, and the Novus Tools line, with the Novus re+new sustainable product line made from recycled materials. The group also provides contract manufacturing services (toolmaking, sheet metal processing, plastics, stamping, wood processing, assembly, surface treatment). With over 80 years of history, Emco Group distributes products in more than 100 countries through approximately 1,300 employees at 17 locations, 2 participations, and 5 production facilities worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• emco bath (emco Bad): Bathroom accessories and bathroom products
• emco bau (emco Bau)
• Novus Dahle
• Novus Tools
• emco Refit
• Fraas Spiegel
• Kampmann Eingangsmatten
• Novus re+new

Products and services

• emco Bath (EMCO Bad) Bathroom accessories brand offering tailored solutions in technology and design, providing accessories for private bathrooms and commercial facilities. Includes washbasin accessories, towel holders, shower solutions, and mirror products.
• emco Bau (EMCO Bautechnik) Building entrance solutions provider offering entrance mats, swimming pool grates, and textile entrance systems for commercial and public buildings. Includes the emco Refit service for renovation and renewal of entrance mats.
• Novus Dahle Office products brand offering staplers, hole punchers, and tools for everyday office work and construction sites. Part of Worklife business area, serving professionals and DIY users for over 75 years.
• Novus re+new Sustainable office products line where old refrigerators are processed into high-quality recyclate for manufacturing staplers and hole punchers. Represents circular economy approach with recycled content.
• Novus Tools Tools product family for professional craftsmen and DIY users, including staplers and hand tools. Launched in Q3 2023 with nationwide market introduction following the re-internalization of Novus Tools distribution.
• emco Refit Circular design service accompanying customers in renovation and renewal of entrance mats or bath-grids. Includes condition inspection, maintenance, textile insert replacement, and complete take-back. Awarded German Design Award.
• ECONYL Carpet Mats Carpet mats made with ECONYL yarn, a recycled nylon material that can be infinitely regenerated. Production waste is reintroduced into the regeneration process for circular economy.
• emco Technical Services (Contract Manufacturing) Contract manufacturing services including toolmaking, sheet metal processing, plastics technology, stamping technology, wood processing, assembly, surface treatment, and measuring/testing services for industrial customers.
• Fraas Spiegel / Zierath Light mirror manufactory offering mirror solutions as complement to bathroom accessories, exclusively distributed by emco Bad since early 2023.

Quantifiable outcome

• Energy consumption reduced by 25% at Lingen site through internal measures and energy-saving investments
• +4 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• OsapienscoreImplementation/ SI/ Consulting PartnerEMCO Group partners with Osapiens, a transparent compliance solution tool, to ensure compliance with legal requirements such as the Supply Chain Due Diligence Act (LkSG) and international ESG criteria. Osapiens supports the company's supply chain and sustainability compliance processes.

Scale indicators4 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• Hansgrohe: Hansgrohe is a German premium bathroom showers and fittings brand that targets the same architects, hotel, and residential developers as emco Bath, with overlapping European premium-project channels.
• Villeroy & Boch: Villeroy & Boch is a German manufacturer of bathroom ceramics, wellness, and tableware, addressing the same architects and project developers as emco Bath with a broader luxury lifestyle portfolio.
• 3M: 3M's Commercial Solutions division markets Nomad entrance matting and broader facility-care products that overlap with emco Bau's entrance-mat portfolio while drawing on a much larger industrial and consumer-products platform.
• Duravit: Duravit is a German sanitary ceramics and bathroom furniture manufacturer that competes in the same designer/specification tier as emco Bath, with overlapping project-channel customers across Europe and internationally.
• Geberit: Geberit is a Swiss-listed market leader in sanitary technology and bathroom installations, sharing B2B/specification channels with EMCO's emco Bath while operating at much larger scale and product breadth across ceramics and installation systems.
• Grohe: Grohe is a leading German manufacturer of bathroom fittings and showers, sharing B2B sanitary-trade and project-specification channels with emco Bath while operating at a much larger scale across plumbing fixtures.

Direct peers

• ACCO Brands: ACCO Brands owns global office-product brands (GBC, Swingline, Kensington, Leitz) and competes head-on with Novus Dahle in staplers, hole-punchers, and document-finishing tools across EMEA and global B2B supply.
• Fellowes: Fellowes is a US-headquartered office-products manufacturer whose brand portfolio includes Rapid (a leading European stapler brand), directly overlapping with EMCO's Novus Dahle stapler and hole-puncher lines in both product category and B2B procurement channel.
• Schneider Schreibgeräte: Schneider is a German manufacturer of writing instruments and office tools, including staplers, that competes with Novus Dahle in the same DACH office-supplies channels with comparable product breadth and quality positioning.
• Construction Specialties (C/S Group): Construction Specialties is a global manufacturer of architectural building products, including entrance matting systems that directly overlap with EMCO's emco Bau entrance mats and architectural floor solutions portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emco Group