Procreate Fertility Center of Virginia

What Procreate Fertility Center of Virginia does

Procreate Fertility Center of Virginia is a multi-location fertility clinic founded in 2016 by Dr. Christian Perez, a fellowship-trained Reproductive Endocrinologist, and headquartered in Chesapeake, Virginia. The practice operates four clinic sites across the Hampton Roads region (Chesapeake, Virginia Beach-Cleveland, Virginia Beach-First Colonial, and Newport News) and serves individuals and couples experiencing infertility, LGBTQ+ families seeking reciprocal IVF and donor services, men with male-factor infertility, patients pursuing fertility preservation, and women seeking tubal reversal. Service breadth spans conventional and natural-cycle IVF, ICSI, INVOcell, Mini IVF, IUI, robotic tubal reversal using the DaVinci platform, cryopreservation, preimplantation genetic testing, and a full donor and surrogacy program supported by an in-house embryology laboratory.

The clinical backbone is an in-house IVF laboratory equipped with advanced incubators and microscopes supporting vitrification, thawing, PGT, and cryostorage, paired with a shared Electronic Medical Record system with the affiliated IVF Virginia lab division. Patient acquisition runs through direct-to-consumer channels (website, AI chat assistant, NexHealth online booking), physician referral networks with downloadable andrology and HSG order forms, in-network relationships with major insurers (Anthem BCBS, Cigna, UnitedHealthcare, Aetna, TriCare, Sentara), employer-benefit channels (Carrot Fertility, Thallo), and financing partners (Affirm, Future Family). Bilingual English/Spanish service delivery and a 48-hour appointment guarantee against an industry-standard 4-6 week wait function as core service differentiators.

Revenue is generated from fee-for-service fertility treatments, comprehensive testing packages, cryopreservation storage, and ancillary services, billed to insurance where coverage exists and to self-pay patients with active promotional discounts (35% off testing, ~60% off IVF medications) and patient financing. The practice is founder-owned, structured as a Professional Limited Liability Company (PLLC) in Virginia, with no disclosed venture capital or institutional investor involvement, and has received 2025 Hampton Roads Chamber Small Business of the Year, 2025 Best of Chesapeake, and 2026 Coastal Virginia Top Docs All-Stars recognition.

Name

Procreate Fertility Center of Virginia

Legal name

Procreate Fertility Center of Virginia, PLLC

Website

https://procreatefertility.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Procreate Fertility Center of Virginia is a multi-location fertility clinic founded in 2016 that provides IVF, IUI, tubal reversal, cryopreservation, and LGBTQ+ family-building services across four Hampton Roads locations to individuals and couples experiencing infertility.

Ownership category

akta.pro rank

Product category

Reproductive Healthcare Services

NAICS

Family Planning Centers (62141)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industry

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC)

Keywords

• Fertility treatment services
• In vitro fertilization
• Reproductive endocrinology
• Fertility diagnostics
• Assisted reproductive technology

Headquarters

HQ city

Chesapeake

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Fertility Treatment Services: Revenue from IVF procedures, IUI, tubal reversal, and other fertility treatments. Billed directly to insurance or self-pay with financing options.
2. Fertility Testing Services: Comprehensive fertility testing packages including diagnostic evaluations. Labs billed to insurance; self-pay patients can opt for upfront discounted rates.
3. Cryopreservation Storage: Egg, embryo, and sperm freezing and storage services for fertility preservation and future use.
4. Insurance Billing: Direct billing to accepted insurance providers including Anthem BCBS, Cigna, UnitedHealthcare, Aetna, TriCare, and Sentara Health Plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Procreate Fertility Center of Virginia is a multi-location reproductive medicine practice that diagnoses and treats infertility in individuals and couples through assisted reproductive technologies including conventional and variant IVF protocols (ICSI, INVOcell, Mini IVF, Natural IVF, Reciprocal IVF), IUI, robotic tubal reversal surgery, cryopreservation, and LGBTQ+ family-building services. The practice also delivers comprehensive single-visit fertility diagnostics (hormone testing, semen analysis, HSG, pelvic imaging, PGT, infectious disease screening) and operates an in-house embryology laboratory shared via EMR with its IVF Virginia lab division.

Product overview

Procreate Fertility Center of Virginia is a multi-location fertility clinic offering a comprehensive portfolio of fertility treatments and diagnostic services across four locations in Hampton Roads (Chesapeake, Newport News, Virginia Beach, First Colonial). The core offering centers on assisted reproductive technologies (IVF, ICSI, INVOcell, Mini IVF, Natural IVF) with integrated surgical services (tubal reversal using DaVinci robotics), IUI, cryopreservation, and LGBTQ+ fertility services including reciprocal IVF and surrogacy. Diagnostic services include fertility testing packages, hormone testing, semen analysis, genetic testing (PGT), HSG, pelvic imaging, uterine evaluation, fallopian tube assessment, and infectious disease screening. Donor services encompass egg donation, sperm donation (via Cryogenesis Bank), and embryo donation/adoption. The clinic operates an in-house embryology laboratory and offers financing through Affirm, with insurance accepted from major providers including Anthem BCBS, Cigna, UnitedHealthcare, Aetna, Tricare, and Sentara Health Plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Conventional IVF Standard in vitro fertilization treatment using controlled ovarian stimulation, egg retrieval, laboratory fertilization, and embryo transfer to achieve pregnancy. Indicated for individuals and couples with infertility requiring assisted reproduction.
• ICSI (Intracytoplasmic Sperm Injection) Microscopic sperm injection technique in which a single sperm is directly injected into an egg to facilitate fertilization, used primarily for male factor infertility and prior fertilization failure.
• INVOcell Intravaginal culture system in which fertilization and early embryo development occur in a small device placed in the vagina, offering a more natural and lower-cost IVF alternative for selected patients.
• Mini IVF Minimal stimulation IVF protocol using lower doses of fertility medications to produce fewer but higher-quality eggs, reducing medication cost, side effects, and per-cycle expense.
• Natural IVF Fertility treatment using the natural menstrual cycle without fertility drugs, collecting the single egg produced each month for fertilization.
• Reciprocal IVF Same-sex female family-building treatment in which one partner provides eggs and the other partner carries the pregnancy, creating a shared biological connection for both mothers.
• IUI (Intrauterine Insemination) Artificial insemination procedure placing washed, concentrated sperm directly into the uterus around ovulation to increase fertilization chances for selected infertility indications.
• Robotic Tubal Reversal Robotic microsurgical procedure using the DaVinci Surgical System to reconnect fallopian tubes after tubal ligation, restoring natural fertility for women who previously had their tubes tied.
• Cryopreservation (Egg, Embryo, and Sperm Freezing and Storage) Freezing and storage of reproductive cells (eggs, sperm, embryos) using vitrification for fertility preservation, future IVF attempts, or planned family building delays.
• LGBTQ+ Fertility Services Comprehensive fertility services for LGBTQ+ individuals and couples, including reciprocal IVF, egg/sperm donation access, surrogacy matching, and fertility preservation for transgender patients.
• Male Infertility Treatment Diagnostic and treatment services for male factor infertility including semen analysis, hormone testing, genetic testing, and specialized assisted reproduction techniques such as ICSI and sperm cryopreservation.
• Comprehensive Fertility Testing Package Single-visit comprehensive diagnostic package evaluating key fertility factors for both partners, currently offered at 35% off, designed to make full workup convenient and affordable for new patients in Hampton Roads.
• Hormone Testing Detailed hormone blood tests assessing reproductive health and identifying hormonal imbalances affecting fertility, including estrogen, progesterone, FSH, LH, and thyroid hormones.
• Semen Analysis Comprehensive laboratory evaluation of sperm count, motility, and morphology to support fertility planning and male factor infertility diagnosis.
• Preimplantation Genetic Testing (PGT) Preimplantation genetic testing examining embryos for chromosomal abnormalities before transfer, including PGT-A for aneuploidies and PGT-M for monogenic diseases.
• Hysterosalpingography (HSG) X-ray procedure evaluating fallopian tube patency and uterine cavity shape to identify blockages or structural issues affecting fertility.
• Pelvic Anatomy Scan Non-invasive imaging procedure using ultrasound, MRI, or CT to evaluate structures within the pelvic region including uterus, ovaries, and fallopian tubes.
• Uterine and Endometrial Assessment Diagnostic evaluation of uterine structure and endometrial lining using transvaginal ultrasound, sonohysterography, hysteroscopy, or MRI to detect fibroids, polyps, or other abnormalities affecting implantation.
• Fallopian Tubes Evaluation Assessment of fallopian tube health and patency using HSG, sonohysterography, laparoscopy, or chlamydia antibody testing to identify blockages affecting fertility.
• Infectious Disease Screening Testing for infectious diseases including HIV, Hepatitis B and C, syphilis, tuberculosis, chlamydia, gonorrhea, and other conditions to ensure safe fertility treatment.
• Egg Donor Program Egg donation services connecting intended parents with screened egg donors for IVF treatment cycles.
• Sperm Donor Services Sperm donation services through partner Cryogenesis Bank, providing access to screened anonymous or known sperm donors for IUI or IVF treatments.
• Embryo Donation/Adoption Donated embryo program allowing couples who have completed their families to donate remaining embryos to other families struggling with infertility.
• Gestational Carrier/Surrogacy Matching Gestational carrier matching services for intended parents who cannot carry a pregnancy, using embryos created from their own genetic material or donor gametes.
• Gynecology Services General gynecology services delivered through an affiliated center (Vitality Gynecology Center), supporting the broader reproductive and women's health continuum for patients of the fertility practice.

Quantifiable outcome

• 48-hour appointment availability from first call
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Carrot FertilitycoreGTM or Marketing PartnerPreferred provider clinic status with Carrot Fertility, a fertility benefits platform. Carrot provides fertility benefits to employers and employees access Procreate services through their benefit.
• ThallominorGTM or Marketing PartnerFertility benefits partner relationship with Thallo for employee fertility benefits access.
• Anthem Blue Cross Blue ShieldcoreGTM or Marketing PartnerIn-network insurance provider. Offers comprehensive infertility treatment coverage including diagnostic tests, fertility medications, and assisted reproductive technologies like IVF and IUI. Coverage details vary by plan and state.
• CignacoreGTM or Marketing PartnerIn-network insurance provider. Offers fertility treatment benefit covering diagnostic tests, some fertility medications, and assisted reproduction procedures including IVF and IUI. May require prior authorization.
• UnitedHealthcarecoreGTM or Marketing PartnerIn-network insurance provider. Offers various coverages for fertility treatments including consultations, diagnostics, and advanced reproductive technologies. Coverage typically includes IVF but varies by plan and state mandates.
• AetnacoreGTM or Marketing PartnerIn-network insurance provider. Fertility treatment coverage includes diagnostic tests, fertility medications, and advanced reproductive technologies like IVF. Coverage levels vary significantly by plan.
• TriCarecoreGTM or Marketing PartnerMilitary insurance accepted. Covers diagnosis and treatment of underlying physical causes of male and female infertility including hormonal evaluation, chromosomal studies, imaging studies, and procedures to correct physical causes.
• Sentara Health PlanscoreGTM or Marketing PartnerIn-network insurance provider (formerly Optima Health). Includes fertility coverage, diagnostic testing, and certain treatments. Coverage levels vary by plan.
• IVF VirginiacoreTechnology or IntegrationLab division of the organization sharing Electronic Medical Record (EMR) system with Procreate Fertility Center for secure coordination of patient care. IVF Virginia provides embryology lab services.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Regional players

• Hudson IVF (and similar mid-Atlantic independents): Mid-Atlantic independent fertility clinics that compete with Procreate for Hampton Roads spillover patients and share payer mix dynamics, in-network contracting, and physician-owner business model.

Broad incumbents

• CCRM Fertility: National fertility clinic network known for high-volume IVF and own lab sciences platform. Comparable on full-service fertility offerings (IVF, ICSI, PGT, cryopreservation) and physician-led delivery, but operates at multi-state scale.
• Shady Grove Fertility (US Fertility): Largest US fertility network with embryology labs across multiple states. Directly comparable as a multi-location IVF/IUI provider serving insured and self-pay patients, but at vastly greater scale and geographic reach than Procreate.
• Reproductive Medicine Associates (RMA Network): Network of fertility clinics operating shared-lab and physician models. Comparable on full-cycle IVF, ICSI, and PGT service menu and on research-driven outcomes positioning versus regional independents.
• Fertility Centers of Illinois: Multi-clinic fertility practice with broad payer contracting and full-service ART menu. Comparable as a physician-led, multi-site clinic model with insurance-network depth similar to Procreate's six-carrier in-network strategy.

Direct peers

• Aspire Fertility: Multi-location fertility clinic network with shared embryology labs and modern digital booking/payment flows (similar to Procreate's NexHealth + Affirm stack). Comparable on tech-enabled patient experience and standardized protocols across sites.
• New Hope Fertility Center: Multi-location fertility clinic (NYC + satellites) offering conventional, mini, and natural IVF similar to Procreate's product mix. Comparable on protocol diversity and cost-positioning messaging to self-pay patients.
• Boston IVF: Multi-location fertility practice with regional hubs across the Northeast/Mid-Atlantic. Closely comparable to Procreate's hub-and-spoke model of multiple clinics feeding a centralized embryology lab with shared EMR and uniform protocols.
• Conceptions Florida / Conceptions Reproductive Associates: Independent-to-network fertility practice offering IVF, ICSI, IUI, LGBTQ+ family building, and oncofertility. Closely comparable service breadth and physician-led model to Procreate, though operating in a different region.

Others

• Carrot Fertility: Employer fertility-benefits platform that lists Procreate as a preferred provider. Comparable as a commercial-relationship peer driving patient referrals rather than as a clinical competitor; helps frame the employer-benefit channel central to Procreate's growth strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ProcreateFertilityVA
• LinkedInlinkedin.com/company/procreate-fertility-center-of-virginia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Procreate Fertility Center of Virginia