Bakke Chiropractic Clinic

What Bakke Chiropractic Clinic does

Bakke Chiropractic Clinic is a privately held, family-owned chiropractic practice founded in 1951 and headquartered in DeForest, Wisconsin. The clinic operates four physical locations across the Madison-metro area — DeForest, Sun Prairie, Waunakee, and Lodi — staffed by 10 doctors of chiropractic and 3 licensed massage therapists. Its service portfolio spans three core pillars: chiropractic care (using Diversified, Gonstead, Thompson Drop, Cox Flexion-Distraction, Activator, Cranio-sacral, and SOT techniques), therapeutic/rehabilitative modalities (cold laser therapy, ultrasound, electric muscle stimulation, kinesiology taping), and massage therapy. The practice has built dedicated service tracks for distinct patient segments — prenatal, infant/pediatric, sports, senior, and working adult care — supported by doctors holding advanced credentials such as Webster Technique certification, DICCP (Diplomate in Clinical Chiropractic Pediatrics), and CCSP (Certified Chiropractic Sports Physician).

The business operates on a transaction-based revenue model combining insurance reimbursement (the clinic is in-network with most major plans including BlueCross BlueShield and Quartz Medicare Advantage, plus auto accident, workers compensation, and personal injury carriers) with self-pay options for uninsured patients. Massage therapy is the only line with publicly listed unit pricing ($95 for one hour, $130 for ninety minutes). A complementary revenue stream is generated through a NutriDyn partnership, where individual doctors sell recommended nutritional supplements via their own online storefronts linked from the clinic website. Patient acquisition is driven by community reputation, word-of-mouth referrals, educational blog content, and a light social media presence on Facebook and Instagram — there is no app, no telehealth platform, and no disclosed use of AI or advanced digital tooling. The clinic is led by Dr. David Bakke (joined 1980) and Dr. Phil Bakke (joined 1986), continuing the family legacy; no external investors, private equity, or parent company ownership is indicated.

Name

Bakke Chiropractic Clinic

Legal name

Bakke Chiropractic Clinic

Website

https://bakkechiropractic.com

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

11–50 employees

Short description

Bakke Chiropractic Clinic is a family-owned chiropractic practice operating four Wisconsin locations (DeForest, Sun Prairie, Waunakee, Lodi), delivering chiropractic adjustments, rehabilitative therapy, and massage therapy to patients across all age groups.

Ownership category

akta.pro rank

Product category

Chiropractic Services

NAICS

Offices of Chiropractors (62131)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

akta.pro secondary industries

Chiropractic Rehabilitation & Therapeutic Exercise (HSADALAG), Prenatal & Postpartum Chiropractic (HSADALAD), Pediatric & Family Chiropractic (HSADALAC), Pain Management Chiropractic (Neck/Back/Sciatica) (HSADALAI)

Keywords

• Chiropractic care services
• Rehabilitative therapy services
• Therapeutic massage services
• Musculoskeletal pain treatment
• Injury rehabilitation care

Headquarters

HQ city

De Forest

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Patient Care Services: Chiropractic adjustments and therapeutic treatments billed through insurance or paid directly by patients. The clinic accepts most major insurance plans including auto accidents, workers compensation, and personal injury cases. Self-pay options available for uninsured patients.
2. Massage Therapy Services: Therapeutic massage services offered at fixed hourly rates. One-hour massage at $95, ninety-minute massage at $130. Available at DeForest and Waunakee locations.
3. Nutritional Supplements: Recommended supplements sold through individual doctor Nutridyn storefronts linked from the clinic website

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Bakke Chiropractic Clinic provides hands-on, non-invasive chiropractic adjustments, rehabilitative/physiological therapeutics, and therapeutic massage services across four Wisconsin clinic locations. Doctors treat patients of all ages (infants through seniors) for conditions including headaches, neck and back pain, sciatica, sprains, strains, whiplash, disc injuries, and extremity injuries, and apply multiple adjustment techniques (Diversified, Gonstead, Thompson Drop, Cox Flexion-Distraction, Activator, Cranio-sacral, SOT) tailored to patient need.

Product overview

Bakke Chiropractic Clinic offers a unified healthcare practice with three core service pillars: Chiropractic Care, Therapeutic/Rehabilitative Care, and Massage Therapy. The practice was established in 1951 and operates four locations (DeForest, Sun Prairie, Waunakee, and Lodi). Their chiropractic services encompass multiple adjustment techniques (Diversified, Gonstead, Thompson Drop, Activator, Cox Flexion-Distraction, Cranio-sacral, SOT) and specialized care tracks for Prenatal, Infant/Children, Sports, Senior, and Working Adults patients. Rehabilitative care includes cold laser therapy, ultrasound, electric muscle stimulation, and kinesiology taping. Massage therapy services (available in DeForest and Waunakee) offer techniques including Swedish, Deep Tissue, Prenatal, Myofascial Release, Trigger Point, Neuromuscular Therapy, Craniosacral, Lymphatic Drainage, Hot Stone, and Guasha. The clinic also provides recommended nutritional supplements through Nutridyn. The practice accepts most major insurance plans and offers self-pay options for uninsured patients.

Differentiator

Problem solved

Functional benefit

Products and services

• Chiropractic Care Hands-on, non-invasive healthcare focusing on the spine and joints for patients of all ages (infants through seniors). Treatment covers headaches, neck and back pain, sciatica, sprains, strains, whiplash, disc injuries, and extremity injuries, using multiple adjustment techniques (Diversified, Gonstead, Thompson Drop, Cox Flexion-Distraction, Activator, Cranio-sacral, SOT) tailored to patient condition. Includes specialty service tracks for working adults, prenatal patients, infants and children, athletes, and seniors.
• Rehabilitative Therapy and Therapeutic Modalities Physiological therapeutics to reduce swelling and inflammation, speed healing, and restore strength and range of motion. Includes cold laser therapy, ultrasound, electric muscle stimulation, exercise therapy, and kinesiology taping, used as part of patient recovery plans.
• Massage Therapy Therapeutic manipulation of the body's soft tissues for treatment of body stress or pain. Offers techniques including Swedish, Deep Tissue, Prenatal, Myofascial Release, Trigger Point, Neuromuscular Therapy, Craniosacral, Lymphatic Drainage, Hot Stone, and Guasha. One-hour sessions priced at $95 and ninety-minute sessions at $130; available at DeForest and Waunakee locations.
• Doctor-Recommended Nutritional Supplements (NutriDyn) Nutritional supplements curated and recommended by Bakke Chiropractic doctors, available for online ordering through NutriDyn. Each doctor maintains their own supplement storefront linked from the clinic website.

Quantifiable outcome

• 95% of chiropractic patients say it's effective, and 89% recommend chiropractic to family and friends
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor.

• BlueCross BlueShieldminorOthersMajor health insurance provider accepted at Bakke Chiropractic Clinic for patient coverage
• Quartz Medicare AdvantageminorOthersMedicare Advantage plan accepted; Ana Killean LMT is credentialed with Quartz Medicare Advantage at Waunakee location
• Auto Accident Insurance ProvidersminorOthersAuto accident insurance coverage accepted for patients injured in car accidents
• Workers Compensation Insurance ProvidersminorOthersWorkers compensation insurance coverage accepted for work-related injuries
• Personal Injury Insurance ProvidersminorOthersPersonal injury insurance coverage accepted for injury cases
• NutriDynminorOthersNutritional supplement provider with individual doctor storefronts on NutriDyn platform for recommended supplements

Scale indicators4 records

Recent moves2 records

Expansion highlights4 records

Direct peers

• Arrowhead Clinic: Multi-location chiropractic practice focused on auto accident, workers' comp, and personal injury cases. Comparable to Bakke's insurance and injury-case participation across its Wisconsin locations.
• 100% Chiropractic: Chiropractic franchise combining adjustments with massage therapy, stretch, and nutrition services. Conceptually overlaps with Bakke's three-pillar offering of chiropractic, rehab, and massage.
• ChiroOne Wellness Centers: Multi-clinic chiropractic group operating across the Midwest (with strong Illinois/Wisconsin adjacency). Comparable as a regional multi-location chiropractic provider using the same insurance-based, multi-technique care model as Bakke.
• The Joint Chiropractic: National chiropractic franchise offering walk-in adjustments at standardized membership pricing. Directly comparable as a multi-location chiropractic chain targeting working adults and families seeking convenient, recurring care.
• HealthSource Chiropractic: Franchise network of chiropractic clinics offering adjustments plus progressive rehab and wellness services. Directly comparable on the integrated chiropractic + rehabilitative therapy model Bakke uses.

Emerging players

• Hand & Stone Massage and Facial Spa: National massage and spa franchise with membership pricing similar to Bakke's massage line. Comparable on the therapeutic massage service offering and recurring-patient model.
• Webster Technique / ICPA-affiliated Pediatric & Prenatal Practices: Network of chiropractors certified in Webster Technique and pediatric care. Relevant peer set for Bakke's prenatal and pediatric specialty service lines, where Dr. Jill Mikkelson (DICCP) and other Webster-certified providers cluster.

Broad incumbents

• UW Health Integrative Health: Hospital-affiliated outpatient integrative health services in Wisconsin. Comparable as a regional healthcare provider offering non-invasive musculoskeletal and wellness services in the same geography.
• ATI Physical Therapy: Large multi-site outpatient physical therapy provider with insurance-based reimbursement and rehabilitative care. Comparable on the rehab/therapeutic modality side of Bakke's offering and on multi-clinic outpatient operations.
• Massage Envy: National membership-based massage and skin care franchise. Comparable to Bakke's massage therapy service line in pricing structure (per-session/membership) and target demographic (working adults, families).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bakkeclinic
• Instagraminstagram.com/bakkechiropracticclinic

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bakke Chiropractic Clinic