Visiting Nurse and Community Care

What Visiting Nurse and Community Care does

Visiting Nurse & Community Care (VNCC) is an independent, nonprofit home health, personal care, and hospice organization headquartered at 37 Broadway, Suite 2, Arlington, Massachusetts, serving 20-30 communities across the greater Medford/Arlington area of Eastern Massachusetts. The organization was formed in March 2017 through the merger of two century-old nonprofits, Greater Medford Visiting Nurse Association and Visiting Nurse and Community Health, with predecessor roots tracing to Lucy Rowe, RN beginning home nursing visits on her bicycle in 1900. VNCC operates three integrated service lines — skilled visiting nursing (medication administration, rehabilitation, counseling), personal care (assistance with daily living activities), and hospice care (four levels including Routine, Respite, General In-Patient, and Continuous Care) — supplemented by an Additional Care private-pay home care division offering Alzheimer's/dementia care, the Safely Home post-hospital recovery program, and respite care.

VNCC's underlying technology platform is primarily clinical service delivery augmented by the PacSana technology program (deployed via a 2022 Cummings Foundation grant), which provides families with smartphone-based video communication and activity-level monitoring of loved ones, plus a Care Manager coordination model in which each client is assigned a registered nurse or rehabilitation therapist overseeing a personalized Plan of Care developed with the primary care physician. The organization maintains a 24-hour service guarantee, accepts referrals from medical providers (email/fax), families, and self-referrals, and is certified by the Commonwealth of Massachusetts to accept Medicare and Medicaid while also serving HMO, managed care, private insurance, and private-pay clients.

VNCC's business model is multi-payor reimbursement combined with philanthropic fundraising. Operating revenue is generated from Medicare, Medicaid, HMO/managed care, private insurance, and private-pay reimbursements across skilled nursing, personal care, and hospice service lines. The nonprofit is supplemented by charitable donations and grants (notably the $500,000/10-year Cummings Foundation grant awarded May 2022 and the 2026 Adelaide Breed Bayrd Foundation grant). Customers are individual seniors, terminally ill clients and their families, and family caregivers across the service area, accessed through medical-provider referrals, direct outreach (free 24/7 consultations), local SEO-driven educational content, and community events like the annual Comedy for a Cause fundraiser. The organization is one of the few remaining independent visiting nurse associations in Massachusetts, with no parent company, and holds CHAP, Home Care Alliance of Massachusetts, and SHPBest Superior Performer certifications along with a 3.5-star CMS rating.

Name

Visiting Nurse and Community Care

Legal name

Visiting Nurse & Community Care

Website

https://thevisitingnurses.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Visiting Nurse & Community Care (VNCC) is an independent, nonprofit home health, personal care, and hospice organization serving 20-30 communities in Eastern Massachusetts, providing skilled nursing, daily living assistance, and end-of-life care reimbursed through Medicare, Medicaid, HMO, and private pay.

Ownership category

akta.pro rank

Product category

Home Health Care Services

NAICS

Home Health Care Services (621610), Home Health Care Services (62161), Home Health Care Services (6216), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082)

akta.pro industry

PRIMARYHSABACAA

Medicare-Certified Skilled Nursing Visits (RN/LPN)

Home & Personal Services/Elder Care & In-Home Care Services/Skilled Nursing & Clinical Home Health

SECONDARYHLADAFAF

Skilled Home Health Aide Services (HHA/CNA under Skilled Plan of Care)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Home Health Care Services (Skilled)

SECONDARYHSABAFAL

In-Home Hospice Nursing Visits (RN/LPN)

Home & Personal Services/Elder Care & In-Home Care Services/Hospice & Palliative In-Home Care

SECONDARYHSABAFAB

Continuous Home Care (Crisis Hospice)

Home & Personal Services/Elder Care & In-Home Care Services/Hospice & Palliative In-Home Care

Keywords

• Home health care
• Hospice care services
• Personal care assistance
• Skilled nursing services
• Community health programs

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Insurance Reimbursement (Medicare/Medicaid): VNCC is certified by the Commonwealth of Massachusetts to accept Medicare and Medicaid for eligible clients. Many clinical services are eligible for third-party payments through medical insurance.
2. HMO/Managed Care: The organization cares for HMO (managed care) clients in addition to traditional insurance.
3. Private Pay: Services available for clients who choose to pay privately. Additional Care division provides private home care services.
4. Charitable Donations and Grants: As a nonprofit community-based organization, VNCC relies on charitable donations from individuals, businesses, corporations, foundations and communities. Received $500,000 Cummings Foundation grant over 10 years and 2026 Adelaide Breed Bayrd Foundation grant.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

VNCC delivers in-home skilled nursing, rehabilitation, personal care, and hospice services to seniors and chronically or terminally ill clients across 20+ communities in Eastern Massachusetts. Services are coordinated by a registered-nurse or rehabilitation-therapist Care Manager and reimbursed through Medicare, Medicaid, HMO/managed care, private insurance, private pay, charitable donations, and foundation grants. The organization also operates an Additional Care private-pay division for non-clinical home support and specialty clinical programs for movement disorders, heart failure, COPD, diabetes, and Parkinson's disease.

Product overview

Visiting Nurse & Community Care (VNCC) is a nonprofit home healthcare organization formed in March 2017 through the merger of Greater Medford Visiting Nurse Association and Visiting Nurse and Community Health. The organization operates as a unified service platform offering three core service categories—Visiting Nurses (skilled nursing and rehabilitation), Personal Care (daily living assistance), and Hospice Care (end-of-life comfort care)—supplemented by its Additional Care private home care division. Specialty programs including Movement Disorders, Bridge to Hospice, and Disease Management extend clinical capabilities, while the PacSana technology program and Two Minute Quiz provide additional support tools. VNCC serves 20+ communities in the greater Medford/Arlington area of Eastern Massachusetts, accepting Medicare, Medicaid, HMO, and private insurance.

Differentiator

Problem solved

Functional benefit

Products and services

• Visiting Nurse Program Skilled nursing care provided in the client's home in conjunction with the primary care physician and a multi-disciplinary team, including medication administration, rehabilitation services, counseling by licensed social workers, and specialty programs (Movement Disorders, Disease Management for heart failure/COPD/diabetes, Parkinson's LSVT BIG, certified foot care).
• Personal Care Individualized non-medical assistance with activities of daily living, including meal preparation, light housekeeping, personal hygiene, dressing, errands, shopping, medication reminders, and transportation to medical appointments, enabling seniors to age in place.
• Hospice Care End-of-life care for terminally ill clients enabling them to remain at home with emotional support, palliative pain management, spiritual support, bereavement counseling, and four levels of hospice care: Routine, Respite, General In-Patient, and Continuous Care.
• Additional Care (Private Home Care Division) Private-pay home care offering personal care, home safety assessments, homemaking, Alzheimer's/dementia care, transportation, medical escorts, the Safely Home post-hospital recovery program, and respite care for family caregivers. Pay-as-you-go billing with a deposit equal to two weeks of service; long-term care insurance and Veterans Administration funding accepted.

Quantifiable outcome

• 3.5 Star rating from CMS (above average on measured outcomes and care practices compared to other agencies nationally)
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Home Care Alliance of MassachusettscoreStrategic or Co-development Partner · 1 June 2023Additional Care, the private-pay home care division of VNCC, reaffirmed its commitment to quality care and ethical business practices by earning re-Accreditation from the Home Care Alliance of Massachusetts. The organization also adheres to hiring and service standards established by the Home Care Aide Council.
• Arlington Chamber of CommerceminorOthersVNCC is a proud member of the Arlington Chamber of Commerce, demonstrating community involvement and local business connections in the greater Arlington area.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bayada Home Health Care: Large national nonprofit home health and hospice provider offering skilled nursing, personal care, and hospice services across multiple states including Massachusetts. Closely comparable service mix, payer mix (Medicare/Medicaid/private pay), and mission-driven nonprofit model to VNCC.
• Mass General Brigham Home Care: Hospital-affiliated visiting nurse association serving the Greater Boston area with skilled nursing, rehabilitation, and hospice services. Directly comparable to VNCC in service model and Massachusetts geography, with the structural advantage of a major health system referral base.
• Beth Israel Lahey Health at Home: Massachusetts-based home health agency providing skilled nursing, rehabilitation, and hospice services to Eastern Massachusetts communities. Operates a similar Visiting Nurse Association service model and competes for referrals in many of the same communities as VNCC.
• BrightSpring Health Services: Public home and community-based health services provider offering skilled nursing, personal care, and hospice across the U.S. Direct comparable service mix to VNCC including Medicare-certified home health and personal care, with much broader geographic scale.
• Aveanna Healthcare: National home health and hospice operator with adult and pediatric skilled nursing services. Comparable service offerings to VNCC in private-duty nursing, Medicare-certified home health, and personal care, but with national scale and pediatric focus.
• Elara Caring: National home health, hospice, and personal care provider operating across multiple states including the Northeast. Closely aligned service portfolio to VNCC across skilled nursing, hospice, and personal care, with broader payer and geographic reach.

Broad incumbents

• Amedisys: National home health and hospice operator (now part of UnitedHealth Group/Optum) with significant Massachusetts presence. Offers the same core skilled nursing, personal care, and hospice services as VNCC but at national scale with broader payer contracting leverage.
• Encompass Health: Large national provider of home health and hospice services with operations across the U.S. including New England. Offers skilled nursing and hospice comparable to VNCC's core services but with significantly greater scale, marketing, and value-based contracting capability.
• Gentiva: National hospice and home health provider (formerly part of Kindred at Home) with strong hospice focus comparable to VNCC's hospice service line. Operates at scale with multi-state reach, contrasting with VNCC's regional independence.

Others

• CareCentrix: Home and post-acute care benefits management platform (part of Walgreens/UnitedHealth) that coordinates home health services for managed care payers. Adjacent peer that influences referral flows to providers like VNCC rather than directly competing on care delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/206764

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visiting Nurse and Community Care