Rolasolar

What Rolasolar does

Rolasolar Pty Ltd is an Australian specialist solar retailer founded in 2011 and headquartered in Brisbane (18 Fraser Place, Forest Lake), with a secondary warehouse in Melbourne to serve nationwide fulfillment. The company operates a direct-to-consumer e-commerce storefront on BigCommerce, selling a comprehensive range of solar power equipment for mobile, marine, RV, and off-grid applications: rigid, flexible, semi-flexible, and portable/rollable solar panels; MPPT and PWM charge controllers (solar regulators); lithium and lead-acid batteries; inverters; DC-to-DC and AC battery chargers; portable power stations; plus accessories including cabling, connectors, meters, LED lights, and portable fridges.

Rolasolar functions primarily as an authorized multi-brand distributor, holding Australian dealer status for Renogy (full 48V off-grid product range), Victron Energy (BlueSolar MPPT controllers and monitoring), Bluetti (portable power stations), Exotronic, Voltech, eArc by Sunman, and Genasun by Sunforge. Layered on top of this third-party resale business is a small own-brand product line—Rolasolar Charge Kits—consisting of roll-out, zip-on, slide-on awning-mounted solar solutions positioned as 'Military Grade' for vehicle-based off-grid power.

The revenue model is unit-based hardware sales with fixed shipping fees; Afterpay (4 interest-free fortnightly payments) and Zip buy-now-pay-later options are offered at checkout. Example kit pricing includes the Renogy 200W Premium Kit at $299 and the Exotronic 200W portable folding panel paired with a Victron SmartSolar 75/15 at $429, with individual components spanning from approximately $2.99 (MC4 connectors) to $818+ (larger panels). The primary customer segments are recreational and adventure users—campers, RV/4WD/caravan owners, marine vessel operators, and overlanders seeking portable off-grid power—alongside a secondary segment of off-grid system builders assembling permanent or semi-permanent installations. Distribution is single-country domestic (Australia), with appointment-only local pickup available at both warehouse locations. Leadership consists of founder and company director David Gurman; the company is privately held with no disclosed institutional investors or external funding.

Name

Rolasolar

Legal name

Rolasolar Pty Ltd

Website

https://rolasolar.com.au

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Rolasolar is a Brisbane-based Australian e-commerce retailer of solar panels, charge controllers, batteries, inverters, and portable power products, serving recreational, RV/4WD, marine, and off-grid system builders as an authorized multi-brand distributor.

Ownership category

akta.pro rank

Product category

Solar Power Equipment Retail

NAICS

Electric Lighting Equipment Manufacturing (3351)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Power Electronics for Renewable & Grid-Tied Applications (Solar inverters, wind converters, grid-tie interfaces) (IMAGADAJ)

akta.pro secondary industry

Distributed & Commercial Renewable O&M (Rooftop Solar, C&I Wind, Small Hydro) (EUAMAGAB)

Keywords

• Portable solar panels
• Solar charge controllers
• Off-grid power systems
• Lithium battery storage
• Solar awning kits

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Direct e-commerce retail sales of solar panels, batteries, charge controllers, inverters, portable power stations, and accessories. Products are sold at fixed and discounted prices with shipping fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Rolasolar is an Australian e-commerce retailer that designs and sells portable solar panel charge kits, solar regulators (MPPT/PWM), battery monitors, lithium batteries, inverters, battery chargers, portable power stations, and related DC accessories for off-grid and mobile applications. The company also distributes authorized lines from Renogy, Victron Energy, Bluetti, Exotronic, Voltech, eArc by Sunman, Genasun, and Percon through its Brisbane-based online store.

Product overview

Rolasolar is an Australian solar products retailer based in Brisbane operating as a single e-commerce platform selling a comprehensive range of solar and off-grid power products. The core product portfolio centers on solar panels (including rigid, flexible, semi-flexible, portable/foldable, and Rolasolar's own branded charge kits), solar regulators/MPPT charge controllers, batteries and lithium power solutions, inverters, battery chargers (DC to DC and AC), and portable power stations. These core offerings are complemented by DC accessories (cables, connectors, meters), LED lighting, portable fridges, and touring/camping gear. Rolasolar also distributes major third-party brands including Renogy (complete off-grid product lines), Bluetti (portable power), Victron Energy, Exotronic, Voltech, eArc by Sunman, and Genasun. The company's own branded products include Rolasolar Charge Kits featuring awning-mounted military-grade solar solutions with roll-out, zip-on, and slide-on mounting options.

Differentiator

Problem solved

Functional benefit

Brands

• Rolasolar Charge Kits: Portable solar panel awning solutions for vehicles

Products and services

• Rolasolar Charge Kits Proprietary roll-out, zip-on, slide-on awning-mounted solar panel kits branded Military Grade for vehicle mounting, sold under the Rolasolar own brand.
• Solar Panels Comprehensive range of rigid, flexible, semi-flexible, portable (foldable and rollable), and suitcase-format solar panels for RVs, boats, camping, and off-grid installations.
• Solar Regulators MPPT and PWM charge controllers compatible with Lead Acid and Lithium batteries for solar system regulation.
• Batteries Lithium batteries, battery boxes, and energy storage products from Muller Energy, Renogy, and Voltech brands.
• Inverters Power inverters for converting DC to AC power in off-grid and mobile solar systems.
• Battery Chargers DC-to-DC and AC battery chargers for maintaining and charging batteries in vehicles, marine, and off-grid systems.
• Portable Power Portable power stations, power banks, power packs, and solar generators for mobile and backup power needs.
• DC Accessories Cables, connectors, plugs, leads, meters, and monitors for solar and DC power installations.
• LED Lights LED lighting solutions for vehicles, campers, RVs, and off-grid applications.
• Petrol Generators Petrol-powered generators sold as alternative power sources for off-grid applications.
• Portable Fridges Portable refrigeration units for camping, overlanding, and mobile applications.
• Touring and Camping Gear Overlanding and camping accessories including racks, BBQ stands, and portable cooking equipment.
• Renogy Off-Grid Products Complete Renogy off-grid solar product range including 48V systems, batteries, charge controllers, inverters, IOT monitoring, and solar kits.
• Bluetti Off-Grid Products Bluetti portable power stations and off-grid power solutions.
• Percon Portable Power Stations Percon portable power station products for mobile power needs.
• Exotronic 200W Portable Folding Solar Panel + Victron SmartSolar 75/15 Bundled 200W portable folding solar panel and Victron SmartSolar 75/15 MPPT charge controller with 23% efficient Trina half-cut PERC monocrystalline cells, 9-wire busbars, Bluetooth-enabled Victron SmartSolar MPPT controller, shade-resistant independent wiring, premium cable set and padded canvas bag, intended for camping and off-grid users.
• Renogy 200W 12/24V Premium Solar Kit Complete rigid solar kit including Renogy monocrystalline panels, Rover 20A MPPT charge controller with 98% peak conversion efficiency, BT-1 Bluetooth module, mounting Z-brackets, cables, and fusing for RV, boat, or camper installation.
• Renogy Core Rover Li 20A MPPT Charge Controller + BT-1 Bluetooth 20A MPPT solar charge controller with up to 99% tracking efficiency, automatic 12V/24V detection, RS232 port for BT-1 Bluetooth connectivity, 4-stage charging for lead-acid and 2-stage for lithium batteries, and remote monitoring via the Renogy DC Home App.
• Renogy Core Rover Li 40A MPPT Charge Controller + BT-1 Bluetooth 40A MPPT solar charge controller supporting 12V/520W or 24V/1040W input, up to 99% tracking efficiency, integrated Bluetooth for app connectivity, and comprehensive system protection features.
• Voltech 200W Twin Cell Solar Panel 200W monocrystalline solar panel using Twin Cell Technology where two 100W cell groups are linked so the panel keeps producing power even when partially shaded, with a black frame, A-grade cells, and 24-month warranty.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• RenogycoreChannel Partner/ Reseller/ DistributorAustralian RENOGY Dealer with local warehouse and local support. Full range of Renogy products including 48V systems, batteries, charge controllers, inverters, and solar kits.
• Victron EnergycoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Victron Energy products including BlueSolar MPPT charge controllers, Pro battery chargers, and smart monitoring solutions.
• BluettimajorChannel Partner/ Reseller/ DistributorAustralian dealer for Bluetti offgrid power products including portable power stations.
• ExotronicmajorChannel Partner/ Reseller/ DistributorDistributor of Exotronic products including portable folding solar panels with glass construction and premium cable sets.
• eArc by SunmanminorChannel Partner/ Reseller/ DistributorAustralian dealer for eArc semi-flexible solar panels by Sunman - lightweight CEC approved panels designed for vehicle, marine and off-grid applications. These panels were fitted to the world's first solar powered train in Byron Bay.
• Genasun by SunforgeminorChannel Partner/ Reseller/ DistributorAustralian dealer for Genasun solar charge controllers known for mission-critical applications and harsh environment performance.
• VoltechmajorChannel Partner/ Reseller/ DistributorDistributor of Voltech solar panels including monocrystalline options ranging from 100W to 430W with black frame options.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Renogy: Global solar and off-grid power brand for which Rolasolar is the Australian dealer. Operates direct-to-consumer stores globally including Australia, creating both supplier dependency and head-to-head competition on the same SKUs.
• Bluetti: Global portable power station and solar generator manufacturer that Rolasolar distributes in Australia. Comparable as both a supplier and direct online competitor in portable power.
• Goal Zero: Established portable solar generator and power station brand targeting camping, outdoor and emergency-prep segments. Comparable offering overlap with Rolasolar's portable power and foldable solar categories.
• Victron Energy: Premium Dutch manufacturer of MPPT charge controllers, inverters and battery monitoring — distributed in Australia by Rolasolar. Comparable as a premium-spec supplier whose direct dealer network competes with Rolasolar's own pricing.
• EcoFlow: Global portable power station and solar panel brand competing directly in the recreational and backup-power segment Rolasolar serves. Operates its own Australian online store alongside the dealer channel.

Direct peers

• Bainbridge Technologies: Australian distributor of 12V power, solar and battery solutions serving marine, RV and off-grid customers. Comparable as an established Australian specialist with multi-brand distribution and system integration focus.
• Projecta: Australian 12V power management brand (battery chargers, inverters, solar) selling into auto, RV and marine channels. Comparable in product mix (solar regulators, chargers, inverters) and recreational/off-grid customer focus.
• Enerdrive: Australian manufacturer and retailer of off-grid 12V/24V power systems, inverters, chargers and lithium batteries for RV, marine and industrial applications. Closest Australian direct competitor with overlapping product portfolio, distribution model and target customer base.
• KickAss Products: Australian direct-to-consumer retailer of 12V, solar and off-grid power products targeting 4WD, camping and RV customers. Closely comparable niche focus, customer persona and online-first GTM motion.

Regional players

• Solar Choice: Australian solar comparison and installation marketplace primarily serving residential rooftop PV, with adjacent off-grid content. Comparable as an Australian solar-focused digital retailer with adjacent product breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rolasolar

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rolasolar