Jerry
Jerrie is a Gothenburg-headquartered Swedish specialist recruitment consultancy that places mid-career professionals across finance, legal, sales, marketing, HR, IT, procurement, and real estate, operating under Maquire Group alongside sister brands Maquire, Tidwell, and Flipr.
- Company typePrivate
- Founded2012
- HeadquartersGothenburg, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Jerry does
Jerrie AB is a Swedish specialist recruitment consultancy founded in 2012 and headquartered in Gothenburg, with a regional office in Stockholm. The firm places permanent mid-career and specialist professionals across eight functional verticals: Economy & Finance, Legal & Compliance, Sales, Marketing & Communications, HR, Procurement & Logistics, IT & Technology, and Real Estate. Its stated philosophy treats the candidate as the primary customer, with recruiters organized into collaborative teams rather than competing on individual commissions. The service workflow combines human-led competency-based interviewing with a digital tooling stack: Ponty as core recruitment CRM, Refapp for digital reference checking, Assessio for competency assessments, Prolegia for background screening, and Mentr for AI-assisted meeting transcription and interview note automation.
The business model is professional services, charging fees on successful permanent placements (positioned as an investment, not a cost), with average recruitment processes running 6–10 weeks. Through sister brand Flipr, Jerrie extends into interim staffing at manager and specialist levels, providing temporary consultants during or alongside permanent searches. The go-to-market is sales-led direct engagement with enterprise and mid-market clients, evidenced by logos including SSAB, ContiTech, Icomera, AXEL Christiernsson, Axel Johnson International, Castellum, Stena Fastigheter, Platzer, Ziklo Bank, and CMS Wistrand. Marketing relies on organic social (LinkedIn, Facebook, Instagram), content marketing via "Jerrie Stories," and event participation such as Trygghetsrådet (TRR) recruitment fairs.
Jerrie operates as part of Maquire Group alongside Maquire (executive search), Tidwell (leadership development), and Flipr (interim staffing); Maquire Group is in turn owned by Broviken, a privately owned Nordic investment group focused on service-sector companies. Leadership is anchored by CEO Pierre Sander and Finance Manager Nina Ferdinandsson, supported by a team of 11 specialized recruitment consultants. The company reports 99% customer re-hire intent and 95–100% candidate/customer recommendation rates, and maintains GDPR-compliant processes for handling personal data. AI use is restricted to assistive productivity tools (Mentr transcription, automated interview guides and follow-up email drafting), with all AI-generated output manually reviewed by consultants and explicit prohibition of AI-driven candidate screening or selection.
Jerry firmographics
Firmographics- Name
- Jerry
- Legal name
- Jerrie AB
- Website
- https://jerrie.se
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Jerrie is a Gothenburg-headquartered Swedish specialist recruitment consultancy that places mid-career professionals across finance, legal, sales, marketing, HR, IT, procurement, and real estate, operating under Maquire Group alongside sister brands Maquire, Tidwell, and Flipr.
- Ownership category
- akta.pro rank
Jerry industry classification
Industry- Product category
- Recruitment Services
- NAICS
- Employment Placement Agencies and Executive Search Services (56131)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- General Permanent Placement (Multi-Industry) (BPACAFAA)
- akta.pro secondary industries
- Legal & Compliance Direct Hire (BPACAFAJ), Sales, Marketing & Customer Success Direct Hire (BPACAFAD), Operations, Supply Chain & Logistics Direct Hire (BPACAFAE), Construction & Real Estate Direct Hire (BPACAFAN)
Keywords
Where Jerry is headquartered
LocationHeadquarters
- HQ city
- Gothenburg
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Jerry business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct Recruitment Services: Jerrie charges clients for successfully placed candidates. The company emphasizes that their service is an investment rather than a cost, as a bad hire can be costly in terms of time, lost business, and negative impact on team dynamics. Pricing is based on successful placements, likely a percentage of the placed candidate's salary.
- Interim/Consultant Staffing: Through sister company Flipr, Jerrie offers interim staffing solutions for temporary or permanent staffing needs at manager and specialist levels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Tailored recruitment solutions based on client needs |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Jerry product offering
Product offeringCore offering
Jerrie is a specialist recruitment consultancy that places permanent professionals across eight functional domains: Finance & Economics, Legal & Compliance, Sales, Marketing & Communications, HR, Procurement & Logistics, IT & Technology, and Real Estate. Services span needs analysis, candidate sourcing, competency-based interviewing, assessment, reference checking, and onboarding support. Through sister company Flipr, Jerrie also offers interim staffing at manager and specialist levels, providing flexible temporary consultants alongside permanent recruitment processes.
Product overview
Jerrie operates as a specialist recruitment company offering direct permanent recruitment services and interim staffing solutions. The core offering is specialist recruitment across eight professional domains: Finance & Economics, Legal & Compliance, Sales, Marketing & Communications, HR, Procurement & Logistics, IT & Technology, and Real Estate. Supplementary to direct recruitment, Jerrie provides interim staffing through its sister brand Flipr, enabling clients to hire temporary consultants during or alongside recruitment processes. The company is part of Maquire Group, which also encompasses executive search (Maquire), leadership development (Tidwell), and interim staffing (Flipr). Jerrie's recruitment approach emphasizes human-centric candidate experience, competency-based interviewing, digital reference checking (via Refapp), assessment tools (via Assessio), and AI-assisted meeting transcription (via Mentr), while explicitly avoiding AI-driven screening or selection.
Differentiator
Problem solved
Functional benefit
Products and services
- Specialist Recruitment Services End-to-end permanent recruitment across eight functional domains: Economy & Finance, Legal & Compliance, Sales, Marketing & Communications, HR, Procurement & Logistics, IT & Technology, and Real Estate. Services cover needs analysis, candidate sourcing, competency-based interviewing, assessment (Assessio), digital reference checking (Refapp), background checks (Prolegia), and placement support. Target buyers are enterprise and mid-market Swedish employers seeking specialist and middle-management hires.
- Flipr Interim Staffing Interim staffing at manager and specialist levels provided through sister company Flipr, covering short- or long-term temporary consultant needs while clients run recruitment processes or handle project periods. Strong focus on Economy and HR roles; functional coverage spans the same eight domains as Jerrie's permanent recruitment.
Quantifiable outcome
- 99% of customers want to hire Jerrie again based on latest measurements
- +2 more outcomes
Companies that use Jerry
Customer profileNamed customers15 records
Segments8 records
Ideal customer profiles1 record
Jerry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature4 records
Jerry partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered major, core and minor.
- MentrmajorMentr provides AI transcription tools for meeting notes during interviews. As one of their most valuable early partners, Jerrie provides feedback to help develop AI solutions for recruiters. Includes automatic candidate analysis, customized interview guides, and follow-up email suggestions.
- ProlegiamajorProlegia conducts background checks on candidates. They have systematized various risk markers for security screening and created a complete model for numerically weighting different risk factors.
- PontycorePonty provides recruitment CRM and candidate management system for Jerrie. The partnership began in 2015 and formalized in 2022. Ponty's system includes candidate management, customized CRM, and sales support tools integrated with Jerrie's workflow.
- MaquirecoreMaquire is the executive search division of Maquire Group, specializing in executive and leadership recruitment. Jerrie works closely with Maquire to provide comprehensive talent solutions across all levels.
- TidwellcoreTidwell focuses on developing individuals, leaders, and management teams to deliver results. They work on creating value-driven culture with inspiring purposes.
- FliprcoreFlipr specializes in interim staffing solutions at manager and specialist levels. They provide flexible staffing for short or long-term needs, complementing Jerrie's permanent recruitment services.
- RefappcoreRefapp provides digital reference checking solutions. Jerrie was among the first to use digital reference checking in specialist and executive recruitment, with Jerrie & Maquire being one of their first customers in this segment.
- AssessiomajorAssessio is a leading Nordic assessment company providing platform solutions for inclusive and time-efficient recruitment and development. Their data-driven approach helps throughout the HR cycle.
- Trygghetsrådet (TRR)minorTrygghetsrådet organizes recruitment fairs that Jerrie participates in, providing opportunities to meet candidates in career transitions.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Jerry competitors and assessment
Company assessmentDirect peers
- Academic Work: Swedish recruitment agency placing professionals across multiple industries and specializations, with a similar horizontal-segmentation approach and strong Swedish employer brand. Headquartered in Sweden with similar junior-to-mid-specialist focus, making it a close functional peer to Jerrie.
- Poolia: Swedish-origin specialist recruitment firm focused on permanent placement of specialists, managers and executives across finance, IT, sales, marketing and HR — directly overlapping Jerrie's eight functional practice areas. Operates in Sweden with Nordic presence.
- TNG (TNG Group): Nordic recruitment and staffing group with a values-based, non-discriminatory hiring philosophy that parallels Jerrie's human-centric differentiation. Recruits across professional and specialist roles in Sweden, making it a direct competitor for similar enterprise customers.
- Maquire: Sister company within Maquire Group, specializing in executive search and leadership recruitment. Directly comparable in recruitment approach and is a strategic peer (sister brand) that operates in an adjacent tier of the same talent placement value chain.
- Flipr: Sister company within Maquire Group offering interim/consultant staffing at manager and specialist levels. Operates as a directly related staffing model (interim vs permanent) on the same client base, often co-sold with Jerrie.
- Michael Page: Global specialist recruitment firm operating in Sweden, focused on permanent placement of professionals across multiple verticals (finance, legal, sales, IT, marketing) — directly mirroring Jerrie's practice area structure and customer profile.
- Hays Sweden: International specialist recruitment and workforce solutions provider with a Swedish office; permanent placement across finance, legal, HR, IT and sales. Similar professional-segment focus to Jerrie with comparable enterprise client base in the Nordics.
- Robert Half Sweden: Global specialist in finance, accounting, legal and administrative recruitment with a Swedish presence. Direct overlap with Jerrie's Finance, Legal and HR practice areas and a similar mid-market enterprise customer base.
Broad incumbents
- Randstad Sweden: Global staffing and recruitment leader with broad Swedish operations covering permanent, temporary and RPO services across all industries. Overlaps with Jerrie but competes across the entire market rather than specializing in relationship-led mid-level specialist placement.
- ManpowerGroup Sweden: Large global staffing firm with permanent and temporary placement across Sweden. Overlaps with Jerrie's specialist placement offering but operates as a broad incumbent with portfolio-wide service breadth rather than boutique specialization.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Jerry social profiles
Digital presenceJerry compliance and trust
Trust signalCompliance1 record
Jerry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jerry leadership team
Management profileNumber of profiles
Profiles6 records
Jerry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jerry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jerry
What does Jerry do?
Jerrie is a specialist recruitment consultancy that places permanent professionals across eight functional domains: Finance & Economics, Legal & Compliance, Sales, Marketing & Communications, HR, Procurement & Logistics, IT & Technology, and Real Estate. Services span needs analysis, candidate sourcing, competency-based interviewing, assessment, reference checking, and onboarding support. Through sister company Flipr, Jerrie also offers interim staffing at manager and specialist levels, providing flexible temporary consultants alongside permanent recruitment processes.
Is Jerry a public or private company?
Jerry is a private company. It is classified as private equity controlled and is currently operating.
When was Jerry founded?
Jerry was founded in 2012. It employs 11 to 50 people.
Where is Jerry based?
Jerry is headquartered in Gothenburg, Sweden, in the Europe region.
How does Jerry make money?
Two revenue lines are on record. Direct Recruitment Services are the primary driver. The others are interim/Consultant Staffing.
Who are Jerry's main competitors?
Direct peers on record are Academic Work, Poolia, TNG (TNG Group), Maquire, Flipr, Michael Page, Hays Sweden and Robert Half Sweden. Broad incumbents are Randstad Sweden and ManpowerGroup Sweden.
Does Jerry have an API?
No public API is recorded for Jerry.
What industry is Jerry in?
Jerry's product category is Recruitment Services. Its primary akta.pro industry code is BPACAFAA, General Permanent Placement (Multi-Industry), with a secondary code of BPACAFAJ, Legal & Compliance Direct Hire. Its NAICS code is 56131 and its SIC code is 7361.