Foy Insurance

What Foy Insurance does

Foy Insurance is a licensed insurance brokerage founded in 1893 and headquartered in Exeter, New Hampshire, operating as a division of World Insurance Associates LLC following its 2024 acquisition. The company provides personal lines (auto, home, personal umbrella) and commercial lines (business, property, liability, workers compensation) insurance, alongside specialty programs in equine insurance and sports/athletics insurance. Revenue is generated through commissions calculated as a percentage of premiums placed with carriers, supplemented by additional volume- and profitability-based compensation from insurers and intermediaries. The company serves individuals, small-to-medium businesses, and niche clients including horse owners, breeding farms, and sports organizations, with multi-decade customer relationships cited as evidence of retention.

Foy distributes through a hybrid channel model combining eight physical office locations across New Hampshire, Massachusetts, and Maine, dedicated specialist teams for each product line, and digital quote tools (instant auto and home, commercial lines request forms) hosted on the World Insurance platform. The technology backbone is the World Insurance Associates agency platform, including the MyWorld Connect customer portal for policy management, document access, and account servicing. Post-acquisition, the product portfolio has been extended to include employee benefits, retirement plan consulting, payroll and HR services, wealth management, and risk services through integration with World Advisors and other World Insurance divisions.

The business model is relationship-driven and sales-led, with the company marketing itself on local presence, consultation-based service, multi-carrier access, and 100+ years of regional brand heritage. Mike Foy remains as President of the Foy Insurance Group division. Operational scale is indicated by 101-250 employees and a multi-state footprint, though no audited revenue or commission figures are publicly disclosed in the source material.

Name

Foy Insurance

Legal name

World Insurance Associates LLC

Website

https://foyinsurance.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

101–250 employees

Short description

Foy Insurance is a 100+ year-old New England insurance brokerage providing personal, commercial, equine, and sports insurance across 8 offices in NH, MA, and ME, operating as a division of World Insurance Associates LLC since its 2024 acquisition.

Ownership category

akta.pro rank

Headquarters

HQ city

Exeter

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Insurance Commission: As a licensed insurance broker, Foy Insurance earns commissions calculated as a percentage of premiums collected by insurers. The company also receives additional compensation from insurers and insurance intermediaries based on volume of business and profitability of insurance contracts supplied.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Foy Insurance is a licensed insurance brokerage operating as a division of World Insurance Associates LLC, selling personal lines (auto, home, personal umbrella) and commercial lines insurance to individuals and businesses across New England. The firm differentiates through specialized programs in equine and sports insurance, supported by 8 physical offices and dedicated industry-specialist teams.

Product overview

Foy Insurance operates as a division of World Insurance Associates LLC, offering a comprehensive insurance and financial services portfolio. The company provides personal insurance (Auto & Home, Personal Lines), business insurance (Commercial Lines, Business Insurance), and specialty programs (Equine Insurance, Sports Insurance). Foy Insurance has been in business for over 100 years and serves as one of New England's largest insurance agencies with offices across three states. The product portfolio also extends to related services including Employee Benefits, Retirement Plan Consulting, Payroll & HR Services, Wealth Management, and Risk Services through affiliations with World Advisors and other divisions.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Lines Insurance (Auto & Home)
• Commercial Lines Insurance (Business Insurance)
• Equine Insurance Program
• Sports Insurance Program
• Employee Benefits Services
• Retirement Plan Consulting
• Wealth Management Services

Quantifiable outcome

• Long-term customer relationships spanning decades demonstrate retention and trust

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• World Insurance AssociatescoreStrategic or Co-development PartnerFoy Insurance has been acquired and is now operating as a division of World Insurance Associates LLC. The partnership provides Foy customers access to expanded products and services including employee benefits, retirement plan consulting, payroll & HR services, personal insurance, private client services, wealth management, and risk services. Mike Foy continues as President of Foy Insurance Group under the new parent organization.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Cross Insurance: Independent New England-based insurance agency/brokerage with a multi-state footprint and diversified personal/commercial lines. Directly comparable to Foy in geographic focus (Maine and surrounding New England states) and mixed personal-commercial book, making it the closest regional analog.

Broad incumbents

• Acrisure: Large, rapidly acquirer-driven insurance brokerage platform. Operates the same multi-line agency/brokerage model Foy uses (with specialty programs), and its acquisitions of regional independents place it as a broader incumbent competing for the same personal/commercial accounts and producer talent.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm offering the same personal, commercial, benefits, and risk advisory services as Foy (now) — but at national/international scale. Comparable as a competing broker for mid-market commercial accounts in New England.
• Marsh McLennan: Global professional services firm with Marsh as its insurance brokerage arm, serving commercial risk, benefits, and risk consulting needs. Comparable to Foy on the commercial lines and benefits side, especially for mid-market accounts via World Advisors post-acquisition.
• Hub International: North American insurance brokerage built through acquisitions of regional agencies, including P&C, benefits, and wealth offerings. Operates the same regional-rollup model World Insurance Associates is using, making it a structural analog and competitor for commercial accounts.
• World Insurance Associates: Foy's parent organization and the platform whose infrastructure it now runs on. Comparable as the next-tier broker (same business model, broader footprint) and the most direct structural peer for evaluating Foy's trajectory post-acquisition.

Direct peers

• Higginbotham Insurance: Privately held insurance brokerage focused on businesses and individuals across the U.S., combining P&C, benefits, and risk services via a regional office model. Comparable as a mid-sized multi-line broker pursuing organic + acquisitive growth in regional markets.
• Insurance Office of America (IOA): Privately held, rapidly growing insurance brokerage offering personal, commercial, and benefits coverage with regional office density. Comparable to Foy/World in model (multi-line, regional offices, benefits cross-sell) and similar growth trajectory.
• Brown & Riding Insurance Services: Wholesale insurance brokerage focused on placing specialty and surplus lines for retail agents. Comparable to Foy on the specialty side — particularly Foy's equine and sports programs — as a specialty placement partner that retail brokers like Foy leverage for non-admitted risks.
• RPS Insurance (a division of Ryan Specialty): Specialty brokerage platform providing wholesale and binding capabilities for retail agents on E&S and specialty lines. Adjacent to Foy's equine/sports specialty practice from a placement-side perspective, and a comparable specialty-driven brokerage business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/foyinsuranceNH
• Facebookfacebook.com/FoyInsurance
• LinkedInlinkedin.com/company/world-insurance-associates-llc
• Instagraminstagram.com/worldinsuranceassociates

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foy Insurance