Tumble & Stunt Institute

What Tumble & Stunt Institute does

Tumble & Stunt Institute (TSI) is a privately held, founder-operated cheerleading and tumbling training facility founded in 2010 by Craig Callaway and headquartered in Frisco, Texas, with a second location in Grapevine (Grapevine Mills Mall) that, after a Summer 2023 expansion, is now the larger of the two sites. TSI delivers in-person tumbling, stunting, dance acro, and cheer-tryout instruction to athletes ages 6-18+ across a four-level ability curriculum (Beginner to Elite), maintaining a maximum 8:1 athlete-to-coach ratio. The physical infrastructure centers on specialized gymnastics-grade equipment — spring floors, a full-size tumble track, three full-size trampolines, and TV-based video playback for technique review — and the company explicitly does not field its own competition team, instead positioning as a neutral, individual-skill-focused training ground used by athletes from programs such as Cheer Athletics, Spirit of Texas, All4 Cheer, Champion Cheer, and Express Cheer.

The core product set comprises tumbling classes, dance acro, stunt training (coed and group), cheer-tryout preparation, squad classes and team clinics, summer camps (Surf Into Summer, Team Stunt Clinics, Coed Flight School), private lessons, out-of-town practice for visiting teams near convention centers, and free trial classes. Revenue is generated through a mix of recurring monthly subscriptions ($25/class hour with a 20% sibling/multi-class discount; $300/month unlimited tumbling, jumps, and cheer-tryout tier for athletes attending 3+ times per week), professional-services billing for private lessons and $50/person stunt clinics, an annual $50 family registration fee, and seasonal summer-camp programs. Enrollment, scheduling, makeup-token management, and payments are processed through the third-party iclasspro parent portal integrated into the company website, with payment accepted via cash, credit card, and ACH.

TSI is a small operator — 1-10 employees — with no external funding, no subsidiaries, and no parent company. The brand carries distinctive founder-led credentials: Callaway brings 40+ years of coaching experience, 25+ years judging, two National Championships, international coaching across 8 countries, a Netflix Cheer Season 2 appearance, and a decade as tumbling/stunt editor for American Cheerleader Magazine. The business model is direct-to-consumer with a modest B2B overlay via school cheer and competitive team clinics, supplemented by personal international coaching engagements and convention-adjacent out-of-town practice services in the Dallas-Fort Worth metroplex.

Name

Tumble & Stunt Institute

Legal name

Tumble & Stunt Institute

Website

https://tumbleandstunt.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Tumble & Stunt Institute (TSI) is a founder-owned cheerleading and tumbling training facility operating two gyms in the Dallas-Fort Worth metroplex (Frisco and Grapevine), serving athletes ages 6-18+ with structured tumbling, stunting, dance acro, and cheer-tryout instruction on a 4-level curriculum with an 8:1 athlete-to-coach ratio.

Ownership category

akta.pro rank

Product category

Cheerleading & Tumbling Training Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength & Conditioning / Performance Training (EDALAIAI)

akta.pro secondary industry

Athlete Testing & Combine Prep (metrics, scouting prep) (HSADAEAK)

Keywords

• Tumbling instruction
• Cheerleading training
• Stunt coaching
• Youth sports coaching
• Cheerleading gym

Headquarters

HQ city

Frisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Class Instruction: Individual classes billed monthly at $25 per class hour. Additional classes or siblings receive 20% discount. $50 annual family registration fee.
2. Unlimited Monthly Classes: $300 per month for unlimited tumbling, jumps, and cheer tryout classes (for athletes attending 3+ times per week). Limited to ability level and excludes camps, clinics, private lessons, and stunt class.
3. Private Lessons: One-on-one instruction with specific coaches, booked online. Includes gym fee paid online plus coach payment via digital form.
4. Stunt Clinics: $50 per person for 2-hour squad/private team clinics (minimum 8+ athletes). Customized for school cheer teams.
5. Summer Camps: Multi-day summer tumbling camps and specialty clinics offered at both Frisco and Grapevine locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Tumble & Stunt Institute operates two physical cheerleading and tumbling training facilities in the Dallas-Fort Worth area, delivering in-person instruction in tumbling, stunting, jumps, dance acro, and cheer tryout preparation for athletes ages 6-18+. Offerings span recurring group classes (4 ability levels from Beginner to Elite), private lessons, summer camps, team squad clinics, and free trial classes, billed primarily through monthly subscriptions and per-class fees.

Product overview

Tumble & Stunt Institute (TSI) is a physical gym facility offering in-person cheerleading and tumbling instruction through multiple program types. The core offerings include Tumbling Classes (4 levels from Beginner to Elite), Dance Acro, Stunt Training (Coed and Group), Cheer Tryout Classes, Squad Classes and Clinics, Summer Camps and Clinics (Tumbling Camps, Team Stunt Clinics, Coed Flight School), Private Lessons, Out of Town Practice, and Free Trial Classes. Programs serve athletes ages 6-18+ from beginning to elite levels, with billing at $25/class hour (unlimited monthly option at $300) and a maximum 8:1 athlete-to-coach ratio. The company operates two locations in Frisco and Grapevine, Texas, equipped with Spring Floor, Tumble Track, trampolines, and video playback systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Tumbling Classes Recurring 1-hour tumbling classes taught across 4 ability levels (Beginner, Intermediate, Advanced, Elite), progressing athletes from cartwheels to double fulls with structured skill progression and a maximum 8:1 athlete-to-coach ratio.
• Dance Acro Classes Classes bridging technical dance and acrobatics, covering cartwheels, aerials, front and back walkovers, and front aerial skills for dancers and multi-discipline athletes.
• Stunt Training Coed and Group stunt classes covering proper and safe technique at all ability levels, taught by owner Craig Callaway with his international competitive stunt coaching background.
• Cheer Tryout Classes Preparation classes covering jumps, voice, motion technique, spirit, run-in, tumbling passes, cheers, chants, and dance, coached by judges, former Dallas Cowboy Cheerleaders, Mavericks Dancers, and collegiate cheerleaders.
• Squad Classes and Clinics Group classes and private clinics for school cheer and competitive teams seeking extra practice before performances or competitions, offered without TSI fielding its own competitive team.
• Summer Camps and Clinics Seasonal programs including Surf Into Summer Tumbling Camps (4-day weekly camps in June, July, August), Team Stunt Clinics (2-hour private customized sessions for school cheer teams, minimum 8+ athletes at $50/person), and Coed Flight School (ages 10-18, basic to elite stunt technique).
• Private Lessons One-on-one coaching sessions with Coach Craig and staff, scheduled online with a gym fee plus separate coach payment, reschedulable up to 8 hours in advance under a no-cancellation policy.
• Out of Town Practice Practice facility access for visiting school cheer or competitive teams in town for competitions, with two TSI locations near Dallas convention centers offering extra gym time before stepping onto the competition stage.
• Free Trial Class One complimentary tumbling, stunt, or jumps class per child for new students to experience TSI instruction before committing to regular enrollment.

Quantifiable outcome

• 8:1 athlete-to-coach ratio maintained for optimal instruction
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor.

• All4 CheerminorOthersAthletes from All4 Cheer train with TSI for additional tumbling and stunting instruction.
• Cheer AthleticsminorOthersAthletes from Cheer Athletics (Panthers, Crewcats, Lady Cats) train with TSI for additional skill development.
• Spirit of TexasminorOthersAthletes from Spirit of Texas competitive cheer program train at TSI.
• Champion CheerminorOthersAthletes from Champion Cheer train with TSI for additional skill development.
• Express CheerminorOthersAthletes from Express Cheer train at TSI for tumbling and stunt instruction.

Scale indicators4 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Spirit of Texas: Texas-based competitive cheer program whose athletes supplement training at TSI. Comparable sport vertical and Texas geography, with similar age-group (youth) customer segments and adjacent stunt/tumbling curriculum.
• Cheer Athletics: Major DFW-based all-star cheerleading gym whose athletes train at TSI. Operates the same sport (competitive cheer) and serves the same metro with overlapping customer base, but runs competition teams rather than neutral tumbling-only training.
• Top Gun All Stars: National all-star cheerleading gym brand with multiple locations. Operates in the same sport, targets similar age groups, and competes for the same cheer families and stunt/tumbling coaching talent.
• Express Cheer: Competitive cheer gym cited as a TSI customer source. Operates in the same sport vertical with comparable youth/teen athlete focus and tumbling instruction as a core service.
• All4 Cheer: All-star cheer gym referenced as a TSI customer source. Directly comparable as a competitive cheer training provider serving similar youth athlete and family segments.
• Champion Cheer: All-star cheer gym whose athletes train at TSI for supplemental tumbling. Directly comparable customer base and sport, with overlapping tumbling curriculum.
• Woodlands Elite: Texas-based competitive cheer gym chain offering tumbling, stunting, and cheer teams. Comparable curriculum structure (levels-based progressions) and Texas/regional overlap with TSI.

Broad incumbents

• Varsity Spirit: Industry incumbent running UCA, NCA, and Varsity TV; dominant force in cheerleading events, camps, and curriculum. TSI's owner previously wrote for Varsity-owned publications. Operates broadly across the cheer ecosystem rather than in a single neutral-gym niche.

Emerging players

• Pacific Rim Athletics: Regional cheerleading and tumbling training provider with comparable youth athlete focus and levels-based tumbling progressions. Smaller-scale peer with overlapping curriculum philosophy.
• Cheer Sportz: Multi-location cheer gym offering tumbling, stunting, and all-star teams. Operates in the same sport with similar athlete segments, though it fields competition teams rather than operating purely as a neutral skill-development facility.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tumble_stunt

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tumble & Stunt Institute