Dynamic IDX
Dynamic IDX, LLC is a privately held, bootstrapped SaaS company founded in 2008 and based in Myrtle Beach, SC that provides an integrated IDX real estate website platform, including MLS search, lead management, SEO-optimized property pages, and agent/brokerage administration, primarily serving individual realtors, teams, and brokerages across the Southeast US.
- Company typePrivate
- Founded2008
- HeadquartersCharleston, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Dynamic IDX does
Dynamic IDX, LLC is a privately held, bootstrapped software company that operates an IDX (Internet Data Exchange) real estate website platform founded in 2008 and headquartered in Myrtle Beach, South Carolina. The platform combines MLS/IDX property search, lead management (including a proprietary "Lead Lottery" distribution system), agent and team administration, SEO-optimized property detail pages, integrated blogging, Google Maps property mapping with multi-polygon support, and CRM/marketing integrations (Top Producer 8i, Follow Up Boss, Constant Contact, Zapier) into a single integrated solution. Unlike framed IDX competitors, Dynamic IDX's listings are fully indexable by search engines, a feature the company treats as a primary differentiator. The product line spans Dynamic Real Estate (core IDX platform), Dynamic Business (non-real-estate CMS), and IDX Frames (embeddable search widget), with add-on modules covering Enhanced Listings, Open House Capture, and Referral Tracking.
The company's primary customers are individual real estate agents, real estate teams, and brokerages in the United States, with the densest footprint across the Southeast US (Coastal Carolina Association of REALTORS, Charleston Trident Association of REALTORS) and expansion capability to any MLS board offering IDX/RETS or HTML data feeds. As of the most recent evidence, the company has active coverage of more than 20 MLS boards across more than 10 states. The business operates with 1-10 employees, is founder-led by Executive Director Mark Fitzgerald and co-founder Chad Weaber, and has remained self-funded since inception with no disclosed external investment or parent company. Revenue mechanics combine monthly recurring subscriptions (industry-comparable range of approximately $200-$400/month per quality IDX site), one-time setup fees, pass-through MLS board fees (with a 3% credit card processing markup), and partner/lender integration revenue offsets. The go-to-market is direct sales via website, phone, and a quote-request form, supplemented by trade-show presence, an instructional YouTube channel, blog content marketing, and organic search.
Dynamic IDX firmographics
Firmographics- Name
- Dynamic IDX
- Legal name
- Dynamic IDX, LLC
- Website
- https://dynamicidx.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dynamic IDX, LLC is a privately held, bootstrapped SaaS company founded in 2008 and based in Myrtle Beach, SC that provides an integrated IDX real estate website platform, including MLS search, lead management, SEO-optimized property pages, and agent/brokerage administration, primarily serving individual realtors, teams, and brokerages across the Southeast US.
- Ownership category
- akta.pro rank
Where Dynamic IDX is headquartered
LocationHeadquarters
- HQ city
- Charleston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dynamic IDX business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Website Hosting/Maintenance Subscription: Monthly or annual recurring fees for website hosting, maintenance, and platform access. Billed on recurring basis regardless of login activity.
- Setup Fees: One-time setup fees for new website creation. Non-refundable.
- MLS Fee Pass-through: Monthly, quarterly, bi-annually, or yearly fees charged by MLS boards for IDX/RETS data feeds, divided among clients plus 3% credit card processing fee
- Partner/Lender Integration: Revenue offset through loan officer integration and partner system where lenders and local pros integrate onto client websites
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Dynamic Real Estate - Primary product for realtors |
| Subscription | Monthly | Dynamic Business - Business website product |
| One time/ perpetual license | Pay-as-you-go | Quick Start Package |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Dynamic IDX product offering
Product offeringCore offering
Dynamic IDX provides a fully integrated IDX/MLS real estate website platform (Dynamic Real Estate) for individual agents, teams, and brokerages, combining MLS property search, lead management, customizable CMS, agent/team administration, property mapping, and SEO-optimized listings. The company also offers Dynamic Business (a CMS website product for non-real estate professionals) and Dynamic IDX Frame (an embeddable MLS search widget for existing websites), along with SEO URL services and custom design/consulting.
Product overview
Dynamic IDX is a unified real estate website platform built around two core products: Dynamic Real Estate and Dynamic Business (the latter for non-real estate professionals). The Dynamic Real Estate platform is the primary offering, integrating MLS/IDX search, a customizable CMS, lead management (including the Lead Lottery routing system), agent/team management, property mapping with Google Maps, SEO-optimized property detail pages, integrated blogging, and custom forms — all in one platform scalable from single agents to large brokerages. The IDX Frame (Frame/20) is offered as a lighter-weight embeddable search alternative for clients who already have a website. A range of add-on modules (Enhanced Listings, Open House Capture, Referral Tracking, Map Search) extend the core platform, while design services and SEO URL services are available through third-party partners such as Tiny Minute. Client support tools include Dynamic Videos (YouTube tutorials), a Knowledgebase, and setup/transfer/pause tools.
Differentiator
Problem solved
Functional benefit
Brands
- Dynamic Real Estate: IDX real estate website product with property searching, lead management, agent management, team system, custom forms, and integrated blogs.
- Dynamic Business
- IDX Frames
Products and services
- Dynamic Real Estate Fully integrated IDX/MLS real estate website platform for individual agents, teams, and brokerages that combines MLS/IDX property search, lead management, customizable CMS, agent/team management, property mapping, integrated blog, and SEO-optimized property detail pages. Scales from single agent to large brokerage.
- Dynamic Business Business website platform for general business professionals outside real estate, offering the same customizable CMS capabilities as the Dynamic Real Estate product without MLS/IDX integration.
- Dynamic IDX Frame Embeddable IDX search frame widget that can be added to any existing website to display MLS property search without requiring a full Dynamic IDX website. Monthly maintenance fees begin when the frame URL, admin username, and password are provided.
- SEO URLs Service SEO services for IDX property detail pages, providing search-engine-optimized URLs for real estate website listings.
- Consulting & Design / Web Development Custom website design, web development, and consulting services provided by Dynamic IDX or through third-party partners for clients building or customizing their real estate or business websites.
Companies that use Dynamic IDX
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Dynamic IDX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature10 records
Dynamic IDX partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- GooglecoreIntegration with Google Analytics (GA4) for website traffic analysis and tracking. Google Maps API integration for property mapping with multiple polygon support. Google Search Console compatibility for sitemap submission and SEO optimization.
- Top ProducercoreCRM integration for automatic lead importing. New leads from website are automatically imported to Top Producer 8i. No extra charges for Top Producer 8i users to have this feature enabled. Setup assistance provided at no charge.
- CloudflarecoreFree CDN and DDoS protection service. Dynamic IDX can set up Cloudflare for client domains. $20/month Pro plan available for targeted domains under attack. Protects against AI bots and malicious traffic.
- Coastal Carolina Association of REALTORS (CCAR)coreRegional MLS board partnership. Company provides website services and MLS data integration for CCAR members.
- Charleston Trident Association of REALTORS (CTAR)coreRegional MLS board partnership. First major client area for Dynamic IDX with custom RETS feed implementation.
- Tiny MinuteminorThird-party design company creating custom website designs for Dynamic IDX clients. Website credit appears in Dynamic IDX footer.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Dynamic IDX competitors and assessment
Company assessmentDirect peers
- iHomefinder: Direct competitor offering IDX property search, lead capture, and CRM integration for real estate agents and brokerages, with a comparable SaaS subscription model and nationwide MLS coverage.
- IDX Broker (Lone Wolf Technologies): One of the most established IDX/MLS search platforms for real estate professionals, now part of Lone Wolf Technologies, offering integrated search, lead management, and MLS data display with broad MLS coverage.
- Showcase IDX: Direct competitor providing an embeddable IDX search and lead generation widget, with mobile-friendly property search and CRM integrations serving real estate agents and teams.
- Realtyna: Provides IDX/MLS integration plugins and full real estate websites for agents and brokerages, with a focus on WordPress-based deployments and similar MLS data feed integrations.
- Real Geeks: Offers real estate agent websites with built-in IDX search, lead capture, and CRM functionality on a subscription model, targeting the same individual agent and small brokerage customer base.
- PropertyPanorama: Direct IDX competitor providing MLS property search widgets, virtual tours, and lead capture tools for real estate websites with comparable MLS feed integration.
- Real Estate Webmasters: Full-service real estate website and IDX platform provider for agents, teams, and brokerages, with custom design services and lead management on a subscription basis.
- Sierra Interactive: Real estate lead generation and IDX-enabled websites for agents and brokerages, offering integrated CRM, lead nurturing, and marketing automation in a comparable SaaS model.
- Wolfnet Technologies: Established IDX and real estate website platform serving agents, teams, and brokerages with MLS data integration, property search, and lead management capabilities.
- Agent Image: Real estate website design and development company offering IDX-integrated websites, branding, and marketing services for agents, teams, and brokerages on a subscription basis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Dynamic IDX social profiles
Digital presenceDynamic IDX compliance and trust
Trust signalCompliance3 records
Dynamic IDX financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dynamic IDX leadership team
Management profileNumber of profiles
Profiles3 records
Dynamic IDX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dynamic IDX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dynamic IDX
What does Dynamic IDX do?
Dynamic IDX provides a fully integrated IDX/MLS real estate website platform (Dynamic Real Estate) for individual agents, teams, and brokerages, combining MLS property search, lead management, customizable CMS, agent/team administration, property mapping, and SEO-optimized listings. The company also offers Dynamic Business (a CMS website product for non-real estate professionals) and Dynamic IDX Frame (an embeddable MLS search widget for existing websites), along with SEO URL services and custom design/consulting.
Is Dynamic IDX a public or private company?
Dynamic IDX is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dynamic IDX founded?
Dynamic IDX was founded in 2008. It employs 1 to 10 people.
Where is Dynamic IDX based?
Dynamic IDX is headquartered in Charleston, United States, in the North America region.
How does Dynamic IDX make money?
Four revenue lines are on record. Website Hosting/Maintenance Subscription is the primary driver. The others are setup Fees, MLS Fee Pass-through and partner/Lender Integration.
Who are Dynamic IDX's main competitors?
Direct peers on record are iHomefinder, IDX Broker (Lone Wolf Technologies), Showcase IDX, Realtyna, Real Geeks, PropertyPanorama, Real Estate Webmasters, Sierra Interactive, Wolfnet Technologies and Agent Image.
Does Dynamic IDX have an API?
No public API is recorded for Dynamic IDX.