Sierra Interactive
Sierra Interactive is a US-based SaaS company founded in 2007 that sells an all-in-one real estate platform combining CRM, IDX websites, dialer, marketing automation, and AI lead engagement to over 2,300 real estate agents, teams, and brokerages across the US and Canada.
- Company typePrivate
- Founded2007
- HeadquartersLouisville, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Sierra Interactive does
Sierra Interactive is a privately held, US-based real estate technology company founded in 2007 that sells an all-in-one SaaS platform combining CRM, IDX website hosting, an embedded dialer, marketing automation, and AI-powered lead engagement for real estate agents and teams. The platform integrates multiple MLS feeds into SEO-optimized websites, centralizes leads from sources including Zillow, Realtor.com, Google PPC, Facebook, and organic search, and routes them through behavior-triggered automations and rules-based lead distribution. Pricing follows a three-tier subscription model (Starter at $299.95/mo, Essential at $399.95/mo, Growth at $599.95/mo on annual billing) with per-seat scaling and add-ons including the Lead Engage AI assistant ($199/mo) and managed Google and Facebook PPC services. The company serves three primary segments — small teams, growing teams of 5-20, and enterprise brokerages with dozens of agents — and claims a customer base of 2,300+ across the US and Canada. Sierra differentiates through its single-login unified codebase, nearly 100 native integrations, and proprietary features including the IntelliSearch natural language property search tool and the Lead Engage AI conversational agent, while operating a direct sales motion complemented by managed advertising services and a self-service signup flow for the Starter tier.
Sierra Interactive firmographics
Firmographics- Name
- Sierra Interactive
- Legal name
- Sierra Interactive
- Website
- https://sierrainteractive.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sierra Interactive is a US-based SaaS company founded in 2007 that sells an all-in-one real estate platform combining CRM, IDX websites, dialer, marketing automation, and AI lead engagement to over 2,300 real estate agents, teams, and brokerages across the US and Canada.
- Ownership category
- akta.pro rank
Sierra Interactive industry classification
Industry- Product category
- Real Estate CRM and Marketing Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Sierra Interactive is headquartered
LocationHeadquarters
- HQ city
- Louisville
- HQ country
- United States
- HQ region
- North America
Markets served
Sierra Interactive business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription - Core Platform: Monthly or annual subscription to the core real estate platform including CRM, IDX websites, and basic features. Three tiers: Starter ($299.95/mo annual), Essential ($399.95/mo annual), and Growth ($599.95/mo annual). Additional user seats available at tiered pricing.
- Digital Ad Management Services: Managed Google PPC and Facebook PPC advertising services with monthly management fees. Google PPC requires minimum $500/month ad spend with 10% management fee. Facebook offers Lite Pack ($75/month) and Full Pack ($200/month) management options.
- Website Design Upgrades: Premium website templates (Pinnacle, Exec, Luxury) available as upgrades ranging from $100-150/month depending on template tier.
- Dialer Add-on: Native dialer available as upgrade ($100/month) for Starter plan users. Included in Essential and Growth plans.
- Lead Engage AI Add-on: AI-powered lead engagement tool available for $199/month for unlimited leads. Not available with Starter package.
- Agent Site Manager: Upgrade for $50/month enabling agent subdomains and individual agent sites.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | For solo agents or small teams ready to grow - includes 1 user, CRM basics, Ace/Pro website designs |
| Subscription | Annual | For evolving teams ready to scale - includes 3 users, messaging automations, advanced lead routing, Pinnacle/Exec/Luxury website options |
| Subscription | Annual | For fast-moving teams who need it all - includes 5 users, dedicated onboarding, advanced reporting, premium website options |
| Per seat | Monthly | Add-on user seats beyond base package |
| Subscription | Monthly | Managed Google PPC advertising services |
| Subscription | Monthly | Managed Facebook advertising services - basic tier |
| Subscription | Monthly | Managed Facebook advertising services - full tier |
| Subscription | Monthly | AI-powered 24/7 lead engagement |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
Sierra Interactive product offering
Product offeringCore offering
Sierra Interactive provides an all-in-one cloud-based real estate platform that combines a CRM, IDX website hosting with multiple design templates, an embedded dialer, SMS/email marketing automation, and AI-powered lead engagement under a single login. The platform is sold as tiered subscriptions (Starter, Essential, Growth) to real estate teams, with optional managed Google and Facebook PPC ad services layered on top. It serves 2,300+ real estate teams across the US and Canada.
Product overview
Sierra Interactive offers an all-in-one real estate platform combining CRM, IDX websites, dialer, and lead conversion tools. The core Real Estate CRM integrates with the IDX Website system featuring multiple design templates (Pro, Ace, Pinnacle, Exec, Luxury) plus IntelliSearch for advanced property search. Supporting modules include Marketing Automation, Email Marketing, Text Message Marketing, and an integrated Dialer. The platform also offers ad management services through Google PPC and Facebook PPC, AI-powered lead engagement via Lead Engage, and training resources through Sierra Academy. Pricing tiers include Starter ($299.95/mo), Essential ($399.95/mo), and Growth ($599.95/mo) packages with varying feature access.
Differentiator
Problem solved
Functional benefit
Brands
- Lead Engage: AI-powered virtual assistant for real estate lead qualification, nurturing, and 24/7 engagement through two-way text conversations
- IntelliSearch
- Luxury Site
- Exec Site
- Pinnacle Site
- Ace Site
- Pro Site
- Sierra Academy
- Ask Sierra
Products and services
- Real Estate CRM Central lead management platform that captures leads from websites, ads, and third-party sources like Zillow and Realtor.com, with automated follow-up, lead routing, action plans, and reporting — designed for real estate teams of all sizes.
- Lead Engage AI-powered virtual assistant that autonomously qualifies, nurtures, and engages leads 24/7 through AI-driven two-way text conversations, capturing lead details such as budget and timeframe and providing real-time alerts when leads are ready for human engagement. Available as a $199/month add-on for unlimited leads, not available on the Starter plan.
- Marketing Automation Automation system with if-this-then-that logic for trigger-based workflows, automated action plans combining emails, texts, and ringless voicemails, and behavior-based lead nurturing for real estate teams.
- Email Marketing Email marketing tools for personalized campaigns such as birthdays, holidays, anniversaries, and closing dates, with automated drip campaigns, custom property alerts, market reports, and open/click-through tracking.
- Dialer Integrated real estate dialer with one-click calling from the dashboard, instant outbound calls, custom call lists, bulk ringless voicemail drops, auto-dialer, and call recording on Essential and Growth plans.
- Text Message Marketing SMS/MMS marketing system for bulk texting, automated follow-ups, and personalized messages including new listing alerts and appointment reminders, with tracking of text open rates and responses.
- IDX Websites SEO-optimized real estate websites with IDX integration for MLS data, including IntelliSearch keyword-powered property search, hyperlocal community pages, and multiple website templates tailored for different agent types and markets.
- Pro Real Estate Website Listing-centric, buyer-focused website template for agents emphasizing property searches and community highlights, with advanced market analytics and local market expertise display.
- Ace Real Estate Website Hero-centric, seller-focused website designed to attract, engage, and convert seller leads, with prominent home value call-to-action and brand showcasing for organic leads.
- Pinnacle Real Estate Website Premium dual-purpose website template for both listing and buyer agents, featuring home valuation, pre-approval, and cash offer tools with a design resembling leading property listing platforms.
- Exec Real Estate Website High-performance seller-focused website with prominent address capture, home valuation, and instant offer tools, designed for maximum lead generation and competitive advantage in seller lead acquisition.
- Luxury Real Estate Website Brand-first website experience designed for luxury agents and boutique teams, featuring premium visual storytelling, editorial aesthetic, and 9 curated homepage components without requiring custom build cost.
- IntelliSearch Next-generation property search with smart keyword recognition, stacked location filters, and conversion-optimized design that consolidates all MLS feeds in a market into a single keyword-powered search experience rivaling national portals.
- Google PPC Management Managed Google pay-per-click advertising for real estate teams, including Search Ads, Seller Campaigns, Dynamic Retargeting, Direct Lead Generation, and Sphere Remarketing, with a 10% monthly management fee, $125 setup fee, and $500 minimum ad spend.
- Facebook PPC Management Managed Facebook advertising including Direct Lead Generation, Dynamic Retargeting, Sphere Remarketing, and Market Your Own Listings campaigns, with MLS-powered dynamic carousel ads updated in real time, sold as Lite Pack ($75/month) and Full Pack ($200/month) management.
- Sierra Academy Online training hub offering role-tailored courses, live Q&A sessions, continuous feature-based training, comprehensive knowledge base, and onboarding support for real estate teams using the Sierra platform.
Quantifiable outcome
- 37% reduction in cost per conversion for teams switching from Inside Real Estate/BoldTrail
- +6 more outcomes
Companies that use Sierra Interactive
Customer profileNamed customers21 records
Segments3 records
Ideal customer profiles3 records
Sierra Interactive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability8 records
Feature8 records
Sierra Interactive partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- MailchimpcoreEmail marketing integration enabling users to leverage existing Mailchimp templates for mass listing alerts and action plan emails. Simplifies workflow by connecting CRM data to email campaigns.
- MandrillcoreEmail delivery service integration for sending mass listing alerts and automated emails from within the Sierra platform.
- SendGridcoreEmail integration enabling users to utilize existing SendGrid templates and infrastructure for email marketing campaigns.
- ZapiercoreWorkflow automation integration connecting Sierra with thousands of other applications. Enables users to automate data flows between Sierra and other tools without coding.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Sierra Interactive competitors and assessment
Company assessmentDirect peers
- Ylopo: Real estate digital marketing platform combining IDX websites, AI-driven lead nurture (Ylopo AI), and PPC management - directly overlapping with Sierra's combined IDX, Lead Engage, and PPC offerings.
- CINC (Commissions Inc): Real estate lead generation and CRM platform with IDX websites, similar to Sierra's combined offering. Sierra maintains a direct 'Sierra vs CINC' comparison, signaling direct overlap in customer profile and feature set.
- Real Geeks: IDX real estate websites with built-in CRM and lead generation - a direct competitor to Sierra's IDX-plus-CRM bundle, particularly for SMB agents. Sierra publishes a head-to-head comparison page.
- Brivity: Real estate CRM and lead generation platform with IDX websites for agents and teams. Sierra maintains a direct head-to-head comparison, evidencing competitive overlap in the SMB-to-mid-market segment.
- Follow Up Boss: Real estate-specific CRM focused on lead routing, follow-up, and agent accountability. Directly comparable to Sierra's CRM core, with overlapping SMB through enterprise customer segments; Sierra publishes a head-to-head comparison.
- Luxury Presence: Premium real estate website platform for luxury agents and boutique teams - directly competing with Sierra's newly launched Luxury Real Estate Website template in the high-end agent segment.
- BoldTrail (Inside Real Estate): Real estate CRM, IDX, and lead generation platform that directly competes with Sierra Interactive across solo agents through enterprise teams. Sierra explicitly publishes a 'Sierra vs BoldTrail' comparison page, underscoring head-to-head overlap in core CRM and lead routing functionality.
- Lofty (formerly Chime): AI-enabled real estate CRM and marketing automation platform serving teams and brokerages. Competes with Sierra on the same all-in-one platform thesis (CRM, IDX, automation, dialer) and is one of the comparison pages Sierra publishes against.
- kvCORE (Inside Real Estate): End-to-end real estate platform (CRM, IDX, marketing, lead generation) for brokerages and teams. Sierra explicitly cites switching from Inside Real Estate/kvCORE in customer testimonials, evidencing direct competitive displacement.
Emerging players
- LionDesk: Real estate CRM with email, text, and video email tools targeting solo and small-team agents. Comparable to Sierra's Starter-tier offering, though with a narrower feature footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Sierra Interactive social profiles
Digital presenceSierra Interactive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sierra Interactive leadership team
Management profileNumber of profiles
Profiles1 record
Sierra Interactive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sierra Interactive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sierra Interactive
What does Sierra Interactive do?
Sierra Interactive provides an all-in-one cloud-based real estate platform that combines a CRM, IDX website hosting with multiple design templates, an embedded dialer, SMS/email marketing automation, and AI-powered lead engagement under a single login. The platform is sold as tiered subscriptions (Starter, Essential, Growth) to real estate teams, with optional managed Google and Facebook PPC ad services layered on top. It serves 2,300+ real estate teams across the US and Canada.
Is Sierra Interactive a public or private company?
Sierra Interactive is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sierra Interactive founded?
Sierra Interactive was founded in 2007. It employs 51 to 100 people.
Where is Sierra Interactive based?
Sierra Interactive is headquartered in Louisville, United States, in the North America region.
How does Sierra Interactive make money?
Six revenue lines are on record. SaaS Subscription - Core Platform is the primary driver. The others are digital Ad Management Services, website Design Upgrades, dialer Add-on, lead Engage AI Add-on and agent Site Manager.
Who are Sierra Interactive's main competitors?
Direct peers on record are Ylopo, CINC (Commissions Inc), Real Geeks, Brivity, Follow Up Boss, Luxury Presence, BoldTrail (Inside Real Estate), Lofty (formerly Chime) and kvCORE (Inside Real Estate). LionDesk is listed as an emerging player.
Does Sierra Interactive have an API?
Yes. Sierra Interactive offers an open API that allows users to create a fully connected marketing ecosystem and integrate with nearly 100 third-party applications. The API enables developers to build custom integrations and automate workflows across the platform.
What industry is Sierra Interactive in?
Sierra Interactive's product category is Real Estate CRM and Marketing Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 5132 and its SIC code is 7372.