Safe On Social

What Safe On Social does

Safe On Social is a Brisbane-headquartered cybersafety consulting and education company founded by Kirra Pendergast, operating globally across 19 countries with a distributed team in Australia, Italy, the United States, the United Kingdom, and the United Arab Emirates. The company delivers a portfolio of education and advisory services targeting schools, students (Year 3-13), parents, educators, and corporate leadership, anchored by the Online Safety Coach Program (a whole-school digital safety subscription used by 400+ schools across Australia, the US, the UK, Canada, South Africa, and Japan) and supported by student education programs, professional learning workshops, parent/carer briefings, conference keynotes, a five-day Florence executive immersion, and a retained leadership support service that includes policy reviews, crisis response, expert witness work, and investigations support. The company is reported to have reached more than 2 million individuals and 1,200+ organisations over its operating history.

The technical core sits in Ctrl+Shft, a sister Human Digital Risk, Governance and Compliance Operating System launched in 2022 that integrates governance, compliance, safeguarding, psychosocial risk, AI oversight, online safety, workforce education, digital footprint intelligence, and evidence management into a single connected ecosystem, complemented by seven proprietary frameworks with no stated international equivalents and sub-modules such as Ctrl+Shft RISE (Risk Intelligence for Safer Environments) for inclusive education and student wellbeing. Commercial revenue is generated through a mix of recurring subscriptions (school programs, retained leadership), professional services and consulting, and low-unit-priced digital resources and webinar recordings (AUD $5-$49), with enterprise and retained engagements quoted on a custom basis. The company is founder-owned, private, bootstrapped with no disclosed funding rounds, and operates alongside but separately from Ctrl+Shft under shared leadership including founder Kirra Pendergast and Global CEO Will Anstee.

Name

Safe On Social

Legal name

Safe on Social Media Pty Ltd

Website

https://safeonsocial.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Safe On Social is a Brisbane-based cybersafety consulting and education company serving schools, students, parents, and corporate leaders globally across 19 countries, delivering the Online Safety Coach school subscription and the Ctrl+Shft governance and compliance platform.

Ownership category

akta.pro rank

Product category

Cyber Safety Education and Consulting

NAICS

Individual and Family Services (6241), Other Individual and Family Services (624190), Security Systems Services (56162)

SIC

Services-Social Services (8300), Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Student Safety, Wellbeing & SEL Technology (Monitoring, Reporting) (EDAJAMAJ)

Keywords

• Cyber safety education
• Digital risk consulting
• Online safety training
• School safety programs
• Governance advisory services

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Services & Consulting: Education, advisory, speaking, training, and strategic services relating to online safety, digital risk, governance, psychosocial safety, and the safe and ethical use of technology. Services delivered internationally with scope, fees, and delivery terms set out in separate written agreements.
2. Online Safety Coach Program: Whole-school subscription providing comprehensive digital safety education infrastructure including student programs, staff training, parent resources, communities of practice, and masterclasses. Serves schools across multiple countries.
3. Webinar & Recording Sales: Sale of recorded professional learning webinars and resource packs, such as the 'Hacking the NCCD' webinar recording at $39 AUD per unit.
4. Resource Sales: Sale of digital guides and resource packs to parents and educators. 40+ Resources pack priced at $5 AUD. Free resources also offered.
5. Retained Leadership Support: Real-time strategic support for leaders including policy reviews, intelligence monitoring, crisis support, expert witness services, investigations support, and executive coaching. Offered on-demand, retained, or for specific matters.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Safe On Social delivers cyber safety education, consulting, advisory, speaking, training, and strategic services to schools, organisations, governments, and families on online safety, digital risk, governance, psychosocial safety, and the safe/ethical use of technology. Its companion platform Ctrl+Shft is a Human Digital Risk, Governance and Compliance Operating System that brings governance, compliance, safeguarding, AI oversight, online safety, workforce education, and evidence management into a single connected ecosystem. Services are delivered globally in person or online, with whole-school subscription programs, professional learning, parent workshops, keynotes, and retained executive support.

Product overview

Safe on Social is a global cyber safety education and advisory organisation offering a portfolio of education and consulting services rather than a unified software platform. The core offerings include the Online Safety Coach Program (whole-school year-round education), Student Education Programs (Year 3-13), Professional Learning, Parent/Carer Workshops, Keynotes & Conferences, Florence Italy Immersion, and Retained Support for Leadership. Associated platform Ctrl+Shft provides a Human Digital Risk, Governance and Compliance Operating System that translates these educational frameworks into operational infrastructure for schools and organisations. Digital resources include parent/educator guides, webinar recordings, and an educational blog. The company operates alongside but separately from Ctrl+Shft, with both entities sharing leadership including Founder Kirra Pendergast and Global CEO Will Anstee.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Safety Coach Program Whole-school year-round subscription program providing complete access to digital safety systems for schools, including student education presentations, video content, restorative justice programs, classroom learning packs, fortnightly communities of practice, and monthly masterclasses led by Kirra Pendergast. Joins 400+ schools across Australia, US, UK, Canada, South Africa, and Japan.
• Student Education Programs Evidence-based, age-appropriate digital safety education for students Year 3 to Year 13, covering social media, algorithms, AI, gaming, surveillance, misinformation, digital relationships, cyberbullying, sexual extortion, deepfakes, grooming, scams, and digital consent. Sessions tailored to each school's community and demographics.
• Professional Learning Digital risk and leadership training for schools unifying digital safety, AI and generative technology, safeguarding, governance, consent, reputation, and recovery. Available live or recorded from one hour to full day or half-day leadership intensives, delivered globally in person or online.
• Parent, Carer and Community Workshops Strategic briefings for adults raising children in complex digital environments, covering social media, algorithms, AI companions, deepfakes, sexual extortion, online grooming, gaming ecosystems, digital footprints, misinformation, privacy erosion, and attention economy impacts on children.
• Keynotes and Conferences Thought leadership keynote presentations on AI and Human Equation, Online Safety in 2026 and Beyond, Digital Risk and Trust, Raising Children in the Digital Age, and Future of Safety Governance. Presented by Kirra Pendergast or Madeleine West, tailored to specific audiences.
• Florence Italy Immersion Five-day immersive program in Florence, Italy for executives, school leaders, board members, and policymakers covering online safety, AI, ethics, child protection, mental wellbeing, identity, influence, and organisational culture. Examines real scenarios with practical frameworks.
• Retained Support for Leadership Real-time strategic support for leaders responsible for safety, reputation, and legal exposure, including policy and governance reviews, intelligence and risk monitoring, crisis support, expert witness services, investigations support, and executive coaching. Offered on-demand, retained, or for specific matters.
• Ctrl+Shft Operating System Human Digital Risk, Governance and Compliance Operating System that brings governance, compliance, safeguarding, psychosocial risk, AI oversight, online safety, workforce education, digital footprint intelligence, and evidence management into a single connected ecosystem. Provides real-time risk visibility, automated governance intelligence, and audit-ready evidence for modern organisations.
• 40+ Resources for Parents and Educators Practical online safety resources covering social media, gaming, cyberbullying, scams, AI, online behaviour, privacy, and digital wellbeing. Bundle of 40+ guides priced at $5 AUD. Powers schools with access to Ctrl+Shft Community Connect of 250+ guides, live tools, lesson plans, and educator workbooks.
• Australian Social Media Ban Guide Free guide explaining Australia's world-first under-16 social media restriction law, what it does, which platforms it covers, implications for families, and the surrounding policy debate.
• Hacking the NCCD Webinar Recording and Resources Pack Recording and supporting resources from the May 28, 2026 webinar on NCCD (Nationally Consistent Collection of Data on School Students with Disability) compliance reforms and funding claims. Priced at $39 AUD. Presented by Madeleine West and Meg Ryan.

Quantifiable outcome

• Over 1,200 organisations served across 19 countries
• +4 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Ctrl+ShftcoreStrategic or Co-development PartnerCtrl+Shft is a Human Digital Risk, Governance and Compliance Operating System developed by the same team as Safe on Social. Safe on Social translates expertise into education and consulting services while Ctrl+Shft scales that expertise through technology. The platform integrates governance, compliance, safeguarding, psychosocial risk, AI oversight, online safety, workforce education, digital footprint intelligence, and evidence management.
• Maggie Dent (Ctrl+Shft Coalition)coreStrategic or Co-development PartnerMaggie Dent, known as Australia's 'queen of common sense,' is a founding member of the Ctrl+Shft online safety and wellbeing coalition and advisor to Safe on Social. She brings national platform and deep parenting expertise to digital child protection. Co-authored 'Digital Freedom: A Guide to Less Screen Time for Safer, Happier and Healthier Families' with Kirra Pendergast (Macmillan Australia, August 2026).
• Mind Your HealthminorStrategic or Co-development PartnerMind Your Health, created by George Peterkin, provides Mental Health First Aid, Safeguarding and Suicide First Aid to local, national and international communities. George Peterkin is a team member offering mental health expertise alongside Safe on Social's digital safety services.
• Crafting Tomorrow (Dr. Mehmet Akkök & Kevin Shields)minorStrategic or Co-development PartnerDr. Mehmet Naci Akkök and Kevin Shields co-founded Crafting Tomorrow, helping build next-generation AI-powered education infrastructure across Europe. Both serve as advisors to Safe on Social/Ctrl+Shft, contributing AI expertise, future skills, and education transformation capabilities.
• Ctrl+Shft RISE Framework PartnerscoreStrategic or Co-development PartnerMeg Ryan contributed to development of Ctrl+Shft+RISE (Risk Intelligence for Safer Environments), bridging inclusive education, student wellbeing, safeguarding, and organisational risk management. RISE integrates safeguarding, wellbeing, behavioural risk awareness, digital safety, governance, compliance, and workforce capability.
• Digital Dilemma (Andrew Arlington)coreTechnology or IntegrationAndrew Arlington founded Digital Dilemma, a full-service software development company trusted for 17+ years. As CTO of Safe on Social and Ctrl+Shft, Andrew oversees technical architecture, platform development, and engineering direction. Digital Dilemma has delivered 78+ projects with 98% client retention across 45+ organisations.
• ACCCE (Australian Centre to Counter Child Exploitation)minorStrategic or Co-development PartnerMadeleine West actively works alongside ACCCE, collaborating on combatting child exploitation, strengthening prevention strategies, and improving outcomes for vulnerable children and young people through Safe on Social education programs.
• Project ParadigmminorStrategic or Co-development PartnerMadeleine West works alongside Project Paradigm, contributing to efforts combatting child exploitation and improving outcomes for vulnerable children and young people through advocacy and education.
• Crafting Tomorrow (Crafting Tomorrow EU)minorStrategic or Co-development PartnerKevin Shields co-founded Crafting Tomorrow, an international digital transformation strategy company focused on helping governments, schools, and organisations translate emerging technologies into practical, sustainable change. Kevin serves as advisor to Safe on Social.
• Australian Government Age Assurance Technology Trial Advisory BoardcoreStrategic or Co-development PartnerKirra Pendergast is a member of the Australian Government's Age Assurance Technology Trial Advisory Board, helping shape stakeholder processes behind Australia's world-first social media age restriction legislation.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GoGuardian: GoGuardian is a major K–12 student safety and digital learning platform providing filtering, monitoring, and classroom management tools to schools and districts. It is a direct competitor in the K–12 school online safety category, with stronger US penetration and a tech-led model.
• iKeepSafe: iKeepSafe is a US non-profit focused on digital citizenship, privacy, and safety in K–12 education, providing educator resources, training, and school programs. It is a direct peer in the K–12 online safety education space, with a comparable educator- and framework-led approach.
• ySafe: ySafe is an Australian cybersafety and wellbeing consultancy and school program provider offering student workshops, parent sessions, and school staff training. It is a direct Australian peer to Safe on Social in school cybersafety education.
• Common Sense Education: Common Sense Education is the US's leading K–12 digital citizenship, media literacy, and online safety curriculum provider, serving schools and districts with a similar whole-school, educator-led model. It is the closest US-based analogue to Safe on Social's Online Safety Coach Program and student education offerings.
• Bark Technologies: Bark provides AI-driven student safety monitoring for schools and families, covering social media, messaging, and email for K–12 students. It is a direct competitor in the K–12 student safety category that Safe on Social serves, though Bark is more monitoring-led while Safe on Social is more education- and governance-led.
• Qoria (Family Zone): Qoria (formerly Family Zone) is an ASX-listed Australian school cybersafety and student wellbeing platform serving hundreds of schools globally with filtering, monitoring, and wellbeing tools. It is a direct competitor in Australian and international K–12 online safety, with overlapping school subscription economics.
• Securly: Securly is a K–12 online student safety and filtering platform offering web filtering, monitoring, and wellness checks for schools. It directly competes for the same school IT and safeguarding budget Safe on Social targets, with a more technology- and device-level delivery model.

Regional players

• Netsafe: Netsafe is New Zealand's official online safety organisation, providing education, advice, and incident response for schools, families, and the public. It is comparable in mission and audience to Safe on Social, but operates as a non-profit within NZ rather than competing globally.
• SWGfL: SWGfL is a UK not-for-profit charity that supports schools and organisations with online safety, safeguarding, and digital resilience services. It is a comparable UK-based peer with a similar mix of advisory, training, and policy-influencing work, though operating regionally.

Emerging players

• Smoothwall: Smoothwall provides web filtering, monitoring, and online safety tools to UK and international schools, with growing expansion into wellbeing and safeguarding workflows. It is a comparable player in school online safety with an overlapping UK and international customer base, focused on the technology layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/safeonsocial
• LinkedInlinkedin.com/company/safe-on-social-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safe On Social