Butler Auto Group

What Butler Auto Group does

Butler Auto Group is a privately held, family-owned automotive dealership group founded in 1970 that operates 15 franchised dealerships across Georgia, South Carolina, and Florida. The group retails new vehicles from 14 OEMs — Ford, Honda, Toyota, Lexus, Nissan, BMW, Audi, Chevrolet, Jeep, KIA, Acura, Chrysler, Dodge, and Ram — alongside pre-owned and certified pre-owned inventory (approximately 995+ and 245+ units respectively, plus 1,796+ new units). Each dealership operates as a full-service facility combining new-vehicle sales, OEM-backed service, parts, F&I, and three dedicated collision centers, supported by a central website (butlercars.com) built on the standard DealerInspire platform.

The business model is transaction-based across six streams: new-vehicle sales, pre-owned/CPO sales, F&I financing income, service and repair, OEM parts sales, and collision repair. Vehicle pricing is anchored to MSRP plus a $799 documentation fee and $99 title fee; example units range from a 2026 Acura ADX at approximately $39,650 MSRP to a 2027 BMW M5 at $131,885 MSRP. Distribution is direct-to-consumer through owned physical rooftops, with no wholesale channel, fleet program, or subscription model identified. The technology stack is conventional dealer-grade software with no proprietary AI/ML components, patents, or distinct technical IP — operational differentiation rests on physical scale and OEM relationships rather than on technology.

The customer base is exclusively individual consumers (B2C retail) across the southeastern United States — Middle Georgia, South Georgia, East Georgia, South Atlanta, North Florida, and South Carolina — served through a horizontal segmentation approach with no enterprise customers, no recurring contract revenue, and no international footprint. Growth since 2020 has been achieved primarily through tuck-in dealership acquisitions rather than same-store expansion, and the group remains under continuous family ownership with no disclosed private equity, venture capital, or parent-company involvement.

Name

Butler Auto Group

Legal name

Butler Auto Group

Website

https://butlercars.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Butler Auto Group is a family-owned automotive dealership group operating 15 dealerships across Georgia, Florida, and South Carolina since 1970, retailing new and pre-owned vehicles from 14 brands alongside financing, service, parts, and collision repair.

Ownership category

akta.pro rank

Headquarters

HQ city

Macon

HQ country

United States

HQ region

North America

Offices18 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New Vehicle Sales: Revenue generated from the sale of new vehicles across 15 dealerships representing multiple automotive brands including Ford, Honda, Toyota, Lexus, Nissan, BMW, Audi, Chevrolet, Jeep, KIA, Acura, Dodge, Ram, and Chrysler.
2. Pre-Owned Vehicle Sales: Revenue from sales of pre-owned and certified pre-owned vehicles. Certified pre-owned vehicles include manufacturer-backed warranties.
3. Automotive Financing: Financing services offered through finance centers at each dealership location, providing competitive rates and terms for vehicle purchases.
4. Service and Repair: Revenue from service centers providing routine maintenance, repairs, and parts replacement. Includes general automotive repair, preventative maintenance, brake repair, transmission services, and more.
5. Parts Sales: Revenue from sale of OEM parts and accessories for vehicle maintenance and repair.
6. Collision Repair: Revenue from collision center services including body repair, paint services, and vehicle restoration to factory standards.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Butler Auto Group operates 15 franchised automotive dealerships across the southeastern United States selling new and pre-owned vehicles from 14 major brands. Each dealership location offers integrated services including finance and leasing centers, OEM-certified service and repair, OEM parts sales, and a vehicle trade-in program. Three dedicated collision centers provide body repair and refinishing services, rounding out a full-service automotive retail operation.

Product overview

Butler Auto Group is a family-owned automotive dealership group operating 15 dealerships across Georgia, South Carolina, and Florida since 1970. The company offers a portfolio of products including new vehicle sales from 14 major brands (Ford, Honda, Jeep, Kia, Lexus, Nissan, Ram, Toyota, Acura, Audi, BMW, Chevrolet, Chrysler, Dodge), pre-owned and certified pre-owned vehicles, automotive financing and leasing services, and complementary service operations including OEM service centers, parts centers, and collision centers. The core offering is vehicle sales supported by integrated financing and maintenance services across its dealership network.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicles New vehicles from 14 manufacturers including Ford, Honda, Jeep, Kia, Lexus, Nissan, Ram, Toyota, Acura, Audi, BMW, Chevrolet, Chrysler, and Dodge brands, sold across 15 Butler Auto Group dealerships.
• Pre-Owned Vehicles Used vehicles sold across the Butler Auto Group dealership network, including a 3-day money back guarantee and free delivery.
• Certified Pre-Owned Vehicles Certified pre-owned vehicles from manufacturers including Toyota, Acura, BMW, Ford, Audi, and Jeep, with manufacturer-backed warranties and quality inspections.
• Finance Centers Automotive financing and leasing services with competitive rates and terms, available at each Butler Auto Group dealership location, including secure online finance applications and trade-in valuation tools.
• Butler Buys Cars Vehicle trade-in program allowing customers to sell their existing vehicles to Butler Auto Group dealerships with honest pricing and acceptance of vehicles in any condition.
• Service Centers Full-service automotive repair and maintenance including OEM service, oil changes, tire rotations, brake repair, transmission services, engine diagnostics, and tune-ups at multiple Butler dealership locations.
• Parts Centers Genuine OEM parts and accessories inventory for all vehicle brands sold at Butler Auto Group dealerships, available for DIY projects and dealership repairs.
• Collision Centers Body repair services at three locations (Butler Collision Center North, Butler Collision Center Eisenhower, and Valdosta Toyota Collision Center) providing factory-standard repairs, paint services, and vehicle restoration.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core.

• FordcoreChannel Partner/ Reseller/ DistributorButler Auto Group operates Butler Ford dealership in Milledgeville, GA, selling Ford vehicles including F-150 trucks and Super Duty commercial vehicles.
• HondacoreChannel Partner/ Reseller/ DistributorButler Auto Group operates Butler Honda dealership in Milledgeville, GA, selling Honda vehicles and providing Honda service and parts.
• ToyotacoreChannel Partner/ Reseller/ DistributorButler Auto Group operates Butler Toyota in Macon, Valdosta Toyota, and Butler Toyota Jacksonville, FL, selling Toyota vehicles including Camry, Tacoma, Tundra, and providing certified pre-owned programs.
• LexuscoreChannel Partner/ Reseller/ DistributorButler Auto Group operates Butler Lexus in Macon and Butler Lexus South Atlanta in Union City, GA, selling Lexus luxury vehicles.
• NissancoreChannel Partner/ Reseller/ DistributorButler Auto Group operates Butler Nissan in Macon, GA, selling Nissan vehicles.
• BMWcoreChannel Partner/ Reseller/ DistributorButler Auto Group operates BMW of Columbus and BMW of Macon, selling BMW vehicles including the 3 Series, 5 Series, X-series, and M models.
• AudicoreChannel Partner/ Reseller/ DistributorButler Auto Group operates Audi South Atlanta in Union City, GA, selling Audi vehicles including A5, S5, and Q-series.
• ChevroletcoreChannel Partner/ Reseller/ DistributorButler Auto Group operates Butler Chevrolet in Macon, GA, selling Chevrolet vehicles including Silverado trucks and Equinox SUVs.
• JeepcoreChannel Partner/ Reseller/ DistributorButler Auto Group offers Jeep vehicles through Butler CDJR dealership in Beaufort, SC, selling Jeep SUVs and Grand Cherokee models.
• KIAcoreChannel Partner/ Reseller/ DistributorButler Auto Group operates Bulldog KIA in Athens, GA, selling KIA vehicles including Telluride, Sorento, and Sportage SUVs.
• AcuracoreChannel Partner/ Reseller/ DistributorButler Auto Group operates Acura of Columbus, GA, selling Acura vehicles including MDX, RDX, and Integra.
• Chrysler/Dodge/RamcoreChannel Partner/ Reseller/ DistributorButler Auto Group operates Butler CDJR in Beaufort, SC, selling Chrysler, Dodge, and Ram vehicles including Ram 1500, 2500, and 3500 trucks.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• AutoNation: Largest US public dealership group (~200+ rooftops) with stores across the Southeast. Overlapping brand mix and markets, but materially larger scale; useful for benchmarking capital deployment and franchise strategy.
• CarMax: Largest US used vehicle retailer (NYSE: KMX). Not a direct franchised competitor but competes for Butler's pre-owned vehicle customers and represents the alternative used-car retail model.
• Group 1 Automotive: Public dealership group (NYSE: GPI) operating franchised and used vehicle stores across the US including the Southeast. Comparable for multi-brand retail scale and franchise mix, including luxury and import brands.
• Lithia Motors: Largest US auto retailer by revenue (NYSE: LAD) with aggressive M&A growth and Driveway omnichannel strategy. Provides comparable for acquisitive multi-brand growth, though at much larger scale than Butler.

Emerging players

• Carvana: Online used vehicle retailer (NYSE: CVNA) with national reach. Represents the digital-first disruptor to Butler's traditional pre-owned business, including home delivery and online finance application.

Direct peers

• Hendrick Automotive Group: Largest privately held dealership group in the US, headquartered in Charlotte, NC with deep Southeast concentration. Closest direct comparable to Butler: multi-brand, multi-state, family-influenced, Southeast-rooted franchised dealer group.
• Asbury Automotive Group: Public dealership group (NYSE: ABG) with significant Southeast footprint including Georgia and Florida. Highly comparable: multi-brand franchised retail, similar geographic overlap, and recurring service/parts/collision revenue mix.
• Ed Morse Automotive Group: Large privately held dealer group with multi-brand franchised stores across Florida, Georgia, and the Midwest. Highly comparable to Butler for private, family-influenced operations, regional Southeast density, and brand-mix breadth.
• Sonic Automotive: Public dealership group (NYSE: SAH) operating franchised and EchoPark used vehicle stores across the Southeast and Sunbelt. Comparable for multi-brand franchised dealer operations in overlapping geographies like Georgia and Florida.

Regional players

• Greenway Automotive Group: Privately held dealer group based in Morrow, GA with multi-brand stores concentrated in the Atlanta metro. Comparable regional Southeast competitor with overlapping brand mix and Georgia market density.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/butlercars
• Facebookfacebook.com/thebutlerautogroup
• LinkedInlinkedin.com/company/butler-auto-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Butler Auto Group