Eastern Oregon Rental & Sales

What Eastern Oregon Rental & Sales does

Eastern Oregon Rental & Sales (EORS) is a family-owned equipment and party rental business founded in 1969 and headquartered in Oregon, United States. The company operates three retail locations in Baker City, Island City, and Pendleton, with service reach extending to Pasco, Washington. It rents construction equipment (aerial lifts, forklifts, excavators, compaction equipment, generators, trenchers, trailers, and tools) on daily, weekly, and monthly terms to construction contractors, homeowners, and DIY users. A separate party and event rental line provides tents, tables, chairs, linens, and audio-visual equipment for weddings, corporate events, and private occasions. The company is privately held, employs 51-100 people, and is led by owner Cory Braseth, who is active in regional business and national rental associations.

The business operates four revenue streams: equipment rentals, party and event rentals, retail product sales, and used equipment sales. The retail line is supported by authorized dealer relationships with ten industrial brands including Hilti, JLG, Multiquip, Husqvarna, and 3M. Pricing is quote-based for rentals, with a pay-as-you-go billing cadence; some retail items carry list pricing. Distribution is entirely through physical retail storefronts and phone-based ordering, with no e-commerce channel and minimal digital marketing presence beyond a Facebook page. The underlying technology is described as a standard equipment rental inventory management system with no disclosed proprietary features, AI/ML capabilities, APIs, or integrations.

Customer segments are split across construction contractors (primary), event planners and individuals, and homeowners/DIY enthusiasts. Marketing is limited, relying on community presence, the owner's industry involvement, and word-of-mouth in a sparsely populated regional market. The company claims the largest equipment rental selection in Eastern Oregon, with heavy construction equipment consolidated at the Island City property. The operating model is bootstrapped, with no institutional investors, parent company, subsidiaries, or external funding reported.

Name

Eastern Oregon Rental & Sales

Legal name

Eastern Oregon Rental & Sales

Website

https://eorentals.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

51–100 employees

Short description

Eastern Oregon Rental & Sales is a family-owned equipment and party rental business founded in 1969, serving contractors, event hosts, and homeowners across Eastern Oregon and Pasco through three physical retail locations and a multi-brand contractor supplies dealership.

Ownership category

akta.pro rank

Product category

Equipment Rental Services

NAICS

Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), General Rental Centers (5323)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Construction Machinery & Equip (3531), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)

akta.pro primary industry

Earthmoving & Excavation Equipment Rental/Leasing (TLABAFAA)

akta.pro secondary industries

Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF), Lifting & Hoisting Rental & Leasing (IMAHAJAN), Surface Preparation & Compaction Equipment Rental/Leasing (Compactors, Rollers, Grinders) (TLABAFAJ), Concrete & Masonry Equipment Rental/Leasing (TLABAFAC), Tent & Canopy Rentals (HSACAFAA), Outdoor Event Equipment Rentals (Umbrellas, Patio Heaters, Fire Pits) (HSACAFAL)

Keywords

• Equipment rental services
• Construction equipment rentals
• Party and event rentals
• Contractor supplies sales
• Used equipment sales

Headquarters

HQ city

Oregon

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Rentals: Rental of construction equipment including aerial lifts, compactors, generators, trailers, trenchers, and tool rentals to contractors and homeowners on daily, weekly, and monthly basis.
2. Party & Event Rentals: Rental of party equipment including tents, tables, chairs, linens, audio visual equipment, and serving ware for weddings and events.
3. Retail Product Sales: Sales of contractor supplies and equipment as authorized dealer for Hilti, Marshalltown, JLG, Multiquip, Contec, BASF, Husqvarna, Krylon, Lenox, and 3M.
4. Used Equipment Sales: Sale of used rental equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Eastern Oregon Rental & Sales rents construction equipment (aerial lifts, excavators, compaction equipment, generators, trailers, trenchers, and power tools) and party and event equipment (tents, tables, chairs, linens, audio-visual gear, and serving ware) on daily, weekly, and monthly terms from three physical locations in Eastern Oregon. The company also sells contractor supplies and tools as an authorized dealer for brands such as Hilti, JLG, and 3M, and offers used equipment for sale.

Product overview

Eastern Oregon Rental & Sales (EORS) is a family-owned equipment rental company serving Eastern Oregon with three locations in Baker City, Island City, and Pendleton. The company operates as a single unified rental service offering four main product lines: Equipment Rentals (construction equipment including aerial lifts, excavators, compaction equipment, generators, and tools), Party & Event Rentals (tents, tables, chairs, linens, audio visual equipment, and food service items), Retail Products (contractor supplies and tools as an authorized dealer for major brands), and Used Equipment Sales. The company claims to have the largest selection of equipment in Eastern Oregon, with heavy construction equipment located at their Island City property.

Differentiator

Problem solved

Functional benefit

Products and services

• Equipment Rentals
• Party & Event Rentals
• Retail Product Sales
• Used Equipment Sales

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor.

• HiltiminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Hilti professional construction tools and equipment.
• MarshalltownminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Marshalltown masonry and concrete tools.
• JLGminorChannel Partner/ Reseller/ DistributorAuthorized dealer for JLG aerial work platforms.
• MultiquipminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Multiquip construction equipment.
• ContecminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Contec products.
• BASFminorChannel Partner/ Reseller/ DistributorAuthorized dealer for BASF construction chemicals and products.
• HusqvarnaminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Husqvarna outdoor power equipment.
• KrylonminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Krylon spray paints and coatings.
• LenoxminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Lenox power tool accessories and saw blades.
• 3MminorChannel Partner/ Reseller/ DistributorAuthorized dealer for 3M industrial and construction products.

Scale indicators2 records

Recent moves2 records

Expansion highlights4 records

Direct peers

• Sunbelt Rentals: North America's largest equipment rental company offering aerial lifts, earthmoving, compaction, and tool rentals. Directly comparable line of construction equipment and rental model; however, operates at vastly greater scale and national footprint than EORS.
• Papé Group: Pacific Northwest heavy equipment dealer and rental operator with locations in Oregon and Washington. Closest geographic peer to EORS with comparable mix of new equipment sales, used equipment sales, and short-term rentals of construction machinery.
• Ahern Rentals: Family-owned equipment rental company operating a broad fleet of aerial, earthmoving, and material handling equipment across the western U.S. Closely comparable to EORS in ownership structure and general construction rental focus.
• The Home Depot Tool & Equipment Rental: National big-box retailer offering short-term rentals of tools, equipment, and trucks. Competes with EORS for DIY and small-contractor tool rentals, and increasingly for party/event supplies via in-store party rental offerings.
• Lowe's Tool Rental: National home improvement retailer providing short-term tool and equipment rentals. Directly competes with EORS for homeowner and DIY rental demand, though with a less developed heavy-construction fleet.

Broad incumbents

• United Rentals: Largest equipment rental company globally, with general construction and aerial fleets plus specialty rental verticals. Overlaps with EORS on core construction equipment categories but is a broad industrial player rather than a regional party/equipment specialist.
• Herc Rentals: Full-line equipment rental provider serving industrial, infrastructure, and commercial customers across North America. Comparable on construction equipment rental offerings, but with a national portfolio and broader customer mix.
• Cat Rental Store (Caterpillar): OEM-branded rental channel for Caterpillar construction equipment operated through its dealer network. Overlaps with EORS on earthmoving and compaction rentals but is tied specifically to Cat product lines.

Regional players

• Diamond Rental Centers: Family-owned equipment and event rental company based in Utah with locations across the Mountain West and Pacific Northwest. Closely comparable on the combination of construction equipment rental and party/event rental, with similar family-owned positioning.
• Stotz Equipment: John Deere agricultural and construction equipment dealer with rental offerings across the western U.S., including Oregon. Comparable dealer-rental model and geography, though skewed toward ag and turf rather than party/event rentals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/eorentals
• LinkedInlinkedin.com/company/corwin-company-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eastern Oregon Rental & Sales