MiaCar
MiaCar is an Italian online comparison platform that aggregates long-term vehicle rental offers from Arval, UnipolRental, Leasys, Ayvens, and Horizon Automotive, helping private individuals and VAT-registered businesses configure and subscribe to monthly all-inclusive rental contracts.
- Company typePrivate
- Founded2017
- HeadquartersTurin, Italy
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What MiaCar does
MiaCar is an Italian online comparison platform that aggregates long-term vehicle rental ("noleggio a lungo termine") offers from five major fleet operators — Arval, UnipolRental, Leasys, Ayvens, and Horizon Automotive — into a single consumer-facing interface. Customers browse a catalog of more than 30 automotive brands, configure contract parameters (duration, annual mileage, upfront deposit), and request a no-obligation quote; a dedicated phone consultant (02 55 55 1600) then guides the customer through offer refinement and contract execution. The site additionally offers educational blog content on driving rules, electric vehicles, and rental mechanics to support organic search discovery.
The product is organized into variants tailored to specific buyer types: "Offerte per Privati" for private individuals, "Partite IVA" for VAT-registered freelancers and professionals (with prices shown excluding VAT), "Veicoli Commerciali" for commercial vans, plus vertical cuts for electric vehicles, hybrid vehicles, used cars, SUVs, zero-deposit offers, and fast-delivery inventory. All-inclusive monthly rates bundle insurance, routine and extraordinary maintenance, road tax, and 24/7 roadside assistance. MiaCar does not own vehicles; it acts as an intermediary that routes contracted demand through its rental partners.
MiaCar operates as a wholly-owned domain of Facile.it S.p.A. (socio unico), Italy's largest online financial-services comparison platform, headquartered in Milan at Via Sannio, 3. The platform's GTM combines self-service digital browsing with a sales-led inside-sales motion (phone consultants), supported by SEO and content marketing. The company is privately held with 11–50 employees and no disclosed external investors or funding rounds, and its stand-alone financial results are not separately reported from those of its parent group.
MiaCar firmographics
Firmographics- Name
- MiaCar
- Legal name
- Facile.it S.p.A. con socio unico
- Website
- https://www.miacar.it/
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MiaCar is an Italian online comparison platform that aggregates long-term vehicle rental offers from Arval, UnipolRental, Leasys, Ayvens, and Horizon Automotive, helping private individuals and VAT-registered businesses configure and subscribe to monthly all-inclusive rental contracts.
- Ownership category
- akta.pro rank
MiaCar industry classification
Industry- Product category
- Automotive Leasing Comparison
- NAICS
- Passenger Car Rental and Leasing (53211), Passenger Car Leasing (532112)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Mobility-as-a-Service / Car Sharing & Pool Fleet (Passenger Vehicles) (TLABAAAI)
Keywords
Where MiaCar is headquartered
LocationHeadquarters
- HQ city
- Turin
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
MiaCar business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Long-term Vehicle Rental Subscription: MiaCar generates revenue by facilitating long-term vehicle rentals (noleggio a lungo termine) through its online platform. Customers pay monthly fixed fees that include insurance, maintenance, road assistance, and road tax. The company acts as an intermediary between customers and partner rental companies like Arval, UnipolRental, Leasys, Ayvens, and Horizon Automotive.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level vehicles (city cars, small hatchbacks) for private customers |
| Subscription | Monthly | Mid-range vehicles (compact SUVs, sedans, family cars) for private customers |
| Subscription | Monthly | Premium/electric vehicles for private customers |
| Subscription | Monthly | Entry-level vehicles for Partite IVA (business customers) |
| Subscription | Monthly | Used vehicles with reduced monthly rates |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
MiaCar product offering
Product offeringCore offering
MiaCar is an Italian online comparison platform that aggregates long-term vehicle rental (noleggio a lungo termine) offers from five major partner leasing companies — Arval, UnipolRental, Leasys, Ayvens, and Horizon Automotive — enabling customers to browse, configure, and subscribe to all-inclusive monthly rental contracts covering insurance, maintenance, road tax, and roadside assistance. The platform serves both private individuals and VAT-registered businesses (Partite IVA), with dedicated offerings for commercial vehicles, and operates as part of the Facile.it group.
Product overview
MiaCar is a long-term car rental comparison platform operated by Facile.it S.p.A., aggregating offers from five major partner leasing companies (Arval, UnipolRental, Leasys, Ayvens, and Horizon Automotive). The platform offers a comprehensive portfolio of rental solutions including vehicles for private individuals, businesses, and VAT-registered professionals, with options ranging from new and used cars to hybrid and electric vehicles, SUVs, and commercial vans. Key product variants include zero-deposit offers, fast delivery options, and all-inclusive monthly rates covering insurance, maintenance, and roadside assistance. The service integrates a free consultation feature with dedicated advisors and provides educational content through its blog. Pricing ranges from 149€ per month for used vehicles to 999€ per month for premium electric vehicles like the Porsche Macan.
Differentiator
Problem solved
Functional benefit
Products and services
- Long-term Car Rental for Private Individuals (Offerte per Privati)
Quantifiable outcome
- Up to 30% cost savings compared to new vehicle rental for used car options
Companies that use MiaCar
Customer profileSegments3 records
Ideal customer profiles3 records
MiaCar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MiaCar partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and flagship.
- ArvalcoreArval is a major international long-term vehicle rental company. MiaCar aggregates Arval's rental offerings on its comparison platform, enabling customers to access Arval's fleet of vehicles through MiaCar's digital interface.
- UnipolRentalcoreItalian long-term rental company part of the Unipol Group. MiaCar includes UnipolRental vehicle offerings in its comparison catalog, providing access to their fleet of new and used vehicles.
- LeasyscoreLeasys is a leading Italian mobility company offering long-term vehicle rental solutions. MiaCar partners with Leasys to offer their fleet of vehicles through the MiaCar comparison platform.
- AyvenscoreAyvens is a global long-term vehicle leasing and fleet management company. MiaCar integrates Ayvens offerings into its comparison platform, expanding customer choice across international fleet options.
- Horizon AutomotivecoreHorizon Automotive is a long-term vehicle rental provider. MiaCar aggregates Horizon's vehicle offerings on its platform, enabling customers to compare Horizon's rates alongside other partner companies.
- Facile.itflagshipMiaCar.it is a domain owned by Facile.it S.p.A. with sole shareholder. Facile.it is Italy's leading online comparison platform for financial and insurance products. This parent company relationship provides MiaCar with the digital infrastructure, brand recognition, and cross-selling opportunities within the Facile.it ecosystem of comparison sites (including Prestiti.it, Mutui.it, Assicurazione.it, BolletteCasa.it, Conticarte.it).
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
MiaCar competitors and assessment
Company assessmentBroad incumbents
- Leasys: Stellantis-owned Italian long-term rental and mobility company, also a MiaCar partner. Offers directly competing long-term rental products with access to Stellantis brand portfolio (Fiat, Peugeot, Jeep, Citroën).
- Ayvens: Société Générale-owned global mobility and long-term leasing company (formerly ALD Automotive), one of MiaCar's five partners. Competes with MiaCar by offering direct long-term rental and fleet management solutions.
- UnipolRental: Italian long-term rental company part of the Unipol Group, also a MiaCar partner. Provides the same product set with strong distribution through the Unipol insurance ecosystem.
- ALD Automotive (now Ayvens) – historical unit: Pre-rebrand ALD Automotive entity continues to operate within Ayvens as the corporate fleet leasing arm. Comparable as a direct competitor supplying long-term rental product through both direct sales and aggregator channels including MiaCar.
- Horizon Automotive: Italian long-term vehicle rental provider and MiaCar partner. Comparable as a direct supplier of the same product aggregated on the MiaCar platform.
- Arval: BNP Paribas-owned international long-term vehicle leasing and fleet management company and one of MiaCar's five core partners. Offers the same long-term rental product directly to customers and competes for the same end demand MiaCar aggregates.
Emerging players
- Lynk & Co: Geely-backed car subscription brand offering monthly vehicle access without ownership. Comparable as an emerging alternative to traditional long-term rental aggregation, with OEM-direct reach that could disintermediate aggregator platforms like MiaCar.
- Subito.it: Italy's leading general classifieds platform with a substantial automotive vertical. Comparable as a destination for Italian consumers comparing vehicle options online, with partial overlap in discovery/decision funnel for both rentals and purchases.
- AutoScout24 Italia: Europe's largest online car marketplace, active in Italy. Comparable as a digital automotive discovery and comparison platform, though focused primarily on vehicle sales rather than long-term rental subscription.
Others
- Facile.it: Parent company and Italy's leading online comparison platform for financial and insurance products. Comparable as the underlying comparison infrastructure and brand through which MiaCar reaches customers, and a strategic acquirer/operator of the MiaCar asset.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
MiaCar social profiles
Digital presenceMiaCar financial estimates
Financial estimateRevenue estimate
Valuation estimate
MiaCar leadership team
Management profileNumber of profiles
Profiles2 records
MiaCar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MiaCar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MiaCar
What does MiaCar do?
MiaCar is an Italian online comparison platform that aggregates long-term vehicle rental (noleggio a lungo termine) offers from five major partner leasing companies — Arval, UnipolRental, Leasys, Ayvens, and Horizon Automotive — enabling customers to browse, configure, and subscribe to all-inclusive monthly rental contracts covering insurance, maintenance, road tax, and roadside assistance. The platform serves both private individuals and VAT-registered businesses (Partite IVA), with dedicated offerings for commercial vehicles, and operates as part of the Facile.it group.
Is MiaCar a public or private company?
MiaCar is a private company. It is classified as corporate owned and is currently operating.
When was MiaCar founded?
MiaCar was founded in 2017. It employs 11 to 50 people.
Where is MiaCar based?
MiaCar is headquartered in Turin, Italy, in the Europe region.
How does MiaCar make money?
One revenue line is on record: long-term Vehicle Rental Subscription.
Who are MiaCar's main competitors?
Broad incumbents on record are Leasys, Ayvens, UnipolRental, ALD Automotive (now Ayvens) – historical unit, Horizon Automotive and Arval. Emerging players are Lynk & Co, Subito.it and AutoScout24 Italia. Facile.it is listed as an others.
Does MiaCar have an API?
No public API is recorded for MiaCar.
What industry is MiaCar in?
MiaCar's product category is Automotive Leasing Comparison. Its primary akta.pro industry code is TLABAAAI, Mobility-as-a-Service / Car Sharing & Pool Fleet (Passenger Vehicles). Its NAICS code is 53211 and its SIC code is 7510.