Yuna
Yuna is an AI-native mental wellness platform offering 24/7 voice and chat coaching through a consumer mobile app and an enterprise Digital Assistance Program, grounded in CBT, DBT, and Mindfulness and supported by proprietary memory architecture and emotion-detection capabilities.
- Company typePrivate
- Founded-
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Yuna does
Yuna, operated by Mindframe, Inc. (Delaware) and doing business as Yuna Health, is an AI-native mental wellness platform that delivers 24/7 emotionally intelligent coaching to individual consumers and enterprise workforces. The consumer product is a mobile app (iOS and Android) offering voice and chat conversations grounded in evidence-based psychological frameworks (Mindfulness, CBT, DBT), with features including mood tracking, guided exercises, wellness check-ins, emotional trend analysis, and crisis resource integration. The enterprise offering, branded the Digital Assistance Program (DAP), packages the same AI coaching engine for HR-led deployment with aggregated well-being dashboards, smart escalation triggers, and HR analytics, positioned as a higher-utilization, lower-cost alternative to traditional Employee Assistance Programs.
The platform is built around a proprietary memory architecture that retains user context across sessions, agentic AI systems that autonomously guide interactions, and a real-time emotion detection capability that analyzes speech prosody and vocal bursts beyond the words spoken. The stack is materially dependent on third-party AI infrastructure, including Hume for emotion AI, ElevenLabs for voice synthesis, Nvidia for compute, and AWS for hosting, with HIPAA-aligned privacy practices and SOC 2 Type II certification supporting enterprise procurement.
Commercially, Yuna operates a dual B2C/B2B model. Consumer subscriptions are priced from $6.99/week to $69.99/year (standard monthly of $22) with a free trial, distributed via the Apple App Store and Google Play. Enterprise revenue comes from organization-level DAP subscriptions sold through direct sales, brokers, consultants, and health plan channels, with marketing concentrated at HR industry events (SHRM, HR Tech, NAPEO), LinkedIn, content marketing, and affiliate partnerships. Clinical credibility is anchored by a Head of Psychology (Dr. Tara Deliberto, former Cornell faculty) and a broader team of clinicians and researchers from Harvard and other institutions.
Yuna firmographics
Firmographics- Name
- Yuna
- Legal name
- Mindframe, Inc.
- Website
- https://yuna.io
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Yuna is an AI-native mental wellness platform offering 24/7 voice and chat coaching through a consumer mobile app and an enterprise Digital Assistance Program, grounded in CBT, DBT, and Mindfulness and supported by proprietary memory architecture and emotion-detection capabilities.
- Ownership category
- akta.pro rank
Yuna industry classification
Industry- Product category
- AI Mental Health Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industry
- Voice Assistants & Voice UI (VUI) (HDAAAFAD)
Keywords
Where Yuna is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Yuna business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Individual Consumer Subscriptions: Monthly, annual, and weekly subscription plans for individual users accessing the Yuna mental health coaching app. Pricing varies from $6.99/week to $69.99/year with free trial offers.
- Enterprise/B2B Licensing: Organization-level deployment of Yuna's Digital Assistance Program (DAP) for employee well-being support. Employers or HR departments provide access to employees as a workplace benefit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Weekly | Yuna Premium Weekly |
| Subscription | Monthly | Yuna Premium Monthly |
| Subscription | Annual | Yuna Premium Yearly |
| Subscription | Monthly | Enterprise/Individual Access |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Yuna product offering
Product offeringCore offering
Yuna is an AI-native mental wellness platform that delivers 24/7 emotionally intelligent coaching via voice and chat to individuals and enterprise workforces. It combines proprietary memory architecture, real-time voice emotion detection, and evidence-based psychological techniques (CBT, DBT, Mindfulness) to provide personalized, confidential mental health support. The platform is offered as a consumer subscription app and as an enterprise Digital Assistance Program (DAP) that replaces traditional low-utilization Employee Assistance Programs.
Product overview
Yuna is an AI-native mental wellness platform offering a unified product portfolio consisting of the core Yuna AI Mental Health Coach app (individual consumer product) and Yuna DAP (Digital Assistance Program for enterprise/workplace customers). Both offerings share the same AI coaching engine providing 24/7 emotionally intelligent mental health support via voice or chat. The platform is complemented by Guided Programs—expert-led therapeutic modules available as a premium add-on featuring specialists in somatic healing, spiritual wellness, and clinical psychology. The individual app and enterprise DAP share core AI capabilities (conversation, emotion detection, personalization) while DAP adds organizational features like HR dashboards and aggregated well-being insights. Guided Programs are accessible within both individual Premium and enterprise tiers, providing structured therapeutic content from named expert practitioners.
Differentiator
Problem solved
Functional benefit
Products and services
- Yuna AI Mental Health Coach App AI-powered mental health coaching app providing 24/7 emotionally intelligent support via voice or chat for individual consumers. Includes mood tracking, guided exercises, wellness check-ins, emotional trend analysis, crisis resources, and guided programs from expert clinicians. Grounded in evidence-based techniques including Mindfulness, CBT, and DBT.
- Yuna DAP (Digital Assistance Program) Enterprise workplace wellness solution offering AI-powered mental health support for employees as a modern upgrade to traditional EAPs. Includes HR dashboards with aggregated well-being insights, smart escalation triggers, guided skills coaching, wellness check-ins, and proactive check-in triggers. Conversations are not exposed to HR.
- Guided Programs Expert-led therapeutic programs within the Yuna platform featuring specialists such as Briana Waddell (somatic healing, spiritual wellness), Dr. Tara Deliberto, Dr. Eva Selhub, and Dr. Matthew Provencher. Includes structured multi-session programs on topics such as understanding triggers, body scan practices, nervous system regulation, and trauma healing.
- Yuna Premium Subscription tier providing access to all guided programs from expert heroes, unlimited session time, and premium features for individual users. Pricing of $22.00/month (standard) or $69.99/year (annual) with a free 3-day trial available.
Quantifiable outcome
- 2.6 million+ interactions in over 155 countries
- +3 more outcomes
Companies that use Yuna
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Yuna technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature7 records
Yuna partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- HumecoreTechnology partner providing AI capabilities for the Yuna mental health platform. Hume logo appears in partner section on homepage indicating collaborative relationship.
- ElevenLabscoreVoice AI technology partner enabling Yuna's voice-based mental health coaching capabilities. Partner logo displayed on homepage.
- NvidiacoreAI infrastructure partner providing GPU and computing capabilities for training and running Yuna's AI models. Logo appears in partner section.
- AmazoncoreCloud infrastructure partner (AWS) providing hosting services. Multiple mentions in partner logo section across the website.
- Amazon Web ServicescorePrimary cloud hosting and infrastructure service provider used by Mindframe Inc. to provide Yuna services. Third-party service providers with limited, controlled access to personal data.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Yuna competitors and assessment
Company assessmentBroad incumbents
- Talkspace: Talkspace is a publicly traded online therapy provider with a B2B EAP/wellness motion (Talkspace for Business). Overlaps with Yuna DAP in employer mental health benefits procurement.
- BetterHelp: BetterHelp is a large incumbent online therapy platform serving individual consumers. Adjacent competitor to Yuna's B2C subscription app, but emphasizes live therapists rather than AI coaching.
Direct peers
- Modern Health: Modern Health is a global workplace mental health platform combining AI-driven self-service, coaching, and therapy for employees. Competes with Yuna DAP for enterprise HR contracts and similar employee well-being use cases.
- Wysa: Wysa is an AI mental health chatbot with enterprise and healthcare payer deployments. Closest pure-play AI-coach competitor to Yuna, with similar CBT/DBT grounding and B2B sales motion.
- Woebot Health: Woebot Health builds AI-driven mental health products for consumers, employers, and health systems. Directly comparable AI-coach architecture and enterprise positioning to Yuna's DAP.
- Spring Health: Spring Health sells a precision mental health benefit to employers, pairing digital tools with clinician care. Overlaps with Yuna on AI-enabled employer mental wellness and is a direct competitor for HR tech budgets.
- Lyra Health: Lyra is a leading enterprise mental health benefits platform combining AI-powered self-service with live therapist networks. Directly comparable to Yuna DAP as a workplace mental well-being solution sold to HR leaders.
- Calm: Calm is a leading consumer mental wellness app with an enterprise sales motion (Calm Business). Competes with Yuna on B2C subscription pricing, app store presence, and employer well-being benefits.
- Headspace Health: Headspace offers a consumer mental wellness app plus an enterprise B2B2C platform (Headspace for Work, Ginger). Overlaps with Yuna on guided meditation, B2C subscription, and enterprise sales motion to HR leaders.
Emerging players
- Earkick: Earkick is an emerging AI mental health companion app focused on real-time emotion tracking and voice analysis. Directly comparable AI-first consumer mental wellness approach to Yuna's voice-and-chat coach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Yuna social profiles
Digital presenceYuna compliance and trust
Trust signalCompliance2 records
Yuna financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yuna leadership team
Management profileNumber of profiles
Profiles10 records
Yuna funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yuna M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yuna
What does Yuna do?
Yuna is an AI-native mental wellness platform that delivers 24/7 emotionally intelligent coaching via voice and chat to individuals and enterprise workforces. It combines proprietary memory architecture, real-time voice emotion detection, and evidence-based psychological techniques (CBT, DBT, Mindfulness) to provide personalized, confidential mental health support. The platform is offered as a consumer subscription app and as an enterprise Digital Assistance Program (DAP) that replaces traditional low-utilization Employee Assistance Programs.
Is Yuna a public or private company?
Yuna is a private company. It is classified as venture growth investor backed and is currently operating.
When was Yuna founded?
Yuna was founded in -1. It employs 11 to 50 people.
Where is Yuna based?
Yuna is headquartered in San Francisco, United States, in the North America region.
How does Yuna make money?
Two revenue lines are on record. Individual Consumer Subscriptions are the primary driver. The others are enterprise/B2B Licensing.
Who are Yuna's main competitors?
Broad incumbents on record are Talkspace and BetterHelp. Direct peers are Modern Health, Wysa, Woebot Health, Spring Health, Lyra Health, Calm and Headspace Health. Earkick is listed as an emerging player.
Does Yuna have an API?
No public API is recorded for Yuna.
What industry is Yuna in?
Yuna's product category is AI Mental Health Software. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of HDAAAFAD, Voice Assistants & Voice UI (VUI). Its NAICS code is 5132 and its SIC code is 7372.