SeniorCare
SeniorCare is a 501(c)(3) nonprofit Area Agency on Aging serving nine communities on Boston's North Shore, providing free elder care services including home care, Meals on Wheels, protective services, caregiver support, and Medicare counseling to adults aged 60+ and adults with disabilities.
- Company typePrivate
- Founded1972
- HeadquartersGloucester, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What SeniorCare does
SeniorCare Inc. is a 501(c)(3) nonprofit organization founded in 1972 that operates as a federally designated Area Agency on Aging (AAA) and state-designated Aging Service Access Point (ASAP) serving nine communities on Boston's North Shore: Beverly, Essex, Gloucester, Hamilton, Ipswich, Manchester-by-the-Sea, Rockport, Topsfield, and Wenham. The organization provides a comprehensive portfolio of elder care services through two physical offices (Gloucester headquarters and Beverly satellite) and in-home delivery, reaching 500+ homebound seniors weekly via Meals on Wheels and placing 400+ volunteers annually through the SeniorCare Volunteers of the North Shore program. Core service lines include Home Care & Care Management, Protective Services (elder abuse investigation and reporting), Meals on Wheels/Nutrition, Caregiver Support, Options Counseling, Medical Transportation, Money Management, Wellness Programs (evidence-based falls prevention and dementia training), Nursing Home Advocacy/Ombudsman, SHINE Medicare Counseling, and the Community Transition Liaison Program. The organization has 101-250 employees and is governed by a Board of Directors.
The organization's business model is grant- and donation-funded rather than revenue-generating. Most services are provided free of charge to eligible older adults (60+) and adults with disabilities (22+); Meals on Wheels and community dining request a voluntary $2 per meal donation that does not cover full meal costs. Primary funding comes from government contracts with the Massachusetts Executive Office of Aging & Independence and federal grants from the Administration for Community Living, supplemented by foundation grants (Cummings Foundation, Point32Health Foundation) and individual/corporate donations. SeniorCare's technology stack consists primarily of third-party tools deployed as service delivery enablers rather than proprietary platforms: care.coach (tablet-based virtual companion and PERS device), Rendever (VR for social engagement), Zoom (virtual caregiver groups), JotForm (HIPAA-compliant intake forms), and WellSky (online elder abuse reporting). The organization distributes services through direct delivery, partner referrals (Councils on Aging, hospitals including Beth Israel Lahey Health, housing organizations), and community dining sites across its nine-community service area.
SeniorCare's strategic positioning is built on its regulatory designations (AAA and ASAP) which create structural barriers to entry, a 50+ year operational history, and a deeply embedded community partnership network including the Greater North Shore Link ADRC consortium with Greater Lynn Senior Services and the Disability Resource Center. Recent strategic moves include expansion of the Technology Navigator program, adoption of the care.coach Virtual Companion Service, partnership with YMCA of the North Shore for housing-based service delivery, and a 2024-2025 rebranding of the volunteer program from AmeriCorps Seniors to SeniorCare Volunteers of the North Shore.
SeniorCare firmographics
Firmographics- Name
- SeniorCare
- Legal name
- SeniorCare Inc.
- Website
- https://seniorcareinc.org
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SeniorCare is a 501(c)(3) nonprofit Area Agency on Aging serving nine communities on Boston's North Shore, providing free elder care services including home care, Meals on Wheels, protective services, caregiver support, and Medicare counseling to adults aged 60+ and adults with disabilities.
- Ownership category
- akta.pro rank
SeniorCare industry classification
Industry- Product category
- Aging Services / Elder Care
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Social Services (8300), Services-Health Services (8000), Services-Home Health Care Services (8082)
- akta.pro primary industry
- Elder Services & Aging Support (BPAGAEAF)
- akta.pro secondary industries
- Caregiver Support & Education Programs (Center-Based) (HSABANAN), Community-Based Senior Centers with Adult Day Services (HLADAIAJ), Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK)
Keywords
Where SeniorCare is headquartered
LocationHeadquarters
- HQ city
- Gloucester
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
SeniorCare business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others
Revenue model
- Government Contracts and Grants: SeniorCare receives significant funding through contracts with the Massachusetts Executive Office of Aging & Independence and grants from the Federal Administration for Community Living. The organization depends on fundraising for a significant portion of its annual budget.
- Individual and Corporate Donations: The organization accepts donations from individuals and corporations. Donation page encourages support for Meals on Wheels, caregiver support, and protective services. The Cummings Foundation is listed as a funding partner.
- Voluntary Meal Donations: A voluntary, confidential $2 per meal donation is requested for Meals on Wheels and community dining programs to help defray costs, though there are no income eligibility requirements and donations do not cover full meal costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free services for eligible older adults (60+) and adults with disabilities |
| Unit Pricing | Pay-as-you-go | Meals on Wheels and Community Dining with voluntary $2 donation |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
SeniorCare product offering
Product offeringCore offering
SeniorCare is a non-profit Area Agency on Aging providing a comprehensive suite of elder care services across nine Boston North Shore communities. Its core offerings include Home Care & Care Management, Protective Services for elder abuse, Meals on Wheels/Nutrition, Caregiver Support, Medical Transportation, Money Management, Wellness Workshops, Nursing Home Advocacy, Options Counseling, SHINE Medicare counseling, and the Community Transition Liaison Program. Services are delivered directly to older adults (60+) and adults with disabilities (22+) at no cost for most programs, supplemented by a 400+ volunteer workforce and technology-enabled offerings such as the care.coach Virtual Companion.
Product overview
SeniorCare is a non-profit Area Agency on Aging providing a comprehensive portfolio of elder care services across nine North Shore Massachusetts communities. The organization operates as a one-stop portal offering both direct service programs and coordination services. Core offerings include Home Care & Care Management, Protective Services, Meals on Wheels/Nutrition, Caregiver Support, Options Counseling, Medical Transportation, Money Management, Wellness Programs, and Nursing Home Advocacy. The technology-enabled products include care.coach Virtual Companion (a tablet-based 24/7 caregiver support and emergency response service) and the Technology Navigator program (providing digital literacy training and assistance for seniors). SeniorCare also manages the SeniorCare Volunteers of the North Shore program placing over 400 volunteers annually. The organization functions as both a federally designated Area Agency on Aging (AAA) and a state designated Aging Services Access Point (ASAP).
Differentiator
Problem solved
Functional benefit
Brands
- SeniorCare Volunteers of the North Shore: Volunteer program that places more than 400 volunteers in local businesses and agencies each year, formerly known as Retired Senior Volunteers of the North Shore and AmeriCorps Seniors grant program.
- STAY Pet Services
- Age & Dementia Friendly Connections (ADFCA)
Products and services
- Home Care & Care Management Services helping elders remain in their own homes, including homemaking, shopping, personal care, meal preparation, laundry, housing assistance, Meals on Wheels, money management, caregiver support, options counseling, and care transitions. Available to those who qualify for state-funded programs.
- Protective Services
Quantifiable outcome
- Over 500 frail homebound seniors receive meals each week through Meals on Wheels program
- +2 more outcomes
Companies that use SeniorCare
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
SeniorCare technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
SeniorCare partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and supporting.
- YMCA of the North ShorecoreSeniorCare partnered with YMCA of the North Shore for their new 44-unit housing site in Gloucester by providing a Resident Services Coordinator. Partnership supports housing-related opportunities and services for older adults.
- Greater Lynn Senior ServicescoreCollaboration on caregiver support program implementation. Working together with Somerville Cambridge Elder Services to implement a state grant utilizing trained volunteers for caregiver support.
- Harborlight HomescoreContinued partnership providing Supportive Housing Services at Harborlight Homes locations.
- care.coachcorePartnership to provide Virtual Companion Service (VCAM) including a tablet-based companion, health coaching, video visits for families, and Personal Emergency Response System (PERS) device. Helps seniors stay home longer and more safely.
- Somerville Cambridge Elder ServicescoreCollaboration with Greater Lynn Senior Services on caregiver support program implementation through state grant utilization.
- Beth Israel Lahey HealthcoreHealthcare system partner providing referrals and collaborative services for elder care on the North Shore.
- Meals on Wheels AmericasupportingNational membership organization for Meals on Wheels programs providing support, resources, and recognition.
- Massachusetts Executive Office of Aging & IndependencecoreState agency providing contracts and grants for aging services programs. Formerly known as Massachusetts Executive Office of Elder Affairs.
- Administration for Community LivingcoreFederal agency providing funding through grants to support community-based aging services.
- Greater North Shore Link (ADRC)coreAging and Disability Resource Consortium including Greater Lynn Senior Services, Disability Resource Center, and SeniorCare working together to provide coordinated aging and disability services.
- Disability Resource CentersupportingFormerly Independent Living Center of the North Shore and Cape Ann, provides disability services through the Greater North Shore Link ADRC.
- RendeversupportingVirtual reality technology partner used with small groups of participants at housing developments and Councils on Aging for social connection and shared experiences.
- USAgingsupportingNational organization representing Area Agencies on Aging; SeniorCare is a member as a federally designated AAA.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
SeniorCare competitors and assessment
Company assessmentDirect peers
- Greater Lynn Senior Services: Federally designated Area Agency on Aging serving Lynn and 22 surrounding North Shore communities. Directly comparable AAA providing the same information & referral, home care, protective services, nutrition, and caregiver support model that SeniorCare delivers.
- Mystic Valley Elder Services: Massachusetts Aging Services Access Point serving Malden, Medford, Melrose, North Reading, Reading, Stoneham, Wakefield, and Winchester. Operates the same ASAP/AAA service portfolio (home care, meals, protective services, options counseling) as SeniorCare under the same state contracting framework.
- Coastline Elderly Services: AAA serving the South Shore region of Massachusetts, including Plymouth County and parts of Norfolk County. Operates the same ASAP service portfolio as SeniorCare through state contracts.
- Minuteman Senior Services: AAA serving 16 communities in the Minuteman region of Massachusetts. Operates an identical Aging Services Access Point service portfolio through state and federal funding channels.
- Springwell: Massachusetts Aging Services Access Point serving Ashland, Belmont, Brookline, Framingham, Holliston, Hopkinton, Hudson, Marlborough, Natick, Needham, Newton, Northborough, Sherborn, Southborough, Sudbury, Waltham, Watertown, Wayland, Wellesley, Westborough, Weston, and Worcester. Operates identical ASAP service lines.
- BayPath Elder Services: Aging Services Access Point serving 23 communities in MetroWest Massachusetts. Comparable AAA delivering home care, protective services, nutrition, caregiver support, and SHINE Medicare counseling under the same Massachusetts ASAP framework.
- Elder Services of the Merrimack Valley: Nonprofit AAA and ASAP serving 23 communities in the Merrimack Valley region of Massachusetts. Provides the same core service portfolio (home care, nutrition, protective services, caregiver support, money management) under identical state contracting terms.
- Somerville Cambridge Elder Services: State-designated ASAP and AAA serving Somerville, Cambridge, Arlington, Belmont, Everett, Medford, Watertown, and Winchester. Collaborates with SeniorCare on a state caregiver support grant, demonstrating comparable programmatic structure and funding model.
- Old Colony Elder Services: Nonprofit AAA serving Plymouth County and parts of Norfolk and Bristol counties in Massachusetts. Provides the same comprehensive aging services including home care, nutrition, protective services, and caregiver support.
Broad incumbents
- AARP: National nonprofit serving adults 50+ with advocacy, information resources, and caregiver support programming. Overlaps with SeniorCare's information & referral, caregiver support, and Medicare counseling services but at a national scale without local service delivery.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
SeniorCare social profiles
Digital presenceSeniorCare financial estimates
Financial estimateRevenue estimate
Valuation estimate
SeniorCare leadership team
Management profileNumber of profiles
Profiles7 records
SeniorCare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SeniorCare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SeniorCare
What does SeniorCare do?
SeniorCare is a non-profit Area Agency on Aging providing a comprehensive suite of elder care services across nine Boston North Shore communities. Its core offerings include Home Care & Care Management, Protective Services for elder abuse, Meals on Wheels/Nutrition, Caregiver Support, Medical Transportation, Money Management, Wellness Workshops, Nursing Home Advocacy, Options Counseling, SHINE Medicare counseling, and the Community Transition Liaison Program. Services are delivered directly to older adults (60+) and adults with disabilities (22+) at no cost for most programs, supplemented by a 400+ volunteer workforce and technology-enabled offerings such as the care.coach Virtual Companion.
Is SeniorCare a public or private company?
SeniorCare is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was SeniorCare founded?
SeniorCare was founded in 1972. It employs 101 to 250 people.
Where is SeniorCare based?
SeniorCare is headquartered in Gloucester, United States, in the North America region.
How does SeniorCare make money?
Three revenue lines are on record. Government Contracts and Grants are the primary driver. The others are individual and Corporate Donations and voluntary Meal Donations.
Who are SeniorCare's main competitors?
Direct peers on record are Greater Lynn Senior Services, Mystic Valley Elder Services, Coastline Elderly Services, Minuteman Senior Services, Springwell, BayPath Elder Services, Elder Services of the Merrimack Valley, Somerville Cambridge Elder Services and Old Colony Elder Services. AARP is listed as a broad incumbent.
Does SeniorCare have an API?
No public API is recorded for SeniorCare.
What industry is SeniorCare in?
SeniorCare's product category is Aging Services / Elder Care. Its primary akta.pro industry code is BPAGAEAF, Elder Services & Aging Support, with a secondary code of HSABANAN, Caregiver Support & Education Programs (Center-Based). Its NAICS code is 624120 and its SIC code is 8300.