InterFace Conference Group
InterFace Conference Group, a division of France Media Inc., produces more than 60 conferences and webinars annually for commercial real estate executives across the U.S., spanning multifamily, seniors housing, retail, industrial, healthcare, and student housing sectors at national and regional levels.
- Company typePrivate
- Founded2009
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What InterFace Conference Group does
InterFace Conference Group, a division of France Media Inc., produces more than 60 conferences and webinars annually for commercial real estate (CRE) executives across the United States. Founded in 2009 and headquartered in Atlanta, the company operates an event-driven platform spanning multiple property sectors — multifamily, seniors housing, student housing, retail, industrial, healthcare real estate, affordable housing, active adult, and net lease — and delivers both national conferences (e.g., InterFace Student Housing, Entertainment Experience Evolution, InterFace Healthcare Real Estate) and a broad portfolio of regional events (Atlanta, Chicago, Dallas, Houston, Phoenix, Las Vegas, Seattle, Austin, Kansas City, and others). Each event is designed to attract the owners, investors, developers, operators, lenders, and intermediaries most active in the targeted niche or geography. The company is supported by France Media's publishing infrastructure of 11 commercial real estate magazines, 6 websites, and 11 newsletters, which co-market events and supply editorial credibility.
The underlying technology stack is conventional event-management infrastructure rather than a proprietary platform: Cvent powers registration, Wistia hosts video content (including on-demand webinar recordings), and DragonForms handles email signup and web forms. The company does not offer a public API, SDK, or developer-facing integrations. Its core products include the flagship InterFace Conference Series (60+ annual in-person events), the InterFace Webinars program, the InterFace Exchange Series (a two-day relationship-building format pairing decision-makers with service providers), specialty conferences (LeaseCon/TurnCon for student housing operators), and virtual event offerings.
The business model combines attendee registration fees with sponsorship and exhibitor packages, both quote-based rather than publicly disclosed. Revenue is split across two primary streams — Conference and Webinar Registrations and Sponsorship/Exhibitor Packages — targeting enterprise-level decision-makers and service providers to the CRE industry. Marketing is driven by France Media's magazine portfolio, email newsletters, LinkedIn, X, and direct mail. The company is privately held by France Media Inc., with no venture capital or private equity ownership disclosed, and is led by President Scott France (founder of France Media in 1996) and Executive Vice President Richard Kelley (who joined to launch the InterFace division in 2009).
InterFace Conference Group firmographics
Firmographics- Name
- InterFace Conference Group
- Legal name
- France Publications, Inc.
- Website
- https://interfaceconferencegroup.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- InterFace Conference Group, a division of France Media Inc., produces more than 60 conferences and webinars annually for commercial real estate executives across the U.S., spanning multifamily, seniors housing, retail, industrial, healthcare, and student housing sectors at national and regional levels.
- Ownership category
- akta.pro rank
InterFace Conference Group industry classification
Industry- Product category
- Commercial Real Estate Events and Conferences
- NAICS
- Convention and Trade Show Organizers (56192)
- akta.pro primary industry
- Meeting & Conference Planning & Coordination (HSACADAA)
- akta.pro secondary industries
- Professional & Association Conferences (MPAGAGAB), Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA), Virtual/Hybrid Conference Production & Platform Management (THAHACAM)
Keywords
Where InterFace Conference Group is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
InterFace Conference Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Conference and Webinar Registrations: Revenue generated from commercial real estate professionals paying registration fees to attend InterFace conferences and webinars focused on specific property sectors and geographic markets.
- Sponsorship and Exhibitor Packages: Companies sponsor events to gain visibility among active commercial real estate owners, investors, developers, operators, lenders and intermediaries. Sponsors receive display exposure, email marketing, print and video content integration.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
InterFace Conference Group product offering
Product offeringCore offering
InterFace Conference Group produces more than 60 in-person conferences and webinars annually for commercial real estate executives across multiple property sectors (multifamily, seniors housing, retail, industrial, healthcare real estate, student housing, affordable housing, active adult, and net lease) and U.S. geographic markets. The company generates revenue through attendee registration fees and sponsorship/exhibitor packages, delivering educational content, panel discussions, and networking opportunities to owners, investors, developers, operators, lenders, and intermediaries.
Product overview
InterFace Conference Group is a conference and webinar production company (a division of France Media Inc.) that operates as a platform of event products rather than a single unified software product. The core offering is the InterFace Conference Series, which includes more than 60 annual in-person conferences spanning multiple commercial real estate sectors (multifamily, seniors housing, retail, industrial, healthcare real estate, student housing, affordable housing, active adult, and net lease). Complementary products include the InterFace Webinars (online educational sessions), the InterFace Exchange Series (relationship-building two-day events), and specialty conferences like Entertainment Experience Evolution, LeaseCon/TurnCon, and virtual events. These products are distributed across various U.S. geographic markets and are often co-branded with France Media's commercial real estate publications.
Differentiator
Problem solved
Functional benefit
Brands
- InterFace Exchange: A series of conferences that brings industry decision-makers together with high-level providers of services to their specific niche, held over a two-day period with networking and educational components.
Products and services
- InterFace Conference Series Flagship in-person conference brand producing more than 60 conferences annually across multiple commercial real estate sectors, offering educational content, panel discussions, and networking opportunities for industry executives.
- InterFace Webinars Online educational webinar sessions featuring in-depth discussions by leading commercial real estate professionals on industry trends, technologies, and best practices, with on-demand recordings.
- InterFace Student Housing Conference The largest conference in the student housing industry, bringing together owners, investors, developers, and operators for education and networking.
- InterFace Seniors Housing Regional Conferences Four regional seniors housing events annually (West, Midwest, Southeast, Northeast) co-hosted with Seniors Housing Business magazine, focusing on investment, development, operations, and financing in the seniors housing sector.
- InterFace Active Adult Conference Conference focused on 55+ residential properties, providing thought leadership and networking for the active adult asset class in commercial real estate.
- InterFace Exchange Series Two-day relationship-building conferences bringing industry decision-makers together with high-level service providers in a comfortable, social atmosphere with limited one-on-one meetings and networking activities.
- Entertainment Experience Evolution Conference National conference produced in collaboration with Shopping Center Business magazine focusing on entertainment and experience-driven retail.
- LeaseCon/TurnCon Student housing conference helping operators navigate the challenges of leasing and unit turn processes.
- InterFace Net Lease Conference Conference series focused on net lease commercial real estate, including national and West editions.
- InterFace Conference Group Virtual Events Online/virtual conference events featuring registration collection and virtual exhibitor booth capabilities.
Quantifiable outcome
- Testimonials indicate attendees have initiated deals at conferences, with one attendee noting they 'initiated deals at the last several conferences' including with 'a player I didn't know of beforehand.'
- +1 more outcomes
Companies that use InterFace Conference Group
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
InterFace Conference Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
InterFace Conference Group partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor, core and major.
- Defease With Ease | Thirty CapitalminorThirty Capital sponsored a webinar on AI adoption in commercial real estate titled 'From Hype to Readiness: How Commercial Real Estate Firms Are Preparing for AI.' The webinar featured Defease With Ease | Thirty Capital team members as presenters discussing responsible AI adoption in commercial real estate.
- France Media Inc.coreInterFace Conference Group is a division of France Media Inc., a business-to-business media company specializing in publications and conferences focused on commercial real estate. France Media publishes 11 commercial real estate magazines, 6 websites, and 11 newsletters, and coordinates various events, conferences and webinars.
- Seniors Housing BusinesscoreSeniors Housing Business magazine collaborates with InterFace Conference Group to co-host five seniors housing conferences annually, including InterFace Seniors Housing West (Los Angeles), InterFace Seniors Housing Midwest (Chicago), InterFace Seniors Housing Southeast (Atlanta), InterFace Seniors Housing Northeast (Philadelphia), and InterFace Active Adult (Dallas).
- Student Housing BusinesscoreStudent Housing Business magazine staff collaborates with InterFace Conference Group on InterFace Student Housing, the largest conference in the student housing industry, as well as LeaseCon/TurnCon.
- Shopping Center BusinesscoreShopping Center Business magazine editorial and sales teams collaborate with InterFace Conference Group to produce the national Entertainment Experience Evolution conference.
- Shopping Center Business, California Centers, Retail & Restaurant Facility Business, Southeast Real Estate Business, Texas Real Estate Business, Northeast Real Estate Business, Western Real Estate Business, Heartland Real Estate Business, Multifamily & Affordable Housing BusinessmajorVarious France Media publications contribute to national, regional and local InterFace events, providing editorial and sales support for events covering their respective markets and sectors.
- DISH BusinessminorDISH Business sponsored a webinar on technology expectations in seniors housing titled 'Meeting the Tech Expectations of the Next Generation of Seniors Housing Residents.' DISH Business is a provider of commercial entertainment technology for senior living communities.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
InterFace Conference Group competitors and assessment
Company assessmentBroad incumbents
- ULI (Urban Land Institute): ULI is a major non-profit CRE research and education organization hosting flagship conferences and summits. It serves a similar institutional CRE audience but operates as a membership/research organization rather than a commercial conference producer.
- NAIOP: NAIOP is the leading U.S. association for commercial real estate developers, owners, and investors, producing major annual conferences and CRE research. It competes with InterFace for sponsorship dollars and senior CRE attendee mindshare, especially at the national level.
- IMN (International Media Networks): IMN is a larger B2B conference organizer running numerous industry events across multiple verticals, including commercial real estate finance and capital markets. It overlaps with InterFace's lender and capital-provider audience but operates at a significantly broader scale.
- ICSC (International Council of Shopping Centers): ICSC is the dominant retail real estate industry association running ICSC Las Vegas and other large-scale retail RE conferences. It overlaps directly with InterFace's retail-focused events (e.g., Entertainment Experience Evolution, InterFace Retail conferences).
- ALM (formerly Real Estate Media): ALM acquired Real Estate Media and ran the RealShare Conference Series that InterFace's EVP Richard Kelley co-founded. ALM continues to operate CRE-related media and events, and is a direct prior competitor of InterFace in the CRE conference space.
Direct peers
- Bisnow: Bisnow is a B2B commercial real estate media company that runs both national/regional CRE news properties and a large portfolio of industry events and webinars. It is the most direct comparator to InterFace's conference-plus-content model across CRE verticals.
- Connect Media: Connect Media publishes commercial real estate magazines (e.g., Connect CRE) and produces CRE conferences and networking events targeting owners, investors, and operators. It directly competes with InterFace for the same CRE executive audience and sponsor base.
- National Real Estate Investor (NREI): NREI is a B2B CRE publication and event producer serving institutional investors, developers, and lenders. It competes with InterFace's portfolio for senior-level CRE attendees and sponsors across multifamily, office, industrial, and retail.
- GlobeSt / GlobeNewswire Real Estate: GlobeSt is a long-running CRE media brand covering commercial real estate news, analysis, and industry events. It targets the same CRE executive audience as InterFace and runs competing conferences and webinars across CRE sectors.
Others
- France Media Inc. InterFace is itself a division of France Media Inc., which publishes 11 CRE magazines, 6 websites, and 11 newsletters. While not an external competitor, the parent is the closest analog and source of the content-to-events flywheel that defines InterFace's offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
InterFace Conference Group social profiles
Digital presenceInterFace Conference Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
InterFace Conference Group leadership team
Management profileNumber of profiles
Profiles5 records
InterFace Conference Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InterFace Conference Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InterFace Conference Group
What does InterFace Conference Group do?
InterFace Conference Group produces more than 60 in-person conferences and webinars annually for commercial real estate executives across multiple property sectors (multifamily, seniors housing, retail, industrial, healthcare real estate, student housing, affordable housing, active adult, and net lease) and U.S. geographic markets. The company generates revenue through attendee registration fees and sponsorship/exhibitor packages, delivering educational content, panel discussions, and networking opportunities to owners, investors, developers, operators, lenders, and intermediaries.
Is InterFace Conference Group a public or private company?
InterFace Conference Group is a private company. It is classified as corporate owned and is currently operating.
When was InterFace Conference Group founded?
InterFace Conference Group was founded in 2009. It employs 11 to 50 people.
Where is InterFace Conference Group based?
InterFace Conference Group is headquartered in Atlanta, United States, in the North America region.
How does InterFace Conference Group make money?
Two revenue lines are on record. Conference and Webinar Registrations are the primary driver. The others are sponsorship and Exhibitor Packages.
Who are InterFace Conference Group's main competitors?
Broad incumbents on record are ULI (Urban Land Institute), NAIOP, IMN (International Media Networks), ICSC (International Council of Shopping Centers) and ALM (formerly Real Estate Media). Direct peers are Bisnow, Connect Media, National Real Estate Investor (NREI) and GlobeSt / GlobeNewswire Real Estate. France Media Inc. is listed as an others.
Does InterFace Conference Group have an API?
No public API is recorded for InterFace Conference Group.
What industry is InterFace Conference Group in?
InterFace Conference Group's product category is Commercial Real Estate Events and Conferences. Its primary akta.pro industry code is HSACADAA, Meeting & Conference Planning & Coordination, with a secondary code of MPAGAGAB, Professional & Association Conferences. Its NAICS code is 56192.