AddIn365

What AddIn365 does

AddIn365 is a London-based, privately held software company founded in 2015 by Suzy Dean (CEO) and Wes Hackett (CTO). According to the company's own short description, it provides three bundled product surfaces: an intranet for publication, a work hub for productivity, and analytics for insight — collectively positioning it as an employee experience / digital workplace vendor. The product framing ("AddIn") is consistent with a Microsoft 365 and SharePoint-aligned tooling layer, though no first-party technical architecture, integration catalog, or technology stack is disclosed in the available source data.

Operationally, AddIn365 runs as a small business with a stated headcount band of 11-50 employees and no recorded external funding rounds, suggesting a self-funded or cash-flow-financed operating model. No revenue figures, pricing model, customer logos, customer segments, partnership ecosystem, awards, patents, or geographic footprint beyond the United Kingdom are disclosed in the source material. The company's primary website returned only a verification/loading page during data collection, limiting first-party technical detail.

Business model mechanics — including pricing tiering, contract structure (per-seat vs. platform license), go-to-motion (direct vs. channel), and target buyer (IT, Comms, HR) — are not documented in the input data. As a result, the description above is intentionally bounded: AddIn365 is identifiable as a UK-based employee experience/intranet vendor with a tri-surface product bundle and founder-led continuity since 2015, but the depth of its platform, customer base, and commercial traction cannot be characterized from the evidence available.

Name

AddIn365

Website

https://addin365.com

Company type

Private

Founded year

2015

Headcount range

11–50 employees

Short description

AddIn365 is a London-based, privately held software company founded in 2015 that provides an intranet for publication, a work hub for productivity, and analytics for insight, serving enterprise employee experience and digital workplace buyers primarily in the United Kingdom.

Ownership category

akta.pro rank

Product category

Digital Workplace Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)

Keywords

• Intranet solutions
• Digital workplace
• Workplace productivity
• Employee analytics
• Workplace engagement software

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Core offering

AddIn365 provides an intranet platform for publication, a work hub for productivity, and analytics for insight. The company develops and sells digital workplace software that helps organizations publish internal content, support employee productivity through a centralized hub, and derive analytics-driven insight from workplace engagement and usage.

Differentiator

Problem solved

Functional benefit

Products and services

• AddIn365 Intranet Intranet solution for publication, enabling organizations to share news, policies, and resources with employees through a centralized internal publishing platform.
• AddIn365 Work Hub Work hub that provides a centralized productivity experience for employees, integrating the tools and resources needed for day-to-day workplace activities.
• AddIn365 Analytics Analytics offering that delivers insight into digital workplace engagement, adoption, and usage, helping organizations measure the impact of their intranet and productivity investments.

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Direct peers

• Valo Solutions: Valo Solutions builds a Microsoft 365-native intranet, digital workplace, and employee experience platform on SharePoint and Teams. It is the closest direct competitor to AddIn365, serving the same Microsoft-centric enterprise buyers with intranet, work hub, and integration capabilities.
• Powell Software: Powell Software provides a Microsoft 365-based intranet and digital workplace suite targeting mid-market and enterprise customers in Europe. Its product scope (intranet, employee engagement, Microsoft Teams) directly mirrors AddIn365's offering.
• Unily: Unily is an enterprise intranet and employee experience platform built on Microsoft 365 / SharePoint Online, competing for the same large-enterprise digital workplace RFPs that AddIn365 pursues.
• Happeo: Happeo is an intranet and employee engagement platform tightly integrated with Microsoft 365 and Google Workspace, providing publication, search, and channel-based collaboration that overlap directly with AddIn365's intranet and work hub products.
• Beezy: Beezy (now part of #eighty20 / Zywave) delivers an intelligent workplace / intranet built on Microsoft 365 and SharePoint, targeting enterprise digital workplace scenarios comparable to AddIn365's Microsoft 365-based intranet offering.
• Staffbase: Staffbase is a leading employee communication and intranet platform with a Microsoft 365 integration offering, competing for the same employee experience / internal communications budget as AddIn365's intranet product.
• LumApps: LumApps is a global enterprise intranet and employee experience platform with deep Microsoft 365 integration, serving large multinationals in a similar buyer profile to AddIn365's enterprise customers.

Broad incumbents

• AvePoint: AvePoint is a large, publicly-listed Microsoft 365 data management, governance, and migration platform vendor. While broader than AddIn365, it operates in the same Microsoft-365-centric enterprise software category and overlaps on SharePoint-based productivity and analytics use cases.
• Microsoft Viva: Microsoft Viva is the platform vendor's own employee experience and intranet suite layered on Microsoft 365 / SharePoint / Teams. It is the principal platform-level incumbent whose expanding native capabilities directly compete with AddIn365's product surface.

Emerging players

• Swoop Analytics: Swoop Analytics provides Microsoft 365 collaboration and meeting analytics, a niche that overlaps with AddIn365's analytics-for-insight product pillar. It is a relevant emerging peer on the analytics side of the workplace stack rather than on the full intranet surface.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AddIn365