Swoop Analytics
Swoop Analytics is an Australian SaaS company that provides AI-enhanced digital workplace analytics across Microsoft 365, Teams, Viva Engage, and SharePoint, serving mid-to-large enterprises (5,000–500,000 employees) with benchmarking, sentiment analysis, and collaboration-behaviour insights on a per-user subscription model.
- Company typePrivate
- Founded2014
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Swoop Analytics does
Swoop Analytics is an Australian digital workplace analytics software company founded in 2014 and headquartered in Bayview, NSW. It provides an AI-enhanced analytics platform that analyses content, relationships, and behavioural patterns across the Microsoft 365 ecosystem—Microsoft Teams, Viva Engage (formerly Yammer), SharePoint intranets, and Microsoft 365—to help large organisations measure and improve internal communication and collaboration.
The platform is delivered as a unified suite with four product modules (SWOOP for Teams, Viva Engage, SharePoint Intranet, and Microsoft 365) plus AI-driven capabilities including the Dr SWOOP generative-AI assistant, SWOOP Personas behavioural classification, sentiment analysis via Microsoft Azure AI Language services, and a viral post prediction algorithm with stated ~99% accuracy. Infrastructure runs on Microsoft Azure. A proprietary benchmarking database covering ~200 organisations, 1.2 million+ employees, and 30 million+ interactions across 12 industry sectors underpins the company's cross-organisational benchmarking reports and Community Collaboration Score. The company has been ISO 27001 certified and SOC 2 Type 2 compliant since 2024.
Swoop sells to mid-to-large enterprises (5,000–500,000 employees) across sectors such as banking, healthcare, government, retail, energy, and telecommunications through a direct enterprise field-sales motion and co-marketing with Microsoft. Revenue is generated primarily through annual per-user subscription licenses (with CPI escalation capped at 3% and multi-year terms), supplemented by implementation and support services. Customer logos include ANZ Bank, Westpac, Medibank, BlueCross BlueShield NC, KFC, Humana, Telstra, NSW Government, UNICEF, and Syngenta. The company operates globally with sales leadership in APAC, EMEA, and AMER and was essentially bootstrapped via a single $150,000 angel round in 2016.
Swoop Analytics firmographics
Firmographics- Name
- Swoop Analytics
- Legal name
- SWOOP Analytics Pty Ltd
- Website
- https://swoopanalytics.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Swoop Analytics is an Australian SaaS company that provides AI-enhanced digital workplace analytics across Microsoft 365, Teams, Viva Engage, and SharePoint, serving mid-to-large enterprises (5,000–500,000 employees) with benchmarking, sentiment analysis, and collaboration-behaviour insights on a per-user subscription model.
- Ownership category
- akta.pro rank
Swoop Analytics industry classification
Industry- Product category
- Digital Workplace Analytics
- NAICS
- Computer Systems Design and Related Services (54151), Human Resources Consulting Services (541612), Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- HR Analytics & Reporting Managed Services (People Analytics COE) (BPACAKAN)
- akta.pro secondary industries
- Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI), HR Service Delivery, Case Management & Employee Self-Service (BPACAPAL)
Keywords
Where Swoop Analytics is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Swoop Analytics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Per-User Software License: Annual subscription license based on number of Customer Users being analyzed. Per-user License Fees are subject to annual CPI adjustment (maximum 3%) on 1 January each year. True-up process adjusts fees based on actual unique users analyzed over the preceding four quarters. Licensed on a multi-year term basis with renewal options.
- Professional Services: Implementation, training, and support services included in standard offering. Premium support available during Business Hours with target 80% response within 8 Business Hours.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise per-user subscription with annual billing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
Swoop Analytics product offering
Product offeringCore offering
Swoop Analytics provides an AI-enhanced digital workplace analytics platform that analyses content, relationships, and behavioural patterns across Microsoft 365, Microsoft Teams, Viva Engage (formerly Yammer), and SharePoint intranets. Delivered via four integrated analytics modules — SWOOP for Microsoft 365, SWOOP for Microsoft Teams, SWOOP for Viva Engage, and SWOOP for SharePoint Intranet — the platform is augmented by the Dr SWOOP AI assistant and SWOOP Personas behavioural classification, with cross-organisational benchmarking across nearly 200 organisations and 1.2 million+ employees. The offering is specialised for enterprises with 5,000 to 500,000 employees.
Product overview
SWOOP Analytics® is an AI-enhanced digital workplace analytics platform delivered as a unified product with four core analytics modules: SWOOP for Microsoft Teams, SWOOP for Viva Engage, SWOOP for SharePoint Intranet, and SWOOP for Microsoft 365. The platform analyses content, relationships, and behavioural patterns across Microsoft 365, Teams, Viva Engage, and SharePoint intranets to provide organisations with collaboration and behavioural insights. Dr SWOOP is an AI-powered assistant embedded in the platform. SWOOP Personas categorise users into behavioural types. The platform is specialised for businesses with 5,000 to 500,000 employees.
Differentiator
Problem solved
Functional benefit
Products and services
- SWOOP Analytics for Microsoft 365 (M365) Cross-platform analytics for the broader Microsoft 365 ecosystem that solves the 'What Tool When' challenge and guides individuals, business segments, and the entire organisation to better collaborate across Microsoft 365 tools.
- SWOOP Analytics for Microsoft Teams Dedicated analytics module for Microsoft Teams that drives faster adoption by identifying team types, measures collaborative performance, and enables organisations to adapt behaviours to reach better business value.
- SWOOP Analytics for Viva Engage Dedicated analytics module for Microsoft Viva Engage (formerly Yammer) that measures the effectiveness of employee engagement initiatives and analyses collaboration patterns across the enterprise.
- SWOOP Analytics for SharePoint Intranet Dedicated analytics module for SharePoint Online intranets that breaks down organisational silos, measures and improves employee engagement initiatives, and includes sentiment analysis for intranet content.
- Dr SWOOP AI Assistant AI-powered virtual assistant embedded in the SWOOP platform, available 24/7 to help customers improve internal communication and collaboration by synthesising SWOOP's benchmarking data and analytics insights.
- Professional Services for Swoop Analytics Platform Implementation, training, and support services bundled with the SWOOP platform, with optional premium Business Hours support targeting an 80% response rate within 8 Business Hours.
Quantifiable outcome
- 28% increase in safety incident reporting at KFC through Yammer engagement campaigns
- +7 more outcomes
Companies that use Swoop Analytics
Customer profileNamed customers36 records
Segments4 records
Ideal customer profiles2 records
Swoop Analytics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability7 records
Feature8 records
Swoop Analytics partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor, former core and core.
- Griffith UniversityminorResearch partnership that revealed direct correlation between student activities on enterprise social networks and academic grades. Study examined postgraduate student habits on Microsoft's Yammer network.
- Workplace from Metaformer coreSwoop Analytics was an official Workplace by Facebook analytics partner, offering analytics to business customers. Partnership was significant as SWOOP provided the only analytics solution for Workplace. With Workplace shutting down in 2026, this partnership has transitioned to migration support for customers moving to Viva Engage.
- University of Sydney Business SchoolminorResearch partnership to explore the impact of social networks on the workplace. Collaborated on academic research validating SWOOP's methodology and benchmarking approaches.
- MicrosoftcoreDeep technology integration partnership. SWOOP Analytics is built on Microsoft Azure infrastructure and integrates with Microsoft 365, Microsoft Teams, Viva Engage (Yammer), and SharePoint. Uses Microsoft Azure AI Language services for sentiment analysis. Products are marketed alongside Microsoft collaboration platforms.
Scale indicators6 records
Recent moves6 records
Expansion highlights7 records
Swoop Analytics competitors and assessment
Company assessmentEmerging players
- Culture Amp: Culture Amp is an employee engagement and feedback platform that competes for HR analytics and people-insights budgets, sharing SWOOP's mid-market and enterprise HR buyer.
- ActivTrak: ActivTrak provides workforce analytics and productivity insights, including Microsoft 365 and Teams activity data, with partial overlap with SWOOP's digital workplace analytics capabilities.
- Quantum Workplace: Quantum Workplace offers employee engagement and performance analytics aimed at mid-market and enterprise customers, overlapping with SWOOP's people-analytics value proposition.
- Trovata: Trovata provides workplace and operational analytics for enterprises, with comparable analytical depth in collaboration and productivity measurement, although with a slightly different target user base.
Broad incumbents
- Workday Peakon Employee Voice: Workday's employee listening and engagement analytics product, now backed by Workday's enterprise HCM scale, competes with SWOOP for HR-tech spend and people analytics use cases.
- Microsoft Viva Insights: Microsoft's first-party workplace analytics product built into the M365 suite. As the platform owner, Microsoft is the most important incumbent threat to SWOOP, with native integrations that could be expanded to subsume SWOOP's functionality.
- Microsoft Viva Glint: Microsoft's first-party employee engagement and sentiment platform. Like Viva Insights, it is bundled into the M365 ecosystem and represents a direct competitive threat to SWOOP's sentiment and engagement analytics.
Direct peers
- Time is Ltd. Time is Ltd. provides collaboration analytics for Microsoft 365, Teams, and other enterprise platforms, measuring productivity and collaboration patterns - directly overlapping with SWOOP's value proposition.
- Worklytics: Worklytics is a direct competitor offering workplace analytics for collaboration tools including Microsoft 365 and Google Workspace, providing organizational network analysis and productivity metrics closely aligned with SWOOP's offering.
Regional players
- Unily: Unily is an employee experience and intranet platform with built-in analytics that compete with SWOOP's SharePoint intranet analytics module, particularly in EMEA enterprise accounts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Swoop Analytics social profiles
Digital presenceSwoop Analytics compliance and trust
Trust signalCompliance5 records
Swoop Analytics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swoop Analytics leadership team
Management profileNumber of profiles
Profiles7 records
Swoop Analytics funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swoop Analytics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swoop Analytics
What does Swoop Analytics do?
Swoop Analytics provides an AI-enhanced digital workplace analytics platform that analyses content, relationships, and behavioural patterns across Microsoft 365, Microsoft Teams, Viva Engage (formerly Yammer), and SharePoint intranets. Delivered via four integrated analytics modules — SWOOP for Microsoft 365, SWOOP for Microsoft Teams, SWOOP for Viva Engage, and SWOOP for SharePoint Intranet — the platform is augmented by the Dr SWOOP AI assistant and SWOOP Personas behavioural classification, with cross-organisational benchmarking across nearly 200 organisations and 1.2 million+ employees. The offering is specialised for enterprises with 5,000 to 500,000 employees.
Is Swoop Analytics a public or private company?
Swoop Analytics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Swoop Analytics founded?
Swoop Analytics was founded in 2014. It employs 11 to 50 people.
Where is Swoop Analytics based?
Swoop Analytics is headquartered in Sydney, Australia, in the Oceania region.
How does Swoop Analytics make money?
Two revenue lines are on record. Per-User Software License is the primary driver. The others are professional Services.
Who are Swoop Analytics's main competitors?
Emerging players on record are Culture Amp, ActivTrak, Quantum Workplace and Trovata. Broad incumbents are Workday Peakon Employee Voice, Microsoft Viva Insights and Microsoft Viva Glint. Direct peers are Time is Ltd. and Worklytics. Unily is listed as a regional player.
Does Swoop Analytics have an API?
No public API is recorded for Swoop Analytics.
What industry is Swoop Analytics in?
Swoop Analytics's product category is Digital Workplace Analytics. Its primary akta.pro industry code is BPACAKAN, HR Analytics & Reporting Managed Services (People Analytics COE), with a secondary code of HDAEAHAI, Enterprise Work Management & Collaborative Workflow Platforms. Its NAICS code is 54151 and its SIC code is 7372.