What Serlin Haley does

Serlin Haley is a Boston-headquartered law firm and government relations consultancy that provides full-spectrum lobbying and political advocacy services to corporate clients and trade associations across all 50 U.S. states. Founded in 2004 and privately held by its named partners (Andrea Serlin and Pierce Haley), the firm maintains physical offices in Boston (headquarters), Washington DC (for federal government relations), Sacramento (California state capitol), and Augusta, Maine — enabling on-the-ground advocacy in all 50 states. Its service offering spans political capital analysis, strategy development and plan implementation, on-the-ground advocacy, policy monitoring, coalition building, trend analysis and reporting, regulatory compliance, and lobbyist registration and reporting. Most of its lobbyists are attorneys, and the team includes former legislative staff and a Research Director, a Legislative Technologist, and a Regulatory and Government Affairs Analyst.

The firm's go-to-market is enterprise field sales: it engages directly with corporate and association clients through relationship-based engagements, custom proposals scoped by geography and issue complexity, and continuous direct client management. There is no disclosed pricing model and no public pricing information; services are professional-services engagements priced through custom proposals. Marketing is conducted primarily through content (blog/news legislative insights), organic social (Twitter), and conference participation at State Government Affairs Council (SGAC), National Conference of State Legislatures (NCSL), Council of State Governments (CSG), and Public Affairs Council events.

The client base spans a broad mix of multinational enterprises (including 3M, IBM, Meta, Home Depot, Koch Industries, Shell, Bayer, Progressive, Affirm, Grubhub, Carelon, Chick-fil-A) and a long tail of trade associations (including American Apparel and Footwear Association, Ameripen, AED, BSA | The Software Alliance, Carpet and Rug Institute, Toy Association, Sustainable Packaging Coalition, USTMA, Western Plastics Association). The firm is bootstrapped and founder-owned, with no disclosed external investment, parent company, or funding rounds. It does not operate as a technology company, has no AI/ML product capability, holds no patents, and does not disclose revenue.

Name

Serlin Haley

Legal name

Serlin Haley

Website

https://serlinhaley.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Serlin Haley is a Boston-headquartered law firm and government relations consultancy providing full-spectrum lobbying and political advocacy services to corporate clients and trade associations across all 50 U.S. states from offices in Boston, Washington DC, Sacramento, and Augusta.

Ownership category

akta.pro rank

Product category

Government Relations & Lobbying Services

NAICS

Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Public Affairs, Government Relations & Lobbying (BPAFADAB)

akta.pro secondary industry

Policy, Regulatory & Public Affairs Research (BPAHALAF)

Keywords

• Government relations services
• Lobbying advisory services
• Legislative advocacy
• Political strategy consulting
• Regulatory compliance services

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Lobbying and Government Relations Services: Professional services revenue generated from providing political advocacy, legislative representation, policy monitoring, coalition building, and regulatory compliance services to corporate and association clients across all 50 states.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Serlin Haley is a law firm and government relations consultancy that provides full-spectrum lobbying services across all 50 U.S. states. Its service offering includes political capital analysis, strategy development and plan implementation, on-the-ground advocacy, policy monitoring, coalition building, trend analysis and reporting, regulatory compliance, and lobbyist registration and reporting. The firm acts as clients' eyes and ears in statehouses and city halls nationwide, watching for new policy trends, legislation, and proposed regulations so clients can respond quickly with proactive strategies.

Product overview

Serlin Haley is a law firm providing full-spectrum lobbying services across all 50 states. Their service offering includes political capital analysis, strategy development and plan implementation, on-the-ground advocacy, policy monitoring, coalition building, trend analysis and reporting, regulatory compliance, and lobbyist registration and reporting. The firm acts as clients' eyes and ears, watching for new policy trends, legislation, and proposed regulations to help clients respond quickly with proactive strategies.

Differentiator

Problem solved

Functional benefit

Products and services

• Political Capital Analysis Analysis of political capital and stakeholder dynamics to inform client lobbying and advocacy strategy across all 50 states. Targeted at corporate clients and trade associations.
• Strategy Development and Plan Implementation Development of proactive political and legislative strategies and execution of those plans on behalf of corporate clients and trade associations across all 50 states.
• On-the-Ground Advocacy Direct lobbying and advocacy conducted by Serlin Haley's team of attorneys and former legislative staff in statehouses and city halls nationwide on behalf of corporate clients and trade associations.
• Policy Monitoring Continuous monitoring of new policy trends, legislation, and proposed regulations across all 50 states to keep clients informed and ready to respond. Targeted at corporate clients and trade associations.
• Coalition Building Building and coordinating coalitions of stakeholders to advance client policy objectives in state legislatures and government agencies. Targeted at corporate clients and trade associations.
• Trend Analysis and Reporting Analysis of legislative trends and regular reporting to clients on progress against identified threats and opportunities across all 50 states.
• Regulatory Compliance Advisory and representation services to help clients navigate and comply with state and federal regulatory requirements.
• Lobbyist Registration and Reporting Registration and ongoing reporting services for lobbyists representing clients across all 50 states. Targeted at bipartisan/multiparty clients and trade associations.

Named customers25 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Forbes Tate Partners: Mid-sized bipartisan federal and state lobbying and public affairs firm serving corporate and association clients. Comparable service portfolio (advocacy, coalition building, regulatory strategy) at a similar scale to Serlin Haley.
• Cornerstone Government Affairs: Mid-sized bipartisan DC lobbying and government affairs firm focused on federal and state-level representation for trade associations and corporates. Most directly comparable in size, service scope, and client profile to Serlin Haley.
• BGR Group: Independent bipartisan lobbying and public affairs firm in Washington DC representing corporates and associations on federal and state issues. Operates in the same niche with overlapping service offerings and similar client segments as Serlin Haley.
• Cassidy & Associates: Long-standing DC-based government relations firm representing corporate clients and trade associations before Congress and federal agencies. Comparable relationship-based lobbying model targeting the same enterprise buyer profile.

Broad incumbents

• Akin Gump Strauss Hauer & Feld: One of the largest global lobbying and public-policy practices, with a deep federal and state government affairs footprint. Like Serlin Haley, it represents corporates and trade associations, but at significantly larger scale and broader geographic reach.
• Holland & Knight: National law and government affairs firm with a public-policy practice serving Fortune 500 clients and trade associations across federal and state venues. Comparable client segments and service mix, though at much larger firm scale.
• Squire Patton Boggs: Global lobbying and public affairs firm with extensive state-government-relations capabilities. Targets the same corporate and association clients as Serlin Haley but with broader geographic and issue-area coverage.
• Brownstein Hyatt Farber Schreck: A major DC-based lobbying and law firm with a strong federal-state integrated policy practice. Overlaps directly with Serlin Haley's multi-state corporate and association advocacy model, but operates with substantially more attorneys and lobbyists.
• K&L Gates: International law and policy firm with a notable government affairs and lobbying practice for trade associations and corporates. Directly comparable engagement model, sized at a much larger scale.

Emerging players

• Mehlman Consulting: Bipartisan DC government affairs and lobbying firm representing a mix of corporate clients and trade associations. Smaller, faster-moving shop with a federal emphasis, overlapping on select client types with Serlin Haley's multi-state practice.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/serlinhaley

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serlin Haley