Datahive360
Datahive360 is a Netherlands-based SaaS platform that unifies marketing data from advertising, analytics, CRM, and other sources through a zero-code interface. It serves marketers, digital agencies, and enterprises via tiered subscriptions and a two-tier channel partner program.
- Company typePrivate
- Founded2021
- HeadquartersAlmere, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Datahive360 does
Datahive360 operates a unified marketing data management SaaS platform — positioned as marketing middleware that automatically collects, merges, and unifies data from advertising networks, analytics tools, CRM systems, and other marketing technology sources. The company is legally domiciled in the Netherlands as Datahive B.V., headquartered at the World Trade Center in Almere, and was founded in 2021 by a team with over 20 years of experience operating a global independent digital marketing agency. It targets marketers, technical analysts, CMOs, and digital agencies — with explicit zero-code positioning aimed at marketing professionals who lack data engineering resources — and serves customers ranging from small businesses to global enterprises.
The platform's technical core combines a visual ETL interface with automated data unification across configurable Data Models (pipelines of connectors, transformation logic, and destinations). Data is processed and stored in Google BigQuery hosted in the Netherlands (europe-west4 region) for GDPR compliance. Differentiated capabilities include self-healing data connectors that retry failed API requests, automatic API quota management, configurable lookback windows for data stabilization, historical data preservation beyond native API limits, a generic 3rd-party data connector for custom JSON APIs, and webhook support for outbound notifications. Pre-built native connectors cover Google Ads, Facebook/Instagram, Bing Ads, DV360, Campaign Manager, Google Analytics, Search Console, and Google Sheets, with Google Data Studio dashboard templates bundled for management, paid search, organic search, social, and display reporting.
Datahive360 monetizes through tiered subscription licensing — Business (€249/month annual), Premium (€499/month), Enterprise (€999/month), and Custom/Agency — plus add-on licensing for additional Google Analytics properties (€49/property/month), professional services (bespoke onboarding and 10/20-hour implementation packages), and partner referral commissions. The go-to-market combines product-led growth (30-day free trial, self-serve signup) with a direct sales motion for enterprise deals and a two-tier channel program (Authorized Agency and Authorized Reseller) that pays lifetime recurring commissions. Named customers include Brandmannen, Landal Greenparks, Annalect, and Traffic Builders.
Datahive360 firmographics
Firmographics- Name
- Datahive360
- Legal name
- Datahive B.V.
- Website
- https://datahive360.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Datahive360 is a Netherlands-based SaaS platform that unifies marketing data from advertising, analytics, CRM, and other sources through a zero-code interface. It serves marketers, digital agencies, and enterprises via tiered subscriptions and a two-tier channel partner program.
- Ownership category
- akta.pro rank
Datahive360 industry classification
Industry- Product category
- Marketing Data Management
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Data Platform (Unified Data & Analytics) Suites (HDAEABAD)
- akta.pro secondary industry
- Data Lake Platforms (HDAEABAC)
Keywords
Where Datahive360 is headquartered
LocationHeadquarters
- HQ city
- Almere
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Datahive360 business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Licensing: Tiered subscription model with Business (€299/month), Premium (€599/month), Enterprise (€1199/month), and Custom/Agency plans. Annual billing offers 20% discount. Includes max user limits, Google Analytics account limits, integration counts, and support levels per tier.
- Professional Services: Bespoke onboarding (€2160 one-off), 10-hour package (€1350), 20-hour package (€2430). Includes training, platform configuration, dashboard development, and custom software development services.
- Add-on Licensing: Additional Google Analytics properties available at €49.00 per property per month across all plans.
- Partner Referral Commissions: Authorized Reseller Program pays recurring commissions for the lifetime of referred client memberships. Authorized Agency Program pays lifetime commissions for new memberships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Business plan: 3 users, 1 Google Analytics property, top 10 integrations, fair use queries |
| Subscription | Monthly | Premium plan: 5 users, 3 Google Analytics properties, all standard integrations, fair use queries |
| Subscription | Monthly | Enterprise plan: unlimited users, 5 Google Analytics properties, all integrations, priority support, 2 hours development/month |
| Subscription | Multi-year contract | Agency/Custom: unlimited users, unlimited Google Analytics, bespoke features, custom pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Datahive360 product offering
Product offeringCore offering
Datahive360 is a zero-code SaaS platform that automatically collects, merges, and unifies marketing data from advertising networks (Google Ads, Facebook/Instagram, Bing Ads, DV360, Campaign Manager), analytics tools (Google Analytics, Search Console), CRM systems and other sources into a single source of truth. It provides visual ETL workflows, self-healing data connectors with automatic retry and API quota management, OAuth-based authentication, pre-configured Google Data Studio dashboard templates, and stores data in Google BigQuery or client-managed cloud (GCP/Azure/AWS). The platform is aimed at marketers, technical analysts, CMOs, and digital agencies for reporting, dashboarding, campaign automation and audience targeting.
Product overview
Datahive360 is a unified marketing data management platform architected as a next-generation marketing middleware. The platform consists of a core SaaS product with three standard subscription tiers (Business, Premium, Enterprise at €249-999/month annual) plus custom Agency plans. Core functionality centers on Data Models with Visual ETL Workflows and Automatic Data Unification powered by AI-driven process automation. Key capabilities include Self-Healing Data Connectors, Automatic API Quota Management, Historical Data Preservation, and Webhook Support. The platform integrates via OAuth with major advertising networks (Google Ads, Facebook/Instagram, Bing Ads, DV360, Campaign Manager), analytics tools (Google Analytics, Search Console), CRM systems, and stores data in Google BigQuery or custom cloud destinations. Pre-configured Google Data Studio dashboard templates, Google Analytics add-ons, and bespoke onboarding services are available as add-ons. Partner programs (Authorized Agency and Authorized Reseller) enable agencies to resell or refer the platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Datahive360 Marketing Data Management Platform A zero-code SaaS platform that automatically collects, merges, and unifies advertising, analytics, CRM and other marketing data into a single source of truth. Targets marketers, technical analysts, CMOs, and digital agencies for reporting, dashboarding, and campaign automation. Available in tiered subscriptions plus custom agency plans.
- Bespoke Onboarding and Development Services Optional implementation and development services including bespoke onboarding (€2,160 one-off), a 10-hour package (€1,350), and a 20-hour package (€2,430). Covers training, platform configuration, dashboard development, and custom connector development.
Quantifiable outcome
- Standard onboarding typically takes hours to days vs months with custom development
- +1 more outcomes
Companies that use Datahive360
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Datahive360 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability2 records
Feature9 records
Datahive360 partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Authorized Agency PartnerscoreDigital agencies offering Datahive360 as part of their service offerings. Set their own pricing for Datahive360 services, manage 10+ client accounts with versatile management functionality. Host data at scale with large-capacity data warehouse. Receive lifetime commissions for new client memberships. Can switch customers to direct Datahive360 account.
- Authorized Reseller PartnerscoreReferral partners recommending Datahive360 on individual basis. Earn recurring commissions for lifetime of referred clients without additional time or spending requirements. Flexible contracts allow scaling referral base without additional personnel. Can support clients needing direct supplier contracts or custom database solutions.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Datahive360 competitors and assessment
Company assessmentDirect peers
- Supermetrics: Direct competitor offering marketing data pipelines that pull from ad, analytics, and CRM sources into warehouses and BI tools. Closest comparable in target persona (marketers) and core use case (unified marketing reporting), though Supermetrics is significantly larger and more established.
- Funnel.io: Marketing data hub that collects, organizes, and routes advertising/analytics data to destinations. Highly comparable to Datahive360 on product scope and target buyer (marketers and agencies), with broader connector coverage and a larger enterprise customer base.
- Adverity: Enterprise marketing analytics and data integration platform. Overlaps with Datahive360 on data connector infrastructure and unified marketing reporting, with a stronger enterprise focus and broader governance capabilities.
- Windsor.ai: Marketing attribution and data integration platform connecting ad, CRM, and analytics data to BI tools and warehouses. Comparable to Datahive360 on the unified marketing data layer, with emphasis on attribution use cases.
- Improvado: Marketing data aggregation platform that ETL's data from ad/marketing platforms into warehouses and BI tools. Directly competes with Datahive360 for enterprise marketing teams and agencies; positioned slightly upmarket.
Broad incumbents
- Stitch (by Talend / Qlik): Cloud-based ETL service that moves data from many SaaS sources into warehouses. Competes with Datahive360 on data pipeline fundamentals and warehouse destinations; broader in scope and more developer-oriented.
- Fivetran: Large, well-funded automated data pipeline platform. Overlaps with Datahive360 on ETL/connector functionality and warehouse loading, but operates as a general-purpose (not marketing-specific) data movement layer and is priced and positioned for larger enterprises.
- Airbyte: Open-source data integration platform with a large connector catalog and warehouse destinations. Comparable to Datahive360 on the ETL foundation, though Airbyte targets a broader set of data sources beyond marketing and requires more technical implementation.
- Domo: End-to-end data platform with built-in connectors, warehouse, and BI. Tangentially comparable at the enterprise end of Datahive360's customer profile, particularly for organizations seeking all-in-one analytics stacks.
Emerging players
- Whatagraph: Marketing reporting and data platform for agencies and in-house teams. Partial overlap with Datahive360 — focuses more heavily on visualization/reporting, lighter on the ETL/unification layer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Datahive360 social profiles
Digital presenceDatahive360 compliance and trust
Trust signalCompliance2 records
Datahive360 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Datahive360 leadership team
Management profileNumber of profiles
Datahive360 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Datahive360 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Datahive360
What does Datahive360 do?
Datahive360 is a zero-code SaaS platform that automatically collects, merges, and unifies marketing data from advertising networks (Google Ads, Facebook/Instagram, Bing Ads, DV360, Campaign Manager), analytics tools (Google Analytics, Search Console), CRM systems and other sources into a single source of truth. It provides visual ETL workflows, self-healing data connectors with automatic retry and API quota management, OAuth-based authentication, pre-configured Google Data Studio dashboard templates, and stores data in Google BigQuery or client-managed cloud (GCP/Azure/AWS). The platform is aimed at marketers, technical analysts, CMOs, and digital agencies for reporting, dashboarding, campaign automation and audience targeting.
Is Datahive360 a public or private company?
Datahive360 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Datahive360 founded?
Datahive360 was founded in 2021. It employs 1 to 10 people.
Where is Datahive360 based?
Datahive360 is headquartered in Almere, Netherlands, in the Europe region.
How does Datahive360 make money?
Four revenue lines are on record. Subscription Licensing is the primary driver. The others are professional Services, add-on Licensing and partner Referral Commissions.
Who are Datahive360's main competitors?
Direct peers on record are Supermetrics, Funnel.io, Adverity, Windsor.ai and Improvado. Broad incumbents are Stitch (by Talend / Qlik), Fivetran, Airbyte and Domo. Whatagraph is listed as an emerging player.
Does Datahive360 have an API?
Yes. Datahive360 provides OAuth-based API connections to data sources (e.g., Facebook Ads, Google Ads, Google Analytics, YouTube, Search Console, Campaign Manager, DV360, Sheets). Uses OAuth access tokens for authentication. Datahive360 stores only the specific token and no other user data attached. Tokens are strongly encrypted and never shared or logged. Supports webhook callbacks (HTTP push API) for sending real-time notifications or delivering data from Datahive360 to other applications. A generic 3rd-party data connector enables zero to low-code creation of custom data connectors for platforms using common verification techniques and JSON data-interchange formats. Developer documentation is at datahive360.com/data-connectors.
What industry is Datahive360 in?
Datahive360's product category is Marketing Data Management. Its primary akta.pro industry code is HDAEABAD, Data Platform (Unified Data & Analytics) Suites, with a secondary code of HDAEABAC, Data Lake Platforms. Its NAICS code is 5182 and its SIC code is 7372.