What Allied Petroleum does

Allied Petroleum is a Christchurch-headquartered, New Zealand-domiciled bulk fuel solutions provider founded in 1993, operating nationwide across both the North and South Islands. The company's core function is delivering bulk diesel and petrol (91 and 95 octane) to agricultural, transport, civil construction, mining/quarrying, and horticulture customers via an owned and operated tanker fleet, complemented by a 24/7 retail fuel stop network with truck-friendly access. Allied is also New Zealand's authorised distributor of Mobil lubricants (Mobil 1, Mobil Super, Mobil Delvac, Mobil SHC) and operates Alliedblue proprietary diesel exhaust fluid, the My Allied Petroleum web portal (built on Microsoft Dynamics), and the Allied Fuel Card and Mobilcard programmes processed on the Paymark network. Its underlying technology stack combines tank gauging, satellite communications for remote site coordination, the Mobil Serv fluid analysis programme, and integrations with ERoads for fleet reporting and Equifax/CreditWorks for credit vetting.

Allied is a fully owned subsidiary of the HWR Group, a diversified New Zealand transport conglomerate, since 2004, and grew from a Canterbury-focused fuel hauler into a national operator through a roll-up of regional fuel distributors (Kiwi Fuel Lines, Sherwood Petroleum, Kauriland Petroleum, Wealleans Petroleum). The company monetises primarily through transactional margin on fuel volume (bulk delivery, fuel stop sales), transactional fees on fuel card spend, unit-pricing on lubricants sold direct (m1oils.co.nz) and through retail partners (Ruralco, TradeZone, Mitre 10, Repco), and hardware sales/loans of stationary and trailer-mounted fuel storage tanks ranging from 500L to 30,000L. Pricing is largely quote-based for bulk commercial accounts with monthly billing on the 20th of the following month; fuel cards carry no application, annual, or replacement card fees, monetising on transaction take-rate instead. Go-to-market is sales-led through regionally distributed account managers and lubricant specialists, with supplementary channel partnerships via agri-resellers and the Road Transport Association NZ endorsement.

Name

Allied Petroleum

Legal name

Allied Petroleum Limited

Website

https://alliedpetroleum.co.nz

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Allied Petroleum is a New Zealand nationwide bulk fuel and lubricants distributor, delivering diesel and petrol to agricultural, transport, civil, and mining customers via its owned tanker fleet, 24/7 fuel stop network, and authorised Mobil lubricants distribution.

Ownership category

akta.pro rank

Product category

Commercial Fuel Distribution and Lubricants

NAICS

Petroleum Bulk Stations and Terminals (424710), Fuel Dealers (457210), Fuel Dealers (45721)

SIC

Wholesale-Petroleum Bulk Stations & Terminals (5171), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)

Keywords

• Bulk fuel delivery
• Commercial fuel supply
• Fuel storage solutions
• Mobil lubricant distribution
• Fuel card services

Headquarters

HQ city

Christchurch

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Bulk Fuel Sales: Primary revenue stream from delivering bulk diesel fuel, 91 and 95 petrol to commercial businesses nationwide through owned and operated tanker fleet.
2. Fuel Stop Network Sales: Revenue from retail fuel sales at 24/7 fuel stop network locations throughout New Zealand, serving both commercial heavy transport and light vehicle customers.
3. Fuel Cards: Allied Fuel Card and Mobilcard programs providing commercial fleet pricing with competitive rates, fewer fees, and fleet management reporting. Revenue from transaction processing and potential monthly fees.
4. Mobil Lubricants Distribution: Revenue from being New Zealand's authorised distributor of Mobil lubricants and oils, including engine oils, hydraulic oils, industrial lubricants, and related products sold direct and through retail partners.
5. Fuel Storage Equipment: Revenue from providing and loaning fuel storage solutions including stationary tanks (500 to 30,000 litres), trailer-mounted tanks, dispensing equipment, and compliance-certified storage systems.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

Allied Petroleum is New Zealand's bulk fuel solutions provider, delivering diesel fuel and 91/95 petrol to commercial businesses nationwide through its owned and operated tanker fleet, supported by a 24/7 fuel stop network and stationary/trailer-mounted fuel storage tanks. The company is also New Zealand's authorised distributor of Mobil lubricants and oils, and operates Allied Fuel Card and Mobilcard programs for commercial and light vehicle fleet customers.

Product overview

Allied Petroleum is a New Zealand bulk fuel solutions provider operating as a single integrated platform with multiple interconnected service modules. The core offering consists of bulk fuel delivery (diesel, 91 and 95 petrol), a nationwide 24/7 fuel stop network, and fuel storage solutions (stationary and trailer-mounted tanks). The product suite extends through Alliedblue diesel exhaust fluid for SCR engines, Allied Fuel Cards and Mobilcard for fleet payment management, and Mobil lubricant distribution as New Zealand's authorized Mobil dealer. The My Allied Petroleum customer portal serves as the unified interface for managing orders, cards, and reporting. The company also provides Mobil Serv fluid analysis, compliance guidance resources, and the Allied Complete Care Range of workshop products. The portfolio is complemented by the Refuel Roadie marketing platform featuring Greg Murphy. Together, these offerings form a comprehensive 'total fuel solutions' ecosystem spanning supply, storage, payment, and fleet management.

Differentiator

Problem solved

Functional benefit

Brands

• Alliedblue: Diesel exhaust fluid (DEF) brand sold under the Alliedblue name for treating and reducing exhaust emissions
• Allied Fuel Plus
• Refuel Roadie
• Murph's Masterclass
• Community Response Unit

Products and services

• Bulk Fuel Delivery Delivers bulk diesel fuel, 91 and 95 petrol to agricultural, contracting, transport, and commercial businesses nationwide using Allied's own fleet of tanker trucks.
• Fuel Stop Network Nationwide network of 24/7 fuel stops offering diesel and petrol refueling with truck access and Alliedblue diesel exhaust fluid at selected locations.
• Fuel Storage Tanks Provides stationary fuel tanks (500 to 30,000 litres) and trailer-mounted tanks for on-site fuel storage, dispensing, and compliance management.
• Alliedblue Diesel Exhaust Fluid Diesel exhaust fluid (DEF) for SCR engine vehicles, available in bulk delivery (IBCs, drums, 10–20L packs) and at fuel stop pumps.
• Allied Fuel Card Fuel card for commercial and heavy fleet operators providing commercial pricing, 24/7 access at Allied fuel stops, and transaction reporting.
• Mobilcard Fuel card for light vehicle fleets providing access to petrol at Mobil's nationwide network of 250+ service stations, administered by Allied Petroleum.
• Mobil Lubricants New Zealand's authorised distributor of Mobil oils including Mobil 1, Mobil Super, Mobil Delvac (commercial/heavy vehicle), and Mobil SHC (industrial) engine and hydraulic oils, available online with free NZ-wide shipping.
• Mobil Serv Fluid Analysis Oil and fluid analysis service backed by Mobil scientists and engineers, using scan-and-go technology for sample registration to help avoid equipment issues and achieve peak productivity.

Quantifiable outcome

• Prevented 450 IBC containers from entering waste stream each year for OceanaGold
• +3 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Five partnerships are on record, tiered flagship, minor and core.

• Greg MurphyflagshipGTM or Marketing Partner · 1 January 2021Motorsport legend Greg Murphy serves as Allied Petroleum's brand ambassador and partner. Features in the 'Refuel Roadie' video series visiting customer businesses to demonstrate fuel solutions. Also appears in 'Murph's Masterclass' road safety campaign. Greg represents Allied at events and across marketing materials, with quote: 'Successful partnerships are built on mutual respect...I knew Allied Petroleum had strong company values before this relationship came to fruition.'
• Southern Coastal Charitable TrustminorOthers · 1 January 2021Allied Petroleum is a sponsor of the Southern Coastal Charitable Trust, supporting beach clean-up efforts in Fiordland, Milford Sound, and Stewart Island. Provided 5000L of diesel to support the Trust's 2021 cleanup operations.
• NCTIR (North Canterbury Transport Infrastructure Recovery)minorStrategic or Co-development Partner · 1 January 2016Following the 2016 Kaikoura earthquake, Allied Petroleum developed containerised tank solutions with diesel generators, card readers, tank gauging, and satellite communications to support NCTIR civil contractors clearing slips and rebuilding the highway. First 30,000L capacity tank transported to Owiki Bay.
• Mobil Oil New Zealand LimitedflagshipTechnology or IntegrationAllied Petroleum is New Zealand's authorised distributor of Mobil lubricants and oils. They import, warehouse and deliver the full Mobil product range including Mobil 1, Mobil Super, Mobil Delvac, and Mobil SHC. This partnership provides access to global brand reputation, technical expertise, and Mobil Serv Lubricant Analysis program.
• Road Transport Association NZcoreGTM or Marketing PartnerAllied Petroleum is the Road Transport Association's preferred bulk fuel supplier, delivering to transport yards nationwide. This provides access to the association's member network and endorsement.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Gull New Zealand: NZ-headquartered low-price fuel retailer and bulk distributor competing aggressively on price in the commercial and retail segments. Closely comparable to Allied's commercial fuel delivery and fuel stop network.
• RD Petroleum: NZ independent fuel distributor focused on commercial and bulk fuel supply, including cardlock and fuel card services. Direct competitor to Allied's commercial fueling and cardlock offerings within the NZ market.
• Z Energy: One of New Zealand's largest fuel retailers and distributors, operating a nationwide network of service stations and bulk fuel supply to commercial customers. Direct overlap with Allied in commercial and fleet fueling across NZ, though with a larger retail footprint.

Broad incumbents

• Ampol (formerly Caltex Australia): Australasian fuel major operating across refining, distribution, and retail, with NZ exposure through the Z Energy acquisition. Comparable commercial fueling and lubricants distribution across the broader Australasian region.
• Mobil Oil New Zealand: Multinational fuel and lubricants major operating NZ retail and commercial channels. Allied is also Mobil's authorized lubricants distributor, making Mobil both a supplier/partner and a partial competitor in fuel marketing.
• BP Oil New Zealand: Global energy major with a substantial NZ fuel marketing, retail, and commercial supply presence. Broad incumbent offering comparable bulk fuel and cardlock solutions alongside a much wider downstream portfolio.

Regional players

• Nelson Petroleum Distributors (NPD): Top-of-South Island NZ fuel distributor serving agricultural, commercial, and marine customers. Comparable bulk delivery model to Allied's, though concentrated in a smaller geographic footprint.
• McFall Fuel: NZ bulk fuel and lubricants distributor serving commercial, agricultural, and industrial customers, primarily in regional New Zealand. Similar product mix and customer segments to Allied.
• Waitomo Group: New Zealand fuel retailer and distributor with strong regional presence, particularly in the central North Island. Competes with Allied in commercial and agricultural fuel supply within overlapping NZ geographies.

Emerging players

• Oil Intel (Fuel Distribution NZ): NZ-focused fuel card and fleet management platform serving commercial customers. Comparable in the digital fuel-card and fleet reporting layer that Allied also delivers through its My Allied Petroleum portal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/allied-petroleum-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allied Petroleum