Circa marine

Name

Circa marine

Legal name

Circa Marine and Industrial Ltd

Website

https://circamarine.co.nz

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Custom Aluminium Boat Building

NAICS

Ship Building and Repairing (336611), Boat Building (336612)

SIC

Ship & Boat Building & Repairing (3730), Fabricated Structural Metal Products (3440), Sheet Metal Work (3444)

akta.pro primary industry

Luxury Yacht Hull & Superstructure Fabrication (Composite/Aluminum/Steel) (IMAJAMAG)

akta.pro secondary industries

Catamaran & Multihull Leisure Craft Manufacturing (IMAJAEAC), Accommodation & Interior Outfit (Cabins, Galleys, Sanitary, Furniture) (IMAJAIAF), Government & Municipal Service Craft (Research, Survey, Inspection, Buoy Tenders) (IMAJADAL), Marine Outfitting & Interior Refurbishment (TLAKAKAL)

Keywords

• Custom aluminium boat building
• Expedition motor yachts
• Marine vessel refit services
• Marine foundry castings
• Bespoke boat interior design

Headquarters

HQ city

Whangarei

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Vessel Construction: Design and build of custom aluminium vessels including explorer yachts, passage-makers, catamarans, fishing boats, ferries, workboats, barges, and launches. Vessels range from 3m to 40m in length. Primary revenue stream with prices starting from NZ $7.5 million for Circa 24m models.
2. Refit and Repair Services: Full vessel refits and repairs including structural modifications, extensions, interior design, electrical and electronic upgrades, equipment servicing, repowering, fairing, painting, plant repair and maintenance, shutdown work, and insurance claims.
3. Bespoke Interior Furniture: Design and construction of bespoke furniture for vessels including ornate dining tables, custom cabinetry, and complete interior fit-outs.
4. Industrial Casting and Fabrication: Steel and aluminium fabrication, machining, general engineering, foundry castings for external customers including quarries, engineering companies, and industrial operations in Northland.
5. Specialty Marine Products: Production and sale of marine hardware including hatch toggles, watertight door handles, cleats, sounding plugs, mud box clamps, sump enclosures, tank vents, wire rope cleats, bulwark penetrations, impellors, and trim tab rams.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Circa Marine designs and builds custom aluminium vessels from 3m to 40m in length, including expedition motor yachts, passage-makers, catamarans, fishing boats, ferries, workboats, barges, and launches. The company operates as a one-stop in-house builder covering fabrication, engineering, electrical, interior fit-out, upholstery, painting, and the only foundry in Northland producing ferrous and non-ferrous castings. Supporting service offerings include full vessel refits and repairs, bespoke interior design, marine upholstery, and industrial engineering and fabrication for external customers.

Product overview

Circa Marine is a custom aluminum boat building company offering a portfolio of expedition motor yachts, catamarans, fishing boats, work boats, and ferries ranging from 3m to 40m in length. The core product line includes the Circa 40m Explorer, Circa 24m Adventurer, and Circa 20m Cruiser models. Supporting services include marine upholstery, bespoke interior design using 3D parametric modeling, marine refit and repairs, foundry services for custom castings, and specialty marine hardware products. The company operates as a one-stop solution providing design, fabrication, mechanical and electrical installation, interior fit-out, and painting services.

Differentiator

Problem solved

Functional benefit

Brands

• Circa Explorer Series: Large expedition motor yachts including Circa 24m and Circa 40m Explorer models
• Circa Adventure Series
• Circa SXV 40
• FPB Series

Products and services

• Circa 40m Explorer Long-range aluminium expedition motor yacht designed for oceanic exploration, accommodating up to 8 guests with full beam owner/VIP suite, crew quarters for up to 8, and deck configurations for helicopters, submarines, or tenders. Built for high-net-worth owners seeking transoceanic capability.
• Circa 24m Adventurer Aluminium adventure vessel designed for long-distance exploration with robust construction, efficient conventional engine and driveline system, and easy-to-understand systems for minimal crew operation. Starting price from NZ $7.5 million.
• Circa 20m Cruiser Aluminium cruising vessel developed with efficiency, comfort, and safety at sea in mind, with clever use of space. Designed for owners seeking a smaller custom cruising platform.
• Aluminium Catamarans Custom aluminium catamaran construction in various hull forms including planing, displacement, and sailing configurations. Recent notable build is the 17.5m Waikare II workboat and pilot vessel for Northland Regional Council.
• Fishing Boats Custom aluminium fishing boat construction with customization options for specific fishing requirements and conditions. Built for commercial fishing operators.
• Work Boats Commercial workboat construction including ferries, rescue vessels, pilot boats, and barges up to 40m length. Built for government, port authorities, and commercial operators.
• FPB Series Yachts Long distance exploration passage-maker yachts built in collaboration with Dashew, including FPB 64, FPB 781, FPB 782, and FPB 97 models. Designed for global circumnavigation and extended offshore cruising.
• Marine Refit and Repairs Comprehensive vessel refits and repairs including structural modifications, extensions, interior design, electrical and electronic upgrades, equipment servicing, repowering, fairing, painting, plant repair and maintenance, shutdown work, and insurance claims. Serves existing yacht owners and commercial operators.
• Bespoke Interior Design Custom boat interior design and construction using 3D parametric modelling and CNC cutting for bespoke furniture, cabinetry, and interior elements for yachts and vessels.
• Marine Upholstery Services Specialized marine upholstery for berths, dinettes, banquettes, and luxury accommodation areas using UV-stable, waterproof, and mildew-resistant materials including acrylic, nylon, vinyl, and PVC-coated polyester.
• Foundry Services Ferrous and non-ferrous metal casting services producing castings up to 200kgs including bushes, handles, portholes, cleats, and specialist conveyor and engineering components. Operated as the only foundry in Northland.
• Engineering and Fabrication Steel and aluminium fabrication, machining, plant maintenance, quick turnaround services, line boring, and fitting for marine and industrial applications.
• Specialty Marine Products Marine hardware products including wire rope cleats, bulwark penetrations, impellors, trim tab rams, hatch toggles, watertight door handles, sounding plugs, mud box clamps, tank vents, and custom castings.

Quantifiable outcome

• Circa 24m burns less than 20 L/hr at 10 knots or 30 L/hr at 11.5 knots, with top speed of 13.5-14 knots
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• LOMOcean MarinecoreStrategic or Co-development PartnerNaval architecture firm that collaborates with Circa Marine on vessel designs. Responsible for hull design of Circa 24m and 40m explorer vessels. Provides 3D scanning and structural design services for refit projects.
• Chuck Paine & Associates Yacht DesignminorStrategic or Co-development PartnerYacht design firm listed as an associate and partner of Circa Marine.
• Kelly Archer BoatbuildersminorStrategic or Co-development PartnerBoat building company listed as an associate and partner of Circa Marine.
• Naiad DesignminorStrategic or Co-development PartnerBoat design firm that has collaborated on vessels including 13.5m SY tender Sea Ranger.
• De Villers Marine DesignminorStrategic or Co-development PartnerNaval architect firm responsible for design of Waikare II workboat.
• Coast DesignminorStrategic or Co-development PartnerInterior designer Alan Walker of Coast Design collaborated on Valinor yacht interior.
• Lloyd's RegistercoreTechnology or IntegrationClassification society whose standards Circa Marine builds to. Vessels meet Lloyd's Register Special Service Craft code with G6 notation for unlimited offshore operation.
• MAN EnginescoreTechnology or IntegrationEngine manufacturer providing propulsion systems for Circa vessels including Circa 24m #2 Deo Juvante with MAN D2676 LE 424 engines.
• ScaniacoreTechnology or IntegrationEngine manufacturer providing propulsion systems. Waikare II equipped with twin Scania DI13 073M 550hp engines.
• ZFcoreTechnology or IntegrationGearbox manufacturer collaborating with LOMOcean Design to specify propulsion systems for optimal performance and economy.
• VictroncoreTechnology or IntegrationElectrical systems provider for onboard power and power control systems on Circa vessels.
• MaretroncoreTechnology or IntegrationMarine electronics provider offering comprehensive vessel systems monitoring and control packages including helm and iPad integration.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sunseeker International: UK-based global luxury motor yacht manufacturer producing a wide range of performance and luxury motor yachts. Broad incumbent competing in the broader luxury yacht category with significantly larger scale and international dealer footprint versus Circa's bespoke expedition niche.
• Damen Shipyards: Major global shipbuilder with extensive aluminium and steel vessel portfolio including workboats, patrol vessels, and commercial craft. Broad incumbent operating at much larger scale with overlapping commercial workboat and ferry capabilities that compete with Circa's non-yacht segments.
• Princess Yachts: Established UK luxury motor yacht builder with global production footprint producing M Class, Y Class, and other premium motor yacht ranges. Broad incumbent in luxury yacht space with substantially larger scale and dealer network versus Circa's custom expedition focus.
• Riviera Australia: Australian luxury motor yacht manufacturer producing flybridge and sport yacht ranges from 39 to 78 feet. Comparable luxury yacht positioning but focused on production luxury rather than custom expedition builds, representing adjacent rather than directly competing offering.

Direct peers

• Echo Yachts: New Zealand-based custom aluminium superyacht builder constructing motor yachts and sailing yachts up to 50m+. Direct competitor in the same New Zealand aluminium luxury yacht niche, serving similar HNW clientele with comparable expedition-capable vessels.
• McMullen & Wing: New Zealand custom boat builder with long heritage in aluminium and composite vessel construction. Direct competitor serving similar luxury and commercial custom-build markets in the Pacific region with comparable turnkey capability.
• SilverYachts: Australian builder of large aluminium superyachts (Silver Series) focused on long-range, fuel-efficient displacement motor yachts. Direct competitor in the aluminium expedition superyacht segment with comparable design philosophy and target clientele.

Regional players

• Northland Marine Engineering: New Zealand-based marine engineering and fabrication company providing aluminium and steel fabrication services in the Northland region. Regional peer in the marine fabrication and engineering services space, comparable on foundry/industrial offerings but without the luxury yacht build business.

Others

• All Ocean Yachts: International yacht broker and expedition yacht specialist firm representing and advising on long-range cruising yachts including new builds and brokerage. Adjacent ecosystem player that connects clients with custom builders including those in the expedition segment Circa serves.

Emerging players

• LOMOcean Marine: New Zealand naval architecture firm that collaborates with Circa on hull design but also independently designs vessels for other builders. Adjacent peer given shared design influence and overlap in expedition yacht segment; comparable on technical approach but not direct builder competitor.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CircaNZ
• LinkedInlinkedin.com/company/circa-marine-industrial

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Circa marine