Dagros

What Dagros does

DAGROS, s.r.o. is a privately held Czech agricultural machinery distributor founded in 2003 and headquartered in Kostomlaty nad Labem, Czech Republic. The company operates as the exclusive dealer for 25 agricultural and municipal-technology manufacturers across the Czech and Slovak Republics, with a portfolio anchored by European brands such as ROPA (sugar beet and potato harvesters), KRONE (forage harvesting), AGRIFAC (self-propelled sprayers), FARESIN (feed mixing wagons, including the FULL ELECTRIC electric model), BOGBALLE (industrial fertilizer spreaders), SPEARHEAD (green space maintenance), and ROC (belt rakes), supplemented by ancillary lines in slurry technology, soil preparation, transport, and weighing systems.

The business monetizes across three streams: (1) one-time sales of new machinery, where Dagros acts as the authorized channel and configuration consultant; (2) professional services, delivered through 990 m² of workshop space and up to 20 field- and workshop-based service technicians who service the brands they represent; and (3) ongoing spare-parts and accessories logistics tied to the installed base. Distribution is direct-to-customer to farms and agricultural enterprises in CZ/SK, supported by physical brochures (e.g., KATALOG_2024), a Days of Open Doors event series, and DEMO tours.

Operationally the firm is mid-sized (51–100 employees), continues to invest in physical capacity (a new facility phase opened May 2026), and shows no signs of external capital, M&A, or public-market activity. Its competitive position rests on exclusive-territory dealer rights, multi-brand service capability, and parts-logistics infrastructure that ties customers to Dagros across the equipment life cycle.

Name

Dagros

Legal name

DAGROS, s.r.o.

Website

https://dagros.cz

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

DAGROS, s.r.o. is a Czech agricultural machinery distributor, founded in 2003 and headquartered in Kostomlaty nad Labem, that holds exclusive representation for 25 European agricultural equipment manufacturers across the Czech and Slovak Republics, selling machinery and providing multi-brand service, repair, and spare-parts logistics to farms and agricultural enterprises.

Ownership category

akta.pro rank

Headquarters

HQ city

Nymburk

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Agricultural machinery sales: Sale of new agricultural machinery including harvesters (ROPA sugar beet, KRONE forage), sprayers (AGRIFAC, Tecnoma), feed mixing wagons (FARESIN), fertilizer spreaders (BOGBALLE), and other equipment. Dagros acts as exclusive dealer for 25 manufacturers in Czech and Slovak Republic.
2. Service and repair: On-site and workshop service/repair for agricultural machinery. Company maintains 990 m2 workshops and up to 20 service technicians to service brands they represent.
3. Spare parts and logistics: Supply of replacement parts and accessories for agricultural machinery through their parts logistics operation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Dagros (DAGROS, s.r.o.) is a Czech agricultural machinery distributor that sells farm machinery from approximately 25 manufacturers, including sugar beet harvesters (ROPA), forage harvesters (KRONE), sprayers (AGRIFAC, Tecnoma), feed mixing wagons (FARESIN), and fertilizer spreaders (BOGBALLE). Beyond distribution, Dagros operates an after-sales service and repair workshop and supplies spare parts, positioning the company as a one-stop provider of equipment and lifecycle support for agricultural enterprises in the Czech Republic.

Product overview

DAGROS is an agricultural machinery sales and service organization established in 2003, representing 25 manufacturers of agricultural and municipal technology in the Czech and Slovak Republics. The company offers a comprehensive portfolio of branded agricultural equipment through its distribution partnerships, including ROPA sugar beet and potato harvesters, FARESIN feed mixing wagons (including the FULL ELECTRIC electric model), ROC belt rakes, SPEARHEAD green space maintenance equipment, AGRIFAC sprayers, BOGBALLE fertilizer spreaders, and KRONE forage harvesting machinery. Additional product categories include transport and handling equipment (HAWE, FLIEGL), Tecnoma application technology sprayers, slurry/manure technology (Veenhuis, Kotte, Vervaet), soil preparation and seeding equipment (PÖTTINGER, KÖCKERLING, QUIVOGNE), and weighing systems. The company also provides servicing and spare parts logistics for the brands it represents.

Differentiator

Problem solved

Functional benefit

Products and services

• Agricultural Machinery Sales

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core and minor.

• ROPAcoreChannel Partner/ Reseller/ DistributorGerman manufacturer of sugar beet harvesters, potato harvesters, and loading equipment. ROPA history dates to 1972. Dagros represents ROPA brand in Czech and Slovak Republic.
• KRONEcoreChannel Partner/ Reseller/ DistributorGerman manufacturer of forage harvesting equipment including self-propelled choppers, balers, mowers, tedders, and rakes. Dagros represents KRONE in Czech and Slovak Republic.
• AGRIFACcoreChannel Partner/ Reseller/ DistributorManufacturer of self-propelled sprayers with innovative technical solutions. Dagros represents AGRIFAC brand in Czech and Slovak Republic.
• FARESINcoreChannel Partner/ Reseller/ DistributorItalian manufacturer specializing in self-propelled feed mixing wagons. FARESIN is the best-selling brand in the self-propelled feed mixing segment. Dagros represents FARESIN in Czech and Slovak Republic.
• BOGBALLEcoreChannel Partner/ Reseller/ DistributorDanish manufacturer with over 90 years of specialization in industrial fertilizer spreaders. Dagros represents BOGBALLE in Czech and Slovak Republic.
• SPEARHEADcoreChannel Partner/ Reseller/ DistributorLeading European manufacturer of rotary mulchers and specialized green space maintenance equipment. Dagros represents SPEARHEAD in Czech and Slovak Republic.
• ROCcoreChannel Partner/ Reseller/ DistributorManufacturer of belt rakes with unique forage, alfalfa, clover, grass, and straw collection system. Dagros represents ROC in Czech and Slovak Republic.
• TecnomaminorChannel Partner/ Reseller/ DistributorFrench manufacturer with 65 years of specialization in crop protection sprayers, offering a complete range of sprayer equipment.
• VeenhuisminorChannel Partner/ Reseller/ DistributorManufacturer of modern self-propelled slurry equipment, tankers, and injection systems. Part of slurry technology portfolio.
• KotteminorChannel Partner/ Reseller/ DistributorManufacturer of slurry equipment including tankers and injection systems. Part of Dagros slurry technology portfolio.
• VervaetminorChannel Partner/ Reseller/ DistributorManufacturer of slurry application equipment. Part of Dagros slurry technology portfolio.
• PÖTTINGERminorChannel Partner/ Reseller/ DistributorAustrian manufacturer of soil tillage and seeding equipment including disc harrows.
• KÖCKERLINGminorChannel Partner/ Reseller/ DistributorManufacturer of soil tillage and seeding equipment.
• QUIVOGNEminorChannel Partner/ Reseller/ DistributorManufacturer of soil tillage equipment including rotary harrows.
• HAWEminorChannel Partner/ Reseller/ DistributorManufacturer of transport equipment known for wide product range.
• FLIEGLminorChannel Partner/ Reseller/ DistributorManufacturer of push-off trailers and transport equipment for logistics.
• REMA EnviMaxXminorChannel Partner/ Reseller/ DistributorManufacturer of haulm toppers for potato harvesting operations.
• GSTminorChannel Partner/ Reseller/ DistributorManufacturer of rotary hoe equipment for soil cultivation.
• Agricultura ModularminorChannel Partner/ Reseller/ DistributorManufacturer of robust, economical, high-quality mobile hall systems for agricultural use.
• Dinamica GeneraleminorChannel Partner/ Reseller/ DistributorManufacturer of weighing systems for agricultural machinery.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• STROM Czech / Strom Export: Czech Republic-based agricultural machinery dealer and distributor, active in farm equipment sales and service. Comparable dealer model serving similar Czech and Central European farming customers.
• ATAK (Agrotec): Czech agricultural machinery dealer distributing tractors, sprayers, and other equipment to Czech farms. Competes head-to-head with Dagros for similar mid-to-large farm customers in the Czech Republic.
• AGRALL zemědělská technika: Czech agricultural machinery dealer offering tractors, harvesters, and implements from multiple European manufacturers. Competes with Dagros for the same Czech farm customer base and competes for principal dealership relationships.
• AGROTEC Group: Czech and Slovak Republics agricultural machinery dealer representing New Holland, Case IH, and other major brands. Direct competitor in the same two-country footprint with overlapping customer base of farms and agricultural enterprises.

Broad incumbents

• BayWa AG: Major German agricultural cooperative and trader with significant farm equipment distribution operations across Central Europe. Far larger than Dagros but competes for premium principal dealership rights and serves overlapping Central European farm customers.
• Kverneland Group: European manufacturer of agricultural implements (ploughs, mowers, tedders, sprayers). A potential principal/competitor overlap: Kverneland could appoint or replace dealers like Dagros, making it a structural peer in the same value chain.
• CNH Industrial (Case IH / New Holland): Global agricultural equipment manufacturer whose brands (Case IH, New Holland) are represented by competing dealers in Czech/Slovak markets such as AGROTEC. Comparable in that their distribution decisions directly shape dealer economics in the region.
• CLAAS Group: German manufacturer of combines, forage harvesters, and tractors, selling through independent dealer networks in Central Europe. Compares to Dagros as a principal whose dealer-network decisions affect regional farm equipment distribution economics.
• RWZ Rhein-Main eG: German agricultural cooperative with farm equipment, inputs, and crop marketing operations. Operates machinery dealerships in a model structurally similar to Dagros but at significantly larger scale and German geographic focus.
• AGRAVIS Raiffeisen AG: Large German agricultural cooperative operating farm equipment sales, service, and parts distribution across multiple German regions. Comparable dealer/distributor business model at much greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dagros-s-r-o-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dagros