What AL ASAL Technologies does

AL ASAL Technologies LLC is a Dubai-headquartered IT consulting firm incorporated in 2020 that delivers enterprise application implementation and digital transformation services across the UAE, Saudi Arabia, and India. Its portfolio centers on multi-platform ERP consulting and implementation — covering SAP S/4HANA, SAP Business One, Microsoft Dynamics 365 Business Central, Oracle NetSuite, and LS Central by LS Retail — supplemented by Robotic Process Automation using UI Path and Automation Anywhere, Power BI analytics, IT consulting/training, web development and e-commerce, and digital marketing services.

The firm's most differentiated technology asset is iXpert, an in-house Enterprise Management System (EMS) developed by ixpert Interactive Solutions, available on Windows (online/offline with distributed or central database) and browser-based versions and customizable without altering source code. iXpert covers financial accounting, sales/purchase ordering, multi-location inventory, multi-currency and VAT compliance, POS, payroll, production/BOM, and reporting. The firm claims the product serves over 1,000 clients across GCC and India over more than 10 years, while the broader business is positioned around a 3,000+ customer base in the region.

AL ASAL operates a direct, sales-led, consulting-driven GTM targeting SMEs that lack dedicated IT departments, as well as select mid-market and enterprise clients in retail, hospitality, manufacturing, and supply chain. Revenue is generated predominantly through project-based professional services for ERP/RPA/IT consulting engagements, course fees for technology training, web development and digital marketing retainers, and software licensing plus customization for iXpert. The company maintains regional offices in Dubai (HQ), Riyadh, and Chennai, and was founded by industry veterans with 20+ years of combined experience; it is privately held with no disclosed institutional investors or funding rounds.

Name

AL ASAL Technologies

Legal name

AL ASAL TECHNOLOGIES LLC

Website

https://asaltechnologies.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

AL ASAL Technologies LLC is a Dubai-headquartered IT consulting firm that implements and supports SAP, Microsoft Dynamics 365, Oracle NetSuite, and LS Central ERP systems, alongside RPA, Power BI, web development, and digital marketing services, while selling its proprietary iXpert Enterprise Management System to SMEs and select enterprises across the UAE, Saudi Arabia, and India.

Ownership category

akta.pro rank

Product category

Enterprise IT Consulting and ERP Implementation Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Enterprise Architecture & Technology Roadmapping (BPAEAAAC)

Keywords

• IT consulting services
• ERP implementation
• RPA automation
• Digital marketing
• Web development

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. ERP Consulting & Implementation Services: AL ASAL Technologies generates revenue primarily through consulting and implementation services for enterprise software including SAP S/4HANA, SAP Business One, Microsoft Dynamics 365 Business Central, LS Central, Oracle NetSuite, and RPA. Services include system assessment, process definition, product evaluation, vendor evaluation, implementation, and go-live support. Revenue is earned through project-based professional services engagements.
2. IT Training & Certification Services: The company provides training on SAP, Microsoft Dynamics, Oracle, PMP, and ITIL. Training courses are delivered in a professional environment and are positioned as economical employment-related training. Revenue is generated through course fees.
3. iXpert EMS License & Customization: Revenue from the proprietary in-house iXpert Enterprise Management System product, including software licensing and customization services. The product serves 1000+ satisfied clients across GCC and India. Offered on Windows platform (online/offline) and browser-based versions.
4. Web Development & E-Commerce Services: Revenue generated through web development services covering corporate websites, dynamic websites, WordPress sites, e-commerce platforms (Magento, WooCommerce, Shopify, OpenCart, PrestaShop, CSCart), mobile app development, website hosting, and ongoing maintenance. Project-based professional services model.
5. Digital Marketing Services: Revenue from digital marketing services including SEO, social media marketing, content marketing, email marketing, video marketing, PPC/Google Ads, and blogging. Billed as project-based or retainer engagements.
6. IT Consulting & Process Definition: Advisory services helping organizations define and set up IT processes, infrastructure consultations, process optimizations, vendor evaluations, and documentation. Targets SMEs where IT is not a full-fledged division.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

AL ASAL Technologies is an IT consulting firm that delivers enterprise software implementation, consulting, and digital services across the UAE, GCC, and India. Its core revenue is generated through consulting, implementation, customization, and support for enterprise platforms including SAP S/4HANA, SAP Business One, Microsoft Dynamics 365 Business Central, LS Central, Oracle NetSuite, and Microsoft Power BI, complemented by Robotic Process Automation (RPA) services using UI Path and Automation Anywhere. The company also sells its proprietary in-house ERP product, iXpert, an Enterprise Management System that has served over 1,000 clients across GCC and India.

Product overview

AL ASAL Technologies is an IT consulting company offering a portfolio of implementation and professional services centered around enterprise applications. The primary in-house product is iXpert, an Enterprise Management System (EMS) available on Windows and browser-based platforms, serving over 1,000 clients in GCC and India. The service portfolio also includes implementation and consulting for third-party ERP platforms: SAP (S/4 HANA and Business One), Microsoft Dynamics 365 (Business Central and LS Central by LS Retail), Oracle NetSuite, and Power BI. Additionally, the company provides Web Development & E-Commerce (building on platforms such as Magento, WooCommerce, Shopify, OpenCart), Digital Marketing Services (SEO, social media, email, PPC), Robotic Process Automation (using UI Path and Automation Anywhere), and IT Consulting & Training (including PMP and ITIL certifications).

Differentiator

Problem solved

Functional benefit

Brands

• iXpert: In-house ERP application - Enterprise Management System (EMS) developed by ixpert Interactive Solutions. A complete software package for trading business with over 1000 satisfied clients acquired over 10+ years in GCC and India. Provides options for ERP on Windows platform working in online/offline mode as well as browser-based versions.

Products and services

• iXpert Enterprise Management System (EMS) In-house proprietary Enterprise Management System (EMS) providing Financial Accounting, Sales/Purchase Ordering, Inventory Control, Multi-location Management, Export/Import, Multi-currency, VAT/Duty, Retail/Distribution, POS with promotions, Payroll, and customizable Flexi Reports. Available on Windows (online/offline) and browser-based platforms, fully customizable without altering source code.
• SAP S/4HANA Implementation Services Implementation, consulting, and support services for SAP S/4HANA, the futuristic business suite built on SAP's in-memory platform with SAP Fiori UX. Covers finance, logistics, supply chain, manufacturing, and warehouse management for enterprises.
• SAP Business One Implementation Services ERP implementation services for SAP Business One targeting SMEs, covering Financial Management, Production Planning, Business Intelligence, Purchase & Sales, Inventory Control, and Customer Management, with mobile app deployment.
• Microsoft Dynamics 365 Business Central Implementation Enterprise-class ERP implementation covering Wholesale, Trading, Supply Chain, Finance, and Retail with features including Financial Management, CRM, Project Management, Supply Chain Management, Warehouse Management, and HR & Payroll.
• LS Central by LS Retail Implementation Unified commerce software solution extending Microsoft Dynamics 365 Business Central for Retail and Hospitality sectors, covering POS, store back-office, supply chain, inventory, eCommerce, and loyalty management.
• Oracle NetSuite Implementation Services Cloud ERP implementation services for small to midsize businesses covering Financial Management, Order Management, Inventory, Warehouse, Supply Chain, CRM, Marketing Automation, and Analytics & Reporting.
• Microsoft Power BI Implementation Services Business intelligence and analytics implementation services using Power BI Desktop, Power BI Service, Mobile Apps, and Power BI Report Server to turn unrelated data sources into coherent, interactive insights.
• Robotic Process Automation (RPA) Services RPA consulting and implementation services using UI Path and Automation Anywhere to automate rule-based, repetitive back-office processes, deploying software robots that operate round the clock with high reliability and accuracy.
• Web Development and E-Commerce Services Web development and e-commerce services covering corporate/dynamic/WordPress websites, e-commerce platforms (Magento, WooCommerce, Shopify, OpenCart, PrestaShop, CSCart), UI/UX design, responsive web design, hosting (shared, dedicated, email, G-Suite), maintenance, and mobile app development.
• Digital Marketing Services Digital marketing services including SEO, Social Media Marketing, Content Marketing, Email Marketing, Pay Per Click/Google Ads, Video Marketing, and Blogging, using tools like HubSpot, Sendinblue, Omnisend, Benchmark Email, and Mailchimp.
• IT Consulting and Training Services IT consulting covering Infrastructure Consultations, Project Management, Product Evaluation, Process Definition, Vendor Evaluation, Process Optimizations, and Documentation, paired with training for SAP, Microsoft Dynamics, Oracle, PMP, and ITIL certifications.

Quantifiable outcome

• iXpert serves 1000+ satisfied clients across GCC and India over 10+ years
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• SAPcoreTechnology or IntegrationAL ASAL Technologies is an authorized SAP implementation partner offering SAP S/4HANA and SAP Business One consulting, implementation, and support services. The company has gained customer confidence across various verticals for SAP implementations, covering financials, logistics, supply chain, manufacturing, and business intelligence.
• Microsoft (Dynamics 365, Power BI)coreTechnology or IntegrationAL ASAL Technologies implements Microsoft Dynamics 365 Business Central, LS Central (by LS Retail), and Power BI. The company is positioned as a key Microsoft partner in the UAE and GCC region for ERP and business intelligence solutions.
• Oracle NetSuitecoreTechnology or IntegrationAL ASAL Technologies has partnered with Oracle NetSuite as a Cloud ERP solutions provider for small to midsize businesses in the UAE. The company offers NetSuite implementation, customization, and support covering ERP/Financials, CRM, HRM, and eCommerce modules.
• LS Retail (LS Central)coreTechnology or IntegrationLS Central is a complete retail and hospitality software solution that extends Microsoft Dynamics 365 Business Central. AL ASAL Technologies implements LS Central for retail, hospitality, and pharmacy businesses, covering POS, store back-office, supply chain, inventory, eCommerce, and loyalty management.
• UI PathcoreTechnology or IntegrationUI Path is one of the two major RPA tools that AL ASAL Technologies specializes in for implementing Robotic Process Automation. The company uses UI Path to automate rule-based, repetitive back-office processes for clients, deploying software robots that operate round the clock.
• Automation AnywherecoreTechnology or IntegrationAutomation Anywhere is the second major RPA tool in AL ASAL Technologies' portfolio. The company uses Automation Anywhere alongside UI Path to deliver RPA solutions that automate business processes and services using BOTs, enabling digital transformation for clients.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Tally Solutions: An India-headquartered SME-focused accounting and ERP software publisher with deep presence in GCC markets through partner channels. Functionally comparable to AL ASAL's iXpert product line for trading, retail, and distribution verticals in the SME tier.

Broad incumbents

• Wipro: A global IT services firm with deep GCC operations and one of the largest SAP/Dynamics/Oracle implementation practices worldwide. Provides the larger-scale competition for any enterprise-tier pursuits AL ASAL engages with.
• TCS (Tata Consultancy Services): A global IT services leader with a substantial Middle East presence and large SAP/Dynamics ERP delivery capacity. Represents the upper-scale competitive boundary on enterprise transformation deals in the GCC.
• Capgemini: A global IT services and consulting giant with a substantial GCC presence and dedicated SAP/Microsoft/Oracle ERP practices. Competes for the same UAE enterprise digital transformation deals AL ASAL targets, but at vastly larger scale.
• eHDF (Emirates Hosting Data Farm): A Dubai-based managed IT services and cloud provider with ERP implementation and digital transformation services. Larger and broader in scope than AL ASAL, with overlapping UAE enterprise/government customer base.
• Emaratech: A large UAE-based IT services firm offering ERP, digital, and consulting solutions with a dominant government and enterprise focus. Broader portfolio with much larger headcount than AL ASAL but overlapping enterprise transformation offerings and shared GCC customer base.

Direct peers

• MindGate Solutions: A UAE-based IT services company implementing Microsoft Dynamics 365, LS Retail, and Oracle NetSuite with focus on retail, hospitality, and distribution verticals. Directly comparable to AL ASAL's LS Central and Dynamics 365 Business Central practice serving GCC SME retailers and hospitality businesses.
• Sapphire Consulting FZ-LLC: A UAE-based Microsoft Dynamics and SAP ERP implementation partner serving SMEs and mid-market clients across the Middle East. Similar product mix, vendor partner stack (Dynamics, LS Central, Power BI), and target SME customer profile to AL ASAL.
• Paramount Computer Systems (PCS): A Dubai-based IT solutions and services provider offering SAP, Microsoft Dynamics, Oracle, and digital transformation consulting across the Middle East. Closely mirrors AL ASAL's multi-vendor ERP/RPA consulting model in the same UAE/GCC geography, targeting similar mid-market and enterprise customers.
• Intertec Systems: A long-established Dubai-headquartered IT services and systems integrator offering ERP, managed services, cloud, and digital transformation across MENA. Operates in the same UAE ERP consulting market with overlapping product portfolio (Dynamics, SAP, Oracle) though broader in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/alasaltechnologies
• LinkedInlinkedin.com/company/al-asal-technologies-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AL ASAL Technologies