Nuchas
- Company typePrivate
- Founded2009
- HeadquartersNorth Bergen, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Nuchas firmographics
Firmographics- Name
- Nuchas
- Legal name
- Nuchas LLC
- Website
- https://nuchas.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Nuchas industry classification
Industry- Product category
- Frozen Empanadas and Handheld Foods
- NAICS
- Frozen Cakes, Pies, and Other Pastries Manufacturing (311813)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Frozen Ethnic & International Meals (CRADADAE)
- akta.pro secondary industry
- Refrigerated & Frozen Doughs and Batters Manufacturing (AFAKACAM)
Keywords
Where Nuchas is headquartered
LocationHeadquarters
- HQ city
- North Bergen
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Nuchas business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Direct-to-Consumer E-commerce: Online sales of frozen empanadas and croissants through shop.nuchas.com, shipped nationwide to customers. Products sold in packs of 6 units per flavor with volume discounts available.
- Wholesale and Foodservice: B2B sales to natural and specialty retailers, restaurants, hotels, casinos, airlines, QSR chains, and standalone kiosks. Includes private label and co-packing opportunities for qualified partners.
- Venue Concessions and Events: Sales through stadium and entertainment venue concessions, convention center locations, pop-ups, and mobile food truck events.
- Private Label Manufacturing: Custom private label and co-packing services from their USDA-inspected, SQF-certified manufacturing facility in North Bergen, NJ.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard 6-Pack Empanadas |
| Unit Pricing | Pay-as-you-go | Mini Empanadas |
| Unit Pricing | Pay-as-you-go | Combo Packs |
| Unit Pricing | Pay-as-you-go | Sweet Sixteen Medialunas |
| Other | Pay-as-you-go | Volume Discounts |
| Other | One time/ perpetual license | Gift Cards |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels6 records
Nuchas product offering
Product offeringCore offering
Nuchas manufactures and sells gourmet frozen empanadas and Argentine-style medialunas (croissants) inspired by international flavor profiles. Products are produced at an SQF Level 3, USDA/FDA-inspected facility in North Bergen, NJ, and distributed through direct-to-consumer e-commerce, wholesale foodservice, private label manufacturing, and venue concessions.
Product overview
Nuchas is an internationally inspired handheld food company offering gourmet empanadas (described as the 'evolution of handheld foods') and Argentine croissants (medialunas). The product portfolio centers on 12 distinct empanada flavors spanning meat (Argentine Beef, Chipotle Chicken, Italian Sausage, Ham & Cheese), vegetarian (Portobello Spinach & Mozza, Spicy Cheese, Pinto Bean), and breakfast (Sausage Egg & Cheese, Spinach Egg & Cheese) categories, plus three mini-sized versions. Combo packs (Meat Lovers and Eggpanadas) bundle multiple flavors. The company also offers Sweet Sixteen medialunas (Argentine croissants) and gift cards. Products are sold frozen (ready to heat and serve in under 20 minutes) in 6-packs, 12-packs, or 24-packs, with wholesale options for foodservice and retail channels. The company operates direct-to-consumer e-commerce nationwide, serves convention centers and stadiums, and offers a food truck for events.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Top selling food concession at ComicCon and AfroPunk events
- +2 more outcomes
Companies that use Nuchas
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Nuchas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Nuchas partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- One of the largest natural and specialty grocers in the UScoreNuchas is the chosen private label manufacturer for one of the largest natural and specialty grocers in the US, providing custom manufacturing services for their private label empanada products.
- Yankee StadiumcoreNuchas provides gourmet empanada offerings as part of Yankee Stadium's food and drink lineup for the 2026 baseball season, featuring Argentine empanadas alongside other food vendors.
- Yankee StadiumcoreNuchas featured in Yankee Stadium's 2025 concessions menu alongside Brooklyn Dumpling Shop, Fuku, Lobel's, Bondi Sushi, and Chef Christian Petroni.
- Jacob Javits CentercorePermanent Nuchas location at the Jacob Javits Center in New York City (429 11th Ave, New York, NY 10001) serving convention attendees.
- Georgia World Congress CentercorePermanent Nuchas location at the Georgia World Congress Center in Atlanta (285 Andrew Young International Blvd NW, Atlanta, GA 30313) serving convention attendees.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Nuchas competitors and assessment
Company assessmentBroad incumbents
- Hot Pockets (Nestlé): Mass-market frozen handheld category leader. Competes for the same 'quick handheld food' occasion as Nuchas but at significantly lower price points and broader distribution.
- Goya Foods: Largest US Hispanic food brand with broad portfolio including frozen empanadas and related handheld items. Competes with Nuchas in frozen ethnic handheld category but at much larger scale and lower price points.
- InnovAsian Cuisine: Mass-market frozen Asian entrées and appetizers brand. Comparable as a larger-scale frozen ethnic handheld competitor in retail and foodservice channels.
Direct peers
- Tina's Burritos: Established frozen handheld ethnic (Hispanic) brand with broad retail distribution. Comparable in product format (handheld frozen dough-wrapped meals) and competes in overlapping retailer shelf space.
- Amy's Kitchen: Premium frozen prepared meals brand with international/ethnic product lines (e.g., Indian, Mexican). Closely comparable in positioning around organic, premium, globally-inspired frozen handheld and entrée formats.
- La Fe Foods: Hispanic frozen handheld brand offering empanadas, arepas, and related products. Directly comparable product overlap to Nuchas's core empanada category, particularly in retail and foodservice.
- Saffron Road: Premium frozen globally-inspired entrées brand with broad retail distribution. Closely comparable positioning to Nuchas in 'premium, globally-inspired frozen meals' for retail and DTC.
Emerging players
- Strong Roots: Plant-based frozen ethnic foods brand with retail and DTC distribution. Comparable as a smaller, premium, globally-inspired frozen CPG brand targeting similar quality-conscious consumers.
- Feel Good Foods: Premium frozen handheld foods (dumplings, wontons, mac & cheese bites) with international flavor profiles. Direct competitor in the 'premium frozen handheld ethnic' DTC and retail category.
- Deep Indian Kitchen: Frozen Indian entrée brand (formerly Deep Foods) targeting premium, globally-inspired frozen meals in DTC and retail. Directly comparable in positioning and channels to Nuchas's premium ethnic DTC playbook.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Nuchas social profiles
Digital presenceNuchas compliance and trust
Trust signalCompliance2 records
Nuchas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nuchas leadership team
Management profileNumber of profiles
Profiles1 record
Nuchas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nuchas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nuchas
What does Nuchas do?
Nuchas manufactures and sells gourmet frozen empanadas and Argentine-style medialunas (croissants) inspired by international flavor profiles. Products are produced at an SQF Level 3, USDA/FDA-inspected facility in North Bergen, NJ, and distributed through direct-to-consumer e-commerce, wholesale foodservice, private label manufacturing, and venue concessions.
Is Nuchas a public or private company?
Nuchas is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nuchas founded?
Nuchas was founded in 2009. It employs 11 to 50 people.
Where is Nuchas based?
Nuchas is headquartered in North Bergen, United States, in the North America region.
How does Nuchas make money?
Four revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are wholesale and Foodservice, venue Concessions and Events and private Label Manufacturing.
Who are Nuchas's main competitors?
Broad incumbents on record are Hot Pockets (Nestlé), Goya Foods and InnovAsian Cuisine. Direct peers are Tina's Burritos, Amy's Kitchen, La Fe Foods and Saffron Road. Emerging players are Strong Roots, Feel Good Foods and Deep Indian Kitchen.
Does Nuchas have an API?
No public API is recorded for Nuchas.
What industry is Nuchas in?
Nuchas's product category is Frozen Empanadas and Handheld Foods. Its primary akta.pro industry code is CRADADAE, Frozen Ethnic & International Meals, with a secondary code of AFAKACAM, Refrigerated & Frozen Doughs and Batters Manufacturing. Its NAICS code is 311813 and its SIC code is 2000.