What XKGlow does

XKGlow is an Illinois-based (Springfield) manufacturer of LED lighting systems for automotive and powersports vehicles, founded in 2009. The company designs and produces Bluetooth-enabled, smartphone app-controlled RGB and RGBW LED lighting products spanning underglow kits, rock lights, light bars, headlights, taillights, wheel rings, fiber optic interior kits, whip lights, and motorcycle accent kits, with vehicle-specific fitments across cars, trucks, Jeeps, UTVs/ATVs, boats, and Tesla Cybertrucks. Its core technology platform, XKchrome, is a third-generation patented app-control system that integrates smartphone sensors for music sync, speed/acceleration sync, camera color capture, and microphone sync; the company also holds a patent on its S.A.R. (Search And Rescue) 360-degree directional lighting system, which provides electronic beam adjustment without mechanical movement for first responders and off-road users.

The business operates a multi-channel go-to-market: direct-to-consumer e-commerce through store.xkglow.com, an authorized dealer network that includes major aftermarket distributors (Revzilla, JP Cycle, Turn14, WPS, Keystone, IOWA80, Tint World), and OEM/ODM design-and-manufacturing partnerships with Polaris Industries, Local Motors, and Mastercraft Boats. Pricing is one-time hardware unit pricing with tiered kit configurations (Standard/Advanced/Pro), ranging from approximately $43 for entry-level dome light kits to over $3,000 for advanced S.A.R. lighting systems; premium Cybertruck-specific kits reach ~$1,300. The company supports its distribution with an ambassador/creator program, presence at trade shows including SEMA, and active social channels (Instagram, TikTok, YouTube, Facebook). XKGlow is privately held with no disclosed external funding, operates a single headquarters in Springfield, IL, and serves customers primarily in North America.

Name

XKGlow

Legal name

XKGLOW

Website

https://xkglow.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

XKGlow is a privately held Illinois-based manufacturer of Bluetooth app-controlled LED lighting systems for cars, trucks, Jeeps, motorcycles, UTVs, marine vessels, and emergency vehicles, selling through direct e-commerce, an authorized dealer network, and OEM partnerships with Polaris, Local Motors, and Mastercraft Boats.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket LED Lighting

NAICS

Electric Lighting Equipment Manufacturing (33513)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Automotive Lighting Systems & Components Manufacturing (LED/Headlamps/Signal/Interior) (IMACAJAF)

akta.pro secondary industry

Optoelectronic Components (LEDs, photodiodes, optocouplers, optical sensors) (IMAGAJAF)

Keywords

• Automotive LED lighting
• Aftermarket vehicle lights
• App-controlled RGB lighting
• Off-road light bars
• Motorcycle underglow kits

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. LED Lighting Products: One-time hardware sales of LED lighting products including underglow kits, rock lights, light bars, headlights, taillights, whip lights, interior lighting, and accessories. Products are sold as complete kits with add-on options. Revenue is generated through direct e-commerce sales, dealer network, and OEM partnerships with vehicle manufacturers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

XKGlow manufactures and sells a comprehensive line of LED lighting products for cars, trucks, Jeeps, motorcycles, UTVs/ATVs, boats, and emergency vehicles, including underglow kits, rock lights, headlights, taillights, light bars, wheel ring lights, fiber optic interior kits, whip lights, cube lights, and the S.A.R. directional search lighting system. Its flagship differentiator is the proprietary XKchrome Bluetooth smartphone app-control platform with 16 million color options, music/speed/camera sync, and addressable RGBW color-chasing LED technology, complemented by full-service OEM design and manufacturing for vehicle manufacturers.

Product overview

XKGlow is a manufacturer of advanced LED lighting systems for vehicles, operating as a single unified product platform with multiple product sub-brands. The core offering centers on the XKchrome App Control Series (Bluetooth-enabled RGB/RGBW smartphone-controlled LED lighting supporting 16 million colors, music sync, speed sync, and camera color capture) complemented by the premium XKmax Ultra Series (advanced RGBW addressable color chasing technology). Product categories span underglow light kits, rock lights, headlights, taillights, LED light bars, wheel ring lights, fiber optic interior kits, whip lights, motorcycle kits, and Cybertruck-specific accessories. Supporting infrastructure includes the S.A.R. (Search and Rescue) 360-degree directional lighting system for first responders, XKcommand switch panels for off-road light control, mounting accessories, and various replacement bulbs and add-on components. The company also offers OEM design and manufacturing services for developing custom lighting solutions.

Differentiator

Problem solved

Functional benefit

Brands

• XKchrome: Patented app-control technology system for RGB LED lighting, featuring 16 million colors, music sync, and smartphone control.
• XKmax
• S.A.R. (Search And Rescue)
• XKalpha
• XKPixel
• XKdefender

Products and services

• XKchrome App Control Series Bluetooth-enabled smartphone app-controlled RGB and RGBW LED lighting system supporting 16 million colors with music sync, speed sync, camera color capture, and multi-zone control for vehicles.
• XKmax Ultra Series Premium RGBW addressable LED lighting series with color-chasing technology for underglow, interior ambient, wheel ring light kits, headlights, light bars, and whip lights.
• XKalpha Series RGBW LED underglow lighting kits with addressable color-chasing features for vehicles.
• Underglow Light Kits LED underglow lighting kits installed under vehicle chassis for enhanced appearance and ground illumination, available for cars, trucks, Jeeps, and motorcycles in multiple tiers.
• Rock Light Kits LED rock lights for off-road illumination mounted under the vehicle to light up terrain during off-road driving, available in pure white and RGB/RGBW color-changing variants.
• LED Headlights LED headlights for vehicles including 7-inch and 5.75-inch motorcycle headlights and Jeep-specific XKmax LED headlight kits with RGBW chasing halo and app control.
• LED Taillights LED taillights including sequential turn signal options for trucks, Jeeps, and Broncos with enhanced visibility features.
• LED Light Bars LED work lights and light bars for trucks, SUVs, Jeeps, and off-road vehicles in various sizes, available in RGBW with DRL strips and app control.
• LED Wheel Ring Lights LED wheel ring lights that mount behind vehicle wheels providing illumination effects visible through wheel openings, available in RGB and RGBW with app control.
• Fiber Optic Interior Light Kits Fiber optic LED interior ambient lighting kits providing Tron-style glow effects for vehicle interiors, with app control and color-chasing capabilities.
• LED Whip Lights LED whip lights for UTVs, ATVs, and trucks with app control, music sync, brake light, and turn signal functions, available with COB LED strips.
• S.A.R. Search Light System Search and Rescue 360-degree directional lighting system with electronic beam adjustment, offering instant light turning without mechanical movement for first responders and off-road use.
• Cube Lights LED cube lights available in SAE-compliant fog, driving, spot, and flood beam patterns with 20W output and optional XKchrome RGB back-lighting for off-road and on-road use.
• Motorcycle LED Kits Complete LED accent lighting kits for motorcycles including underglow, engine, accent, and wheel lighting with smartphone app control and smart brake features.
• Cybertruck Lighting Accessories Tesla Cybertruck-specific LED lighting including roof-mounted off-road light bars, underglow kits, accent strips, and interior fiber optic lighting engineered for 48V systems.
• Marine LED Lights LED lighting solutions for boats including interior lights, underwater lights, search light systems, and work light bars designed for marine environments.
• Emergency & Commercial LED Lights LED strobe lights and work lights for commercial and emergency vehicle applications, including the XKdefender security light with multiple modes.
• XKcommand Switch Panel Bluetooth-controlled off-road switch panel for controlling multiple LED lights, available for Cybertruck and general vehicle use with app control.
• XKchrome Controller Standalone Bluetooth-enabled smartphone controller for 12V RGB LED lights that enables app control, music sync, and color customization for upgrading existing lighting systems.

Quantifiable outcome

• Over 500,000 potential Tesla Model 3 owners in the market for LED lighting accessories
• +1 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Local MotorscoreOEM/ Whitelabel/ Licensing PartnerXKGLOW develops advanced lighting solutions for Local Motors vehicles, providing custom OEM lighting systems for their innovative vehicle designs.
• Mastercraft BoatscoreOEM/ Whitelabel/ Licensing PartnerXKGLOW provides custom marine lighting solutions for Mastercraft Boats, developing lighting systems for watercraft applications.
• Polaris IndustriescoreOEM/ Whitelabel/ Licensing PartnerXKGLOW partners with Polaris Industries to develop advanced lighting solutions for their powersports vehicles including ATVs and UTVs.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Oracle Lighting: Specializes in LED lighting solutions for automotive, marine, and powersports markets, including color-changing underglow and app-controlled systems. Highly comparable SKU overlap and customer base to XKGlow.
• Baja Designs: Off-road and racing LED lighting specialist with strong dealer network and similar target customers (Jeep, UTV, overland enthusiasts). Comparable product mix in light bars and auxiliary lighting.
• Diode Dynamics: U.S.-based manufacturer of LED lighting for automotive and powersports applications. Directly comparable product breadth (headlights, fog lights, accent lighting) with similar DTC-plus-dealer GTM and strong enthusiast brand presence.
• Heise LED: Mobile and marine LED lighting brand offering light bars, accent lighting, and app-controlled RGB systems. Direct overlap in powersports and marine channels with XKGlow.
• Anzo USA: Manufacturer of aftermarket LED headlights, taillights, and lighting accessories for cars and trucks. Direct competitor in the headlight/taillight replacement segment of the automotive aftermarket.
• Race Sport Lighting: Wholesale distributor and brand of automotive LED lighting including underglow, interior, and off-road products. Competes in the same dealer/distributor channel with overlapping SKU families.
• Rigid Industries: Premium LED light bars, pod lights, and off-road illumination products for trucks, Jeeps, UTVs, and marine. Competes directly with XKGlow's off-road and work-light product lines at the higher-quality end.
• Putco: Long-established U.S. automotive LED accessory manufacturer producing replacement bulbs, light bars, and chrome accessories for trucks and cars. Comparable aftermarket positioning and distribution model.

Others

• Polaris (as OEM/customer context): Listed here only as the OEM customer context for XKGlow's powersports lighting business; not a peer but representative of the OEM channel that XKGlow's design-services capability targets.

Emerging players

• Auxbeam: Budget-oriented Chinese-origin LED lighting brand with strong e-commerce presence, often sold via Amazon. Represents the price-disruption threat to XKGlow's mid-tier product lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCTtNwJw7s393pH4djhDX4rw
• Facebookfacebook.com/xkglow
• Instagraminstagram.com/xkglow
• TikToktiktok.com/@xkglowofficial
• Xx.com/xkglow
• LinkedInlinkedin.com/company/xkglow

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XKGlow