What TrainerTainment does

TrainerTainment (legal entity: Trainertainment, LLC) is a private U.S. training and coaching company founded in 2006 and headquartered in North Richland Hills, Texas (with a Keller, TX mailing address). The company exclusively serves the Family Entertainment Center (FEC) vertical — bowling alleys, arcades, laser tag facilities, trampoline parks, and similar amusement venues — providing coaching, training content, and operational consulting aimed at increasing party and group sales, improving guest service, reducing employee turnover, and developing sales leaders. Its core proprietary assets include the PCQPC five-step sales methodology (Prospect, Connect, Qualify, Present, Close) and the "TrainerTainment Business Growth Plan" framework, both specifically designed for FEC sales motions.

The company delivers its offerings through three interlocking technology channels: the Grow Academy online course platform, the Xpress Training membership portal (providing 24/7 access to training modules), and a partner ecosystem that includes the Peer Talk community and a curated Partner Directory of FEC industry vendors. The product portfolio spans high-touch services (weekly business and sales coaching at $750 per virtual session, group coaching, onsite training, mystery shopping at $250 per evaluation, and new-center opening consulting), recurring digital memberships (Xpress Training at $25/month or $250/year; Educate Membership at $500/year), and à-la-carte digital and physical products including online courses ($40-$200), the annual Ultimate Sales Planner ($65), and various guides and books authored by founder/CEO Beth Standlee.

The business model is a hybrid of professional services, recurring subscriptions, and one-time product sales, distributed primarily through a direct-to-customer e-commerce storefront (trainertainment.net) supplemented by direct sales outreach to mid-market FEC operators. The company is bootstrapped and founder-owned, with no disclosed external institutional investment, and is actively operating with an 11-50 employee team. Go-to-market combines sales-led outreach, community-led group coaching, and event-driven thought leadership via IAAPA Expos and proprietary conferences such as the Birthday Sales Conference.

Name

TrainerTainment

Legal name

Trainertainment, LLC

Website

https://trainertainment.net

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

TrainerTainment is a private U.S. coaching and training company that exclusively serves Family Entertainment Centers (bowling, arcades, trampoline parks) with sales coaching, online courses, mystery shopping, and proprietary sales methodology.

Ownership category

akta.pro rank

Product category

Sales Training and Coaching for Family Entertainment Centers

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Coach Education, Certification & Clinics (HSADAEAO)

akta.pro secondary industry

Family Entertainment Centers (Indoor развлечения: Arcade, Soft Play, Party Centers) (THAJAEAC)

Keywords

• Sales training services
• Business coaching programs
• Family entertainment centers
• Mystery shopping services
• Onsite team training

Headquarters

HQ city

Keller

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Coaching Services: Weekly business and sales coaching engagements with FEC clients. Includes individual coaching sessions, group coaching, and virtual training/coaching at $750 per session.
2. Training Memberships: Recurring subscription revenue from Xpress Training memberships ($25/month or $250/year) and Educate Membership ($500/year) providing access to online courses and training resources.
3. Physical Products: One-time sales of books, guides, planners, and training materials including The Ultimate Sales Planner ($65), Party Host Training Guide ($80-100), and Marketing and Promotions Guide ($100-130).
4. Online Courses: Digital courses through Grow Academy including PCQPC ($200), Group Sales ($40), Party Host Training ($40), and other specialized training modules.
5. Mystery Shopping Services: Service to test and evaluate how teams handle inbound birthday party calls and sales inquiries, priced at $250 per evaluation.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

TrainerTainment provides sales training, business coaching, onsite training, mystery shopping, and consulting services exclusively for family entertainment centers (FECs) such as bowling alleys, arcades, trampoline parks, and laser tag venues. It sells recurring coaching engagements, online courses via its Grow Academy platform, membership subscriptions (Xpress Training, Educate Membership), and physical/digital training products including the Ultimate Sales Planner, PCQPC sales courses, and various FEC-specific guides, designed to grow party sales, improve guest service, and reduce staff turnover.

Product overview

TrainerTainment provides a comprehensive portfolio of training and coaching services specifically designed for family entertainment centers. The offering includes in-person and virtual coaching services (Business Coaching, Sales Coaching, Group Coaching, Onsite Training, Xpress Training, Mystery Shopping), digital and physical training products (Ultimate Sales Planner, Party Host Training Guide, Marketing and Promotions Guide, Building Birthday Sales, Building Group Sales, Building Great Teams, People Buy From People book and workbook), and online courses through Grow Academy (PCQPC Sales Process, Party Host Training, Group Sales, Dealing with the Difficult Guest, and more). The company also offers membership programs (Xpress Training, Educate Membership) that bundle access to multiple training resources. Key products include the Ultimate Sales Planner as an all-in-one sales system combining the Reach Calendar with daily planning, and the PCQPC sales methodology. Services are designed to help FECs increase foot traffic, improve party sales, create better work environments, and reduce employee turnover.

Differentiator

Problem solved

Functional benefit

Brands

• Grow Academy: Online courses platform for family entertainment center growth training covering sales, service, and leadership.
• Xpress Training
• Sales Pro System

Products and services

• Business Coaching Coaching services focused on business strategy, planning, and overall business growth for family entertainment centers, delivered through scheduled growth calls and weekly engagements.
• Sales Coaching Sales-focused coaching engagements built around the PCQPC sales process to help FEC teams increase birthday party and group event bookings, improve service, and develop leadership skills.
• Marketing Pro System Marketing system and guidance for family entertainment centers to promote their business and attract customers.
• New Center Project & Openings Consulting and support services for launching new family entertainment center businesses, including pre-opening strategy and sales process setup.
• Onsite Training In-person training services delivered at the client's family entertainment center location for hands-on team development.
• Xpress Training 24/7 online training membership providing anytime, anywhere access to training modules, scripts, and professional tools for FEC staff development.
• Mystery Shopping Mystery shopping service that tests how FEC teams handle inbound birthday party calls and sales inquiries, evaluates booking performance, and identifies coaching opportunities, priced at $250 per evaluation.
• Group Coaching Virtual monthly group coaching sessions bringing together sales teams from non-competing FEC markets to establish collaborative accountability and growth using the Sales Pro System.
• Virtual Training/Coaching Session One-on-one virtual training or coaching session delivered remotely by TrainerTainment coaches, priced at $750 per session.
• Educate Membership 12-month do-it-yourself program providing access to Grow Academy and Xpress Training online curriculum for sales generation training, priced at $500/year.
• PCQPC – The Only Sales Process You Will Ever Need Online course on Grow Academy teaching the PCQPC sales methodology (Prospect, Connect, Qualify, Present, Close) for advancing FEC sales skills, priced at $200.
• Party Host Training (Grow Academy) Interactive 2-lesson Grow Academy course for training party hosts to hold virtual parties and create memorable birthday experiences, priced at $40.
• Group Sales (Grow Academy) Grow Academy course covering group types, center evaluation, package design, and sales techniques for increasing FEC group event revenue, priced at $40.
• Dealing with the Difficult Guest Grow Academy interactive course teaching FEC team members how to handle difficult guests and turn angry customers into raving fans.
• Ultimate Sales Planner (2026 Edition) All-in-one integrated sales planner and calendar combining the Reach Calendar with daily planning pages, including the PCQPC Sales Process tracker and sales outreach scripts for FEC sales teams.
• Ultimate Sales Planner (2022 Edition) Earlier version of the integrated sales planner including a marketing reach calendar, scripts for inbound event sales and outbound prospecting, and segmented lists of adult, kid, church, and fundraiser groups.
• Party Host Training Guide Comprehensive digital or hard-copy guide for hiring and training party hosts to create memorable birthday party experiences, priced at $80 digital / $100 hard copy.
• Marketing and Promotions Guide Marketing manual with step-by-step guides for planning successful FEC promotions and events throughout the year, priced at $100 digital / $130 hard copy.
• The Reach Calendar Monthly marketing reach calendar providing weekly targets for who to call for birthday parties and group events, with national holidays and marketing insights, priced at $30 digital.
• Building Birthday Sales Comprehensive guide for creating or updating a birthday party program, including designing packages, scheduling, the PCQPC sales process, and hiring party staff.
• Building Group Sales Guide covering group products, sales strategies, and event execution for hosting youth events, company outings, field trips, and fundraisers.
• Building Great Teams Digital manual providing a step-by-step hiring process including recruitment strategies, audition processes, and required forms for building high-performing FEC teams.
• People Buy From People (Book) Book by Beth Standlee on sales methodology and personal connection in selling, outlining the PCQPC sales process.
• People Buy From People Companion Workbook Companion workbook to the People Buy From People book, designed to help implement the learning and sales process outlined in the main book.

Quantifiable outcome

• 16% revenue increase in first year of coaching
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered reference customer and minor.

• Palmyra Bowlingreference customerOthersClient partner who provided testimonial about 22% revenue growth and $5 ROI per dollar invested in TrainerTainment coaching services
• Let's Roll Bowlingreference customerOthersClient partner featured in testimonial about improved team structure and leadership through coaching
• Partner Directory MembersminorGTM or Marketing PartnerTrainerTainment maintains a Partner Directory featuring industry suppliers and service providers in the FEC space including Redemption Plus, Party Center Software, Safe Park USA, Embed, Player One, Zone Laser Tag, Flagship Carpets, Fetch Rev, Creative Works, Apple Industries, Bowling Industry Magazine, and Party Direct

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sandler Training: Globally recognized sales methodology and training franchise operating across industries. Highly comparable business model — paid sales coaching, certification programs, and training content — but at vastly larger scale and without the FEC vertical specialization that defines TrainerTainment.
• Dale Carnegie & Associates: Long-established sales, leadership, and interpersonal skills training organization with a global licensee network and a broad course catalog. Comparable as a professional training/coaching business monetizing courses and instructor certifications, though operating at much greater scale and across industries.
• FranklinCovey: Enterprise leadership and performance training firm with proprietary methodologies (e.g., '7 Habits'), certification programs, and content licensing. Comparable via its content-plus-coaching model and methodology-based training IP, though FranklinCovey focuses on enterprise leadership rather than sales coaching for a niche.
• Richardson Sales Performance: Sales training and performance company offering customized sales training, coaching, and curriculum for B2B selling organizations. Comparable business model (training content + ongoing coaching engagements), though serving broader B2B/enterprise customers rather than FEC operators.
• HubSpot Academy: Free online learning platform offering certifications and courses on sales, marketing, and customer experience. Comparable via its online-course-plus-membership model and content monetization framework (e.g., Grow Academy, Xpress Training), though serving inbound marketing broadly rather than a single niche.

Emerging players

• The Brooks Group: Sales training and coaching firm providing curriculum-driven programs (e.g., IMPACT Selling) targeting B2B sales organizations. Comparable as a smaller, sales-coaching-specialized firm with similar recurring training revenue, though focused on broader B2B sales rather than the FEC vertical.
• Sales Gravy: Sales training and coaching company led by Jeb Blount, monetizing courses, books, podcasts, and coaching engagements. Comparable as a founder-led, content-driven sales training business with subscription courses — closely mirroring TrainerTainment's Grow Academy + coaching model, though at broader sales audience rather than FEC-specific.

Others

• Gong.io: Revenue intelligence and sales coaching platform that records, transcribes, and analyzes sales calls. Adjacent to TrainerTainment's mystery shopping and sales coaching offerings in the sales enablement ecosystem, though delivering software rather than training services and not directly competitive on training content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/trainertainment
• YouTubeyoutube.com/user/trainertainment
• Facebookfacebook.com/TrainerTainment
• LinkedInlinkedin.com/company/trainertainment
• Instagraminstagram.com/trainertainment

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TrainerTainment