ATAK Nordic

What ATAK Nordic does

ATAK Nordic is a Copenhagen-based digital communications bureau operating under the Danish limited company ATAK A/S (CVR 27045294), founded by William Atak, who has worked in marketing since 1997 and serves as Managing Director. The firm specializes in Online Reputation Management (ORM), crisis communications, corporate reputation, and review management, serving Danish businesses (small to large), private individuals with online reputation issues, and organizations seeking training. Revenue is generated primarily through bespoke professional-services engagements, with standard terms including one-month termination notice and prepayment invoicing, supplemented by paid training courses (Reputation Camp and the 3-week intensive Shitstorm Pro, priced at DKK 12,449 ex. VAT), review-management engagements starting from DKK 4,000, and crisis-consulting starting from DKK 4,500.

The firm's delivery model combines proactive reputation building (positive content occupying the first page of search results) with reactive reputation repair, executed through platform reporting to Trustpilot, Google, and Facebook; press-council complaints to Pressenævnet; de-indexation and depublication requests; and anonymization tactics. Underlying workflows are expert-driven and methodology-based rather than software-based; no proprietary platform, app, API, or AI tooling is disclosed. ATAK operates a sister division, ATAK Digital, providing adjacent marketing services (SEO, PPC, social, web, design), enabling cross-sell across communications and digital marketing mandates.

Distribution is sales-led and direct: inbound via phone, email, and a free 'Reputation tjek' (reputation audit) lead magnet, reinforced by earned-media positioning of William Atak as a quoted Danish ORM expert across DR, TV2, Børsen, Politiken, Berlingske, and Jyllands-Posten, and by a content engine of whitepapers, the 'Den Perfekte Shitstorm' podcast, the published book 'Glad kunde, Sur kunde,' and structured courses. The firm reports serving 'hundreds of companies' over 15+ years, with anonymized case studies demonstrating measurable outcomes (e.g., Trustscore improvement from 1.5 to 4.0, removal of 76 false Trustpilot reviews).

Name

ATAK Nordic

Legal name

ATAK A/S

Website

https://atak.dk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

ATAK Nordic is a Copenhagen-based Danish communications bureau specializing in online reputation management, crisis communications, corporate reputation, and review management for Danish SMEs, large enterprises, and individuals facing digital reputation threats.

Ownership category

akta.pro rank

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Professional Services – Communications & Strategy Consulting: ATAK Nordic generates revenue primarily through bespoke consulting engagements covering crisis communications, reputation management, corporate reputation, media relations, and media training. Engagements are scoped individually and invoiced according to agreed terms. Standard payment terms are prepayment unless otherwise specified in the agreement. The company also offers card-based prepaid hour packages (klippekort) with a 12-month expiration.
2. Education & Training Courses: ATAK Nordic offers paid courses and workshops on reputation management and shitstorm handling. Shitstorm Pro is a 3-week intensive course priced at kr. 12,449 (excl. VAT) delivered as day classes or online via Zoom. Reputation Camp is offered as both lectures and courses, with pricing depending on content and duration. These courses serve as both standalone revenue and client acquisition tools.
3. Review Management Services: ATAK Nordic charges for managing and removing negative or false customer reviews on platforms such as Trustpilot, Google, and Facebook. Pricing starts from kr. 4,000 (excl. VAT) for review management services. The company also offers strategic review handling and response writing.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

ATAK Nordic is a Danish digital communications bureau that sells consulting services in corporate reputation, crisis management, online reputation management, and review management. It helps businesses and private individuals remove or suppress negative online content, manage and remove false reviews on platforms such as Trustpilot, Google, and Facebook, navigate shitstorms, and strengthen their digital identity. The bureau also sells structured paid training courses (Reputation Camp and Shitstorm Pro) on online reputation management and crisis handling.

Product overview

ATAK Nordic is a Danish digital communications agency offering consulting services for crisis management, reputation management, and corporate communications. The company operates as a unified service consultancy rather than a software platform, organized into four main specialization areas: Corporate Reputation (encompassing reputation marketing, risk assessment, strategic media advisory, media training, and public relations), Crisis Management (including crisis communication, press handling, and media monitoring), Reputation Management (focused on online reputation management, removal of unwanted content, and reputation recovery), and Review Management (managing customer reviews on platforms like Trustpilot, Google, and Facebook). The company also offers educational courses including Reputation Camp and Shitstorm Pro. Led by Managing Director William Atak, ATAK Nordic serves both small and large businesses in Denmark and internationally, with a focus on digital identity and online presence.

Differentiator

Problem solved

Functional benefit

Brands

• ATAK Nordic: Communication bureau specializing in corporate reputation, crisis management, reputation management, and review management services
• ATAK Digital

Products and services

• Corporate Reputation

Quantifiable outcome

• Removed 76 false Trustpilot reviews and 10 false Google reviews in 1 month; raised Trustscore from 1.5 to 4.0
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Advice A/S: One of Denmark's largest PR and communications agencies, providing corporate communications, brand strategy, and stakeholder engagement. Comparable as a domestic Danish peer in the broader corporate-reputation and PR space, though broader and more generalist than ATAK.
• AnewKroyer: Danish PR and communications agency offering corporate communications, public affairs, and brand positioning. Comparable to ATAK Nordic's corporate reputation and media advisory work, with deeper focus on traditional PR rather than digital ORM.

Broad incumbents

• Edelman: Global public relations firm with extensive crisis communications and corporate-reputation practices. Competes with ATAK Nordic for larger enterprise crisis and reputation mandates, particularly with multinational or cross-border clients active in Denmark.
• BCW (Burson Cohn & Wolfe): Global communications agency with strong crisis, public affairs, and corporate-reputation capabilities. Comparable at the high end of ATAK's market for large-company crisis and reputation work, though operating as a full-service network rather than an ORM specialist.

Others

• Yext: Digital presence platform with reputation management and review-monitoring capabilities. Adjacent competitor on the review-management subsegment of ATAK's offering, typically serving larger enterprises with multi-location digital presence needs.

Emerging players

• Birdeye: Customer experience and review-management SaaS platform that overlaps with ATAK's review management service line, particularly for multi-location businesses. Differs in being a technology platform vs. ATAK's service-led approach, but addresses the same review-monitoring pain point.
• Igniyte: UK-headquartered online reputation and review management firm serving enterprises and individuals across Europe. Comparable in ORM methodology and crisis-response offerings, with overlapping Nordic reach via international engagements.

Direct peers

• WebiMax: Digital marketing agency combining SEO, content marketing, and online reputation management. Overlaps with ATAK Digital's SEO services and ATAK Nordic's ORM capability, serving similar SMB and mid-market clients.
• ReputationX: Online reputation management agency offering content suppression, review management, and ORM services to individuals and businesses. Direct competitor to ATAK Nordic's core ORM proposition, operating globally with a similar service-based delivery model.
• Net Reputation: Specialist ORM firm providing content removal, review management, and personal-brand repair for individuals and businesses. Closely comparable in service scope (de-indexation, review handling) and target segments to ATAK Nordic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/atakdk
• Facebookfacebook.com/ataknordic
• LinkedInlinkedin.com/company/atakdk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ATAK Nordic