Martin Insurance Group

What Martin Insurance Group does

Martin Insurance Group is a privately held, independent insurance agency headquartered in Carbondale, Colorado with a second office in Eagle, serving the Roaring Fork Valley and Vail Valley. Founded in 2011 through the merger of Peter J. Martin Insurance (established 1999 by owner Peter Martin) and Steve Martin Insurance, the agency operates under co-owners Peter Martin and April Trulove and employs approximately 25 licensed agents and staff across personal lines, commercial lines, individual health, group benefits, Medicare, and claims functions. The firm is an official Connect for Health Colorado Enrollment Center, is BBB accredited (File #46005171), and earned a Pinnacol Wellness Award.

The agency distributes three core product lines — Personal Insurance (auto, home, high-value homes, RV/boat/ATV, dwelling fire), Business Insurance (workers compensation with a proprietary Six Point Strategy for cost reduction of up to 50%, general liability, commercial auto and property, contractor coverage), and Health Insurance (individual/family plans, group benefits, Medicare, travel) — across roughly 15+ commercial carriers and multiple personal and health carriers. Its go-to-market is a consultative three-step sales process (introductory call, needs assessment, market shopping) supported by referrals and five-star reviews on Facebook, Google, and Yelp.

The underlying technology is standard independent-agency SaaS rather than proprietary infrastructure: the CSR24 client portal and AppliedPay payments handle self-service, billing, and certificates of liability; carrier-provided mobile apps supply digital ID cards and policy access; and Pinnacol Assurance underwrites the core workers compensation book. The agency earns commission-based revenue per policy sold and serviced, with no public pricing, no subscription product, and no disclosed revenue figures. Customers are predominantly local small and mid-sized businesses (especially in construction, staffing, hospitality, and events) plus individual households across Colorado's mountain communities.

Name

Martin Insurance Group

Legal name

Martin Insurance Group

Website

https://martininsurancegrp.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Independent insurance agency operating from Carbondale and Eagle, Colorado, offering personal, business, and health insurance through multiple carriers to local households and small businesses in the Roaring Fork and Vail Valleys.

Ownership category

akta.pro rank

Product category

Independent Insurance Brokerage (Personal, Commercial & Health)

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Small Group Health Insurance (2–50/100) (FSAIAFAD)

Keywords

• Independent insurance agency
• Personal insurance coverage
• Commercial insurance brokerage
• Health insurance marketplace
• Workers compensation consulting

Headquarters

HQ city

Carbondale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Agency Commissions: Martin Insurance Group earns commissions from insurance carriers for policies sold and serviced. As an independent insurance agency, they represent multiple insurance carriers across personal, business, and health insurance lines, earning override commissions and policy-based compensation from each carrier.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Martin Insurance Group is an independent insurance agency that brokers personal, business, and health insurance products on behalf of multiple carriers, with offices in Carbondale and Eagle, Colorado. The agency serves individuals, families, and small-to-mid-sized businesses through licensed agents who consult on coverage needs, shop carriers, and provide ongoing policy management via a 24/7 client portal and mobile apps.

Product overview

Martin Insurance Group is a multi-line insurance agency offering personal, business, and health insurance products. Their core offerings include Personal Insurance (auto, home, high-value homes, dwelling fire), Business Insurance (worker's compensation, general liability, commercial auto/property, contractor coverage), and Health Insurance (individual/family, group benefits, Medicare, travel). The company provides a smartphone mobile app for generating auto ID cards and certificates of liability, a client portal for policy management and billing, and integrates with Connect for Health Colorado for marketplace health plans. Their business insurance includes a proprietary Six Point Strategy for workers compensation cost reduction up to 50%.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Insurance
• Business Insurance Commercial insurance solutions for businesses including Workers Compensation with the agency's Six Point Strategy for cost reduction up to 50%, General Liability, Commercial Auto & Property, Contractor Coverage, and specialized support for contractors and small-to-mid businesses across industries.
• Health Insurance Health insurance products including Individual & Family plans, Group Benefits for companies from 1 employee to any size, Connect for Health Colorado marketplace plans, Medicare guidance, and travel insurance. Delivered through certified Connect for Health Colorado brokers at no charge for enrollment.
• Medicare Advisory Services Medicare guidance services to help eligible individuals evaluate health plans and prescription drug coverage options with simplified enrollment assistance.
• Group Benefits Customizable group health benefits for companies of any size, including association discount plans, partial self-funded options, and no-cost-to-employer plan designs.
• Contractor Coverage Specialized insurance plans designed for contractors with unique needs assessment and policy filling, including workers compensation, general liability, and commercial auto tailored to contractor operations.

Quantifiable outcome

• Vail Custom Builders saved over $8,000 on general liability insurance while increasing liability limits by an additional $2,000,000
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Connect for Health ColoradocoreChannel Partner/ Reseller/ DistributorMartin Insurance Group is an official Connect for Health Colorado Enrollment Center with Certified Brokers who guide customers through the marketplace, including advanced premium tax credits, public program options, and enrollment at no charge. This partnership enables the agency to offer ACA-compliant health plans from multiple carriers.
• Pinnacol AssurancecoreTechnology or IntegrationPinnacol Assurance is the agency's primary workers compensation insurance carrier partner. Martin Insurance Group has developed a Six Point Strategy with Cost Containment Certification as the centerpiece to help clients reduce workers compensation costs. Pinnacol also provides a free Worksite Wellness Program for policyholders. In 2015, Pinnacol recovered over $6.5 million on behalf of policyholders through subrogation.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Others

• Pinnacol Assurance: Pinnacol Assurance is Martin's primary workers compensation carrier partner in Colorado. While not a direct competitor (Pinnacol is the carrier/underwriter, Martin is the distributing agent), Pinnacol is a critical ecosystem participant whose product, Worksite Wellness Program, and Six Point Strategy collaboration underpin Martin's commercial workers comp value proposition.
• Connect for Health Colorado: Connect for Health Colorado is the state's official ACA health insurance marketplace where Martin Insurance Group holds certified broker/enrollment center status. As an enabling platform rather than a competitor, this partnership is foundational to Martin's individual and group health insurance revenue stream.

Broad incumbents

• Hub International: Hub International is one of the largest independent insurance brokerages in North America, offering personal, commercial, and employee benefits lines through a multi-carrier model. It is comparable to Martin as a fellow multi-line independent agency but operates at vastly greater scale with a national footprint and PE-backed growth strategy.
• Acrisure: Acrisure is a top global insurance brokerage built through aggressive roll-up M&A of independent agencies across personal, commercial, and specialty lines. Like Martin, Acrisure's foundation rests on independent agency economics and multi-carrier access, but it competes through technology investment and scale that smaller agencies cannot match.
• Brown & Brown Insurance: Brown & Brown is a publicly-traded national insurance brokerage providing personal, commercial, and employee benefits products. Comparable to Martin as a multi-line independent agency model, Brown & Brown has scaled through regional acquisitions and offers the same multi-carrier shopping capability Martin's clients value.

Emerging players

• Goosehead Insurance: Goosehead Insurance is a publicly-traded independent insurance agency franchise with a multi-carrier model serving personal and commercial lines. Like Martin, Goosehead shops across carriers and offers consultative agent-led sales, but operates at national scale via franchise networks rather than a localized direct-agent model.
• Insurance Office of America: Insurance Office of America is a large independent insurance agency offering personal, commercial, and employee benefits coverage through a multi-carrier model. It is comparable to Martin in business model (multi-line, multi-carrier, consultative sales) but operates at significantly greater scale with regional offices across multiple states.
• World Insurance Associates: World Insurance Associates is a fast-growing independent insurance agency that has scaled via acquisitions of regional agencies across personal, commercial, and benefits lines. Like Martin, it operates as a multi-carrier independent agency; unlike Martin, it pursues a roll-up M&A strategy to expand geographically.

Direct peers

• Heffernan Insurance Brokers: Heffernan Insurance Brokers is an independent insurance brokerage providing commercial, personal, and benefits lines through multi-carrier access. Comparable to Martin in offering a full multi-line independent agency experience with consultative sales, Heffernan operates across multiple western states including Colorado.
• Leavitt Group: Leavitt Group is a network of independent insurance agencies offering personal, commercial, and health/benefits lines through multi-carrier partnerships across the western US. It is the closest direct peer to Martin in operating model — multi-line, multi-carrier, consultative — and serves similar regional and small-business markets where local agent relationships drive acquisition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MartinInsuranceGroup/reviews

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles24 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Martin Insurance Group