What Seven Sons Farms does

Seven Sons Family Farms is a privately held, family-owned regenerative agriculture business founded in 2000 by Lee and Beth Hitzfield on a 250-acre farm in Roanoke, Indiana that has grown to roughly 500 acres and now serves more than 25,000 unique U.S. families. The company sells 100% grass-fed and grass-finished beef, pasture-raised heritage pork, chicken, lamb, bison, wild-caught seafood, dairy, bones, organs, and pet food through its own e-commerce storefront (sevensons.net), which is powered by GrazeCart and Stripe and supports a custom 200+ SKU meat-box builder plus a Subscribe & Save recurring program with 10,000+ subscriber households. Fulfillment runs through a tiered zone-based cold-chain network — a regional courier in IN/OH/MI/WI/IL and UPS elsewhere — covering all 48 contiguous U.S. states, with a five-step frozen-delivery protocol (vapor-sealed bags, biodegradable liners, calibrated -109°F dry ice) that has shipped 400,000+ boxes at a self-reported 98%+ success rate. The supply base is organized around 50+ vetted partner farms operating under the Seven Sons Family of Farms Affidavit, and the brand is extended through an on-farm retail store in Roanoke, a ticketed Pasture Walk agritourism channel, the Farm Life Show podcast, a Virtual Farm Tour, and an active content/blog plus Farm Ambassador referral program. The Hitzfield family also operates adjacent brands under the Seven Sons Family of Companies umbrella — FreshEggCo.com for home-delivered eggs, HenGear.com for poultry equipment (founded by 3rd son Brice), and co-founded GrazeCart.com, which powers 400+ regenerative farms with $70M+ of annual GMV — providing both ecosystem leverage and a B2B-style technology footprint beyond the core DTC meat business.

Name

Seven Sons Farms

Legal name

Seven Sons Family Farms

Website

https://sevensons.net

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Seven Sons Farms is a privately held, family-owned regenerative farm in Roanoke, Indiana that sells 100% grass-fed beef and pasture-raised meats direct-to-consumer via its own e-commerce storefront and Subscribe & Save program, serving 25,000+ U.S. families across the 48 contiguous states.

Ownership category

akta.pro rank

Headquarters

HQ city

Roanoke

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-Commerce Meat Sales: One-time online orders of 200+ regeneratively raised meat SKUs (beef, chicken, pork, lamb, bison, seafood, dairy, organs, pet food) shipped directly to consumer homes; revenue recognized at order fulfillment.
2. Subscribe & Save Recurring Box Program: Recurring subscription boxes delivered every 2, 4, or 6 weeks at 5% off storewide with a free item per delivery; 10,000+ subscriber families, fully customizable, with priority inventory access and exclusive products.
3. Farm Ambassador / Affiliate Referrals: Approved ambassadors earn $30 store credit per referred order with no cap, plus $100 sign-on credit; drives incremental orders via creator-driven content on social, email, and web.
4. On-Farm Store & Tour Sales: Retail sales from the Roanoke, IN on-farm market (Mon–Sat 9am–6pm) including regeneratively raised meats, local artisan products, and organic groceries/snacks, plus paid seasonal Pasture Walk tours.
5. Gift Cards & Gift Boxes: Sellable digital gift cards and curated gift box bundles used for direct gifting and seasonal promotions.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Seven Sons Farms produces and directly sells regeneratively raised, 100% grass-fed beef and pasture-raised chicken, pork, lamb, bison, seafood, dairy, and eggs from its 500-acre Roanoke, Indiana farm and a network of 50+ vetted U.S. partner farms. Sales occur primarily through its e-commerce storefront (sevensons.net) with custom meat box building and Subscribe & Save recurring deliveries to all 48 contiguous U.S. states, supplemented by an on-farm retail store and seasonal farm tours.

Product overview

Seven Sons Farms operates a direct-to-consumer regenerative meat business built around an online farm store (sevensons.net) plus a physical Roanoke, Indiana farm store, a Subscribe & Save recurring-delivery subscription, nationwide home delivery (48 contiguous U.S. states), and content/education channels including the Farm Life Show podcast, Virtual Farm Tour, and a learning library. The product portfolio is anchored by 100% Grass-fed Beef, Ethically-Raised Chicken, and Pasture-Raised Heritage Pork as the three core categories, and extends across 100% Grass-fed Lamb, 100% Grass-fed Bison, Wild Caught Fish & Seafood (including the newer Wild Sockeye Salmon Burgers), Grass-fed Dairy (colostrum and butter), Pasture-Raised Eggs, Turkey, Bones & Organs, For Pets, Organic Fruits & Veggies, Canned Beef, Farm-Fresh Meat Bundles, Gift Boxes, Gift Cards, and branded Clothing & Gear. Supporting services include the Custom Box builder, Farm Text Club, Seasonal Farm Tours (Pasture Walk & Tour), and the Farm Ambassador & Affiliate Program. The business is part of a broader "Seven Sons Family of Companies" ecosystem that also includes sister brands HenGear.com (poultry equipment) and FreshEggCo.com (home-delivered eggs).

Differentiator

Problem solved

Functional benefit

Brands

• Seven Sons Family of Companies: Umbrella corporate identity referenced on the homepage footer that groups Seven Sons Farms with FreshEggCo.com and HenGear.com.

Products and services

• 100% Grass-Fed Beef 100% grass-fed and grass-finished beef from cattle raised on regenerative pastures their entire lives, never fed grain or grain by-products. Includes ground beef, gourmet ground beef, ground sirloin, patties, bacon-infused and premium reserve burgers, steaks (Delmonico, Flat Iron, NY Strip), roasts, bones, organs, beef sausage, hot dogs, jerky, and canned beef. Sold direct-to-consumer via the sevensons.net storefront and on-farm store.
• Ethically-Raised Chicken Pasture-raised chicken from partner farms following Seven Sons' protocols — no antibiotics, no added hormones, no GMOs, no chlorine-chilled processing. Includes breasts, thighs, wings, drumsticks, bones, broth, and other cuts.
• Pasture-Raised Heritage Pork Pasture-raised pork from heritage breeds following Seven Sons' protocol — no antibiotics, no growth promotants, no GMOs, no crates, no cages, no feedlots. Includes bacon (including sugar-free), sausage, ham, chops, bratwurst, hot dogs, roasts, and related cuts.
• 100% Grass-Fed Lamb 100% grass-fed lamb raised regeneratively on partner farms. Sold direct-to-consumer via the storefront.
• 100% Grass-Fed Bison 100% grass-fed bison available through the storefront, included in many Subscribe & Save recurring boxes alongside beef, chicken, pork, and lamb.
• Wild-Caught Fish & Seafood Wild-caught fish and seafood sold direct-to-consumer via the storefront, including the newly introduced Wild Sockeye Salmon Burgers line.
• Wild Sockeye Salmon Burgers (Original and Spicy) New 2026 product line of wild-caught sockeye salmon burger patties offered in Original and Spicy varieties.
• Beef Tallow for Cooking New 2026 product offering of beef tallow for cooking, packaged in 15 fl oz containers and sold under the Grass-Fed Beef category.
• Subscribe & Save Recurring Box Program Recurring subscription program delivering customizable meat boxes every 2, 4, or 6 weeks; includes 5% off every order, a free item per delivery, a $25 first-order welcome credit, anniversary $20 store credits, exclusive subscriber-only products, priority inventory access, and fully self-serve edit/skip/cancel management.
• Custom Meat Box Builder Online custom meat-box builder on sevensons.net that lets shoppers assemble custom bundles across 200+ regeneratively raised SKUs, with options for one-time purchase, subscription, or gifting.
• Roanoke, IN On-Farm Store Walk-in retail store at the Roanoke, Indiana farm selling regeneratively raised meats, local artisan products, and organic groceries/snacks.
• Pasture Walk & Farm Tour Ticketed 1.5-hour educational wagon tours and soil demonstrations at the Roanoke, IN farm; experiential sales channel tied to the on-farm store and broader regenerative-mission storytelling.
• Farm Ambassador & Affiliate Program Approved-ambassador referral program where creators and aligned community members earn $100 sign-on store credit plus $30 store credit per referred order (no cap) for producing authentic content and referring new customers.
• Gift Cards & Gift Boxes Digital gift cards and curated gift box bundles used for direct gifting and seasonal promotions.

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

17 partnerships are on record, tiered core, minor and strategic.

• Roger Rose (Third-Generation Farmer, Rochester, Indiana)coreOthersFeatured Beef Partner raising 100% grass-fed and grass-finished cattle regeneratively since 1993. Roger left a career as a Civil & Mechanical Engineer to return to his family farm and is featured as one of Seven Sons' vetted core partner-growers, signing the Seven Sons Family of Farms Affidavit.
• Perry Farm (Tom & Gina Perry, Wakarusa, Indiana)coreOthersFeatured Beef Partner raising Red Angus, Hereford, and Ranger cattle regeneratively in Wakarusa, IN. Featured as a vetted core partner-grower signing the Seven Sons Family of Farms Affidavit.
• Hoosier Grass-fed Beef (Dan & Barbie DeSutter family, Attica, Indiana)coreOthersFeatured Beef Partner raising Red and Black Angus regeneratively on their Attica, IN operation, focused on soil health and producing consistent, healthy product for Seven Sons customers. Signed Seven Sons Family of Farms Affidavit.
• Joe's Farm LLC (Joe & Adele Koopson, Kalamazoo, MI)coreOthersFeatured Chicken Partner; Joe started the operation at 15 and has grown it into one of the largest pasture-raised chicken producers in the Midwest, now also raising turkeys and grass-fed cattle. Joe sits on the board of APPPA. Signed Seven Sons Family of Farms Affidavit.
• Mark & Kara Miller (Topeka, IN)coreOthersFeatured Chicken Partner on an 80-acre diversified farm raising grass-fed sheep, pastured pigs, grass-fed cattle, and pastured chicken for Seven Sons. Signed Seven Sons Family of Farms Affidavit.
• LaBelle Patrimoine (Mike Charles, Lancaster County, PA)coreOthersFeatured Chicken Partner; sixth-generation poultry farmer using the French La Belle Rouge heritage, slow-growing breed protocol with twice the conventional grow-out time. Signed Seven Sons Family of Farms Affidavit.
• Lehman Farm (Lavern & Lavera Lehman, LaGrange, IN)coreOthersFeatured Pork Partner raising pigs on pasture for ~8 years on their LaGrange, IN farm, following Seven Sons' pasture-raised heritage pork protocol (no antibiotics, growth promotants, GMOs, crates, cages, or feedlots). Signed Seven Sons Family of Farms Affidavit.
• Freeman and Pauline Miller (Shipshewana, IN)coreOthersFeatured Pork Partner running a diversified Shipshewana, IN farm with a milk cow, seed corn, hay, and pasture-raised pigs integrated to regenerate their land. Signed Seven Sons Family of Farms Affidavit.
• Elva & Delilah Miller (Centreville, MI)coreOthersFeatured Pork Partner with multi-generational experience raising pigs outdoors in open pastures and woods; also raise 100% grass-fed beef that shares pasture with the hogs. Signed Seven Sons Family of Farms Affidavit.
• StripecoreTechnology or IntegrationPayments infrastructure partner powering checkout at sevensons.net, accepting Visa, Mastercard, and American Express for both one-time and subscription orders.
• UPScoreOthersPrimary parcel carrier for home delivery outside the Midwest regional courier zone, enabling shipment to all 48 contiguous U.S. states via 2-day ground and 3D ground/2D air services.
• FreshEggCo.comminorStrategic or Co-development PartnerSister brand within the Seven Sons Family of Companies offering fresh eggs home delivered; surfaced in the site's footer alongside HenGear.com as part of the broader Seven Sons ecosystem.
• HenGear.comminorStrategic or Co-development PartnerSister brand within the Seven Sons Family of Companies, founded by Brice Hitzfield (3rd son) to provide innovative poultry equipment to thousands of small hen-flock operators. Built on Brice's experience scaling Seven Sons' laying hen operation to 5,000 hens.
• GrazeCart.comstrategicStrategic or Co-development PartnerTechnology company co-founded by Brooks Hitzfield (5th son) that powers more than 400 regenerative farms across the U.S. and Canada, helping them launch and grow food hubs that deliver over $70 million of regenerative foods to consumers annually. The storefront platform underlying sevensons.net appears to be GrazeCart.
• Trusted Local Courier Network (IN / OH / MI / WI / IL)coreOthersLast-mile delivery partner for orders within the Midwest service area (IN, OH, MI, WI, IL), enabling 1-day ground delivery meeting the $159 free delivery / $99 minimum threshold.
• EventbriteminorGTM or Marketing PartnerTicketing platform used to sell seats for the Pasture Walk & Tour at the Roanoke, IN farm, supporting the event-driven experiential channel.
• Apple Podcasts and SpotifyminorGTM or Marketing PartnerDistribution platforms hosting The Farm Life Show podcast hosted by Blaine and Blake Hitzfield, extending reach of Seven Sons' behind-the-scenes content marketing.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Thousand Hills Lifetime Grazed: 100% grass-fed beef brand sourcing from U.S. ranches using rotational grazing and lifetime-grazed protocols. Comparable on regenerative-grass-fed claim, U.S. ranch partner network, and DTC retail/wholesale distribution.
• Crowd Cow: DTC marketplace and curated meat box brand offering 100% grass-fed beef, pastured poultry, and heritage pork from independent U.S. farms. Closely comparable on online ordering, nationwide shipping, and a farmer-story-driven brand narrative, though with a multi-farm marketplace model.
• ButcherBox: Subscription-based DTC company shipping grass-fed beef, pasture-raised chicken, and pork directly to U.S. consumers. Most directly comparable to Seven Sons by product mix, subscription model, and target customer (health- and ethics-conscious families willing to pay a premium for clean meat).
• Force of Nature Meats: Regenerative-focused DTC meat brand selling 100% grass-fed beef, pasture-raised bison, elk, and lamb from U.S. ranches. Closely comparable on regenerative-claim positioning, DTC model, and clean-label farmer-partner narrative.
• US Wellness Meats: Long-running online retailer of grass-fed beef, pasture-raised poultry, wild seafood, and organ meats shipping nationwide. Comparable in catalog breadth and DTC frozen shipping model; differs by being an online retailer/subscription rather than a single-farm brand.
• Greensbury Market: Online retailer specializing in organic, grass-fed beef, pasture-raised poultry, wild-caught seafood, and organic meals shipped nationwide. Comparable on DTC e-commerce, organic/grass-fed positioning, and nationwide cold-chain fulfillment.
• Moink: Subscription-based DTC brand shipping pasture-raised, ethically sourced beef, chicken, pork, and lamb from U.S. family farms. Comparable to Seven Sons in target customer, subscription model, and farmer-partner vetting, with a similar regenerative/ethical sourcing story.
• Porter Road: Pasture-raised, no-antibiotic DTC meat company shipping beef, pork, lamb, and chicken from Kentucky farms nationwide. Directly comparable on product categories, pasture-raised positioning, and DTC e-commerce with custom box building.

Emerging players

• Primal Pastures: Pasture-raised DTC meat company (and now omnichannel) shipping ethically raised beef, chicken, and pork nationwide from a Southern California family farm. Comparable on pastured/DTC model and family-farm brand story; smaller scale than Seven Sons.

Broad incumbents

• Vital Choice Wild Seafood & Organics: Long-established DTC retailer of wild-caught seafood, grass-fed meats, and organic pantry items shipped nationwide. Comparable on premium-DTC frozen-shipping model and clean-label positioning; broader portfolio with seafood as the anchor category.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/sons7
• LinkedInlinkedin.com/company/seven-sons-farms

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seven Sons Farms