VERDIÉ VOYAGES

What VERDIÉ VOYAGES does

VERDIÉ VOYAGES is a French travel agency founded in 1985 and headquartered in Rodez, France, operating as SAS VERDIÉ AGENCE. The company sells escorted group tours, cruises, individual travel packages, and fully customized itineraries to French consumers and corporate clients across approximately 100+ international destinations on all continents. Its core products are organized into four branded "versions": Version Découverte (guided group tours of 30–44 participants), Version Exploration (small-group tours of 6–16 participants with native guide-escorts), Version Croisiéres (maritime and river cruises, including an MSC Croisières partnership), and Version Liberté (independent travel packages and sur-mesure custom trips). Add-on offerings include insurance/assistance products via MUTUAIDE, gift certificates, a wedding gift registry, and a referral program.

The company operates a network of 41 physical agencies across France staffed by 95 travel advisors, complemented by an e-commerce website (verdié-voyages.com, hosted on OVH) and a Group Service team based in Toulouse covering corporate groups, associations, and works councils (CSE). Dedicated sub-brands serve adjacent verticals: verdiehello.com (youth travel), verdieopenclass.com (educational/school travel), and verdiebusiness.com (corporate travel). Marketing channels include newsletters, brochures, social media, video conferences with expert speakers, and a sponsorship (parrainage) program offering €25–€90 credits per referred client.

Revenue is generated primarily through per-person package pricing on pay-as-you-go terms, with curated 8–12 day tours priced between approximately €1,055 and €1,710 per person and cruise packages from €1,675 per person. The business model is asset-light retail intermediation: VERDIÉ assembles flights (via partnerships with multiple carriers), accommodation, ground transport, guides, and insurance bundled into a single price. The customer base is dominated by individual travelers and small-to-medium group bookings, with a growing B2B segment served by a dedicated team of regional account managers. The company is privately held (no parent company or funding rounds disclosed) and was recognized as "Meilleure Enseigne 2026" (Best Travel Agency Brand) in France.

Name

VERDIÉ VOYAGES

Legal name

SAS VERDIÉ AGENCE

Website

https://verdie-voyages.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

VERDIÉ VOYAGES is a French travel agency founded in 1985 that sells escorted group tours, cruises, and individual travel packages across 100+ destinations, operating 41 physical agencies in France and serving consumer and corporate clients.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Tour Operators (561520), Travel Agencies (561510), Scenic and Sightseeing Transportation, Water (48721)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Escorted Coach & Bus Package Tour Operators (THAKADAA)

akta.pro secondary industries

Multi-Country/Regional Circuit Tour Operators (THAKADAK), Family, Honeymoon & Romance Travel Agencies (THAKABAE), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

Keywords

• Group tour operator
• Escorted travel packages
• Guided circuit tours
• Corporate travel services
• Custom travel design

Headquarters

HQ city

Rodez

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Package Tours: Sale of escorted group tours (circuits accompagnés) including transportation, accommodation, guide services, and included meals. Revenue generated through per-person pricing for structured itineraries.
2. Cruise Packages: Sale of cruise packages including cabin accommodation, meals, onboard entertainment, and included excursions. Revenue per-person pricing based on cabin type and season.
3. Individual Travel: Sale of individual travel packages including itinerant tours, city breaks, and stays. Includes tailor-made trip design services for custom itineraries.
4. Gift Certificates: Sale of gift vouchers in denominations of 50€, 100€, and 200€ available at agencies, valid for travel bookings.
5. Insurance Products: Optional insurance and guarantee products including cancellation protection and supplementary coverage sold alongside travel packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

VERDIÉ VOYAGES is a French travel agency that sells escorted group tours (Version Découverte for 30-44 participants and Version Exploration for 6-16 participants), maritime and river cruises (Version Croisières), and independent individual travel packages (Version Liberté and Voyage sur-mesure). The company serves 100+ destinations worldwide through 41 physical agencies across France staffed with 95 travel advisors, complemented by an online booking platform. It also offers dedicated group and corporate travel services through a specialized Service Groupes team.

Product overview

VERDIÉ VOYAGES is a French travel agency founded in 1985 offering a multi-format portfolio of travel products. The core offering spans four main versions: Version Découverte (guided group tours for 30-44 participants), Version Exploration (small-group tours for 6-16 participants), Version Croisières (maritime and river cruises), and Version Liberté (independent individual travel). Beyond these, the company provides custom-tailored voyage sur-mesure trips, a dedicated Service Groupes for associations and corporate clients, and value-added services including travel insurance products (VERDIÉ PROTECT PLUS, Garantie Annulation, Assistance Rapatriement), gift vouchers, a referral program, wedding gift registries, and video conferences. The group also operates sub-brands including verdiehello.com (youth travel), verdieopenclass.com (school travel), and verdiebusiness.com (corporate travel). The company operates 41 agencies across France with 95 travel advisors.

Differentiator

Problem solved

Functional benefit

Brands

• Version Découverte: Group tours with guided accompanists for discovering emblematic sites in small groups
• Version Exploration
• Version Croisières
• Version Liberté
• verdiehello.com
• verdieopenclass.com
• verdiebusiness.com

Products and services

• Version Découverte (Guided Group Tours) Group guided tours for 30-44 participants featuring itineraries such as Grand Classique, Première Découverte, Arts & Histoire, and themed trips like Magie de l'Hiver and Fêtes et Carnavals. Tours are accompanied by guide-accompanists and lecturers. Targeted at individuals seeking structured cultural discovery travel.
• Version Exploration (Small-Group Tours) Small-group tours for 6-16 participants exploring off-the-beaten-path destinations with native guide-escorts. Designed for travelers seeking authentic, in-depth experiences with smaller groups and alternative lodging and transport.
• Version Croisières (Cruise Packages) Maritime and river cruise packages including Grand Classique cruises, fluvial cruises, and maritime itineraries. Includes cabin accommodation, meals, onboard entertainment, and excursions. Partnership with MSC Croisières for Mediterranean and international cruises.
• Version Liberté (Independent Travel Packages) Individual/independent travel packages including itinerant trips, city getaways, and stays. Allows travelers flexibility and independence while the agency handles logistics in advance.
• Voyage sur-mesure (Custom Travel) Fully customized travel experiences designed according to individual client specifications and budgets. Clients describe their project in detail to receive a personalized quote and itinerary.
• Service Groupes (Group & Corporate Travel) Dedicated service for associations, companies, works councils (CSE), and groups organizing bespoke trips, team-building events, and incentive travel. Managed by a specialized team with regional account managers across France.
• Chèques Cadeaux VERDIÉ VOYAGES (Gift Certificates) Gift vouchers available in denominations of €50, €100, and €200, valid for 1 year and redeemable at VERDIÉ agencies for any travel product including VERDIÉ catalogs and other tour operators.
• VERDIÉ PROTECT PLUS (Optional Travel Protection) Optional travel protection and cancellation guarantee covering trip postponement, illness-related cancellations, interruptions, and various travel contingencies. Sold as an add-on to travel packages.
• Garantie Annulation (Cancellation Insurance) Optional cancellation insurance allowing reimbursement of cancellation fees for eligible reasons including illness, accident, or death. Sold as an add-on to travel packages.
• Liste de Mariage & Cadeaux (Wedding Gift Registry) Gift registry service for weddings allowing guests to contribute toward the couple's travel experiences through VERDIÉ VOYAGES.
• verdiehello.com (Youth Travel) Youth and young adult travel packages offered as a sub-brand under the VERDIÉ group, targeting younger travelers with tailored travel products.
• verdieopenclass.com (School/Educational Travel) School and educational travel services offered as a sub-brand under the VERDIÉ group, targeting school groups and educational travel programs.
• verdiebusiness.com (Corporate Travel) Business and corporate travel services offered as a sub-brand under the VERDIÉ group, serving corporate clients with business travel needs.

Quantifiable outcome

• Insurance assistance included with every trip (MUTUAIDE contract #10516)

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• MUTUAIDEcoreOthersInsurance assistance partnership providing mandatory coverage for all clients on Découverte, Exploration, Croisières, and Fêtes versions. Contract #10516 covers repatriation and emergency assistance 24/7.
• MSC CroisièrescoreStrategic or Co-development PartnerStrategic cruise partnership offering Mediterranean and international cruise itineraries. VERDIÉ packages include MSC Splendida voyages with included excursions, drinks packages, and dedicated onboard accompaniment.
• Alyse Parc AutominorChannel Partner/ Reseller/ DistributorParking services partner offering secure parking near airports (Lyon, Marseille) with shuttle services for travelers departing from VERDIÉ pickup points.
• Various Airlines (Air Arabia, Royal Air Maroc, Transavia, Ryanair, Turkish Airlines, Air France/KLM, Pegasus, Volotea, Iberia, TAP)coreStrategic or Co-development PartnerAirline partnerships providing flights for package tours across all destinations. Different carriers used based on route availability and pricing.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Salaün Holidays: Salaün Holidays is a French regional tour operator headquartered in Brittany operating a comparable escorted group-tour model with physical agency presence across western France. Overlaps with VERDIÉ on circuits accompagnés, regional departures, and mid-market senior demographic focus. <parameter name="peer_description">
• Havas Voyages: Havas Voyages is a major French retail travel agency network with roughly 150 branches nationwide offering leisure and corporate travel. Directly comparable on physical-agency distribution, B2C/B2B dual focus, and French-market positioning. <parameter name="peer_description">
• Selectour: Selectour is a French cooperative travel agency network with hundreds of affiliated branches offering leisure, group, and corporate travel. Directly comparable business model of multi-branch retail travel agency with group and individual travel services in France. <parameter name="peer_description">
• Voyageurs du Monde: Voyageurs du Monde is a French tour operator specializing in custom and small-group experiential travel. Closely matches VERDIÉ's Version Exploration (small groups, off-the-beaten-path) and sur-mesure offerings, targeting a similar affluent, culturally curious traveler. <parameter name="peer_description">
• TUI France: TUI France is the French arm of Europe's largest integrated tour operator, offering package holidays, escorted tours, and cruises. Comparable on product breadth (circuits, cruises, individual travel), though at materially larger scale than VERDIÉ. <parameter name="peer_description">
• FRAM: FRAM is a historic French tour operator with package holidays, group tours, and cruises primarily targeting the French market. Overlaps with VERDIÉ on escorted tours, club-style leisure, and mid-market positioning. <parameter name="peer_description">
• Club Med: Club Med is a French-founded all-inclusive resort operator offering premium package experiences with guided activities and international destinations. Comparable on the premium escorted-experience positioning, international destination breadth, and French brand heritage. <parameter name="peer_description">
• Voyage Privé: Voyage Privé is a French members-only flash-sale travel club offering discounted luxury packages. Competes for the same French leisure-travel wallet through a different (digital) channel, but with overlapping demographic and product mix. <parameter name="peer_description">

Others

• MSC Croisières: MSC Croisières is VERDIÉ's strategic cruise supplier but also operates direct-to-consumer cruise sales that overlap with VERDIÉ's Version Croisières. Useful as both a partnership comparator and adjacent competitive reference in cruise distribution. <parameter name="peer_description">

Broad incumbents

• Expedia: Expedia's French site is a major OTA competing for the same leisure-travel bookings as VERDIÉ's independent travel and sur-mesure customers. Serves as the broad incumbent benchmark for digital channel competitive pressure on traditional French travel agencies. <parameter name="peer_description">

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/verdievoyages
• Facebookfacebook.com/VerdieVoyages

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VERDIÉ VOYAGES