StrongPoint

What StrongPoint does

StrongPoint is a Norwegian public retail-technology company (OSE: STRONG) that supplies grocery, convenience, and QSR retailers with an integrated portfolio spanning e-commerce fulfillment, checkout and payment, shopfloor, and warehouse automation. Founded in 1984 and headquartered in Oslo, the company serves enterprise retailers such as Coop Sweden, NorgesGruppen, ICA, Rewe, Iceland Foods, 7-Eleven, Circle K, Rema 1000, and McDonald's across more than 25 countries, with direct offices in Norway, Sweden, Finland, the Baltics, the UK & Ireland, and Spain, supplemented by a global channel partner network reaching the US, Australia, BeNeLux, Italy, and Iceland.

The core product platform is a cloud-based retail technology stack. The flagship Order Picking solution claims industry-leading throughput of 240 items per hour on average and up to 350 items per hour at peak, supported by the RetailQ analytics module. The checkout and payment suite includes Self-Checkout, CashGuard closed-loop cash management, Vensafe automated age-restricted dispensing, StrongPoint GO AI-powered smart vending, and TreeCommerce unified POS software. The shopfloor suite combines Electronic Shelf Labels (via Vusion/Pricer), Vusion Captana computer vision, Vusion EdgeSense, scales and wrapping systems, voice communications, and Gausium cleaning robots. Warehouse automation is delivered through distribution and integration partnerships with AutoStore (cube storage), Blue Yonder (WMS), Pio (compact ASRS), Coalescent Mobile Robotics (AMRs), and Covariant (robotic picking), with an emerging in-store humanoid reshelving solution co-developed with 1X.

The business model combines one-time hardware sales (self-checkouts, lockers, ESL, AutoStore components) with recurring software subscriptions (Order Picking SaaS, RetailQ analytics) and ongoing professional services and managed maintenance contracts. StrongPoint operates an enterprise field sales motion complemented by regional channel resellers, with pricing negotiated per deal (typical disclosed deals range from EUR 1M to NOK 100M). Approximately 500 employees support an annual revenue base of roughly NOK 1.3 billion (~$120M USD), serving an estimated 5.5 million daily consumer end-users.

Name

StrongPoint

Legal name

StrongPoint Group and its subsidiaries

Website

https://strongpoint.com

Company type

Public

Founded year

1984

Operating status

Operating

Headcount range

251–500 employees

Short description

StrongPoint is a Norwegian public retail-technology company supplying grocery, convenience, and QSR retailers with integrated cloud-based solutions for e-commerce fulfillment, checkout, shopfloor, and warehouse automation across 25+ countries.

Ownership category

akta.pro rank

Product category

Grocery Retail Technology Solutions

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)

Keywords

• Grocery retail technology
• Order picking software
• Self-checkout systems
• Electronic shelf labels
• Warehouse automation solutions

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of physical retail technology equipment including self-checkout terminals, automated lockers, POS systems, electronic shelf labels, and warehouse automation components. Hardware typically sold as one-time purchases with associated installation and maintenance services.
2. Software Subscriptions: Cloud-based SaaS solutions including Order Picking platform, RetailQ analytics service, and integrated commerce management systems. Typically recurring subscription-based revenue with tiered pricing based on usage or store count.
3. Professional Services: System integration, installation, training, and ongoing maintenance/support services. Often bundled with hardware sales or offered as standalone service contracts with SLA agreements.
4. Service and Maintenance: Ongoing support services including telephone support, on-site technicians, preventive maintenance, spare parts ordering, and product refurbishment. Provided through customized operating agreements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

StrongPoint is a technology company that develops, sells, and supports integrated retail technology solutions for grocery retailers and convenience stores. Its core offering spans e-commerce order picking and fulfilment (including the cloud-based Order Picking platform, Grocery Lockers, and AutoStore warehouse automation), checkout and payment systems (Self-Checkout, CashGuard cash management, Vensafe vending, POS), shopfloor solutions (Electronic Shelf Labels via Vusion, digital media, scales), and backoffice commerce management software. Revenue is generated through hardware sales, software subscriptions, professional integration services, and ongoing managed service contracts.

Product overview

StrongPoint is a grocery retail technology company offering an integrated portfolio of solutions across e-commerce fulfillment, checkout and payment, shopfloor, warehouse automation, and backoffice operations. The product portfolio includes Order Picking (cloud-based manual picking solution claiming world-fastest at 240-350 items/hour), Self-Checkout, Grocery Lockers, Electronic Shelf Labels (via Vusion partnership), AutoStore Warehouse Automation, CashGuard Cash Management, Vensafe, and the StrongPoint GO Smart Vending Solution. The platform is delivered through a modular architecture where the core Order Picking system integrates with analytics (RetailQ), last-mile solutions (Grocery Lockers, Parcel Lockers, Home Delivery, Drive Thru), and supports various retail formats through partnerships with AutoStore, Vusion, and technology providers including Zebra, Blue Yonder, and Yoti. The company operates across 25+ countries with approximately NOK 1.3 billion revenue and serves 5.5 million daily users.

Differentiator

Problem solved

Functional benefit

Products and services

• Order Picking Cloud-based manual picking solution for grocery e-commerce fulfilment, designed to maximize efficiency and accuracy of in-store staff through optimized picking routes. Achieves an average picking rate of 240 items per hour with peak performance reaching 350 items per hour. Sold to enterprise grocery retailers and chains such as Coop Sweden and Iceland Foods.
• Self-Checkout Self-service checkout solutions enabling frictionless, fast and safe customer checkout experiences, reducing queues and improving store efficiency. Sold to grocery chains, convenience stores, and pharmacies.
• CashGuard Cash Management Closed-loop cash handling system enabling efficient, safe, and correct cash processing without manual employee handling. Sold to retail chains and large grocery customers, including NorgesGruppen.
• Vensafe Select & Collect Automated vending solution for secure selection and collection of age-restricted and high-theft items, reducing shrink and improving store safety. Sold to grocery retailers and pharmacy chains, with deployment via the Yoti identity verification integration for age compliance.
• Electronic Shelf Labels (ESL) Digital electronic shelf labels enabled through the Vusion partnership, providing real-time price updates, pick-by-light, promotional displays, and digital media at the shelf edge. Sold to grocery retailers such as Rimi and Coop Estonia.
• Grocery Lockers Temperature-controlled locker system for click-and-collect grocery orders, supporting both dry goods and chilled items. Sold to grocery retailers including Coop Sweden, with on-site onboarding achievable in 10-12 hours.
• AutoStore Warehouse Automation Cube-based robotic storage automation solution distributed and integrated by StrongPoint using AutoStore technology for high-density order fulfillment. Sold to e-commerce and grocery retailers for automated warehouse and micro-fulfilment centre deployment.
• StrongPoint GO Smart Vending Solution AI-powered smart vending machine supporting 24/7 unmanned retail with multiple temperature zones and over 99% product identification accuracy. Designed for automated in-store and standalone retail environments, deployed to customers including McDonald's.

Quantifiable outcome

• 86% reduction in labor costs when using grocery lockers compared to home delivery
• +3 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability7 records

Feature8 records

Partnerships

17 partnerships are on record, tiered supporting, core and emerging.

• HoneywellsupportingGTM or Marketing Partner · 1 January 2025StrongPoint was highlighted as a collaboration partner at NRF 2025 alongside Verizon, Qualcomm, TRG, Softpay, and DirectSource for retail technology solutions.
• AutoStorecoreTechnology or IntegrationAutoStore is a warehouse robot technology company that invented cube storage automation. StrongPoint is one of the AutoStore distributors and combines best-in-class e-commerce fulfillment solutions with AutoStore's robotic fulfillment technology. StrongPoint has delivered multiple AutoStore/Pio installations for major UK e-commerce retailers.
• VusioncoreTechnology or IntegrationVusion provides electronic shelf labels (ESL), digital media, and in-store sensors. StrongPoint partners with Vusion for ESL solutions, Vusion Engage digital media, and Vusion Captana computer vision technology. Estonian Coop selected StrongPoint and Vusion for store digitalization.
• PricercoreTechnology or IntegrationPricer is the global leader in in-store digital shelf-edge solutions. StrongPoint cooperates with Pricer for electronic shelf labels and pick-by-light function. StrongPoint has received Pricer Partner of the Year Award multiple times.
• MicrosoftsupportingTechnology or IntegrationStrongPoint uses Microsoft Azure extensively for cloud-based solutions. Partnership includes booth presence at Microsoft events like EuroCIS 2022.
• Blue YondersupportingTechnology or IntegrationBlue Yonder is a leader in supply chain and digital fulfillment technology. Technology partner primarily on WMS solutions for automated warehouses and micro fulfillment centers.
• Coalescent Mobile RoboticssupportingTechnology or IntegrationDanish-based pioneer of in-store autonomous mobile robots (AMRs). Solution used as part of StrongPoint's e-commerce and automation offering.
• CovariantsupportingTechnology or IntegrationTechnology partner on grocery automation providing robotic picking solutions.
• Zebra TechnologiessupportingTechnology or IntegrationGlobal provider of barcode printers, scanners, RFID technology, and handheld computers. Many StrongPoint solutions include Zebra hardware and are often seen together at industry events.
• 1X (formerly Halodi Robotics)emergingStrategic or Co-development PartnerNorwegian provider of humanoid robots. 1X will together with StrongPoint develop an in-store grocery retail reshelving solution. StrongPoint has also invested directly in the company.
• YotisupportingTechnology or IntegrationDigital identity and biometric technology company. Yoti solution can be used with StrongPoint's solutions for age verification of restricted products.
• Digi (Teraoka)supportingTechnology or IntegrationPartner for scales and wrapping solutions. StrongPoint is a proud reseller of Digi Teraoka in Norway, Sweden, and the Baltics.
• CennoxcoreChannel Partner/ Reseller/ DistributorSelling and servicing StrongPoint's Vensafe, CashGuard, Click & Collect Lockers, Order Picking and other e-commerce solutions in the BeNeLux region.
• Peak TechnologiescoreChannel Partner/ Reseller/ DistributorSelling E-Commerce Logistics Suite (Order Picking, Click & Collect Lockers & Last Mile solutions) to the retail industry in USA.
• Advanced Locker SolutionssupportingChannel Partner/ Reseller/ DistributorSelling and servicing StrongPoint's e-commerce solutions (Order Picking, Click & Collect Lockers and Last Mile solutions) in Australia.
• AdvaniasupportingChannel Partner/ Reseller/ DistributorSelling and servicing StrongPoint's e-commerce solutions and Vensafe in Iceland.
• Herbert RetailsupportingChannel Partner/ Reseller/ DistributorSelling and servicing StrongPoint's Click & Collect Lockers in the UK.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• NCR Voyix: Public global provider of POS, self-checkout, and store technology for grocery and convenience retailers. Directly competes with StrongPoint's TreeCommerce POS, self-checkout, and backoffice solutions for the same enterprise grocery customers.
• Toshiba Global Commerce Solutions: Provider of POS hardware, self-checkout, and retail software solutions for grocery and mass merchants. Competes head-to-head with StrongPoint on self-checkout and POS deployments at large grocery chains.
• Diebold Nixdorf: Global retail technology vendor selling POS, self-checkout, and checkout automation solutions to grocers and mass merchants. A direct competitor for StrongPoint's checkout and payment portfolio in Europe.
• SES-imagotag (Vusion): Global leader in electronic shelf labels (ESL) and in-store digital solutions for retail. Both a partner (ESL distribution) and a direct competitor to StrongPoint's shopfloor ESL business as Vusion pushes direct-to-retailer channels.
• Pricer: Swedish-listed provider of ESL and pick-by-light solutions. Long-time StrongPoint partner (multiple Partner of the Year awards) and a direct competitor for ESL tenders across European grocers.
• AutoStore: Inventor of cube-based warehouse storage automation and the Pio system. StrongPoint is both an AutoStore distributor and integrator; AutoStore's expanding direct and partner network creates channel overlap with StrongPoint's warehouse automation business.

Broad incumbents

• Blue Yonder: Large enterprise supply chain and WMS vendor serving grocery and retail. A supporting technology partner for StrongPoint's automated warehouses but also competes for grocery supply chain and fulfillment budgets at the same anchor customers.
• Honeywell: Diversified industrial and retail technology provider offering scanning, mobility, and store operations solutions. Highlighted alongside StrongPoint at NRF 2025; competes in adjacent in-store technology categories for grocery IT budgets.
• Zebra Technologies: Global provider of barcode scanners, RFID, and handheld computers widely used in grocery retail. Many StrongPoint solutions bundle Zebra hardware; Zebra also competes for adjacent retail technology spend at grocery chains.

Emerging players

• Trigo: Computer-vision-based frictionless checkout and store analytics provider focused on grocery. Emerging competitor to StrongPoint's checkout and AI-based picking roadmap with overlap in European grocers evaluating automation.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/StrongPointHQ

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StrongPoint